Date Archives: October 2016

Delta Media Group's customers can now add Matterport 3D Showcase directly to their real estate websites thanks to recent updates to DeltaNet™, the company's real estate website management platform. 

Matterport 3D Showcase empowers real estate pros with the ability to showcase listings by embedding a 3D virtual home tour of their client's home on their company websites. 

Mike Minard, President and CEO of Delta Media Group, commented, "Given the increasing popularity of virtual reality and Matterport, providing our customers with the ability to add more media features to their listings is important to us. Anything that we can do to help position our customers ahead of other firms in their marketplace, especially with marketing tools, is a top priority to Delta, and this built-in support for Matterport for all clients is an example of  our commitment."

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Jill Tournoux, Web Designer   

Most of Delta Media Group's customers know Jill Tournoux as the warm and friendly voice on the other end of the telephone who works magic to make their website wishes come true.

There may be something more to Jill's "working magic skills" than we know. When we asked Jill the question, "If you could do another job for one day, what would it be?"  Her response was, "Headmaster of Hogwarts School for Witchcraft and Wizardry. Or maybe the doctor's companion. I'd ask him to take me back to the 60s so I could see a Beatles concert."

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Do you use Google Analytics to measure traffic to your real estate company's website?

How do you measure traffic to your real estate company's website? One of the biggest benefits of online marketing is that you'll always have the data you need to understand how your website is performing--if you know where to look. Google Analytics (GA) is a great place to start.

Google Analytics is a FREE (Yep-you read that right—FREE!) analytics tool offered by Google that allows you to measure your website's traffic, improve your site, deliver better results and convert more leads.

To really understand the benefits of Google Analytics, it's best to start from the beginning. Do you have GA installed on your website? If you do, good job! If not, get it installed and discover how beneficial GA can be to really understanding your website business. 

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Congratulations, you've become a real estate agent! Getting your foot in the door is a huge first step, but now it's time to start earning clients, building relationships, and selling homes. Your friends, family, and community connections are a great place to start, but ultimately you'll want to start branching out as soon as possible. Online marketing is the best strategy for attracting new business, because it's easy to customize your marketing by location, audience, and even the personality you project to potential clients.

Getting started with online marketing for the real estate industry can be almost as intimidating as passing your licensing test! So, the team at Delta Media Group hasput together some tips to help you hit the ground running with online marketing.

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The Tech Tuesday live DeltaNet training for 10/18/2016 reviews the WYSIWYG Editor. During the live video you will learn how to use this handy editor!

The trend of increasing mobile web site traffic continued in September 2016. Last month showed that mobile real estate web site traffic to be at 52% of overall real estate web site traffic for real estate companies.

So, what does this mean for your real estate business?

With mobile now taking a solid lead in real estate web site traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?

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As a real estate agent, you likely know that email marketing is a great way to stay top-of-mind with clients, because it's convenient, keeps lines of communication open, and allows you to pass along valuable information that benefits the client. But did you know that autumn is actually the best time of the year for targeted email marketing for real estate agents? Summer is a time for vacation, adventure, and breaking from the usual routine. In the fall, we get back to our daily lives – and real estate clients get serious about shopping for homes.

Ahead, the team at Delta Media Group will explain why that's the case, and how you can take advantage by creating a targeted email marketing campaign of your own.

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The Tech Tuesday live DeltaNet training for 10/11/2016 featured the topic of Sold Listing Page Setup & Configuration. During the live video you will learn how to setup sold listings and configure them.

LinkedIn is the only social media site designed specifically with skilled professionals in mind, which makes it one of the best places online for real estate social media marketing. The secret to LinkedIn is remembering that it is not a sales platform, but a networking tool. There are plenty of ways that your LinkedIn network can help you earn new clients, but this isn't the best platform to pump out updates about your latest home listings. Instead, LinkedIn is a place to connect with clients, share your knowledge, affirm your reputation, and earn quite a few referrals along the way.

Ahead, the team at Delta Media Groupwill provide some tips to help get you started, and unlock the massive potential of LinkedIn for real estate agents.

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The Tech Tuesday live DeltaNet training for 10/4/2016 featured the topic of Syncing the DeltaNet Calendar. During the live video you will learn how to sync the DeltaNeta calendar to other calendars including Goggle and iCloud.