Date Archives: November 2019

Video Transcription

Good morning, and welcome to another edition of Tech Tuesday, presented by Delta Media Group, where we're kind of over the whole turkey thing on Thanksgiving. Turkey is just not cutting it anymore. This year, it's brisket, it's smoked brisket for Thanksgiving.

So with that in mind and your Thanksgiving meal preparations all squared away now, we are going to take a look at Ad Wizard this week. Now we did a video, and when we first released it, where we kind of went over the basics of it, and we've added a few things since then, and I just kind of wanted to revisit it and take everyone through it again, so you can see what it is and what it's about.

Click Here to Read More...

This is the time of the year for celebrating all we are thankful for. Our clients and friends at Delta Media Group are at the top of our list.

We have enjoyed serving you this year and wanted to extend a special thank you for being a part of our journey throughout 2019.

We wouldn't be where we are today without you!

Happy Thanksgiving.

PS:  Our offices will be closed on Thanksgiving Day so our team may spend the holiday with family and friends.  Our offices will reopen on Friday, November 29 to serve your business needs.

It's often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.

When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.

Most sales associates don't have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.

When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic. Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.

Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.

Let's look at some easy, effective real estate automation approaches:

1. Automated Email Marketing for Lead Nurturing and Client Communication
   Leads may take many months or even years before they're ready to go forward on a transaction. An email marketing list empowers you to provide them with helpful, informative content that moves them closer to the decision point. Take advantage of our automated email marketing by incorporating ecards and flyers or "My Customer for Life" targeted e-newsletters into your real estate marketing strategy.
   
   
   

   Click Here to Read More...

Celebrate Thanksgiving with Five Delicious Real Estate Marketing Ideas

There are so many things to look forward to during Thanksgiving weekend, and we're not just talking about your delicious dinner. Thanksgiving is also one of the best times for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible.

Whether you're giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.

Click Here to Read More...

Click Here to Read More...

Social media is an essential part of any real estate pro's lead generation efforts.

Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.

Without a clear strategy, though, social media often disappoints.

Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.

This comes from a common misconception about social media:

• Social media isn't for selling to someone as soon as you meet them.
• Social media is for nurturing a healthy long-term lead relationship.

To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.

Click Here to Read More...

Click Here to Read More...

The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process.

With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.

You can't be sure when a lead will first become aware of your brand. That may come from a blog post, social media, listing, or webinar. With that in mind, it's crucial to have a multi-pronged online marketing strategy that always puts your best face forward.

Many real estate agents are partnering with luxury communities or homebuilders to appeal to a discerning clientele. Here's how your online marketing strategy can help you do it the right way.

Click Here to Read More...

While a well-planned open house is still a valuable marketing tool for selling homes today, real estate agents who want to get noticed in today's modern world need a complete online marketing strategy.

Online methods augment in-person marketing by catering to Web visitors 24 hours a day, even while you sleep. Still, you need to fill your marketing toolkit with techniques that produce reliable results. Creativity and consistency work together to grow your practice faster.

Let's look at ten of the most potent real estate marketing ideas for 2020 and beyond:

1. Commit to Content Marketing
   Content marketing is the most important aspect of digital marketing for real estate pros. Content refers to all the ways you can make your website helpful and informative; a good blog post is the cornerstone of a content strategy. Aim to publish blog posts every week, focusing on the questions prospective clients want to answer and problems they want to solve.

   Click Here to Read More...