Date Archives: April 2020

Technology Keeps You Connected to Clients

As the editor of Delta Media Group's Real Estate Marketing and Technology Magazine, it's our goal to spotlight our clients and their stories and how through marketing and technology they shine in their marketplaces.

From the onset of the pandemic, we rewired our mindsets from our traditional way of daily operations to adapt to our new normal and adopted more technology-focused practices.

Connect with Clients During COVID-19 and After

Associates became laser-focused on transforming what currently faced them into plans allowing them to continue servicing their clients.

As stay-at-home orders went into practice, many firms across the country canceled open houses for the safety of their associates and clients. Associates stepped up their game with virtual open houses and showings using panoramic photos and interactive videos to make clients feel as if they are actually touring the home.

Step-by-Step Instructions to Create Virtual Open House Tours Using iPhones and Androids

Delta Media Group worked hard to launch our Virtual Open House and Showings feature in the DeltaNET, giving our clients a means to show off their properties no matter how tech-savvy.

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In this episode of Delta Media Group's Tech Tuesday, Harley Wolfarth shows us how to add a Matterport 3D Walkthrough Tour to your listing detail pages in the DeltaNET.

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As a real estate professional, staying ahead of the curve and discovering new ways to make your business profitable is the secret to success.

Adopting modern real estate technology is essential to keep your business moving forward when life's challenges get in the way.

While COVID-19 has changed the real estate industry, it has not brought it to a screeching halt. Using technology and marketing, your sellers can show their property to buyers without them physically entering the home using Virtual Open Houses.

Previously, sales associates used Virtual Open Houses as an online marketing tool. Today, virtual open houses posted to social media sites like Facebook and Youtube are the sweetheart of the real estate industry for targeting the needs of sellers, buyers, and you.

Do You Want to Use Virtual Open Houses for Your Business?

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COVID-19 has changed how we do business in all aspects of the real estate industry, but it certainly hasn't brought that industry to a halt. Buyers still want to search for homes, sellers still want to safely market their homes, and sales associates want to do the best possible job for their clients. The good news is there are many effective ways to engage with clients during COVID-19 and after.

• Promote Properties with Virtual Showings and Open Houses
  
  With in-person open houses off the table in many areas, buyers remain eager to tour potential new homes from the comfort of their current home. Virtual showings and open houses make it easy for buyers to fall in love with a home, no matter where they're currently located. Adaptability is the key to success. As a sales associate, that means adapting to what each client needs from you with confidence.

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In this episode of Tech Tuesday, Harley Wolfarth reviews recent updates to configuring and using Seller Reports in the DeltaNET.

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Working from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

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In this episode of Tech Tuesday, Harley Wolfarth unveils Delta Media Group's Training and Resource Center!

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Through this Coronavirus Pandemic, we have been sharing insights into different data to pay attention to so you can navigate these difficult times. Check out our previous posts: here, here and here. 

I wanted to put together a quick, high-level post to share with you what I'm seeing. I feel this will provide some hope as we all prepare for the upcoming recovery.   Over the last couple of months, I have been paying close attention to data trends to determine the depth and length that this impact is going to have on our clients' businesses. In analyzing the data, I paid particular attention to organic traffic. The outbreak hit organic traffic the hardest and, in my opinion, is the leading indicator of what is happening in the market. Organic search activity is driven by intent, and in the initial phase of the pandemic, online search activity dropped off significantly for real estate.

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Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.

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Get a complete overview of the DeltaNET's Market Watch system from Harley Wolfarth in this week's Tech Tuesday video.

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We live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.

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After conducting a few webinars over the past week and getting feedback from our wonderful attendees, we recognize some of you are intimidated, so we are showing how easy this is and providing useful tips on how to create Virtual Open House Videos, including recommended iPhone and Android settings.

On this webinar, we will take you step by step on how to create a video from your iPhone or Android and upload it to Facebook Premieres. Whether you are a broker or an agent, this is a must-watch webinar! 

• For iPhone Users:  Tuesday, April 7, 2020, at 2:00 PM EST - Hosted by Mike Minard
  
  • iPhone Users Register Here: https://zoom.us/webinar/register/WN_ZBC_ocCoR6K37M85Avo2FA
    
    
• For Android Users:  Tuesday, April 7, 2020, at 4:00 PM EST - Hosted by Harley Wolfarth
  • Android Users Register Here: https://zoom.us/webinar/register/WN_DWR6ayMWSzGIuU_A1nyrvw
    
     

We all need to learn, grow, and step out of our comfort zone! We are all in this together! It's easy. You can do it!