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Posts from November 30th, 2020

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November
30

November 30th, 2020 by

When discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. Along the way, you also build their confidence by demonstrating your local expertise.

One piece of content that appeals to both leads and customers is the comparative market analysis.

A comparative market analysis (or CMA) is a decision-making tool that helps sellers position their homes to sell at a favorable price and on a timeframe that makes sense. It enables you to determine an optimal price range for a property based on recent sales of similar homes in the area.

The average seller is prone to over-value a home. The longer they have lived t...

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Categories: Real Estate Marketing

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