Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 24 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
25
How to Leverage Linkedin for Real Estate
LinkedIn is known as the social network for professionals, and for that reason many real estate agents see it as a career networking tool rather than a powerful marketing platform. In fact, LinkedIn is an excellent addition for your social media presence—if you know how to leverage the network. The people who you connect with on LinkedIn are often career-minded, goal-driven, and focused on their financial future. In other words, these are people with both the financial resources and motivation to buy or sell a home.
Leveraging LinkedIn: How to Create a Profile, Build Connections, and Engage Your Audience
The first step in setting up LinkedIn is filling out your profile, and it's worth taking the time to make your profile as complete as you possibly can. Include your name, relevant contact information, and a brief bio section.
- Your experience and business accomplishments are key to your bio, but be sure to tell people a bit about yourself, as well. Social media audiences like personality and authenticity.
- Your profile and cover photos are a very important element of your profile, so put some effort into choosing great shots. Choose a profile picture with professional quality, and consider using the same recognizable profile photo on all of your social media accounts.
- Your cover photo is a chance to share some beautiful scenery from your area, show off your accomplishments, or get creative with something that truly stands out from the norm.
- Don't forget to add a link to your profile on your website. Your customers may not even know that you have a LinkedIn profile if you don't market it!
Building Your Audience and Forming Connections on LinkedIn
Trust is a huge part of the relationship between any good REALTOR® and client, so it's important to start your social media relationships with that in mind. One of the best ways to establish trust is simply to avoid going for the quick sale when you first connect.
- The content that you create and share on LinkedIn is also a tool for building trust, because it allows you to demonstrate your expertise with no obligation from the client.
- There are many ways to find connections on LinkedIn, and joining groups related to real estate is a great place to start. Groups make it easy to find people with common interests.
- If you're new to LinkedIn, this is also an excellent opportunity to reconnect with old friends, colleagues, and acquaintances. LinkedIn makes it easy to connect with anyone currently in your email contacts list.
Engaging Your Audience and Generating Real Estate Leads
With your profile in place and your first connections established, it's time to give them something to talk about. LinkedIn is an excellent place to share content, because many users visit the site to learn the latest tips from various industries.
- Showcase your real estate knowledge by creating information-rich content covering the topics that matter most to real estate clients. It's a great place to talk about buying/selling tips, home improvement ideas, and even high-level real estate trends.
- Engagement is the key to creating qualified leads, so it's crucial to interact with your audience. Get involved in conversations about interesting content, share content from others, and look for opportunities to offer helpful advice.
- Post regular updates to your LinkedIn page, and always respond promptly when you receive a message. Show them same the type of punctual, professional service that you would offer any client.
Achieving your real estate goals on LinkedIn takes time and practice, but there's no doubt that it's one of the most underrated social media sites for real estate agents. Contact Delta Media Group to learn more about leveraging LinkedIn today.
