Posts from May 2021
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- 2026 | 29 Posts
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- 2023 | 143 Posts
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- 2021 | 204 Posts
- 2020 | 190 Posts
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- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
28
Ramping Up Your SEO Know-How
The online house hunt is now a reality for Americans of all age groups and backgrounds.
As far back as 2013, a joint study by Google and the National Association of Realtors showed that 90% of buyers searched online during their home-buying process. Fast forward a few years, and digital technology had taken an even more prominent role: In 2018, 44% of home buyers went online first when looking for properties.
Over 90% of real estate firms now have websites, and their property listings are their #1 feature.
Whether you're new or experienced in real estate, the conclusion is inescapable: Most of your future clients...
27
How To Build Your Online Branding
Compared to all the other real estate professionals in America, what makes you special?
Phrased that way, this might feel like an intimidating question. But rest assured, there is an answer. The way you respond shapes your business in profound ways.
Here are examples of ideas other real estate experts like you have had:
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"I'm special because nobody else knows the Borough of Brooklyn like I do."
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"I'm special because I truly understand what goes into senior downsizing."
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"I'm special because I bring years of negotiating experience to my clients."
The question is, how can you communicate your advantages so your leads will know and remember them? The solution i...
26
Creating a Marketing Culture for Ongoing Seller Leads
As I write this article, I find it curi- ous to note that about half the real estate news stories I read this past week related to low housing inventory and how to get more listings. All the articles were coming from the perspective of things you "can do now to get more listings." While I appreciate the reality that you need to take action now to get more listings, I want to approach the topic of low housing inventory from an entirely different perspective.
For over 10 years, I have seen a problem with the residential real estate industry as a whole.
What is the problem I am talking about?
It is the fact that a good number of real e...
25
Easy Digital Marketing To Boost Business
Digital marketing might sound complicated, but it doesn't have to be.
Today's digital marketing is inbound, meaning it attracts leads the moment they are most in need of your services. With that in mind, every piece of online marketing you do should help your target buyers or sellers reach their goals. Understand this and you're halfway to success.
What can give digital marketing a feeling of complexity is the wide variety of techniques involved. However, it's not necessary to be everything to everyone. You can focus in on a smaller selection of marketing methods you perform consistently. Plus, real estate marketing automation lets you do more faster. When you dig a little deeper, you discover digital marketing can be easy.
Digital marketing approaches usually...
24
Website & Email Domains: How It Can Benefit You
If you don't know anything about website and email domains, getting one set up can seem like a daunting task. However, the benefit of having one far outweighs the drawbacks, both in terms of the actual cost of the domain (usually) and the effort required to get it purchased and configured. I promise that it's not as difficult as it seems, and hopefully, this article will steer you in the right direction to get you started.
Before we get into the basics of how to buy and configure a domain, let's take a closer look at some of the benefits of owning and using one. First, ask yourself what's easiest to share with potential customers, and what's...
