Posts by Aaron Geh

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An Interview with Peter Haring, President & Broker, Haring Realty

Peter Haring - Haring Realty - Real Estate Marketing and Technology magazine

Aaron Geh, Head of Business Operations - Digital Marketing at Delta Media Group, sat down with Peter Haring, President and Broker of Haring Realty, for a recent Real Estate Marketing and Technology magazine article. Read on for Peter Haring's interview.

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Your Websites are Compliant

We've received questions as to whether or not our websites are usable for persons with disabilities.

The answer is, "Yes."

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Register Today to Reserve Your Seat

Franklin Stoffer Webinar

Join Franklin Stoffer, Senior Key Accounts Consultant / Sales Manager, on Thursday, May 28 at 2:00 PM EST as he demonstrates how agents can more effectively stay connected to customers and prospects using the email marketing tools housed in DeltaNET 6.  He will be providing a walk-through of the My Customer for Life (AI Driven) newsletter system, E-Blast, and drip email campaigns.  

Register Here to Attend "How to Execute a Successful Email Marketing Strategy in DeltaNET 6."


Register Today to Reserve Your Seat

Register for Webinar Today - DeltaNET6 Redefines Real Estate Technology

Join Franklin Stoffer (Senior Key Accounts Consultant / Sales Manager) on May 14th at 2:00 EST for a webinar where he will lift the hood of the new DeltaNET 6 platform. Delta Media Group is changing the future of the Real Estate industry with the launch of DeltaNET 6. The automation and seamless integrations empower agents to focus less on the tech and more on their business. 

Register Here to Attend "DeltaNET6 Redefines Real Estate Technology"

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Early Signs of Real Estate Market Comeback

Through this Coronavirus Pandemic, we have been sharing insights into different data to pay attention to so you can navigate these difficult times. Check out our previous posts: herehere and here

I wanted to put together a quick, high-level post to share with you what I'm seeing. I feel this will provide some hope as we all prepare for the upcoming recovery.   Over the last couple of months, I have been paying close attention to data trends to determine the depth and length that this impact is going to have on our clients' businesses. In analyzing the data, I paid particular attention to organic traffic. The outbreak hit organic traffic the hardest and, in my opinion, is the leading indicator of what is happening in the market. Organic search activity is driven by intent, and in the initial phase of the pandemic, online search activity dropped off significantly for real estate.

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SEO Impact Know What You've Got
No, this isn't going to be about Cinderella's hit from the '80s.
 Interesting video though if you have time to check it out.

This article is about brokerages not looking at the entire picture when making significant decisions about their business and, more importantly, their customers--the sales associates. Today, everyone understands that it is more important than ever to recruit and retain agents, and one small hiccup can cause significant ripples throughout an organization.

I'm specifically focusing on the potential pitfalls with online marketing strategies when switching to a new marketing technology provider. The biggest mistake that I see is that many brokerages don't understand what is driving their online business.

The definition of brokerage's 'online business' is the online marketing efforts that generate better visibility for the brokerage, agents, and that drive measurable online traffic and leads.

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