Posts from January 2020
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- 2015 | 68 Posts
28
Tech Tuesday: Importing and Exporting Your Customers
Harley Wolfarth walks us through importing and exporting customer files in the DeltaNET in this week's episode of Tech Tuesday.
27
It's All About Who You Know
Stay Top of Mind with Clients Using CRM Software
The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.
Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.
Once they do, there are new factors to consider:
- When is the best time to follow up with each lead to build the relationship?
- What method of following up creates the best impression with each lead?
- What value can you add when you follow up that will move things forward?
Navigating all these issues while staying top-of-mind with leads is no small feat.
Luckily, Customer Relationship Management software provides answers that work.
21
Tech Tuesday Using Facebook Customer Reviews on Your Website
Harley Wolfarth walks us through the Customer Reviews system in DeltaNET 6 in this week's episode of Tech Tuesday and unveils a new update in the platform that allows us to incorporate reviews placed on Facebook Pages onto your websites.
20
Technology in Real Estate Recruit and Retain Millennial Real Estate Agents
According to Pew Research, Millennials are the largest generation in today's workforce. But many employers, including in real estate, are still wondering how to attract and keep them as part of their businesses.
Tapping into the energy and drive of the Millennial employee is the key to growth. However, real estate firms need to rethink their strategy when it comes to recruiting new sales associates.
Once you embrace a change in perspective, connecting with Millennials isn't as hard as it seems.
One reason this has been a challenge across many industries is the question of definition. Many sources have conflicting viewpoints on what makes a Millennial. To clarify, this cohort is aged 25 to 38. Millennial "elders" have navigated a downturn job market for much of their lives.
In fact, many Millennials found their career trajectory stifled by the Great Recession. While recruiting, you may meet younger Millennials who have chosen real estate as a first career and older ones who come to it from another background.
So, how can you connect with this tech-savvy, collaborative generation?
Consider these approaches:
- Make Sure Your Website is Modern and Compelling
Just like your leads, future sales associates look to your website first when forming an opinion about your brand. Your site needs to convey a good first impression: Modern, compelling, and active. It should have an eye-catching design that's free of clutter and renders well on mobile devices. It should also convey enthusiasm and offer plenty of content on the employee experience.
14
Tech Tuesday: Open House Connector
Harley Wolfarth walks us through new features launched in DeltaNET 6 for Open House Connector™️ and shows us how to utilize them to convert more leads for your real estate business.
