Search Engine Marketing
Drive Traffic With Search Engine Marketing
Delta can help you build a Search Engine Marketing program that will raise your rankings and drive more traffic to your real estate website.
Today, effective real estate marketing requires several strategies and tactics in order to enhance a website’s visibility and grow a brand’s online presence. One of those critical tactics is Search Engine Marketing (SEM).
Search Engine Marketing is paying a search engine for prominent placement of your website on their search results pages. SEM once was used as an overarching term to include both SEO and paid search activities like PPC campaigns. However the SEM acronym has evolved over time to refer solely to paid search.
For some brokerages, Search Engine Marketing is utilized to promote specific market areas until organic search rankings increase.
Other brokerages prefer to promote the corporate brand as a whole, which boosts organic search as a byproduct. Delta can help you figure out the best approach for your company.
Want to start slow? Search Engine Marketing is scalable. Even with a smaller budget, your online business can increase traffic with Search Engine Marketing. The secret is mastering how to convert your traffic into real leads.
This is where Delta’s team of marketing experts come in.
Our team will consult with yours to build an effective Search Engine Marketing program for your company that produces dramatic results, including:
- Lead ‘shaping’ to focus on core markets based on geographical location and demographic information such as income and home pricing
- Google Adwords Management and budget spend consultation
- Tracking and reporting on third party marketing plans or Pay-Per-Click Campaigns
Contact Delta today to learn how we can help your brokerage achieve the search rankings and site traffic you are looking for!
"I've worked with a lot of different types of technology platforms, but Delta Media Group is the first company I've worked with that is so responsive and encourages feedback."
Shannon Heyman, Communications Director
Coach Realtors
"Since we've made this change from our previous website vendor to Delta, we have seen a very large increase in traffic."
Dean Rouso, Senior Vice President of Strategic Innovation
Baird & Warner Real Estate
"Delta Media Group took the time to understand our vision and marketing strategy for BHHS Homesale Realty. They created a marketing program that not only supported that vision but also helped grow it with fantastic results. Their marketing technology helped us survive the economy downturn, and we came out much stronger on the other end. Now we are more efficient, more knowledgeable and more profitable than ever. We attribute a great deal of our recent growth to our strategic marketing partnership with Delta."
Rod Messick, CEO
BHHS Homesale Realty
