Date Archives: January 2020

Harley Wolfarth walks us through importing and exporting customer files in the DeltaNET in this week's episode of Tech Tuesday.

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Stay Top of Mind with Clients Using CRM Software

The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.

Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.

Once they do, there are new factors to consider:

• When is the best time to follow up with each lead to build the relationship?
• What method of following up creates the best impression with each lead?
• What value can you add when you follow up that will move things forward?

Navigating all these issues while staying top-of-mind with leads is no small feat.

Luckily, Customer Relationship Management software provides answers that work.

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Harley Wolfarth walks us through the Customer Reviews system in DeltaNET 6 in this week's episode of Tech Tuesday and unveils a new update in the platform that allows us to incorporate reviews placed on Facebook Pages onto your websites.

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According to Pew Research, Millennials are the largest generation in today's workforce. But many employers, including in real estate, are still wondering how to attract and keep them as part of their businesses.

Tapping into the energy and drive of the Millennial employee is the key to growth. However, real estate firms need to rethink their strategy when it comes to recruiting new sales associates.

Once you embrace a change in perspective, connecting with Millennials isn't as hard as it seems.

One reason this has been a challenge across many industries is the question of definition. Many sources have conflicting viewpoints on what makes a Millennial. To clarify, this cohort is aged 25 to 38. Millennial "elders" have navigated a downturn job market for much of their lives.

In fact, many Millennials found their career trajectory stifled by the Great Recession. While recruiting, you may meet younger Millennials who have chosen real estate as a first career and older ones who come to it from another background.

So, how can you connect with this tech-savvy, collaborative generation?

Consider these approaches:

1. Make Sure Your Website is Modern and Compelling
   Just like your leads, future sales associates look to your website first when forming an opinion about your brand. Your site needs to convey a good first impression: Modern, compelling, and active. It should have an eye-catching design that's free of clutter and renders well on mobile devices. It should also convey enthusiasm and offer plenty of content on the employee experience.
   
   
   

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Harley Wolfarth walks us through new features launched in DeltaNET 6 for Open House Connector™️ and shows us how to utilize them to convert more leads for your real estate business.

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In real estate, there are thousands of important tasks you could complete on any given day--but there's time for only a dozen or so. As your real estate practice grows, it becomes even more important to leverage technology so you can make the most of your time.

As our previous post on real estate automation shows, the number of ways to automate day to day real estate tasks is expanding. Built-in artificial intelligence allows software to streamline your workflow and perform tasks that once required personal attention.

For sales associates, one of the most powerful ways to use automation is digital marketing. By making your marketing efforts more consistent, you'll attract more leads. You can also cultivate more of those leads into customers while still managing your time effectively.

Let's look at the most powerful ways real estate automation software can help:

1. Customer Relationship Management for Real Estate
   Capitalize on an automated CRM for your business and you'll save hours every week. CRM is the key to understanding precisely where leads and customers stand. You can track current transactions easily and know at a glance when you should follow up with prospective clients.
   
   

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Harley Wolfarth walks you through how to set up My Customer for Life automated email campaigns in the DeltaNet during this week's episode of Tech Tuesday. 

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Real estate digital marketing is a sure-fire way to take your business to the next level in 2020.

Even if you haven't gotten started with digital marketing just yet, it's never too late to start. The sooner you do, the sooner you'll see results.

Marketing your business online may seem complicated. The truth is, you can get started with almost any proven tactic as long as you do it consistently.

In real estate, many of your competitors will be advanced digital marketers. So, as you start to get comfortable with one method, it's a good idea to introduce another. Successful firms tend to have four to seven approaches they rely on every month.

Here are ten ways to use digital marketing in 2020:

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