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As a real estate agent, your brand is one of your most valuable assets. In fact, your brand is inseparable from your personal identity. After all, you are the thing that makes your brand unique. And yet, a brand is more than just a fancy way of talking about yourself. There's a lot under the hood!

A brand consists of different factors that all work together:

  • Your unique perspective and expertise
  • The problems you specialize in solving
  • The ideal customer type you focus on
  • The "promised experience" you offer
  • Anything you share and publish online
  • The actual, live "customer experience"
  • Reviews, testimonials, word of mouth

As you can see, your brand isn't made up solely of things that you directly control. What others think about you is also part of your brand—which extends to your customers and colleagues. Every time you interact with someone in a professional capacity, you are contributing to your brand.

That might seem pretty intimidating at first!

But don't fret—avoiding embarrassment and liability is only a tiny part of branding. Done right, a brand helps attract the right people to you like a magnet: The customers who will move your business forward because they are aligned with your unique vision and value.

Your Real Estate Website Is the Key to Effective Branding

When it comes to branding, your real estate website is the #1 stop.

During the pandemic, Millennials and Gen Z made a strong showing as both buyers and first-time sellers. These generations overwhelmingly prefer digital media, in part because it gives them the chance to make informed decisions before they need to face the pressure of a "sales call."

The vast majority of your future clients will learn about you online before they ever have the chance to meet you. That being the case, it's crucial to have a modern, fast, secure website that's easy to use. In particular, your website should be easy to navigate on smartphones and other mobile devices.

Your website is important for all kinds of reasons:

  • It provides a single, definitive "port of call" to see everything related to your services
  • All of your social media, email marketing, and more ultimately direct traffic back to it
  • A memorable, branded domain name makes it easier to be found by clients
  • Reviews and referrals will ultimately send future customers directly to your website

Making Your Brand Work Once Your Website Is Live

Once your website is open for business, there's still more to do. A website is always a work in progress, so you should try to get it up and running even before you know your brand vision inside and out. Once the basics are in place, you can refine the online experience until it is exactly what you want.

Be sure to keep these things in mind:

  • Focus on Your Core Audience
    Whether you work with buyers or sellers, single-family homes or commercial properties, you have a core audience. Every piece of marketing is written for someone, so zero in on the problems and burning questions that keep this group awake at night, then answer them throughout your website.
  • Spotlight Your Unique Traits
    Today's most effective brands are clear on values. Be sure to explain what you do, who you do it for, and why you do it—and what your future customers can expect from you. When you become known for something special, like exceptional customer care, it informs the full brand strategy.
  • Get the Right Look and Feel
    A website is a terrific place to start branding because it helps you make decisions about all kinds of other details. Be selective in your choice of colors and typography. Consistently branded color and type ensure people recognize a message from you instantly and helps you define things like logo design.
  • Publish Useful Content Regularly
    "Content" is any helpful, informative material you publish on your website. Its purpose is to help visitors solve a problem or answer a question so they can make informed choices in the real estate market. As a publisher, you preview the insights you have to offer and position yourself as a trusted advisor.
  • Amplify Your Reach with Social Media
    Once you're comfortable with your website and it looks like what you had in mind, it's time to start promotion. Promoting your website is much easier when the content aspect is already in place. Each time you publish a blog or video, share it across all of your social media networks.

A welcoming website is the launch pad for a powerful real estate brand. No matter where you are in your career journey, you can take your brand to the next level. Contact us to learn more.


Does your digital marketing feel like it could use a little something extra to generate more leads and create a better return on your investment? Are you an experienced agent aiming to enter a new market or a new agent who wants to start generating leads right now? Paid advertising on social platforms and search engines can save you time while providing a reliable infusion of fresh leads to your pipeline. Advertising the smart way starts with having a plan, and we've got some dependable tips to help you maximize the ROI of your online advertising.

Improve Search Engine Visibility with Pay-Per-Click (PPC) Advertising

You're off to a great start if you've already integrated search engine optimization (SEO) into your website. However, success with SEO doesn't happen overnight, and there's more you can do right now to generate additional leads through search engine results. Our Pay-Per-Click (PPC) Advertising for real estate puts all the tools you need to run effective advertising campaigns on Google in the palm of your hand.

  • Help Your Target Audience Find You
    The vast majority of real estate prospects make extensive use of search engines to look up listings, find agents in their area, and discover which communities might best suit their lifestyle. By setting up PPC campaigns, you can ensure that you're connecting with prospects during this crucial stage of their research process.

  • Get Your Message in Front of the Right People at the Right Time with Google Ads
    With PPC advertising, you don't have to guess who your ad will reach. You can take advantage of keyword research, demographic optimization, and geo-targeting to ensure your message is getting in front of the right eyes.

  • Start Generating Leads Right Now
    Whether you're a new agent, have just built a new website, or have only recently embraced the benefits of SEO, with PPC, you can still reach your audience on search engines while your SEO is progressing.

  • Improve Your ROI with the Latest Tools
    Learning from previous campaigns is one of the most important steps in advertising the smart way, and our PPC services include many learning tools. With negative keyword management, ad copy testing, A/B testing, and integrated Google Analytics, you have all of the data you need to optimize campaigns over time.

Grow Your Social Presence with Ad Wizard™

Just like with SEO, building a vibrant, lead-generating social media presence tends to take time. Given how many people use social to search for agents, homes, and neighborhoods, you want to be sure that your social media marketing is on point. With Ad Wizard™, we make it easy for you to plan smart, targeted advertising campaigns on the most widely used social platforms for real estate.

  • Build Connections on the Most Popular Social Platforms for Real Estate
    While there are many social platforms where you can build a presence as an agent, few can top the large, diverse user bases of Facebook and Instagram. You'll find the most real estate prospects in these places, and both offer robust marketing tools. Ad Wizard™ simplifies the process of getting started with Facebook and Instagram advertising.

  • Customize Campaigns to Fit Your Brand
    You want advertising that stands out for all the right reasons, so customization is key. Ad Wizard™ includes handy tools like a stock art library, templates that are easy to customize, and ad layouts that can be easily tailored to fit the goals of your campaign.

  • Create a Variety of Ad Types to Reach Each Segment of Your Audience
    You don't have to limit yourself to one type of ad or campaign, either. Customizable ad types allow you to diversify your social ads with ad types including open houses, just listed, what's your home worth, branded ads, and much more.

  • Easily Manage Ads, Budgets, and Results in One Place
    Ad Wizard™ is fully integrated with DeltaNET 7, providing easy access to all the tools you need for campaigns to thrive. There's an easy-to-use interface for managing ads and budgets, as well as automated reports to track how each campaign is performing.

Convert More Leads and Make Life Easier with DeltaNET 7

With all of the leads you generate by advertising the smart way, you'll also want a seamless plan to take the next steps and convert those leads into clients. Start with a modern, informative, easy-to-use real estate website to ensure that leads have a great place to land after clicking your ad. Then take advantage of the many tools in DeltaNET 7, our real estate CRM that makes it easy to manage relationships, nurture leads, and further diversify your online marketing strategy.


Real estate technology is becoming more advanced with every passing day. Capabilities that were once restricted to only the top agencies and brokerages are now available to smaller teams and independent players. As the landscape changes, though, there's plenty of misinformation out there.

Whenever a new industry develops, there are bound to be many different takes on it. And although real estate as we know it is hundreds of years old, real estate technology itself is very new. Established real estate professionals of today didn't grow up with many of the technologies becoming common now.

Artificial intelligence and machine learning, to name just two examples, have certainly stoked the public imagination. But in the midst of all that, there are real questions about their practical impact.

Real estate agents know how important it is to move with the times. No one is using overstuffed file cabinets or Post-It notes to organize their transactions as might have been the case 30 years ago. In recent years, real estate has had to adapt faster than almost any other industry.

While surveying the technology landscape, be aware of these misconceptions:

Misconception: "Real Estate Technology is Difficult to Learn and Utilize"

Without a doubt, there are some software programs out there that take thousands of hours to learn, even if you consider yourself "good with computers." But well-designed real estate technology is the opposite. It helps you learn the basics in a matter of days so you can produce value quickly.

At Delta Media Group, ease of use is always one of our core concerns. The new version of DeltaNET, the premier real estate all-in-one solution, makes it easier than ever for anyone to leverage the power of total visibility into your contacts, leads, and customers. It does this through the revolutionary "role-based system."

Under the role-based system, each DeltaNET user can have customized access to only the features they want or need to use. Each role can be tailored to the individual or to a job role. As work responsibilities grow, a user's role can be expanded to take advantage of more of the system.

All in all, this means anyone can get a running start without feeling overwhelmed.

Misconception: "Real Estate Technology Is Too Expensive for the Average Agent"

It wasn't that long ago when only large brokerages had access to the best real estate technology. Now, times have changed. A high performance real estate center of excellence like DeltaNET is far easier to afford at any size than the pre-packaged software of the past. Plus, no advanced hardware is needed.

Using the power of distributed computing, DeltaNET keeps your data accessible from anywhere. From the office, your car, or all over the world, you'll enjoy a safe, seamless, and stable connection that puts all the features you need at your fingertips while minimizing the cost of ownership.

If you have a work laptop and a smartphone, you've already made much of the investment necessary to leverage an AI-driven real estate toolkit. Compared to dozens of apps a full-featured suite like DeltaNET can replace, you may find you end up saving thousands of dollars in licensing fees.

Misconception: "Real Estate Technology Undercuts the Human Element of the Industry"

When all is said and done, real estate is about relationships. No matter whether you work with buyers or sellers, clients reach out to you based on your experience and local expertise. Oftentimes, this leads to a concern technology will homogenize the process and make it impersonal.

Nothing could be further from the truth. Technology doesn't replace the human element; it enhances it.

Thanks to marketing automation features in areas like social media marketing and email marketing, you can improve the quality of your communication with prospects, leads, customers, and your past customers. This helps you connect consistently and deliver insights that make a real difference.

For instance, social media automation can post helpful, informative updates that draw attention to your listings as they change. This isn't useless fluff: It's the kind of content that can support future customers who need to make an informed decision in a quickly evolving market.

Automation ensures that you will spend more time helping people and less time figuring out how to make it happen from a technical perspective. You can design an email campaign once and rest assured that it is working through the weeks and months to follow.

Technology also bridges the gap between the digital world and the physical one. With tools such as Open House Connector, you can capture useful details from everyone who registers for an event. If they're unable to attend later on, you'll know exactly how to follow up (perhaps to show them a recording of that event.)

Contact us to learn more about how real estate technology can exceed your expectations.


The future comes at us fast, and that's as true in real estate as it is in any other part of life. If you want to future-proof your business, then it pays to prepare for the unknown. While none of us can predict exactly what's coming next with confidence, we have decades of history to look back on, as well as ample data from the present to help us anticipate what comes next, how to adapt to changes, and what tools from the present are likely to continue providing value in the future.

Ready for a journey into the unknown? Let's take a deeper look at some of the steps you can take now to help your real estate brand thrive well into the future.

Building a Real Estate Website for the Present and Future

Think about how much the internet has changed since the days when we were plugging our modems into phone lines and waiting patiently for pages to load slowly. Even with all of those changes, one thing has remained constant for businesses online — the value of an excellent website. So if you want to invest in something that will serve your business well for the long term, then your real estate website is the perfect place to start.

Your real estate website is the hub of all your online marketing, as well as a key point of contact for both prospects and current clients. It's where people come to search for homes, learn about neighborhoods, consume your content, and connect with your team. In short, it's more than worth the investment.

Invest in Marketing Now to Build for Tomorrow

Marketing trends evolve more quickly than most things in the real estate industry, but that doesn't mean you can't plan ahead for tomorrow. Effective planning starts with understanding what works best right now, while keeping an eye on the latest trends to anticipate the tech and tactics of tomorrow. Since some of the most effective, dependable real estate marketing tactics can take time to yield the best results, planning ahead now can put you in an even better position to succeed tomorrow.

  • AI-Driven Real Estate Tech
    While it may feel like ancient history, given all that's happened since, it wasn't so long ago that the adoption of widespread, affordable internet access changed our lives in nearly every way. Major advances in AI (artificial intelligence) technology promise the same sort of transformation, and you can already benefit from the power of AI to give your marketing a boost right now. With tools like our AI-driven email and print newsletters, along with auto-generated reports for clients, you can easily provide valuable, informative content while letting technology handle the heavy lifting.

  • Social Media Marketing
    The popularity of specific platforms may ebb and flow, but the power of social media marketing remains very strong overall. There are two great reasons to invest in your social media marketing right now. First, it's a great way to market your business, generate leads, connect with clients, and build your online presence. Next, since it takes time to organically build a social following, the investment that you put into social now can pay off many times over in the future.

  • Email Marketing
    Just like websites, email is one part of online life that most of us can't imagine living without, and there's little doubt that email will remain a popular tool in the future. The challenge, as always, is cutting through the noise and getting your marketing in front of the right people. Email drip campaigns make it easy to do both, with customized content that your audience will look forward to opening and an easy, automated process for ensuring that the right content reaches the right people.

  • Search Engine Optimization (SEO)
    If you're filling out your internet bingo card, you can move one step closer to completion. That's because search engines are next on the list, as another popular tool that's a worthy investment for the present and future. You want to make sure that people searching for real estate services in your markets can easily find you online, and search engine optimization (SEO) is one of the best ways to do that. Like building a social presence, good organic SEO takes time to yield the best results, so there's no better time than now to integrate an SEO plan for your real estate brand.

Meet the Challenges and Opportunities of the Unknown with Powerful Real Estate Tech

No matter what the future brings, investing in the right technology today can help you meet the unknowns of tomorrow. With our easy-to-use, feature-packed DeltaNET real estate CRM, digital marketing services, and modern website design, our team offers everything that your team needs to adapt to a changing world.


This video demonstrates how to change and customize your website theme in DeltaNET 6.


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Over the last few years, artificial intelligence and machine learning have transformed the way real estate agents do business. AI-driven applications have the potential to uncover patterns hidden within millions of data points, helping teams make the right moves at the right time.

Although the idea of real estate technology as a high performing center of excellence for your whole business is exciting, it can also be intimidating. Agents often wonder if adopting this technology means completely transforming the workflows with which they are already familiar.

Luckily, this isn't the case.

Just like your team, your marketing, and many other elements of your business, your technology can scale with you. Rather than taking a quantum leap forward that changes everything about your daily schedule, you can choose which technology tools to deploy at any given time.

Both Innovation and Iteration Have a Place in Today's Technology Landscape

It wasn't really that long ago when real estate agents were experimenting with productivity apps for the very first time. The old days were characterized by overstuffed file cabinets and plenty of Post-It notes. Then, individual agents started to cobble together solutions from the technologies of the era.

Gradually, the idea of the technology stack emerged. Especially in larger brokerages, leaders wanted to be sure everyone was using solutions that worked together effectively. The "stack" was the specific list of applications each member of the team was expected to use, with as little deviation as possible.

The jump from analog to digital was a big innovation, but uniformity was slow to be realized.

Today, instead of having to juggle a dozen apps (and pay for a dozen licenses), agents have the chance to use a real estate CRM such as the DeltaNET. The DeltaNET has features touching on every aspect of real estate. Designed in consultation with agents and brokers, it can help you do just about anything.

But that doesn't mean you have to start with everything.

Think of a real estate CRM as like a toolbox. It takes some time to learn to use each tool in your kit. Plus, not every tool applies to every job. To start with, you might find you go faster using the tools you know well. But as you learn what the toolkit is capable of, it helps you exceed what you could do before.

Where the jump to new technology is innovation, the gradual pace of change as you choose when and how to adjust your workflow is iteration. You select the tool and you decide when and how to use it.

That's why today's technology is more scalable than ever.

The Biggest Ways Technology Can Help You Scale and Grow Your Real Estate Brand

Across industries, "scaling" refers to growing in a way that enables you to:

  • Support the new customers who'll be a necessary part of growth
  • Maintain the level of customer care and quality you're known for
  • Reduce to a minimum any additional costs, hiring, and complexity

Many businesses have difficulty scaling. A rigid business model means it's impossible to serve more customers without more personnel or other expensive investments. Since real estate involves a high level of personal attention and interaction, it's easy to fall into a trap of inflexibility.

Technology helps you break the cycle so you can scale faster and at a lower cost.

Here are some of the ways it works:

  • Accelerate Time-Consuming Research
    Real estate agents have traditionally been called on to do a lot of analysis. But by the time you build a comparative market analysis or neighborhood report, the data you relied on might be out of date. By contrast, the right CRM can access the data instantly and compose a report from the key points.

  • Cut Out Unnecessary Specialization
    Social media, email marketing, and the rest conventionally require hours of writing, optimization, and even graphic design. With technology, you no longer have to be an expert in any of these areas: Your CRM takes care of rote tasks while helping you deliver the variety and humanity the audience wants.

  • Measure Your Results
    Real estate marketing can leave you hunting in the weeds to discover what's working and what's not. A CRM simplifies matters by zeroing in on important feedback prompted by your marketing. Figuring out which messaging resonates is easier than ever, so you can focus on generating more of what matters.

  • Focus on Your Ideal Customer
    Successful agents and brokers rarely offer "one size fits all" solutions. Instead, they embrace the fact all marketing is written for someone. By accelerating the speed at which you can join and guide the online conversation in your space, you'll attract more of the people who can truly move your business forward.

Contact us today to discover what real estate marketing automation can do for you.


As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing — not cutting the exact thing needed most. That said, now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.

On Wednesday, November 9 at 2 p.m. EST, Delta Media Group's® VP of Sales, Franklin Stoffer will host a special Online Marketing Webinar. He will be joined by Winston Widdes, a Paid Advertising Strategist with Delta. During the webinar, you'll get a chance to learn how to use some of the most essential online marketing tools available in DeltaNET, including:

My Customer for Life (MCFL): MCFL, an AI-driven automated newsletter, makes it simple to stay in touch with customers, even well beyond them making a transaction. By turning on this feature, you can automatically send customers newsletters about anything related to buying, selling, and homeownership that are written and designed by the Delta Media Group digital marketing team.

Social Connector: Social Connector allows you to easily post content from your website directly onto your social media accounts. Not only automatically post a new listing or open house, but also post pre-written blog and newsletter articles as well as publish the latest market data. Social Connector takes the work out of managing your social channels.

AD Wizard: Ad Wizard helps reduce the stress of running Facebook ads. While paid advertising may seem difficult to navigate, the Ad Wizard easy-to-use interface allows you to publish ads in a matter of minutes and ensures that they are optimized for the best results. Whether you are marketing a new listing or promoting your brand, you can easily do it through Ad Wizard.

Market Watch Reports: Market Watch Reports are automatically generated for you to send to potential buyers and sellers in your area. Branded to your brokerage, these reports contain informative market data specific to the client's property address — such as market trends, average home sale prices, recent sales, and current listing data.

Smart Drip Email Campaigns: Another tool that helps you stay connected with clients, Smart Drip Email Campaigns are ready-to-send email campaigns with something specific for everyone, no matter where the customer is in their homeownership journey.

By familiarizing yourself with these online marketing tools, you'll save time in your day and start seeing real results right away. You'll also come out of this season much stronger than your competitors who pulled back as you pushed forward. Register for our upcoming webinar to learn more.


This video demonstrates the creation of Facebook Ads via Ad Wizard in DeltaNET 6.


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