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August
2
2
How to Make Your Real Estate Branding Work
Building a memorable real estate brand is about more than the name on your business card, or the listings on your website. The reputation that you have built over time by working hard for your clients, delivering results, and closing deals is the foundation of your brand. Communicating that reputation to prospects and new clients is where your marketing – and branding – play a starring role.
An effective real estate brand is unique, easily recognizable, and clearly communicates your value. Real estate branding is our passion at Delta Media Group, and we've got some simple, proven tips to help you build a memorable brand for your real estate brokerage.
Real Estate Branding 101: How to Stand Out from the Pack & Promote Your Unique Business
- Identify Your Audience – When building your brand, it helps to know as much as possible about the audience you're aiming to reach. A REALTOR® who helps families find homes on a budget will want a different branding strategy than a REALTOR® who connects luxury shoppers with high-end homes. You don't have to lock in on just one market segment to be successful, but it's critical to have clear goals about who you want to reach. Larger REALTORS® often choose to have one site for "regular" listings, and one catering to luxury clients.
- A Clear Vision – What do you do best? When clients think about your brokerage, what's the first thing that you hope comes to mind? You know your business better than anyone else, so your branding should reflect your priorities and values to show prospects what makes your business special. This step goes hand-in-hand with identifying your audience, to form the basis of your branding.
- Communicating Value – With the basics in place, we can move on to the creative side of branding. Communicating value depends in part on understanding the channels that prospects use to research your business. Want to establish yourself as a member of the community? Build a social media presence to share community links, connect with other local businesses, and build relationships with clients. Looking to show your expertise? Creating regular blog posts with real estate tips, market advice, and home improvement ideas is a great way to show your value. Experiment, and see what tools work best for your business.
- Memorable Marketing – Your marketing – digital and traditional – is your primary tool for spreading the word about your brand. In addition to considering blogging and social media, be sure that your website is up to today's standards. Mobile responsive websites with sensible navigation and easy options to search listings, should be high priorities. A unique (but not overwhelming) color scheme is an effective way to stand out, and vivid photos of your community always play well online. If you want to make a quick impression, there's nothing like a clever logo.
- The Old-Fashioned Way – There are tons of ways to promote your business with online and traditional marketing, but don't forget about the little things that lead to word-of-mouth referrals. Those moments where you went above and beyond to turn a client into a customer for life are incredibly valuable for building your reputation. Treat your clients well, and they'll do some of your branding work for you.
Need a hand shaping your real estate brand? Let us help! Contact the team at Delta Media Group, and learn what it's like to work with true real estate branding experts. We handle the details of your branding, so you can stay focused on helping clients and closing deals.
