Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 37 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
5
How to Grow Your Real Estate Brand on Facebook
Facebook is the most popular social media site in the world by just about any measure, and one of the best spots to connect with real estate customers online. The site's massive user base means that nearly every demographic is well-represented, and for many people, checking Facebook in the morning has replaced reading the newspaper as a way to catch up with the world. Facebook is also an especially good fit for real estate agent marketing, because it's a very visual medium and a great place to share real estate content.
We've got some tips to help you stand out from the crowd, and grow your brand with proven Facebook tactics for real estate agent marketing.
Facebook & Real Estate: A Match Made in Marketing Heaven
The first thing to know about Facebook is that it will require an investment of time, from you, your marketing team, or both. You don't have to spend all day checking notifications, but you'll want to carve out a bit of time each day to check messages, share content, and keep up with your Facebook connections.
- A Complete Profile Page – Your profile page is where people will come to learn more when you catch their attention, so be sure to fill it out completely. Include eye-catching images for your background and profile photos, and provide contact information so people can reach you directly through their preferred channels.
- Share Interesting Images – Having other people share your stuff is one of the most effective ways to grow your audience, and people love to share interesting photos. Have a listing with a deep history, unusual architecture, or a gorgeous garden? Post images of the property to your Facebook page, and be sure to add a back story when relevant.
- Responsiveness Is Key – The big advantage of social media is that it allows you to engage your audience directly, so be sure to respond promptly when someone comments on your posts, sends you a private message, or shares your content with their friends. Check your Facebook page at least once per day to be sure you're not missing anything.
- Don't Overload Your Audience with Listings – If people want to browse your listings, they'll visit your website. Social media marketing is about forming connections, so it's better to go with more subtle marketing tactics.
- Get Involved in the Community – Want people to share, like, and comment on your posts? Do the same for theirs. Look for opportunities to promote the social pages of other businesses and public organizations in your area, and they'll be more likely to return the favor.
- Build Your Blog – Content marketing and social media go hand-in-hand, so keeping a steady supply of interesting blog posts will also benefit your Facebook presence. This is a great chance to go beyond real estate, by highlighting community events, popular neighborhoods, and local traditions. Home improvement tips also play well on social.
- Be Yourself – Building your brand on Facebook doesn't mean that you have to be all business, all the time. Showing your human side – the stuff that makes you tick outside the office – is a great way to forge a more personal connection with your audience. Just remember that it's best to stay positive, and avoid controversial topics.
Want all the benefits of Facebook for real estate agent marketing, without worrying about the details? Contact Delta Media Group for everything you need to establish your social media presence, and grow your brand with the power of Facebook.
