When discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. Along the way, you also build their confidence by demonstrating your local expertise.
One piece of content that appeals to both leads and customers is the comparative market analysis.
A comparative market analysis (or CMA) is a decision-making tool that helps sellers position their homes to sell at a favorable price and on a timeframe that makes sense. It enables you to determine an optimal price range for a property based on recent sales of similar homes in the area.
The average seller is prone to over-value a home. The longer they have lived there, the more likely it is they will calculate sentimental value into their price without even realizing it. A comparative market analysis helps you make a fact-based case for a particular price while defusing an emotionally charged situation.
The Advantages of Comparative Market Analysis in Marketing for Real Estate Agents
At first, the CMA might seem to be a bit too technical for clients. When you dig deeper, however, you learn that its advantages translate directly to a faster and smoother transaction. Plus, it shows your brand is committed to the highest level of quality and customer care.
A CMA confers unique benefits for your sellers:
Three Ways to Improve Marketing for Real Estate Agents with Comparative Market Analysis
A comparative market analysis can appeal to motivated sellers at several points in the customer journey.
Here are some ways real estate agents and brokerages have had success with CMAs:
Creating Your Branded Comparative Market Analysis
Creating an accurate comparative market analysis has long been a complex, time-consuming task. Delta Media Group empowers you to show the same virtuoso level of local knowledge in one click through our DeltaNET Market Watch Reports. These branded, informative reports can be sent instantly to buyers or sellers.
As a DeltaNET customer, you also have access to Open House Connector. It allows you to quickly capture vital information fromopen house attendees and add it seamlessly into our secure, all-in-one Customer Relationship Management platform. Reports can also be distributed through our automated email drip campaigns.
To learn more or get started, contact Delta Media Group today.