Search Engine Marketing
Drive Traffic With Search Engine Marketing
Delta can help you build a Search Engine Marketing program that will raise your rankings and drive more traffic to your real estate website.
Today, effective real estate marketing requires several strategies and tactics in order to enhance a website’s visibility and grow a brand’s online presence. One of those critical tactics is Search Engine Marketing (SEM).
Search Engine Marketing is paying a search engine for prominent placement of your website on their search results pages. SEM once was used as an overarching term to include both SEO and paid search activities like PPC campaigns. However the SEM acronym has evolved over time to refer solely to paid search.
For some brokerages, Search Engine Marketing is utilized to promote specific market areas until organic search rankings increase.
Other brokerages prefer to promote the corporate brand as a whole, which boosts organic search as a byproduct. Delta can help you figure out the best approach for your company.
Want to start slow? Search Engine Marketing is scalable. Even with a smaller budget, your online business can increase traffic with Search Engine Marketing. The secret is mastering how to convert your traffic into real leads.
This is where Delta’s team of marketing experts come in.
Our team will consult with yours to build an effective Search Engine Marketing program for your company that produces dramatic results, including:
- Lead ‘shaping’ to focus on core markets based on geographical location and demographic information such as income and home pricing
- Google Adwords Management and budget spend consultation
- Tracking and reporting on third party marketing plans or Pay-Per-Click Campaigns
Contact Delta today to learn how we can help your brokerage achieve the search rankings and site traffic you are looking for!
"It has to do with the leadership of Delta too, their willingness to listen to what the needs of the companies are and then to create new products or make changes. And it's about the agent and what the agent needs to make their business better. And I think that Delta has a really good understanding of that."
Whitney Finn-LaCosta, Broker/Owner
Coach Realtors
"I've talked to so many agents that have said they're here because of Delta. They don't have the technology anywhere else. And then once they see everything that Delta has to offer, they love it."
Bill Trautman, IT Director
MJ Peterson Real Estate
"Our agents love the fact that they can go out and they can have a website now that looks and feels like them. And then from the SEO standpoint as well. There's a lot of people searching online for information about real estate or they may have a specific need. And we feel that we want to drive them to our website because when we do that, we know we're going to be able to give them great service."
Chris Stark, Executive Vice President of Sales
Stark Company Realtors
