Date Archives: May 2016

Online marketing is a powerful tool for real estate agents, but it's also a very big topic, with tons of tiny variables that will ultimately make a difference in the success of your marketing. With fast-changing trends, diverse advertising platforms, and the constant demand for fresh content, even marketing pros need to work hard to stay up to date. In other words, it's easy to miss the mark on the little details, especially when your real estate business demands so much of your focus.

That's where we come in. Your marketing team will help you build a powerful web presence, and avoid the most common online marketing mistakes. Let's get started by looking at four common real estate online marketing mistakes, and how to avoid them.

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New Property Search System Updates

In an effort for continual improvement to our SEO results we made changes to our new property search system. With this change URL query string parameters have been cleaned up. This change will help with better and more efficient indexing by the search engines.

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Burgan Real Estate launched a new website with Delta Media Group last week! Burgan is a Leading RE company that was established in 1977 with three convenient office locations. They service the eastern part of Ohio with areas including Austintown, Youngstown and Canfield.

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Real estate is ultimately a local business. You sell homes in a specific geographic area, even if your clients come from all over the map. And those clients will use search engines to find the best properties and real estate agencies in your area. So for real estate agents, few marketing tools make a bigger difference than local search engine optimization (SEO). Ahead, we'll take a closer look at what local real estate SEO is, how it works, and why it's an especially good fit for real estate marketing.

Let Business Find You: Local SEO for Real Estate Agents

Local SEO – like any type of SEO – is designed to improve your visibility in search results, and a first-page search ranking is key to finding new clients online. Landing at the top of the first page is even better. The challenge is that other real estate businesses in your area want that prime search position as well, so reaching the top requires effort, and a plan.

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Old Colony Realtors recently launched their new website with Delta Media Group. Old Colony is a Leading RE company and has been in business since 1944. They have a state-wide network of offices with agents up-to-date on the latest trends and technology. Old Colony is located in West Virginia and service the majority of the state and even some Ohio and Kentucky!

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Attracting the right agents is critical to the success of your real estate business, and that starts with providing the most relevant, current tools for generating new business. Today, most home shoppers start their search online, even before they connect with an agent. That search process ultimately connects shoppers with their agency of choice, and the agencies at the top of the search rankings don't earn that prime position by accident. They do it through search engine optimization (SEO), and a strong SEO strategy will also help you attract the tech-savvy agents who thrive in today's real estate market.

The team at Delta Media Group has extensive experience in the world of real estate SEO, and we've put together some tips to help you understand more about how this vital marketing tool will help you attract the best agents for your business.

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Today we pushed several new capabilities to our map feature live. These new capabilities enhance the map search experience in many new and exciting ways! Check out these new advancements below:

• Removed the price pin with dot location markers.
• Increased marker count from 20 to 2,000 on the map.
• Added a notice to the map redraw to notify the user of how many properties are being mapped.
• Added a "hover" effect to show the property information box on the map dot when the user mouses over the property in the desktop results list.
• Updated the design of the property information box to be smaller in order to better fit mobile screens.
• Made performance enhancements to the JavaScript code and the XML data being returned to the browser to help increase performance and to more efficiently utilize web browser memory.
• Renamed "MORE" to "FILTERS" in the search bar.
• Added "show your location" feature to the map.
• Consolidated the map controls to the upper left corner and unified the UX for the controls.
• Updated polygon search tool to be a drawing tool. Users can now draw the exact location where they want to perform a search!

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Buying or selling a home (or both!) is a very personal experience for your clients, so social media is a great place to connect. The key to success for social media engagement is making it more than just a box to check off on your marketing to-do list. Your best results will come from direct, real interactions, and from sharing content, video, and photos that show off the best that your real estate business has to offer. Social media platforms provide an easy way to connect with current clients, and plenty of opportunities to generate new business.

Marketing Tips for Real Estate Agents: Making the Most of Your Social Media Time

The first tip, and maybe the most important, is just to be present. You don't need to spend all day checking your notifications, but it's important to respond when someone reaches out to you, posts a public comment, or comments on content that you've shared. Just as when you're meeting a client in person, being accountable for the little details is one of the best ways to show you'll do the same for the big details down the line.

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