Your online presence should be one of your most valuable assets as a real estate agent because clients from every generation rely on online tools to shop for homes, research communities, and engage with real estate agents. If you want to make the most of your online presence, then you need to own it. Take the time to create a distinctive social media presence, develop an outstanding real estate website, market your real estate business with targeted, relevant content, and make sure that clients/prospects have an easy time finding you. Take these steps to own your online real estate presence.
Are you working on expanding your real estate social media presence? Big-name social sites like Facebook and Twitter are great places to start, but they are far from the only options. There are a ton of smaller but still popular social media sites that you can use to grow your business, as well as familiar, large websites that you may not realize double as social networks. Today, we're going to take a closer look at four outside-the-box social media websites for building relationships and marketing your real estate business.
Increasing the visibility of your real estate website starts with making sure that people can find it through search engines, social media, and links from other high-quality websites. Link building is an integral part of that process because the quality and number of links you have back to your site is a vital part of the formula that Google uses to rank websites. Whether you're launching a brand new real estate website or looking to increase the reach of your existing site, link building is one of the tactics that you can use to help accomplish your online marketing goals. Today, we're going to take a closer look at building links for your real estate website.
Delta Media Group is thrilled to announce the release of a new enhancement to our DeltaNet 5.0: Property OneSearch. Property OneSearch gives Delta's Sales Associates the ability to pinpoint properties with specific features to satisfy specific client requests.
No longer do you need to waste time with "needle in the haystack" searches. If your client wants a home with "36+ wide halls" and an "invisible fence" and a "stall shower," check those choices in Property OneSearch and Delta will do the rest. Your customer will receive the Home Finder emails tailored to their exact wishes.
Wouldn't it be nice to pay for your online advertising only when someone clicks on it? That's the basic concept behind pay-per-click (PPC) advertising, which is an effective but sometimes misunderstood marketing tool for real estate brokers. PPC is an excellent tool for earning clicks on agent websites or targeted landing pages, but success isn't automatic. Start developing your PPC strategy today, with our step-by-step guide to PPC advertising for real estate brokers.