Date Archives: August 2016

The Tech Tuesday Delta Net training for 8/30/2016 features the topic of adding meta-tags and page titles. During this video you will learn how to setup meta-tags and page titles for your website within the Delta Platform. Topics covered during the session will include the initial setup process for meta-tags/page titles, the benefits of why they should be included, some tips and tricks from Aaron Geh who is the head of our digital marketing team, and much and more!

The rise of mobile use (and fall of desktop) has been well documented over the past few years. The amount of time people spend using their smartphones and tablets to browse the internet is expected to soar leaving desktop use as a secondary touch point for most consumers.

Doesn't it seem like yesterday that browsing the internet from a desktop computer was the gold standard? Today, consumer behavior has changed and so has the way we use the internet. The popularity of mobile devices coupled with easy access to the internet has dramatically changed the digital landscape for all of us.

According to a June 2016 Media Consumption Forecast report from Zenith Optimedia, 70 percent of internet consumption is now done on a mobile device. Desktop browsing will fall by nearly 16 percent.

Mobile Devices and the Home Buying Process

Real estate brokers and agents know their clients and prospects are uber-connected. Today, prospective buyers start their home searches online with 89 percent of house hunters using mobile searches at the start and throughout the search process.

Millennials (ages 18 – 34) represent the generation with the largest mobile usage —97 percent report use mobile devices to search the internet. In fact, a fifth of millennials only use mobile devices and don't use a desktop at all. As Millennials take their rightful place in the housing market--representing the largest generation in the market today, their search preferences will shape the way real estate business is done.

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Our Tech Tuesday live training for 8/23/2016 covered the topic of Building Website Pages. During this training you will learn how to add new pages to your website within the Delta Platform. Topics covered during this session includes building custom pages with a custom page URL, setting up predefined page, building market landing pages and more!

Building a real estate website that attracts a steady flow of qualified visitors is a great start, but there's still work to be done if you want to turn those website visitors into clients. And no matter how your website is currently performing, there's always room to improve your conversion rate. A conversion basically happens when a site visitor takes a concrete step – like filling out a form, accepting a special offer, or signing up for your email list – to engage your business on a deeper level. The visitor will typically provide some contact information in exchange for your offer, giving you a very well-qualified real estate lead.

At Delta Media Group, we believe that your real estate website is one of your most powerful marketing tools. So we've put together three can't-miss tips for boosting your website conversion rate, and improving lead generation.

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Our Tech Tuesday Delta Net training for 8/16/2016 features the topic of Website Design Selection & Configuration. During this video you will learn how to setup your website design within our platform and how to configure the design. Topics covered during this session will include how to select a design, how to change the header image, site design colors and much more. Happy viewing!

Video marketing is an especially good fit for the real estate industry, because it allows you to show off your listings and your expertise in equal measure. Video content is easy to consume, works great with mobile devices, and allows you to add a dash of personality that's simply not possible in a still photo. But success with video marketing is not automatic. You've got plenty of competition for the viewer's attention, so you need to offer something of value if you want them to stick around.

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When a potential client wants to learn more about your real estate business, research the communities where you sell homes, or browse the latest listings, their favorite search engine will often be their first stop. And Google is far and away the most popular search engine, with little meaningful competition on the horizon. So, what does that mean for your real estate business? Put simply, showing up in prime position in Google's search results is critical to generating qualified leads online, and search engine optimization is a must-have tool for growing your business.

While you likely have experience using Google yourself, you may not be familiar with the details of why search results appear how they do. The team at Delta Media Group has you covered, with a guide to the terms and tactics you need to understand for successful SEO.

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Building a memorable real estate brand is about more than the name on your business card, or the listings on your website. The reputation that you have built over time by working hard for your clients, delivering results, and closing deals is the foundation of your brand. Communicating that reputation to prospects and new clients is where your marketing – and branding – play a starring role.

An effective real estate brand is unique, easily recognizable, and clearly communicates your value. Real estate branding is our passion at Delta Media Group, and we've got some simple, proven tips to help you build a memorable brand for your real estate brokerage.

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Emily Croskey, Digital Marketing Specialist

Emily's professional life began as a tomato. Yep, you read it right a tomato! Emily shared with us that her most unusal job was during high school when she worked at an Italian restaurant.  The restaurant owners asked Emily to dress up as a giant tomato, go to the street corner and wave to people holding a sign.  As Emily put it:  "Not exactly the high point of my high school days."

Since then, things have changed for Emily.  She joined Delta Media Group about five months ago as our Digital Marketing Specialist in charge of Delta's social media marketing as well as that for some of our clients.  In addition, Emily oversees SEO for several of Delta's clients.

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