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Real estate software has not always been the most impressive around. In fact, surveys continue to show that most sales associates use their own blend of off-the-shelf technology solutions.
We all know the usual suspects like Excel, Gmail, and Slack. Some are great productivity tools and others are simply familiar, but none have features especially for real estate.
The problem: Sales associates are dealing with a more complex competitive landscape. Many are promoting listings, managing their marketing, and nurturing 10-20 leads at once.
For a clear roadmap of the most productive ways to focus their limited time, more sales associates and real estate firms are implementing Customer Relationship Management software.

Email marketing is one of the most effective tools for building lead relationships.
In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.
The question is:Â "Where's that button?"
Harley Wolfarth walks you through how to manage your customer list in the DeltaNet during this week's episode of Tech Tuesday.Â

At any given time, there may be thousands of people in your market who are just "thinking about" buying or selling a home. Each person may be weeks, months, or even years away from making a decision. But as they are getting closer to one, they go online.
The internet has provided a phenomenal way for anyone to learn about nearly any subject. When people have problems to solve or tough questions, they use Google to find answers.
That decision – to start gathering information out on the Web – is where a prospective customer's needs and your expertise come together. The way you put yourself on the radar is content marketing.
Content marketing is an approach to digital marketing that focuses on posting helpful, useful, informative content on your website. Most of this content will come in the form of blogs, but it can also encompass photos, videos, infographics, reports, and much more.
Harley Wolfarth walks you through the revamped and revised transaction system found in the DeltaNet in this episode of Tech Tuesday. Learn how to utilize those transactions in the automated systems found in the DeltaNet.
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