There are so many real estate lead generation tools available today it's easy to get lost in the noise—especially if you're new to online marketing. The truth is while trends come and go, the most effective lead generation tools always rise to the top in the long run. Here are three of the most important real estate lead generation tactics, how they work and why you should be putting them to work to grow your real estate business.
In the Tech Tuesday video for February 28, 2017, we gave you a tutorial on custom and predefined pages. Watch the video below to learn more.
Another feature was just added to version 5 of the DeltaNet that gives the ability to filter Email Blast Templates. This feature was done by request and is especially helpful for companies that have large numbers of Email Blast Templates.
Keep in mind that the filtering checks the entire email subject and is a wild-card type search. Here are some example screen shots:
Today we launched a new feature that reports click tracking and open tracking to our E-Cards system. We've had many companies requesting that we add this feature giving them and their sales associates the ability to better measure their email marketing for e-cards.
As always, if you have any questions regarding this feature please contact firstname.lastname@example.org.
A new feature has been launched in the DeltaNet giving sales associates the ability to print mailer labels. The new feature supports various Avery label formats and can be found in the DeltaNet under the Customer Center section. Here are a few screen shots:
Another new feature has been added to the DeltaNet Calendar System for Event Registration. This update provides the ability to setup event registration in such a way, on a per event basis, that the sales associate needs to register for an event through their office administrator. Typically this office administrator would be the office manager.
This week we added a feature to the DeltaNet which gives sales associates the ability to opt-out of broadcast leads.
Sometimes sales associates want to temporarily opt-out of these types of leads and this new setting gives them the ability to do so.
This setting is located in the Lead Settings section of the DeltaNet.
This week we published an update to the Event Calendar in the DeltaNet that provides support for event registration. We are finding that many companies want to require registration for their events. By doing so they can optionally limit the number of attendees while at the same time provide a list of registered attendees.
Below are screen shots of this update...
This week we made a change to the DeltaNet by embedding our Tech Tuesdays Training Videos directly into the DeltaNet so your Sales Associates have quick, easy access to them. The video playlist is located on a widget on the welcome screen (see the screen shot below).
On a weekly basis the video play list will update weekly automatically as we publish new training videos.
One of the most effective systems we have that help with closing more deals is our Quality Assurance System. That system automates the follow-up, from the company level, with all processed leads on the platform.
Of all the differences between traditional and modern real estate marketing, convenience is the most common theme. Modern marketing is more convenient for agents because it allows you to reach a wider audience, target the people who are already looking for what you have to offer, and centralize your relationship-management tasks so it's easy to stay in touch with all of your clients. It's more convenient for the client as well, because they get personalized content, simple communication channels, and the ability to balance their own research with your real estate expertise. Now all that's left is putting the modern real estate marketing essentials in place, so that you and your clients can start enjoying the benefits.
In the Tech Tuesday video for February 21, 2017, we show you how to edit your homepage. Watch the exciting video below to learn more.
New Year's resolutions are great and all, but who says we have to limit our resolutions to special dates on the calendar? Perhaps you're the rare breed who has already accomplished all of your resolutions from the holiday season, or perhaps you'd like a second shot at the resolutions you picked in the midst of the New Year's Eve revelry. Either way, now is the perfect time to embrace some fresh resolutions, and grow your real estate business in the process. We're here to get you started, with four real estate marketing resolutions you will definitely want to try in 2017.
In the Tech Tuesday video for February 14, 2017 we gave you a tutorial on the WYSIWYG Editor. Watch the informative video below to learn more.
We've received many requests from administrators and sales associates to add the ability to easily create squeeze pages. Squeeze pages are landing pages designed to capture opt-in email addresses from potential clients. We recommend a combination of custom content, along with a contact form to be used on these pages.
For more information on this update please watch this video...
The Virtual Market Analysis form has been updated on all web sites to include property type options. This video showcases this update to your web sites...
Today we released an update to our property search filters for golf course properties, properties with hot tubs and handicap accessible properties. Watch this video to learn more...
We have been getting this question quite a bit lately: Are you RESO certified?
Now you may be asking yourself "what does RESO certified mean" or even "what is RESO?" Both of these are great questions. Let me try and answer them the best that I can.
Pinterest is an awesome marketing tool for real estate agents. It's not the largest social network, but its visual nature, ease of re-sharing, and the interests of its user base make it a natural fit for online marketing in the real estate industry. Pinterest is loaded with crafty, DIY-minded people who love sharing about their towns, their homes, and all of their interesting projects. Building a presence on Pinterest is a bit different than doing so on other popular social networks, so it's a good idea to have a plan before you get started.
In the Tech Tuesday video for February 7, 2017 we gave you a tutorial on sharing your listings on social media. Watch the informative video below to learn more!
As we all know, real estate has gone mobile. With over 60 percent of all internet traffic being performed on mobile devices, it's essential your website performs like a finely tuned Ferrari. Your website should look great and function amazingly well to provide the best user experience for your visitors.