Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August—but listings tend to go fast!
Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
Are you searching for a fun, convenient way to learn more about the real estate industry, and pick up tips from a wide range of experts? Real estate podcasts make it easy to learn from the best in the business, keep up with current trends, and discover new ideas to help grow your brand. As an added bonus, you can listen to podcasts at your desk, on the road, or while you're taking care of tasks around the house, so there's never a bad time to discover new real estate ideas. Start your search for the perfect podcast with our guide to the ten best real estate podcasts.
According to research by Cisco, one of the world leaders in the technologies that make the web go, 75% of web traffic will be video by 2020. Video is now accessed by millions of Americans daily, including those who make up your future clients. That's not surprising considering 95% of Americans own a cell phone and about 77% of Americans own a smartphone capable of watching a video.
The video revolution was a long time in coming. That's because it took quite a while for technology to catch up to the audience's insatiable hunger for video. Today, more people have data plans that allow them to watch as much video as they want. And it's not just for Netflix—consumers use video to make their buying decision. The more research they need, the more video they use.
We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.
Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.
Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.
The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.
Using the right real estate marketing tools and tactics can give you an edge over the competition, but what do you do if you really want to stand out in a unique, unexpected way? If you truly want to stand out from the average real estate business, sometimes you need to take a leap of marketing faith. Agents who are willing to go outside the norm, try something ambitious, and risk looking silly in the process can make massive marketing gains with creative, quirky tactics that other agents aren't willing to try. Grab some outside-the-box marketing inspiration with our look at seven outrageous real estate marketing ideas...that actually worked!