Date Archives: November 2016

Expected Delivery Date – January 5

Just in time to start the new year right, Delta Media Group will be officially making DeltaNet5 available to our customers on January 5, 2017. 

Mike Minard, President and Owner of Delta Media Group, joined Harley Wolfarth, Delta's Technical Support Manager, during this week's Tech Tuesday webinar, to talk about the new release with Harley explaining the "who-what-where-when" of DeltaNet 5 and how it will help our customers succeed. 

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Renee Hall, Business Development Manager 

Renee Hall has been a part of Delta Media Group's Business Development Team for just over 10 months.  Renee can be described as a person always on the move ... literally. 

Growing up, Renee's father worked for Goodyear, and, consequently, Renee and her family moved all over the world. Renee commented, "I've lived in Luxembourg, South Africa, Montreal and Quebec, Canada. We traveled a lot more than that. But I'd say my favorite place I've ever traveled was Ölüdeniz, Turkey."

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Wondering how to generate leads for real estate? One of the great things about marketing your real estate business is that there's no one right way to generate leads. There are a few tools that every real estate agent will want to put to work – like SEO, social media, and email marketing—but outside of the basics your lead-generation can really be shaped to reflect your own unique personality. This is true online, in the traditional marketing world, and in your day-to-day interactions with potential clients.

So let's dive right in with some fun, effective lead-generation ideas for real estate agents from our team at Delta Media Group.

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The Tech Tuesday live DeltaNet training for 11/29/2016 reviews what is coming up in the new DeltaNet. We even had a special guest star—our president, Mike Minard! Watch the video here.

The Tech Tuesday live DeltaNet training for 11/22/2016 reviews adding content pages with contact forms. Watch this video for an in-depth tutorial.

Thursday is Thanksgiving Day. It's really common to hear about adopting an attitude of gratitude this time of the year--November, Thanksgiving and Gratitude just naturally seem to go hand-in-hand.  

When you think about it, showing our gratitude is about more than just remembering to say, "thank you."  It's making a conscious decision to focus on all that is positive in our lives all through the year.

Conveying our appreciation doesn't cost much time or money, but its dividends pay off ... in a big way… with less stress, better physical and mental health, higher incomes and more satisfying business and personal relationships.

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New Features Added for Lead Generation, Conversion, Marketing and Usability

More leads, more conversion, more features and ease of use are all things we know are important to our customers.  So, over the last few months Delta has been working hard to develop new features and releases we believe will help streamline your business and grow your sales.

Here are just a handful of features we feel might be of particular interest to you:

1. Custom Lead Generation Forms for Upgraded Agents.
   The DeltaNet™ now supports the addition of lead generation forms to your custom content pages if you are on the Upgrade Agent Package. You can add them to your custom page using a checkbox as highlighted below.
   
   

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Real estate agents are often skilled marketers in their own right, because promoting homes, closing deals, and managing client expectations all mirror the work that we do in the marketing world. But real estate agents always have a ton on their plate, with a focus on the day-to-day demands of the industry. Sound like you? If so, hiring the right marketing team is a great way to lighten your load while also improving the return on your marketing investment. When you don't have to worry about marketing, you have that much more time to spend on your clients.

Real estate marketing is our passion at Delta Media Group, and today we're going to look at some signs that it might be time to hire a marketing team for your real estate business.

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The Tech Tuesday live DeltaNet training for 11/15/2016 reviews QR Codes. In this video, Harley gives an informative tutorial on the exciting world of QR codes!

The Tech Tuesday live DeltaNet training for 11/8/2016 reviews Utilizing CloudDelta File Storage. In this video, Harley gives an informative CloudDelta tutorial.

As we head into the home stretch of 2016, many of us in the real estate industry are planning our digital marketing strategies and budgets for 2017.

If your goal is to attract more real estate leads, increase your rankings in the digital marketplace and boost your online brand, then there's no time like the present to understand our wins (and losses) from the current year.  

How do you do this?  A great place to get started is by using Google Analytics (GA) to evaluate your past and present online business.  GA allows you to study your results to figure out what type of website content best resonates with your clients. 

In case you missed our earlier blog, Using Google Analytics to Evaluate Your Online Business, we provided a detailed explanation of how to use Google Analytics to convert more leads.

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The first thing to realize about real estate marketing is that there's not one "right" way to do it. There are quite a few marketing tools that all real estate agents can benefit by using, but your marketing is also the place to show off your unique personality, business values, and expertise. This is true whether you're creating a marketing strategy for your whole agency, or you're a solo agent looking to maximize opportunities. It's about connecting with your audience where they most want to find you, creating valuable content, and building relationships that ultimately bring in more business.

The team at Delta Media Group is here to help you get started, with a crash course in how to become a real estate marketing pro.

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The Tech Tuesday live DeltaNet training for 11/1/2016 reviews setting up Market Watch reports. In this video, Harley gives an informative Market Watch tutorial.