Posts from July 2021
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30
How To Make The Right First Impression
First impressions are critical to success in a relationship-based industry like real estate because they open the door to all of the possibilities that follow. The stakes are high because you only get one chance to make that all-important first impression, which is why it's so important to practice and invest effort in developing the skill of making a positive first impression. Preparation, both in terms of learning about the person you're meeting in advance and practicing the necessary skills, is ultimately the key to making the best possible first impression.
Learn as Much as You Can in Advance
Sometimes a first impression happens with no opportunity to prepare, but in many cases, you will already have learned useful information about a potential client before you meet them in person. That information may come from a phone co...
29
What is a Healthy Adoption Rate for Real Estate Technology
When it comes to "Technology Adoption Rates," I have seen a plethora of articles from technology vendors as to what should be expected from brokers/owners. Some vendors in the marketplace boast an eye-popping 90%+ agent adoption rate for using technology tools. Other vendors settle for adoption rates as low as the 30% mark. After years of analyzing trends and data from brokerages utilizing the DeltaNET® tools, I believe that I can share what should be the honest, realistic answer.
First and foremost, we must address what the definition of "adoption" is. In the context of technology adoption, the definition provided by Merriam-Webster is "the act or process...
29
Why You Should Target First-Time Sellers
When it comes to real estate leads, first-time sellers are in a class by themselves.
Consider a few of the things that make them stand out:
- They are some of the most motivated people in the real estate market
- Their needs are unique and extensive, partly because everything is new
- They may have a lifetime of future real estate transactions ahead of them
True, not everyone will sell their first home at a very early age. But the latest research shows that Gen Z, the youngest generation in today's market, is motivated to both buy and sell early.
26
Why We Shouldn't Forget Some of the Pandemic's Biggest Lessons
COVID is over! Well, maybe not completely over, but I went to the grocery store without wearing a mask the other day, so we must be getting close. At least close enough that it's time for us to start thinking about life after COVID and what that means for marketing our listings.
It's tempting to see all of this as "getting back to normal" and immediately go back to handling things the way you did in 2019 — as if the whole pandemic amounted to nothing more than a year and a half hiatus. Avoid that impulse. Because, despite all of the hardships, we really learned a lot too.
Speaking from a real estate marketing perspective, some of the technological solutions built out in response to the pandemic — like virtual...
