Date Archives: September 2016

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September
26

Harley Wolfarth, Technical Support Manager

You've probably all become acquainted with Delta Media Group's Harley Wolfarth, Technical Support Manager, during his "Tech Tuesday" broadcasts. Here's a chance to take a minute to get to know a little bit more about him.

How long have you worked at Delta Media Group?

2 1/2 years

What is your role at Delta Media Group?

Managing the Technical Support Department and training agents and administrators to use the DeltaNet platform via both individual training and weekly live stream videos.

What is your favorite thing about working at Delta Media Group?

Learning. Since starting here I've learned more about programming, web development, and networking than I've ever known. It seems like I'm always coming across new information and finding new ways to do things both in and out of the DeltaNet. There's a very knowledgeable group of people here and I've been able to pick up a lot from them.

Click Here to Read More...

September
26

Forced v Unforced Registration

The forced vs. unforced registration debate has been burning hot for years, and it's an especially relevant discussion for online real estate lead generation. With a real estate website, the major value comes when the prospect makes repeat visits to check listings, scout out neighborhoods, ask questions and ultimately does business with one of your agents. So the real debate is about which registration option is most likely to lead to the prospect taking those all-important next steps.

Before we dive into the debate, let's have a little refresher on the two contenders. With forced registration, the website visitor is required to fill out a registration form to gain access to property listings and special content. Unforced registration allows people to browse your site freely, and typically offers some extra perks (like daily emailed listings) to people who choose to sign up.

Our team at Delta Media Group is here to help you make the right choice, with a look at the pros and cons of forced vs. unforced registration.

Click Here to Read More...

September
20

The Tech Tuesday live DeltaNet training for 9/20/2016 featured the topic of Lead Sources and Lead Processing. During the live video you will learn how different types of leads can be submitted through your website and how those leads can be processed through the DeltaNet.

September
13

Instagram is everywhere, and for good reason. It's fun, easy to use, and integrated with Facebook so that you can share Instagram content on the world's largest social network. Since online marketing for real estate is very visual in nature, Instagram is also a perfect platform for promoting photos and video content for your real estate business. The only downside is that Instagram's huge popularity can make it hard to stand out in a sea of carefully edited photo and video content.

No problem! The team at Delta Media Groupbelieves in the power of Instagram for real estate social media marketing, and we've got tips to help you build a presence your clients will love.

Click Here to Read More...

September
13

The Tech Tuesday live DeltaNet training for 9/13/2016 featured the topic of Email Addressing and Display. During the live video you will learn how to setup emails for your website within the Delta Platform. Topics covered during the session will include email addressing, lead notices, the importance of non freemail address, the domain/email display page and more!

September
8

Real estate lead generation
As a real estate agent, you're no stranger to investing in lead generation tools; however, as you are most likely aware--not all leads are created equal. When evaluating lead generation tools, it's important to know both your cost-per-lead and your lead success rate from various sources. Your goal should be to understand exactly how much you're spending to generate leads and whether your success rate justifies the investment.

Today, we're taking a closer look at how to generate leads for real estate by analyzing the efficiency of pay-per-click (PPC) campaigns and search engine optimization (SEO) based on real, up-to-date data from our real estate clients at Delta Media Group.

Real Estate SEO and PPC: Follow the Data, Find the Leads

  • Defining a Lead: One of the challenges with quantifying lead generation is that people have very different definitions of what constitutes a lead. We're not looking for people with a passive, curious interest in real estate or for people who check the right demographic boxes but aren't currently interested in buying or selling a home. A good, qualified lead comes from someone who has actively shown interest in what you have to offer either by signing up for your email list, requesting a showing, contacting you directly or otherwise engaging with your online presence in a meaningful way.
  • Click Here to Read More...

September
6

The Tech Tuesday live DeltaNet training for 9/6/2016 featured the topic of Custom Domain Setup. During the live video you will learn how to setup a custom domain for your website within the Delta Platform. Topics covered during the session includes the initial setup process for the custom domain, changing nameservers from within GoDaddy, how to export a zone file and more!

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September
6

One of the biggest benefits of online real estate marketing is that you'll always have the data you need to understand how your website is performing – if you know where to look. Google Analytics provide a ton of valuable data about your website, but navigating the graphs, numbers, and jargon can be intimidating when you're not familiar with the details. While there's a learning curve involved, the insights that you get from your analytics will far outweigh the time you spent learning how to use them.

Your mobile site is one of your most important online properties, and today the team at Delta Media Group is going to help you get familiar with how Google Analytics works for your mobile real estate website.

Click Here to Read More...

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