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New Ways to Use Pinterest to Build Your Real Estate Brand
You're familiar with Facebook, tight with Twitter and have learned to leverage LinkedIn. But have you taken the time to peruse Pinterest? While it doesn't have the massive user base of Facebook or Twitter, there is no doubt that Pinterest is one of the best sites for real estate social media marketing. The big reason why? Pinterest is one of the most visual of all social media sites and that makes it a natural fit for creative, social-savvy real estate agents.
Pin to Win: Pinterest Tips for Real Estate Social Media
Pinterest basically works like a digital bulletin board, but with a social media twist. You can create multiple boards using the same account, and fill them with videos, vivid images and content. So you might create one board for neighborhood info, one for real estate tips and one for interior design inspiration. Just as with any social site, the goal is to share your best content, get people talking and engage with your audience in a meaningful way.
- Share More Than Listings – Filling your page with nothing but listings is one of the easiest ways to turn off your audience on any social media site because social users prefer engagement to advertisement. There will be plenty of good opportunities to weave remarkable listings into your Pinterest content—the key is to avoid overdoing it and make sure you balance things out with other types of content.
- Introduce Your Team – Your real estate team is one of your greatest assets, so why not give them a little screen time? Pinning images and brief bios of your team is a great way to make an introduction, and helps your audience connect with your brand on a personal level.
- Create Multiple Boards – Creating separate boards for different types of content makes it easier to share your content, and easier for your audience to find it. If you do plan to post listings to your Pinterest page often, consider creating a board just for that purpose so that people can still easily find your other content.
- Home Improvement – Home improvement and interior design ideas both make for excellent Pinterest content—especially when you're discussing DIY projects. You won't find a better opportunity to integrate visual content into your Pinterest boards, and creating interior design content allows you to highlight your most interesting listings in a natural way.
- Local Expert – Pinterest users love to seek out unique experiences so your neighborhood expertise should provide you with a wealth of valuable content. This is also an opportunity to sell your audience on the neighborhoods where you do business, so keep things uplifting by sharing about fun events, local businesses, and the little traditions that make each neighborhood special. The more images and videos you can include, the better.
- Engage Your Audience – Pinterest is five times more popular with females than males, and more single women are buying homes than ever before. So this is a great chance to connect with one of the most important segments of your real estate audience, build trust, and earn new business. Use your content to start the conversation, and be sure to participate when people start talking.
Pinterest has managed to carve out a very strong niche in recent years, and real estate fits that niche perfectly. This is one social platform that you will definitely want to use for marketing your website—and we can help. Contact Delta Media Group to learn more about using online marketing, SEO, and social media to grow your real estate business. You can also visit our Pinterest page to get ideas for your own Pinterest profile!
