Online real estate buyers come from very diverse backgrounds, demographics, and locations, but they also share many things in common. What's the best way to reach that diverse group of online buyers? There are a ton of different tools for the job, and many of those tools will complement each other as you work to reach online buyers. So let's take a closer look at some of the key tools and tactics that will help you reach more online buyers.
Getting started with real estate social media can feel like a daunting challenge, even if you've already spent some time using social for non-business reasons. The good news is that, although it takes work, succeeding with social media doesn't have to be complicated. By learning the basics, picking the right platforms, and understanding how to engage your audience, you can build a solid foundation for your efforts. Get started with our guide to simplifying real estate social media marketing.
Are you ready to do everything you can to connect with the next generation of homebuyers? While Millennials and Baby Boomers currently make up a huge slice of the real estate pie, Generation Z is waiting in the wings to take over as the largest demographic in real estate. Members of Generation Z—born between 1996 and 2010 – are beginning to enter the housing market, and will soon be one of your key audiences for real estate marketing. The rise of this connected, tech-savvy generation can be great news for your real estate business, but first, you need to know the best ways to keep up with Gen Z.
Whether you're an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate agents. Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you. But how do you manage all of those tools at once? It's easier than you might think, with the help of Google My Business.
Your personal brand is one of your most important assets as a real estate agent. Building a lasting, memorable brand doesn't happen by accident. It takes time, effort, and an understanding of what people want to see from their real estate agent.
Delta Media Group has years of experience helping both experienced agents and those just starting out building their personal brands. Here are four methods we use to help you build a brand that stands the test of time.