Posts from April 2021
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29
What's Your Real Estate Business Plan?
Any sound business starts with a plan. But what is a business plan, exactly?
A formal business plan can be comprehensive, investigating many aspects of the business and how they work together, or it can go deep into a single subject: most successful real estate agents have a marketing plan, for example. But if you've never written a business plan and have no idea where to start, it's not too late.
According to Harvard Business Review, you should spend no more than three months working on a business pla...
27
How To Maximize Your Testimonials
Social proof is one of the most important elements of your real estate marketing mix because testimonials and reviews play a key role in helping potential clients decide which real estate company to choose. When a prospect can easily find out what satisfied clients have to say about your business, they will have more confidence that they can trust your agents to help them achieve their own real estate goals. If you've been wondering how to make the most of the testimonials that your business earns, you've come to the right place. Let's take a closer look at maximizing your testimonials and using social proof to earn new business.
How to Maximize Your Testimonials
- What Testimonials Are and Why They Matter
Maximizing the value of testimonials requires an understanding of why they are so important...
23
Zillowproofing Your Business Just Got Easier
Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because the time is now to start Zillowproofing your business.
Big or Small, 2021 Is Pivotal to Zillowproofing Your Real Estate Future
