Date Archives: June 2016

When it comes to choosing a home, millennial buyers are actually looking for many of the same things as shoppers from any other generation. The big difference comes in what millennials expect from the home shopping process, and how they prefer to connect with their REALTOR®. Snapchat has been around for a few years now, and that staying power has businesses searching for ways to take advantage of the popular social platform.

As it turns out, Snapchat is actually a natural fit for real estate social media marketing... if you know how to use it effectively. The team at Delta Media Group knows Snapchat, and we've got a few proven tips to help you get started.

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Do you want your real estate website to generate more qualified leads for your business? Of course you do!

Even if your website is running like a well-oiled machine, there's always room for improvement. Generating more leads through your website depends in part on the stuff you see--social media links, content marketing, search engine optimization--but also on some of the less visible aspects of online marketing. Quality is just as important as quantity, so make sure that you're generating leads who are genuinely interested in what you have to offer.

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Online marketing is a vital tool for success in today's connected real estate market, but it's easy to feel a bit overwhelmed if you're just starting out with your online marketing plan. There are acronyms galore, new terms to learn, and tools to discover, so it's important to pick a marketing team that keeps you informed. Developing effective online real estate marketing strategies and choosing the right team to implement them starts with asking the right questions.

We've put together a collection of questions that will help you pick the right marketing strategies for your agency. We'll cover some of the key basics, but be sure to add your own questions to the list, too!

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Every home has a story, and every real estate agent wants to forge a deeper relationship with the community they serve. Content marketing allows you to shape the narrative around not just the homes you sell, but your real estate agency as well. It provides a chance to share your expertise, make a positive first impression when a new prospect finds your website, and begin building trust with prospects before they even engage directly.

But what is content, exactly, and why is it so important to real estate marketing strategies? We'll cover the details ahead, so you can get started with a content marketing strategy of your own.

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