Date Archives: July 2016

Blogging is a great way for real estate agents to connect with the community, demonstrate expertise to potential clients, and shine a light on the qualities that set your business apart. But starting a blog can also feel pretty intimidating, especially if you're just beginning to dive into the world of online marketing. The good news is that you already know more about blogging than you might think. Your community knowledge, connections with other local businesses, and real estate expertise will all help you build a blog that showcases the very best of your real estate business.

We've got some proven blogging tips to help you get started, along with some ideas for blog topics that will keep your readers – and clients – coming back for more.

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Today, real estate shoppers have more tools than ever to find the perfect home. They check social media for the opinions of friends, colleagues, and real estate experts. They visit search engines to learn more about locations, compare neighborhoods, and source expert opinions. And once a location has caught their eye, they check the websites of their preferred REALTORS® to lock in on the listing that will one day become their new home. They might even take care of all these tasks on a mobile device, while waiting in line, commuting on public transportation, or multi-tasking at their own small business.

At Delta Media Group, we spend every day working with the tools that today's real estate shoppers rely on to shop for the perfect home. Whether you're just getting started or looking to take your business to the next level, now is the time to invest in your online real estate marketing.

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Are Your Leads Going to the Competition?

Our world has become a digitally driven society.  In fact, the Web has revolutionized almost everything we do--including searching for a home.  The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.  

That means 90 percent of house hunters are using the Web to find homes for sale in a specific location.   That leads me to the question:  "How can you make sure customers are finding your website over your competition's website at a local level?"  One answer is local SEO.  

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I have had a passion for helping businesses be successful online for twenty years. Over this time I have learned one simple motto that gets more results than anything else: Pay attention to the details.

I guarantee you heard this motto before from books, speakers, business coaches or other success people you look up to. It's nothing new but something that takes continual commitment.

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Search engine optimization is one of the most powerful tools available to real estate agents for generating business online, and helping new clients find you. Most clients will have done significant research on homes in your area, the reputation of your business, and more before they ever engage you directly. You have the opportunity to make a positive impression before you ever meet face to face, and that process starts with an understanding of effective real estate SEO.

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Hands down Facebook is the king of social media platforms topping out at over 1.5 billion active monthly users. Since entering the online world in 2006, Facebook has been a game changer in the way we communicate both personally and professionally.  Those in the real estate industry are no exception…especially for those who know how to use it the right way.

Some savvy real estate agents and brokerage firms are upping their game by adding real estate listing videos to their Facebook pages as part of their overall digital marketing plans.  Here's why:

1. Video marketing is on the rise.  Facebook has seen a significant jump in the number of videos viewed daily—from 4 billion to 8 billion in just a short eight-month time period. In addition, video posts have a greater organic reach than photos by 135 percent.  Plus it's estimated that by 2019, 80 percent of the world's internet traffic will be video—and in the United States an estimated 85 percent.
   
   

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Facebook is the most popular social media site in the world by just about any measure, and one of the best spots to connect with real estate customers online. The site's massive user base means that nearly every demographic is well-represented, and for many people, checking Facebook in the morning has replaced reading the newspaper as a way to catch up with the world. Facebook is also an especially good fit for real estate agent marketing, because it's a very visual medium and a great place to share real estate content.

We've got some tips to help you stand out from the crowd, and grow your brand with proven Facebook tactics for real estate agent marketing.

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As a real estate broker, your goal is to generate leads that will increase business for your agents and company.  You probably already have an eye-catching website that generates leads.  Your business is good, but is it great? 

To turn your business from good to great means incorporating some of today's latest technologies into your overall marketing strategy.  Start with a mobile responsive website design.  A mobile responsive website design automatically scales its layout and content to fit whatever device visitors are using at the time.

With 89 percent of new home buyers using mobile search engines, it only makes sense to give your visitors a modern and easy-to-use website.

Still a little unclear about what makes a responsive design such an important part of your digital marketing plan?

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