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October
4
4
How to Grow Your Real Estate Brand on LinkedIn
LinkedIn is the only social media site designed specifically with skilled professionals in mind, which makes it one of the best places online for real estate social media marketing. The secret to LinkedIn is remembering that it is not a sales platform, but a networking tool. There are plenty of ways that your LinkedIn network can help you earn new clients, but this isn't the best platform to pump out updates about your latest home listings. Instead, LinkedIn is a place to connect with clients, share your knowledge, affirm your reputation, and earn quite a few referrals along the way.
Ahead, the team at Delta Media Groupwill provide some tips to help get you started, and unlock the massive potential of LinkedIn for real estate agents.
Learning LinkedIn: How to Get Started with the Professional Social Network
- A Perfect Profile – If you want clients to invest their time with you on LinkedIn, you need to show that you're invested, too. Start by filling out your profile page completely, including contact and location information for your real estate business. Pick a great-looking photo for your profile picture, and be sure to pick a vibrant, aesthetically pleasing cover photo to tie it all together.
- Old Friends, New Connections – LinkedIn is very popular, and makes it easy to find people who you already know. Start by connecting with old friends, colleagues and clients you've done business with in the past. Just don't start out by asking for referrals. We'll get to that soon, but first it's important to re-connect on a personal level so they know you're not just looking for a quick sale.
- Explore LinkedIn Groups – If you live in a city, there are likely quite a few LinkedIn real estate groups dedicated to your area. Even small towns tend to at least one or two groups established, so dive in and explore. You're likely to find other agents, clients, and real estate marketing experts, many of whom will be happy to join your LinkedIn network.
- Reaping Referrals – Referrals on LinkedIn work much like traditional referrals, so it's important to establish your value before asking people to recommend you to their peers. The good news is that LinkedIn referrals are especially valuable precisely because people tend to avoid handing them out recklessly. Establish (or rekindle) the relationship, then ask for a referral.
- Regular Updates – Building your LinkedIn network takes some time, but it's more than worth the effort. One of the biggest keys is simply staying active by responding to comments, posting updates, and sharing interesting content that you find online. When people see that you log in regularly, they'll be much more likely to engage.
- Create Content – Over the years, LinkedIn has become a huge hub for professional content, including real estate. Creating content allows you to show your expertise, and builds trust with connections before they even engage you directly. You don't have to be Shakespeare to create a great blog post. The key is simply to create content that looks professional, and contains information that is valuable to the reader. Tips for selling and buying homes tend to play well with a LinkedIn audience.
Looking to take your real estate social media marketing to the next level? Contact the team at Delta Media Group for all of your real estate social media marketing needs.
