Online lead generation marketing is great news for real estate agents ... but a lead is really just the start of something bigger. Converting those leads into satisfied customers--and ultimately sales--is the real prize. Online lead generation marketing helps you make the most of your valuable prospecting time, maximize the return on your lead generation budget, and earn plenty of new real estate business in the process.
In the Tech Tuesday video for January 31, 2017 we gave you a tutorial of Listing Information and Seller Reports in DeltaNet 5. Watch the informative video below to learn more!
Sean Garaux has been a part of the Delta Media Group team for over 16 years. As Delta Media Group's Data Manager, Sean downloads and processes all data and photos from multiple listing services and translates it into a readable format that consumers use to find their next home.
When we asked Sean, "What is your favorite thing about working at Delta Media Group," he commented, "We are always evolving. We do not settle for being good at our jobs. We want to be the best at our jobs and everything that we do."
At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
A real estate lead-generation tool is only as good as the leads it delivers. There are few things more frustrating than making a major investment only to get dead-end leads in return. There are so many lead-generation tactics available that it's easy to get lost in a sea of options. Don't worry, we're here to help! The best lead-generation tactics mix efficiency and effectiveness, allowing you to extend your reach without taking your focus away from the day-to-day details of closing deals. With that in mind, read on for 6 lead generation marketing tactics that are as good for your budget as they are for generating new business.
In the Tech Tuesday video for January 17, 2017 we gave you a tutorial on saved searches and market watch reports in DeltaNet 5. Watch the informative video below to learn more!
If real estate marketing was easy, then we would all be moguls by now. There's definitely more to being a real estate agent than sinking a sign and welcoming buyers to an open house. The good news is that with an open mind and a willingness to learn, you can use today's marketing techniques to succeed in business. We're here to help you with the learning part, by highlighting some of the things they don't tell you about real estate marketing.
In the Tech Tuesday video for January 10, 2017 we gave you a tutorial on sending out email blasts in DeltaNet 5. Watch the informative video below to learn more about the wonderful world of email blasting!
The video for 1/3/2017 gives you an eCard tutorial for DeltaNet 5! If you would like to opt in to the new DeltaNet 5, feel free to contact us today!
It's time to put 2016 in the books, but the work of a real estate agent never really ends. Now is a great time to review your online marketing, research trends that will most likely shake things up in the coming year and make plans for 2017 that will take your business to the next level.