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How to Successfully Add SEO to Your Real Estate Website
Search engine optimization (SEO) is one of the most important components of an effective online marketing plan because it makes it easier for prospects and clients to find your business online. Most search engine users don't bother with links beyond the first page of search results and the competition for position on that first page of results is intense. Our team has some tips, tactics and advice to help turn your real estate website into an SEO powerhouse.
The Most Important SEO Tactics for Your Real Estate Website
The most convenient time to update your SEO is when you are building a new website or working your way through a website redesign. Even if you don't plan on making major changes to your site, there are still plenty of smaller steps that you can institute right now to give your SEO a welcome boost.
- Create Content – Your website visitors want to see your expertise and search engines do too. Creating custom content is a huge part of effective online marketing and provides a perfect place to integrate other SEO mainstays like targeted keyword phrases, social engagement, video content and appealing images.
- Mobile Browsing – If your website isn't optimized for mobile audiences, then you're missing out on a huge chunk of your audience. A mobile-friendly website is good for SEO and a must-have for marketing purposes.
- Keyword Research – Understanding the terms that people use to search for real estate in your area allows you to integrate popular keyword phrases naturally into your website and real estate content. Keyword research should always be an ongoing process because the most popular phrases evolve over time.
- Easy Navigation – In addition to looking at how many people visit your site, search engines want to know how long they're sticking around after they arrive. Providing simple, straightforward navigation options on your homepage makes it easier for visitors to find what they need and spend time browsing.
- Local SEO – Real estate SEO is very competitive. Local SEO helps ensure that you're only competing against other real estate business which serve the same area and helps clients find you when shopping from afar. Include contact/location information on website pages, use your content to highlight local topics and lean on your keyword research.
- Images & Video – Starting a blog is a great way to dip your toes into the content creation waters, but it's also a good idea to learn about images and video content. Both items can boost your SEO and social media users love to share visual content.
- Social Media – Speaking of social, be sure that your social media accounts are linked back to your website. Your social pages are excellent for promoting your real estate content and engaging your audience.
- Fix Broken Things – Just like a home, websites need maintenance over time to remain at its best. If your website has any broken links, images/video that don't load or 404 (page not found) redirects, you'll want to fix them as soon as you can to avoid SEO penalties.
If looking at this list has got you feeling a little overwhelmed about getting your real estate SEO up to speed, remember that there is plenty of help available. In fact, some of us dedicate a whole career to studying SEO! Contact us for help with real estate SEO, online marketing, social media and so much more!
