In this episode of Tech Tuesday, Harley Wolfarth covers the new draft autosave feature included in the WYSIWYG page and email editor in DeltaNET 6.
How can real estate professionals continue to excel in the era of COVID-19?
In many markets, showings have slammed to a halt and new listings have slowed to a crawl. Still, there will be a future after coronavirus. Sales Associates who continue their outreach will be best positioned to help their community when lockdown orders start to expire.
Digital marketing is a wise idea for many reasons. In this difficult time, it ensures that you can practice social distancing and minimize the safety impact of your business activities. In the long run, it is key to developing a strong lead funnel and the work-life balance you want.
Many people have put their real estate plans on hold, but the market may look very different later this year. Potential clients will go online to continue their real estate research. Interacting on your site and social media helps you stay connected with the needs of those you serve.
Digital marketing is powerful, but it can be complex. No one technique has the reach or staying power to capture full attention. Now is the best time to figure out a strategy that works for you.
We recommend the following:
On Monday I talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article.
Additionally, I did a follow-up article to the one I did on Monday where I discussed Rate of Change analysis methodology that I use from ITR Economics. That article can be found here and I also recommend reviewing that article first before you read this one.
For this article, I want to discuss analyzing the lead flow into your business from your web site. I will caution that you need to consider multiple factors when tracking and analyzing your lead flow. I'll mention some of these below.
Live Webinar: Friday, March 27 at 12:00 PM EST
Join Mike Minard, CEO of Delta Media Group, on Friday, March 27 at 12:00 PM EST, as he and several Sales Associates share their "Best-Kept Secrets for Hosting Virtual Open Houses."
Canton, Ohio – March 25, 2020 - ®, Inc., one of America's most established and largest broker technology solutions providers, is deploying new support for virtual Open Houses to its DeltaNET® Open House platform free to its customers. The company accelerated its development cycle to provide assistance to agents during COVID-19's unprecedented impact on the real estate market.
"Our customer's ability to continue conducting business as we work through COVID-19 is our number one priority," says Michael Minard, CEO, and owner of Delta Media. "It is our job to help them seamlessly navigate the hurdles they are facing."
The new Virtual Open House feature adds the ability for real estate sales associates to schedule virtual Open Houses in the same way they do standard Open Houses. Now they can add an indication of its virtual status, providing clients a link for attending the virtual Open House.
Delta Media also announces it is extending its Real Time MLS Data Platform to support virtual Open houses Integration with over 350 MLS feeds. This will cover 93% of the U.S. in anticipation of MLS support of virtual Open Houses.
Delta Media notes that America's top digital brokerage reported a 500% take rate for their virtual open house program. Now, every Delta Media customer can incorporate this strategy into their plan during these challenging times.
In addition to adding virtual Open Houses support, Delta Media also has upgraded its DeltaNET platform to support virtual Open Houses throughout the entire platform.
"We massively shrunk our development cycle to integrate Virtual Open Houses into our Open House search, our Market Watch Reports, our New Listing Emails, our lead management platform, Ad Wizard platform, email marketing platform, and our automated and highly-popular Facebook advertising platform," Minard added.
"Additionally, in talking with agents the past couple days and getting feedback, the biggest hurdle they face in doing Virtual Open Houses is the ability to affectively market them. We now have a fully integrated solution that empowers them to market Virtual Open Houses," said Minard.
Meeting Skyrocketing Virtual Showing Requests
"One month ago, a virtual showing request was novel," Minard explains. "Today, in many markets, it is a requirement when a sales associate has a client requesting a personal showing."
Delta Media also announced it has integrated Virtual Showing requests fully into its DeltaNET Showing Request platform. Starting Thursday, March 26th, Delta Media customers will be able to request a Virtual Showing on properties using their technology of choice.
"In these times, it is important that we help build a virtual ecosystem for the real estate industry," says Michael Minard, CEO of Delta Media Group. "Our team at Delta Media is rising to the occasion as we want our customers to see that we are there for them, and we are in this together to make our real estate industry stronger," Minard says.
Delta Media will provide details for clients in a live Zoom Webinar it is hosting at 11 am EST tomorrow (March 26, 2020) with registration available at https://zoom.us/webinar/register/WN_1Kw6rubASQKVyzofJSlixQ.
Minard is reaching out to Delta Media customers through a regular Blog to share updates, business strategies, and insight during this unprecedented time, including:
How to deal with Coronavirus in my Business: An analytical approach to business leading indicators – Part 2 | Michael Minard, CEO Delta Media Group – Mar. 24, 2020
How to deal with Coronavirus in my Business: An analytical approach to business leading indicators – Part 1 | Michael Minard, CEO Delta Media Group – Mar. 23, 2020
Update to Delta Media Group's Operations During Coronavirus Outbreak | Michael Minard, CEO Delta Media Group – Mar. 19, 2020
About Delta Media Group
Delta Media Group, located in Canton, Ohio, is a leading and trusted technology partner for many of real estate's top brands. Creator of the DeltaNET 6, real estate's most advanced all-in-one digital marketing, back office, and website platform, Delta Media Group is the largest family-owned and operated technology innovator with no outside investors or VC funding. Delta Media Group is renowned for saving clients money while reducing the frustration of managing multiple online technologies. Established in 1994, Delta Media Group remains a top real estate technology innovator. Discover more at .
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Victor Lund (805) 709-6696
Kevin Hawkins (206) 866-1220
March 26, 2020, 11:00 AM Eastern Time (US and Canada)
Delta Media Group will be hosting a live webinar on Friday, March 27th at 2:00 PM EST. Mike Minard (CEO of Delta Media Group) and Victor Lund (Managing Partner of WAV Group) will be discussing the impact Coronavirus is having on the Real Estate Industry and Brokerages. They will be analyzing the latest trends that they are seeing as well as metrics brokerages should be paying attention to as we move through these uncertain times. The webinar is geared toward broker-owners and managers.
Please register here for this webinar.
Yesterday I talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article.
For this article, I want to discuss a tool that I have found to be invaluable in my businesses called Rate of Change. This tool, or methodology, comes from ITR Economics. I was introduced to ITR Economics ten years ago through my Vistage group. What stuck out to me about this methodology of analyzing current data and leading indicators is it provided early insight into trending changes that affected my business.
Specifically, for Delta Media Group, using this methodology, I found early indicators that gave me an eleven-month indication of coming changes, good or bad, happening in the business. Imagine knowing eleven months ahead of time, or even just two or three months ahead of coming changes in your business. For me, it has been a game-changer, and I want to share with you what I see right now as it relates to the residential real estate industry.
In this week's Tech Tuesday, Harley Wolfarth demonstrates how to use campaigns and action plans to market to your customers using DeltaNET 6.
Five weeks ago, I was meeting with fifteen business owners, and we were talking about how good business is and how we should be planning for a black swan event. We all agreed that we should as we continued talking about watching our business metrics as all of our businesses were growing at phenomenal rates. Times would be good, and I would have never thought that I would be writing an article just five weeks later in the middle of a black swan event.
But here we are today dealing with the impact of Coronavirus on our lives and businesses.
All of us, while waiting to see what our government will ultimately do in the form of bailouts, are working and planning in our businesses. What I want to draw all of us towards is our business metrics.
Two weeks ago, at the Leading Real Estate Companies of the World (LeadingRE) Conference in Las Vegas, Aaron Geh and I pivoted our speaking session to partially discuss business metrics to pay attention to. In this article, I will attempt to outline what metrics you can pay attention to and how to interpret trending data that you can produce now if you aren't already tracking such data.
How often do you find yourself wishing there were just a few more hours in the day? It's a common refrain for anyone who works in real estate because there's always something more to do to grow your brand, generate new leads, and keep in touch with existing clients. Fortunately, with the right tools, the right mindset, and time management secrets, you can use your time more efficiently without ever compromising on the quality of your work.
To all our valued customers:
I would be remiss if I didn't say that Coronavirus has taken everyone by surprise and caused us to revise our 2020 plans. Prior to Coronavirus, we were having an economic boom, especially within the real estate sector.
The good news for our sector is that the overall fundamentals of our economy are strong going into this and the stimulus that our government is providing should help greatly lessen the overall impact on our economy.
Two weeks ago we took proactive measures to lessen the impact of Influenza and Coronavirus to our team with increased cleaning of our office and social distancing through suspending our weekly group lunches and all-company wide meetings.
As an additional precautionary measure today I asked all Delta Media Group employees to telecommute. We are blessed to be a virtual company that chooses to work together in an amazing office. All systems and tools used by us already facilitate telecommuting with the exception of our phone system and this week we configured our phone system so we can use computer-based phones from outside our office utilizing our phone system.
With that said, if you are calling us, you may experience some hiccups as we are getting used to our out of office phones. While I expect no serious issues I do ask for your patience and understanding. You will be able to call into Technical Support as you normally do and our Technical Support Representatives will be able to answer your call, as normal, from the security and comfort of their home. If you experience any issues calling in to us please email firstname.lastname@example.org.
Additionally, in order to support your business, and in order to prepare to resume business as usual, we are putting together resources to help you and your sales associates focus on getting back to business. We have had many clients already send out notices using the DeltaNET to their clients but, at your request, we are adding additional templates to our systems, with your guidance, to help you and your sales associates communicate effectively with your clients during this time.
We are also in the process of prepping new training and promotional material. One example of such material is Open House Connector™ has received significant upgrades in the past couple weeks so now is a great time for us to provide you educational material on these updates that you can share with your sales associates. This will help them prepare for the resumption of open houses and business when this passes.
Again, I am confident that we will all get through this. My sincere daily prayer is that you, your family, and your loved ones remain safe and virus free so we can get through this time quickly and get back to business as normal.
Michael R. Minard
Delta Media Group, Inc.
Until the last several weeks, most of us knew nothing about the coronavirus (COVID-19), its symptoms, its spread across the United States and other countries, or what we can do to combat it.
All that changed since COVID-19 turned the world on its head. Schools, local businesses, sports, and entire industries are on hold. Phrases like social distancing, self-quarantine, and flattening the curve are a part of our daily vocabularies as concerns about social responsibility become mainstream.
CANTON, Ohio — Michael Minard, CEO and Owner of Delta Media Group, Inc., announced today that Noel England has been promoted to President.
In her new role, England will oversee the business operations of the company, including the execution of short-term and long-term goals, plans and strategies. England has worked for Delta Media Group since 2010, starting as Minard's Administrative Assistant and eventually working her way up to Office Manager, a position she held for the past five years.
Minard comments, "Having Noel focus on the duties of President makes Delta Media Group an even stronger force in the industry. She has demonstrated her ability to lead people and assist in the running of day-to-day operations. Promoting Noel to President is a natural move as Delta Media Group's rapid growth over the past couple years continues to accelerate."
"This move also empowers me to dedicate my focus on being CEO. With this change our customers benefit by allowing me to focus more of my time on product innovations for our clients," continues Minard.
England states, "In my prior role as Office Manager, I had the opportunity to work side-by-side with Mike on various company initiatives and learned the ins and outs of the industry from him. Mike is a visionary and has lead Delta Media Group to the forefront of the real estate technology industry through the development and implementation of automation technology."
About Delta Media Group
Delta Media Group, Inc.®, located in Canton, Ohio, is the creator of DeltaNET℠ 6, the real estate industry's most advanced all-in-one technology platform. Delta is 100% family-owned and operated with no outside investors and no VC funding. As a leading technology provider to the top U.S. real estate companies, Delta provides clients with both form and function in DeltaNET℠ 6, saving them money and reducing the frustration of managing multiple online relationships. When you work with Delta you're getting a technology partner that you can trust rather than merely a tech vendor.
No matter where you are, how experienced you are, or what clients you work with, one thing is certain: Most of your future leads will hear about you online. Their first impression from your online presence is a "make or break" factor in whether they contact you.
The challenge: That first impression doesn't always come from your own website.
Increasingly, online reviews come even before your own site in shaping perceptions.
Customers are more likely to share negative experiences online than positive ones. You can't control what people choose to post, but you can put processes in place that allow you to put your best foot forward with current and future customers.
It's called reputation management, and it's essential for any real estate agent.
There are three prongs to a reputation management strategy:
Luckily, this isn't as complex as it might seem. With the right technologies and techniques, you can make reputation management an ongoing part of your strategy to shape your brand image.
Watch Harley Wolfarth in Tech Tuesday Live as he shows us how to use the Customer List in DeltaNET 6.
Canton, Ohio – March 10, 2020 - Delta Media Group®, Inc., one of America's most established and largest broker technology solutions providers, heads to the Leading Real Estate Companies of The World Annual Conference this week to announce the launch of DeltaNET® 6, their newest generation of cutting-edge broker websites, broker back-office productivity suite, and agent and team solutions.
"DeltaNET 6 is the ultimate all-in-one website and digital marketing platform designed by real estate experts for real estate professionals," says Michael Minard, CEO and owner of Delta Media. "This major advancement represents over 40,000 development hours and an investment of more than $30 million. DeltaNET 6 delivers advanced technology to our brokerage clients as our new center of excellence drives success through artificial intelligence and machine learning," he added.
Minard explained the approach that Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent's sales funnel and make suggestions to the agent on which customers need to be contacted.
Expected to be one the most popular features is the ability to customize the DeltaNET 6 dashboard. Its allows an office, broker-owner, team, or agent to create custom layouts of modules that they use the most in their daily workflow, supports single sign on (SSO), and many other features that empowers brokers to present the most important tools to the right agent or team at the right time.
As major real estate brands acquire broker technology platforms exclusively for their franchisees, Delta Media has been successfully offering orphaned brokerages a seamless conversion away from those platforms. With Delta Media's conversion tools, entire websites, CRMs, Customer Records, and often saved searches and other material content are transferred over to their new platform, provided by Delta Media.
"Nothing challenges independent brokerages more than the idea of using a franchise technology solution that undermines differentiation between brands that compete in a market," Minard said.
Delta Media will be hosting a reception at Leading RE immediately after networking night. Please visit Delta Media at Leading RE Booth 201 for reception details and to see the updated DeltaNET 6, which is being described as the most elegantly designed solution in real estate today.
About Delta Media Group
Delta Media Group, creator of the DeltaNET® 6, PropertyPursuit®, AdWizard™, and Properties in Motion®, is a leading and trusted technology partner for many of real estate's top brands. Real estate's only provider of an all-in-one website, back office and digital marketing platform that is family-owned and operated, Delta Media Group is well-known for its patent-pending SEO software and custom hyperlocal content creation. Delta Media Group is an early real estate technology innovator, established in 1994. Discover more at deltamediagroup.com.
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Victor Lund (805) 709-6696
Kevin Hawkins (206) 866-1220
There are thousands of sites claiming to have amazing digital marketing insights that will change your life plus offer hundreds of different tactics you could try.
The big question: How can you put it all together into a plan that works in real estate?
Many sales associates find themselves reinventing the wheel when it comes to digital marketing and social media. They start excited only to discover the results aren't what they expected.
Some get caught up in a cycle of trying one thing after another but never figuring out what the big deal is. Others lose track of digital marketing entirely, letting others define their brand online.
The secret is this: Digital marketing is the key to ending the exhausting cycle of hunting for the next referral most sales associates experience early in their careers.
The right approach to digital marketing brings leads to your door, so you can stay focused on building your business, expanding your skills, and delivering world-class service. When leads seek you out, not the other way around, you can achieve the work-life balance you want.
Follow it consistently, and this five-step plan will help get you there:
Join Harley Wolfarth for Tech Tuesday Live as he walks you through new features added to DeltaNET 6 designed to make running your real estate business easier. During this week's webinar, Harley shows us how to manage your mail queue in DeltaNET 6.
Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.
A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.
What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.
CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.
Let's look at some of the ways sales associates are using CRM for lead generation.