When you're considering using a business, do you put more weight on advertising, or on reviews from people who have bused their services before? Most consumers rely significantly on word-of-mouth referrals when searching for new businesses. Customer testimonials have been a popular, effective marketing tool since long before the digital age. Today, it's easier than ever to get testimonials from your customers, integrate them with your online marketing, and reap the benefits. We've got more details on why testimonials are important and how you can use them to grow your business.
CANTON, OHIO—January 2018. Delta Media Group, the leading provider of website technology and online marketing for the real estate industry, today announced the launch of Google Contact Sync to the company's DeltaNet Platform. The new, user-friendly feature gives Sales Associates who constantly work from their smartphones the ability to manage contacts and leads easily and efficiently.
It doesn't seem that long ago that Millennials were the youngest generation, but now they are all grown up. Most Millennials are now between 22 and 36 years of age, which means that this young, tech-savvy demographic now makes up one of the largest groups of home buyers.
Marketing to Millennials may feel like a mystery, but the truth is that they're looking for many of the same things from a home as the generations that came before. It requires an understanding of what they want from a home, and how they conduct research to find the right match. Our team is here to help, with a guide to Millennial real estate marketing.
Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) are effective real estate marketing tools. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it! Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results—the real difference comes in how that goal is accomplished. Let's take a closer look at the perks of SEO and PPC, to help you identify the most effective marketing tools for your real estate business.
Maintaining customer lists is not easy to do. Especially across systems and devices.
This is exactly why we are releasing Google Contact Sync today. With Google Contact Sync your customer database within the DeltaNet is automatically synchronized bi-directionaly with Google.
Delta Media Group realizes one of the biggest challenges REALTORS® and sales associates have is keeping up with the latest in real estate technology. That's why we've created this diary of updates and releases we set live in December, 2017 to help you run your business.
Dec. 1 - Agents can now add a purchase date and the address of the purchase to their customer's profile.
When was the last time you picked up a phone book to look up a business or grabbed a newspaper to check out the ads? Would you bother reading a postcard from a business that came in the mail, or answering a cold call from an unknown phone number? If those marketing tactics sound dated to you, then you certainly aren't alone. The fact is that real estate marketing has evolved a great deal in recent years, thanks to the internet, search engines, mobile devices, and social media. Let's take a closer look at how things were, how they are today, and why things changed.
The most successful real estate agents are always looking for new ways to grow their businesses, and online marketing is one of the most effective tools you have for earning new business. Today, most real estate shoppers start their search online, researching agents, looking at listings, and learning about potential neighborhoods to call home. Building an online presence is essential for real estate success, and there are countless ways to customize your online presence to meet your own unique real estate goals.