What does your real estate content say about your business and brand? While you don't have to be a writing expert to create an excellent blog post, it's important to make sure that your content represents the best elements of your brand. That requires creating content that demonstrates your expertise, speaks to the needs of your audience, and takes advantage of trends geared specifically toward real estate clients. Creating different types of content allows you to connect with different segments of your audience, and keeps people coming back to see what you'll create next. Today, we're going to take a closer look at four types of content that are essential for marketing your real estate business.
CANTON, OH Oct 30, 2018--Building on the already robust feature set included with the Delta Media Group Platform, today announced the launch of Microsoft Exchange Integration within our platform. This allows for real-time synchronization of contacts, email, and calendars across all devices, saving real estate professionals time and ensuring up to date information at their fingertips.
"Delta Media Group works hard to partner with our brokers to implement feature requests that will enhance the overall experience of all our clients. Our product development team has worked hard to get the Microsoft Exchange bi-directional integration live allowing brokers and agents to sell faster and smarter, from anywhere on any device with the most updated information at their fingertips", says Mike Minard, President of Delta Media Group.
A new Agent Roster short code has just launched allowing companies to build specific lists of agents any way they want for their website.
This shortcode is also the first one that supports editing. Highlighting the existing shortcode and clicking 'Agent Roster' will load that code ready to make adjustments.
Is your real estate marketing feeling less than exciting? Whether you're just starting, or you've been relying on the same marketing tools for years, there's never a wrong time to add some fresh ideas to your marketing mix. That can mean stepping out of your comfort zone or just making sure that you're getting maximum value from your current tactics. Taking your real estate marketing from dull to dynamic starts with having a plan, and investigating all of the marketing tools available to your real estate business.
Instagram Stories are a favorite marketing tool for many real estate agents. If you're not already using them, it's easy to get started. Unlike posts that last in your feed indefinitely, Instagram Stories have a 24-hour shelf life unless saved, making them an excellent tool for providing timely, engaging content for your real estate audience.
Since there's little editing to do, Instagram Stories are great for creating behind the scenes content, providing advice, and helping clients build a deeper connection with your brand. So let's take a closer look at three pro tips for using Instagram Stories to grow your real estate brand.
You're probably thinking, "minimalism and my real estate business—really?" I don't see the connection.
Minimalism is a buzzword we often hear kicked around. But do we know what it means? In a nutshell, it means "living with less--Intentionally."
Some people feel minimalism means living with fewer things--clothing, furniture, cars.
Others define minimalism as giving ourselves the freedom to live without confusion, worry, and stress.
As a real estate agent, you've probaby used more than one vendor to grow your real estate business. And while their individual services may be great, the additional invoices you pay to multiple vendors, decrease you might see in productivity, and your skyrocketing blood pressure is not.
Delta Media Group is passionate about technology and how clients interact with it. Consequently, we created an all-in-one system designed to streamline your business making it simpler to do what you do best--serve your clients' real estate needs.
Real estate videos are one of the best marketing tools for your business today. Real estate pros like you find video marketing is a good fit because it lets you show off your listings and professional knowledge equally. Videos work well on mobile devices, gives your website the "action" still photography does not, and provides additional content for you to share socially.
According to a Virtulets.com, 73 percent of homeowners say they are more than likely to hire a listing agent who uses video to market their homes.
Today's modern real estate client demands technology whether buying or selling a home. There is no argument video marketing is an essential part of your total online marketing strategy. Video marketing allows you to make a more personal connection with your clients.
Videos created correctly gain you favor with your clients and Google. However, done poorly and they could become an obstacle for success.
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
Your MLS is one of your most valuable marketing tools as a real estate agent because it allows prospects to use your real estate website to search listings based on their unique preferences and find the right match for their needs. In other words, MLS search helps the right client find the right home...but wouldn't it be nice if you could also help the right house find the right client?
That's the idea behind Delta Media Group's reverse prospecting feature in the DeltaNet™. Agents now have the ability to manually create AVM-based Reverse Prospecting reports through the Customer Profile page in the DeltaNet™.
Learning how to use reverse prospecting can help you uncover new opportunities for your real estate business.