Date Archives: February 2020

Inrix Drive Time Shortens Sales Cycle for Clients

CANTON, Ohio — Michael Minard, CEO and Owner of Delta Media Group, announced today his company's recent addition of INRIX Drive Time to better serve its real estate marketing clients. "By making INRIX Drive Time available to our real estate marketing clients, the question of commute time can be determined in the number of minutes—not miles—it takes to drive to a destination. Delta's clients who incorporate INRIX Drive Time into their websites remove the frustration out of the house hunt for buyers and shortens the sales cycle for REALTORS® considerably by prioritizing suitable homes for their clients," says Minard.

INRIX, founded in 2005, developed the practice of managing traffic by analyzing data not just from road sensors, but also from vehicles. With Drive Time, users analyze the extent of a drive by day of the week, time of day, and length of the journey.

Franklin Stoffer, Sales Manager for Delta Media Group, comments, "Delta continues to innovate and deliver the most powerful search engine for real estate. In addition to the ability for our clients to create hyper-localized searches, search by government-defined zones, and metro-line searches, our clients now can offer drive-time (commute) searches on their websites. This feature is a powerful differentiator for our clients who can now say with confidence they provide the best search tools in their market."

To find out more about incorporating INRIX Drive Time into your marketing plans, contact Franklin Stoffer for details.

About Delta Media Group

Delta Media Group, located in Canton, Ohio, is the creator of DeltaNET 6, the real estate industry's most advanced all-in-one technology platform. Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading technology provider to the top U.S. real estate companies, Delta provides clients with both form and function in DeltaNET 6, saving them money and reducing the frustration of managing multiple online.relationships. When you work with Delta Media Group, you're getting a technology partner that you can trust rather than merely a tech vendor.

Harley Wolfarth demonstrates how to manage your sold listings in DeltaNET 6 in this week's episode of Tech Tuesday Live.

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An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

1. Do Plenty of Advertising
   Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

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Be ready to ace your next listing presentation with a DeltaNET AVM Report perfect for reverse prospecting. In this week's episode of Tech Tuesday, Harley Wolfarth shows how you can use Delta Media Group's AVM Reporting system to get started.

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Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

• Develop a User-Friendly Website That Fits Every Screen
  Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.
  
  Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.
  
  
  
  

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In this week's Tech Tuesday, Harley Wolfarth demonstrates how to market to your real estate clients using the eCards and Flyers system found in the DeltaNET.

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Be a Stand-Out Agent by Building Your Personal Brand

It's not that easy being a real estate sales associate these days.

The big challenge that sales associates face can be summed up in a single idea:

Real estate pros are widely agreed to be the most active professionals on social media; however, many times, people simply tune out what their local real estate expert has to say. And the problem goes beyond Twitter and Facebook to other parts of the digital world.

In an increasingly crowded, fast-paced online sphere, everyone is looking for better ways to stand out. But technology is only one part of the equation: The way you approach your work also helps you to differentiate yourself from everybody else.

What's the best way to communicate your big difference to online leads?

In a few words, it's the personal touch.

Technology has a strange effect on communication. Use a little technology – like, say, just email or text – and it makes your message seem impersonal. But go to the next level, fully embrace what technology has to offer, and those online interactions can be as personal and memorable as a face-to-face conversation.

But technology is the only vehicle. You, the sales associate, are the driver.

Before you can figure out the best use of technology to grow your practice, figure out what you want.  What do you want your clients' experience to be?

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Each Tuesday Delta Media Group features Tech Tuesday Live with Harley Wolfarth to provide you with the most recent enhancements to the DeltaNET. Watch this week's video to see how easy it is to add and edit listing media in the DeltaNET.

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What creates a memorable real estate customer experience?

Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:

• Being responsive to questions and concerns, starting with the initial contact
• Understanding client needs at different stages in the process and taking action
• Blazing a clear path through lots of information and making the decision easier

Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.

It enables excellence with work-life balance.

Let's look at nine ways the best firms are redefining real estate customer experience:

1. Launch a Custom Website That Makes Life Easier for Leads
   Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.
   
   

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