Date Archives: August 2021

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August
31

In this Tech Tuesday, Harley Wolfarth demonstrates some of the special functionality associated with team accounts in the DeltaNET.

 

Click Here to Read More...

August
31

Americans are exposed to somewhere between 4,000 and 10,000 advertisements every day. But, here's what most advertising and marketing professionals don't want to admit: Most are unwelcome.

Watch presentations from folks deeply involved in this advertising glut. You're sure to hear, "It isn't that people don't like ads! They just don't like irrelevant ads!" From a consumer's perspective, however, the facts tell a different story.

These days, most marketing and advertising happens online. People know going about their business means they will be sold to. In some cases, they are the product being packaged for advertisers. So, no surprise, more than 763 million people were blocking digital ads by the end of 2019.

The average person is exhausted of ads and increasingly wary of brands, especially those who want to cozy up on so- cial media. Historians looking back on 2020 might note the speed with which "we're all in this together" went from a rallying cry to a hollow cliché.

There's a reason why "Silence, brand!" is one of today's most prolific memes. People increasingly regard their attention as their property. And they are putting a fence around it.

Into this challenging landscape steps the real estate professional. Agents and brokers have two distinct advantages compared to so many other brands:

Each one has a unique blend of skills and an experienced, personal perspective

They are intimately involved in helping clients achieve major goals in their lives

No matter how hard a company tries to give a wisecracking hipster voice to its brand, it won't change the taste of its hamburger. But real estate is something wholly different, an industry that flourishes on personal relationships. One burger may be just as good as another when you're hungry, but there is a right real estate agent for any job.

Your brand exists to signal to your ideal customer that you are that person.

A brand is in some sense an abstraction – and exaggeration – of your best qualities. Just as a corporation isn't you but confers tax advantages on your activities, your brand is a shorthand for the experience you promise to provide to your customers. It represents you, but it will never be exactly the same thing as you.

When the difference between the real you and your brand is low, we call that "authenticity." When the difference is high, it's jarring – and people unfollow, block, or change the channel.

In Real Estate, Your Digital Brand Can Be a Truly Authentic Extension of Your Values

Big businesses know this, and they struggle to square the circle of making their brands seem "human" by giving them values, a mission, and more. When a robot appears human-like but is "off" just enough to be disturbing to look at, it's called the Uncanny Valley effect – and this is where many modern businesses end up.

Luckily, real estate agents don't have to assemble a brand from a collection of focus-group-tested parts.

Done well, your brand can spring organically from your interests, skills, personal values, and the needs of your ideal clients. The communication that comes from that kind of brand is naturally appealing and worth listening to.

Marketing automation enhances this effect by ensuring consistency. You can't be everywhere at once or talk to everyone individually, but your digital brand can. Build your brand on a solid foundation of humane, one-to-one communication, and the right technology can scale your messaging as you grow – without losing the human touch.

Here's how to expand your digital reach without sacrificing what matters:

Choose Your Face Over Your Logo
There's an instant difference between seeing a face and seeing a logo: A face is a fellow human being; a logo is a transaction! Use your face whenever possible, including profile pictures, masthead images, and thumbnails for video. Larger images can incorporate your logo, but people or properties should take the starring role.

Make It Easy to Connect in Real Time
Strive for a seamless transition be- tween clients reading your website and contacting you directly. A live chat interface is fast becoming the most popular way to do it, but text and social media can also work. Responding in minutes when a lead expresses interest demonstrates you genuinely care about their time.

• Incorporate Texting into Your Marketing
Texting is useful in other ways, too. Many people, especially under 30, regard it as more intimate than email. It's fast, convenient, and lets you show personality. Texting a quick follow-up after an open house or first meeting shows interest. Most people will also respond rather than leave a question unanswered, helping to foster those lines of communication.

Be Part of Your Community
In real estate, digital and offline brands can blend in fascinating ways. For example, you might decide to post on your blog about local restaurants and attractions. Allow yourself to be part of the action and build ties with others – that can only benefit your clients, who'll be guided by your insights as a local expert.

Use Video to Forge a Connection
Video was already gaining popularity, but now it is more important than ever: It is the next best thing to being there. A working knowledge of virtual tours and virtual open houses is a must. Be ready to videoconference if clients can't make the drive, and make video an ongoing part of your digital marketing plan.

Embrace the Power of Storytelling
Storytelling is one of the things that unites. Across all of human history, everywhere in the world, people have told stories to make sense of their lives. For your real estate brand, stories of your clients, in their own words, are powerful social proof. They help visitors see others "just like them" succeeding thanks to you.

Get Involved in Online Conversations
Old-fashioned brands talk "at" people; modern digital brands talk to and with them. Responding to others' social media threads lets them know you are there for a real give-and-take. Always aim to answer all replies to your social content. Browse relevant hashtags so you can find discus- sions where your input may make a difference.

Stretch Your Online Brand Offline
Your online brand can pleasantly surprise people by meeting them in the real world when they least expect it. You know you need to follow up with past clients, so why not send a handwritten card or a small, meaningful gift that recalls your time together? That adds more "oomph" to your email marketing.

Digital marketing technology enhances, amplifies, and expands what you bring to the table – but it can never, and will nev- er, replace you. With these tips, you keep the human element center stage in your digital branding.

August
27

Is marketing your top priority?

For most real estate pros, the answer is "no" — and with good reason!

Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.

On a day-to-day basis, though, it's no surprise you have other things to think about.

Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not hear back from a real estate agent immediately.

You are your biggest business asset. To work on deals and build relationships, you must be present.

So marketing slips down the priority list. Or does it? No marketing resource can replace you, nor should it try. You need assets that extend your reach. The solution is digital marketing automation for real estate agents.

Spend Less Time Marketing and More Time Engaging Your Customers — Without Sacrificing Either

By automating away routine tasks, you free up time and reduce human error. But there's more to it.

With end-to-end digital marketing automation, you create something just as valuable: Consistency. Your email, social media, and more can deliver personalized communication in your own warm and relatable voice. No matter if you are talking to ten, one hundred, or one thousand leads, it can always sound like you!

This is crucial because trust is the foundation that real estate success is built on.

Fostering that trust begins long before you ever meet with a potential client. They are already out there on the internet, comparing their different options for a real estate agent. It may take weeks or even months for them to jump in. Your marketing messages between now and then can make the winning difference.

With the digital marketing center of excellence offered by DeltaNET 6, you can present your expertise with full confidence. Our all-in-one AI-driven platform empowers you with seamless integration and dependable high performance on all the core marketing tasks that drive your business forward.

That includes:

  • Social Media Automation with Facebook and LinkedIn
    Many real estate agents get a huge proportion of their online leads from Facebook. On the flip side, LinkedIn is the place to find luxury real estate clients. Facebook Connector and LinkedIn Connector enable you to fill your social feed with helpful, informative, event-driven posts that keep your followers up to date with minimal effort.

  • Online Advertising Automation Using Our Ad Wizard
    Ad Wizard means Facebook ads are like magic! Targeted Facebook and Instagram ads have never been easier than with Ad Wizard. You can configure, launch, and monitor your campaigns in seconds. Proven templates and included creative collateral give you a full library of effective options to get eyes on your new listings fast!

  • "My Customer for Life" Email Marketing Newsletter
    Open the door to a life-long partnership with your favorite customers! "My Customer for Life" strengthens your relationships at every stage with valuable email content that builds your brand. Personalized, beautiful emails with a handcrafted look and ultra-targeted relevance are always just a few clicks away.

  • Virtual Tours with Properties in Motion
    Virtual tours are convenient for buyers and sellers alike. Sellers love the idea of not having to schedule around a crowd of strangers in the house. Buyers can extend their search radius without more commuting. Properties in Motion is your key to sophisticated virtual tours without having to spend weeks learning new software.

  • Virtual Open Houses with Open House Connector
    Open House Connector makes open houses more convenient for you and your guests. They can register online and sign in from their mobile device, letting you track interest and attendance. Follow-up is a snap, as you can keep both "no shows" and attendees in the pipeline to further publicize future opportunities.

  • Technology Independence from Start to Finish with Local Showings
    Local Showings is our new property showing management platform. An independent, full-featured property showing software and service, it allows you to schedule showings of any property in your MLS, offer a calendar view of available times, generate reports for your sellers, highlight essential feedback, and more.

No matter what the future brings, digital marketing is an essential part of the equation for real estate experts at all levels. DeltaNET 6 keeps you on the cutting edge by giving you real estate marketing automation capabilities that can save you thousands of hours every year, all without sacrificing the human touch.

Contact us today to learn more or get started.

August
24

Social media marketing is one of the most reliable, effective ways to drive traffic to your listings, profile, and real estate website, but growing your social presence organically takes time. While it's still well worth investing some time into growing your presence organically, we're guessing that you don't want to wait around to start reaping the benefits of social media marketing.

So why not up your marketing game, and get the best of both worlds? With the right targeted social media advertising, you can grow your presence more quickly, reach more people from your target demographics, and set yourself up for long-term social media success.

Why Social Media Marketing Is So Powerful for Promoting Your Real Estate Business

Social media is already a place where your potential clients work, play, and consume content on the topics that matter most to them. Whether they're looking for a dependable real estate agent who can help them accomplish their goals or simply searching for homes in the markets where you do business, you want them to find your name first. And when they find you on their favorite social site, you want to build trust with a social presence that shows them exactly why you're the right choice for their real estate needs.

Social media integration is also a natural way to boost traffic and engagement for your profile, listings, and real estate website. On top of that, the social proof – like reviews and testimonials – that you generate by providing great service to current clients is one of your best assets for attracting new clients. Add it all up, and it's easy to see why it's so worthwhile to invest in building a strong presence on social media.

The Benefits of Paid Advertising on Social Media

Ultimately, any investment you make into your social media presence is going toward the generation of new business and the growth of your customer base. With paid advertising on the most popular social sites like Facebook and Instagram, you have so much more control over who you reach and how you reach them. Organic growth takes time and there is such intense competition for attention on social media. That's why it's important to take advantage of the additional tools available, like paid advertising, to help you achieve your social media goals as efficiently and effectively as possible while maximizing the reach of your social presence.

How Delta's Ad Wizard Can Help Your Social Presence Thrive

Now, after hearing all about the benefits of paid social media advertising, you may be wondering... how exactly to I develop a powerful social media ad campaign that reaches the right people? Our Ad Wizard™, which you can find in the DeltaNet, makes it fast and easy to create social ad campaigns by providing all of the tools that you need in one convenient package.

  • Easily Manage Ad Campaigns
    Rely on an intuitive, easy-to-use interface to manage your ad campaigns, track your budget, and analyze results. Save time by managing all of your marketing in one place within the DeltaNet, getting your ad campaigns up and running with a few clicks, and not having to worry about learning a new interface for each social site.

  • Customize Ads to Suit Your Brand
    You want your ads to stand out for the right reasons and to fit within your overall marketing plan for your brand. Ad Wizard™ allows you to customize your layout for each ad, upload photos, use images from an extensive stock library, and choose from a variety of templates to create just the right advertisement.

  • Access the Most Important Ad Types for Your Brand
    Diversify your campaigns and target each ad to reach the right prospects by choosing from various ad types that can be customized to fit your needs. Ad Wizard™ offers ad types like Just Listed, What's Your Home Worth, Open Houses, Branded Ads, and many more. Easily plan campaigns to reach buyers, sellers, or specific demographics.

  • Track Campaigns to Easily Analyze Results
    Keep track of your results with automated reports that you can easily access within DeltaNet, and use what you learn to help you plan future ad campaigns to maximize your ROI.

With the right tools and the right plan, it's easier than ever before to grow your real estate business with social media marketing. And your social media advertising is about so much more than helping you accomplish important, short-term goals. In the long run, a robust, engaging social presence can help you generate new business, earn referrals, drive website traffic, build trust, and grow your brand in the places where it matters most. All it takes to get started is a few clicks and the right tools for the job.

August
24

In this week's Tech Tuesday, Harley Wolfarth demonstrate how you can add panoramic photos to your listings through the DeltaNET.

Video Transcription

Harley:

Hello, and welcome to Tech Tuesday presented by Delta Media Group, where there's no time for clever jokes or movie references today. So, pitter patter let's get at her. So, today we're going to take a look at some new functionality we have added for listing photos, specifically, you can now add panoramic photos to your listings. And they're pretty neat. You can actually go into these photos in such a way that if you even had Google Cardboard, if you've ever heard of that or a VR headset, you could actually view this panoramic photo in VR. So, it's kind of neat and kind of an easy thing you could actually do with your phone at a listing.

Harley:

So, in order to add a panoramic photo to the DeltaNet, you must first create the panoramic photo using a regular camera that supports a panoramic photo mode; or most phones out today, or most smartphones do have the ability to take panoramic pictures. But how you do that depends on your device. Now, once you've taken your picture and you have downloaded it onto your computer, or you could actually do this with your mobile device though the interface will look a little bit different, you can go in and add it to your listing.

Harley:

So, to do that, we're here in the DeltaNet. We're going to go down to listings and then down to manage my listings. And now from here, we're going to go into the listing profile page for the listing that we would like to add our panoramic photo to. So, in this case, we'll just go ahead and choose this first one. So, I'm going to click on the MLS ID in order to get to that page. Now, the MLS ID looks a little funny because this is a test listing. But you'll just click on your MLS ID to get into this page.

Harley:

Now, from here, you'll see that we have a new tab up at the top called panoramic photos. I'm going to click on that, and now this is where we can upload our photo. Now, you can see here that for best results it's looking for an image aspect ratio of two to one. So, the idea is that, and it says here, the width must be exactly twice the height. So, the closer you can get to that, the better the image is going to look in the viewer.

Harley:

So, now we're just going to click on add file, and I happen to have a panoramic photo prepared here. I'm just going to click on that. So, there we go. And now once you've added it here, you click on start upload to actually add it to the system. There we go. You can see the page refreshes. So, if I go back over here and click on panoramic photos, you can see there's my picture, my very pretty scenic vista here. And now if we go to the listing detail page for this property, I can just click here as a shortcut to get there.

Harley:

You can see that opens up in a new tab. And now in my listing photo section, you can see there is an additional button for panorama. If I click on that, it'll actually show me all of the panoramic photos I have uploaded to this listing. In this case, I have just the one; but if I had more than one, it would actually show a box for each one here. And then if I click on the photo here, it will open it up in the panoramic viewer.

Harley:

And you can see how cool this is. So, it opens it up. You can navigate it. I say navigate, but you can move around within the image using your mouse here. Or if you were using a mobile device and you were viewing this, as you moved your device around, you could actually see this move with your phone as if your phone, you're looking through a window into this image. So, that's kind of neat.

Harley:

And the other thing you can do is down here, there's some additional settings. So, I could click this to full screen it, which would make it fill up my screen depending on what size your monitor is. And then you can view a larger version of this image. Or I can click on this gear down here, and I have some additional options. So, right now it's on mouse control, which makes sense for what I'm using. But if I were using a mobile device, I might want this to be on sensor control, in which case it's using the gyroscope in the device so when I move my device around, it's moving me around within the image.

Harley:

And the next thing we have here is under mode. I'm on normal mode, so it's just basically displaying a box that has my panoramic image in it. But I could change this to Cardboard view. So if I was using a Google Cardboard or a VR headset, you can see that it will line up with the eye sockets, the eye holes on that device. So, it'll be like virtual reality. It'll act as if I'm there.

Harley:

And then lastly, we've got a stereoscopic mode. So, you can see it is two separate, slightly different images. You can see how they're a slightly different part of the image because it's designed, you're right eye would be seeing one. Your left eye would be seeing the other. This would be used for more dedicated VR headsets as opposed to the Google Cardboard view specifically which is designed to line up with the lens sizes in a Google Cardboard if you set one of those up, if you know what that is.

Harley:

But there you go. So, that is how you can add a panoramic image to any of your listings and then how your customers can get in and see those images online. And as I said, you can add more than one. So, you could have a whole series of panoramic images for different parts of the yard or different rooms within the property.

Harley:

So, there you go. Thank you very much, kind of a short one today. I'm keeping it easy on you. So, as always, if you have any questions, comments, concerns, feel free to send an email into support@deltagroup.com, or give us a call and we can walk you through whatever functionality you'd like. And thank you very much. I will see you again next week.

August
23

Michael Walls was walking through what he thought was, at the time, a totally normal showing when things took an unexpected turn.

Walls, who recently took over as Technical Support Manager at Delta Media Group® and is also a licensed real estate agent, said he felt "something strange...and one of the guys [at the showing] was being somewhat aggressive toward me." Luckily, Walls didn't have to worry about defending himself.

A sixth-degree black belt with nearly 40 years of experience teaching self-defense, Walls knew he had the situation well in hand. But while nothing came from the moment, Walls also knew that others in the real estate industry might not be so lucky. So, the wheels started turning, and an idea began to piece itself together.

No stranger to teaching the fundamentals of self-defense, Walls has welcomed students of all ages and abilities to his school, Canton Community Martial Arts School, since it first opened. With that experience in the back of his mind, Walls began to formulate a plan — teaching basic self-defense to real estate agents in Ohio's Stark County. Now, four years after that initial idea, Walls and the program are still going strong, helping area sales associates feel safe and confident no matter where they go.

The class meets once a month, with about 15 to 20 people attending each time, and Walls hopes to post instructional videos online eventually. It's also offered as a CE class, meaning sales associates who come get credit, which Walls says is another benefit. With REALTOR® Safety Month in September, Walls took some time to speak about the importance of his classes and how every sales associate should take steps to protect themselves.

What was the thought process behind starting the class?

As kids, you're taught don't get in a car with strangers, don't go anywhere with strangers, but then you get into real estate, and you're going into a vacant home with a stranger. So I said, "We need to start doing self-defense training or some kind of awareness training for real estate agents. And I'm sure it's been going on around the country, but we didn't have anything like that locally in Stark County. So I got with Collene Burgess, who was the head of Stark County Association of Realtors, and she told me that they were having safety classes and asked if I'd like to do it. I said, "Sure."

What's a typical class like? What do you start with? Especially if there are novices in attendance?

The first half-hour, I talk about certain safety things, and then we go over some self-defense moves. Most of it probably won't be remembered, but the things that I want them to gather are not the physical aspect of it but the awareness part.

A lot of times, your gut is your true instinct, and I always tell them, "If something doesn't feel right, don't ignore it. And if you happen to be wrong about that feeling, that's fine. But if that gut feeling is telling you something's wrong and you ignore it, you could be dead wrong." I come up with training tips for when you enter a home: not to turn your back, how you confront, how to stand if someone does get aggressive with you.

Learning the full scope of self-defense techniques, of course, requires more than one class, so are there little things sales associates can do to keep themselves safe in the field?

We work on those things, and we talk about safety tips that they can use on a day-to-day basis. When you open the door, your back shouldn't be turned to the person. When your client pulls up, get a picture of their license plate, get a picture of them, send it to a friend. You can do it from inside the house. Just take a picture, and they know who you're with.

Then we go over some statistics of what makes you vulnerable. And after that, when we've done that for about a half-hour, we'll go into basic strikes, self-defense strikes, basic stances, not to turn your back because...we show instances where you're backed into a room, and someone starts charging; the first thing people do is turn their backs. But if you've got long hair, [someone's] going to grab your hair. So, we work on hair grabs; we work on using different tools that we carry on a day-to-day basis.

I don't try to make it too difficult because they'll forget as soon as they walk out of the room. I try to make it as simple as I can.

Do you find that a lot of sales associates are surprised that self-defense is something they need on the job? Or is it more like, "Oh, I've been waiting for something like this?"

A lot of times, when they come there, they say, "Okay, it's a great course," but they have that sense of, "Well, it's not going to happen to me." And maybe that's a way of them not being afraid to do their job because if they thought about it, they probably wouldn't do it, and I think they push that aside. But I think that overall they enjoy it, they like it, and they're receptive to it.

What does it mean, especially with your real estate background, to have this course, teach it and impact people?

For me, I want to build safety awareness. Growing up with a single mother, I've always been protective of women, and I know that a lot of women are in the industry. What I hope they take from it is, like I said, being aware of their surroundings and being in tune with their instincts. When something's wrong, listen to your gut. And if you get into a situation, here's the best way to handle it.

Real estate is such an immediate sort of industry. You get a listing, and you have to jump on it. Knowing that, is there a sense from sales associates that, once they have a listing, they don't want anything to affect them from selling it? Even if they might be in danger?

I totally believe that because the industry is, "If I don't do it, someone else will. I lose my opportunity." I think sometimes they put the safety part on the back burner. Until something happens, then, it's like, "Uh oh."

Even if a sales associate never actually uses these self-defense techniques, how important is it to have this knowledge in your back pocket?

I think not only as an agent, just as a human being, period; it's super important to have enough confidence to know that you have the bare minimum to survive if you're attacked. A lot of people say, "It's not about winning the fight. It's about surviving. Going home to your family." That's how I teach it because a lot of times, people get in their head, "Well, I'm this 120-pound woman. I'm going to beat this 300-pound man up." No. That's not realistic. So, I teach them techniques to survive, to draw attention until help can get there. And that can happen just going to the mall, going to the grocery store, any little thing. So, I think it's very, very important.

August
18

Deal flow is the rate at which business proposals and pitches are received.

Investors, including investors in commercial real estate, use this as a general barometer of whether business is good or bad. The same term is also used, alongside lead generation, among real estate professionals focused on residential property. More referrals lead to better deal flow overall.

Leveraging marketing automation technology is a key step in accelerating real estate deal flow. Although there are many tools that can help, the cornerstone of any strategy is CRM. CRM, short for Customer Relationship Management, enhances visibility across your customer ecosystem.

A powerful all-in-one solution like DeltaNET™ 6 is no longer "nice to have"; it is an absolute must-have.

A CRM serves your needs in three powerful ways:

  • It provides complete visibility into where your leads and current customers stand in their transactions
  • It enables you to nurture your leads consistently using personalized email marketing and other tools
  • It strengthens your ability to follow up with leads and past customers to get more deals and referrals

Not long ago, only a fraction of real estate agents used CRM. Now, the tottering old "technology stacks" of yore, built of a dozen apps that don't work together, are giving way to centralized solutions. By using CRM effectively, you benefit yourself and your clients.

When it comes to deal flow acceleration, a single technique can bring your business to the next level.

CRM-Based Audience Segmentation Improves Deal Flow Through Targeted, Personalized Messaging

Your email marketing list is one of your most valuable business assets.

That's because your list is packed with people who have a definite, pre-existing relationship with you and are amenable to hearing what you have to say. You have the power to significantly influence subscribers, making customer conversions more likely at times when they benefit you most.

You can also use the same resources to stay connected with past customers and acquire referrals.

But what's the best way to differentiate your messages so they remain relevant and welcome?

Audience segmentation means refining your email list by placing subscribers into sub-lists, called segments, that match up with your relationship and their interests. Using segmentation, you can make sure subscribers get only the most targeted and relevant information. That makes it more likely they'll take action.

5 Ways to Boost Your Monthly Deal Flow Using Audience Segmentation

There are many situations where segmentation creates better experiences for your contacts. Your CRM can turn your single list into a seamless collection of highly focused sub-lists in a matter of just minutes. That means you will get better ROI from your email drip campaigns and can expect a fuller schedule overall.

Let's look at some audience segments that can bolster your business:

  • Past Customers
    Audience segmentation is particularly important when current customers close their deals and become past customers. They will no longer need content on negotiating a buy or finding financing, for example. You can keep the conversation flowing with these subscribers by sending them information on homeownership, DIY repair, decorating, and more. The more you know about their interests, the better.

  • Cold Leads
    When leads have gone cold, it is a wise idea to activate a special sub-list for them. Use email in conjunction with text message marketing to re-ignite the conversation. If you can verify that someone is still looking for a home, then they return to your current leads list. Your cold leads list can leverage urgency and limited-time offers to spur action. If a lead remains cold for months, however, it is polite to pause messages and circle back later.

  • "Love List"
    Your "Love List" consists of your customers who have demonstrated they were not just satisfied with your work, but thrilled. For example, they might have given you 5-star reviews on multiple platforms without you even raising the subject. They deserve a special list category because you will want to pepper your messaging with personalized check-ins. It is okay to ask your Love List for referrals several times a year!

  • Open House Attendees
    Open house registrants who actually show up are clearly on their way to a purchase — the question is when they'll find the right home for them. Follow up with attendees you don't hear from right away, using a text, call, email, or even a social media message to see what they thought of the property.

  • Open House No-Shows
    Open house no-shows can stay on a list segment, ensuring they get future invitations to local events. But you should also touch base to see if you can find out what happened. Did other commitments come up, or was the house a dud? If you've done a virtual tour, be sure to send the link.

Contact us at Delta Media Group to unlock the power of marketing automation.

August
17

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August
16

Real estate has always been a family affair for Sheryl Chinowth.

A second-generation REALTOR®, Sheryl began her career working for her father's business, which opened its doors more than 75 years ago, and quickly became a top producer, mentoring associates and managing offices. And while success has long been the name of the game for the Chinowth family, Sheryl wasn't content to simply rest on that same family's laurels or its reputation. Instead, she wanted to do something of her own. That's why, in 2004, Sheryl partnered with Lee Cohen, then one of the top commercial realtors in Oklahoma, to found and open Chinowth & Cohen REALTORS.

What began as a single-office operation with only 25 associates has since grown into the largest independent real estate company in Oklahoma. In nearly two decades, Chinowth & Cohen has established itself as the most trusted option for anyone in Oklahoma looking to make their next real estate move. The regular recipient of some of the country and state's most distinguished honors, including RealTrends #1 real estate company based on organic growth among independent privately-owned firms, Chinowth & Cohen has also become a figurehead in the communities it serves, sponsoring and supporting dozens of initiatives each year.

Still, Chinowth & Cohen's consistent success hasn't changed the company's collective mindset or altered the goals Sheryl first established when she decided to forge her own real estate path. At its core, Chinowth & Cohen is a family business, and every agent, every client, is part of that family. It's only that the family's gotten a bit bigger over the years.

Get to Know Chinowth & Cohen

When opening Chinowth & Cohen in Tulsa in 2004, Sheryl had a particular idea of what her company would look like: Serving as a true partner for any sales associate who worked under the C&C umbrella. This would be a company that provided agents with all the tools they needed to accomplish their own goals in real estate, no matter what they might be. Almost 20 years later, that way of thinking hasn't changed, even as C&C has grown by leaps and bounds.

Since those early days with a handful of agents, Chinowth & Cohen now boasts more than 825 agents and 16 offices in Tulsa, Oklahoma City, and the surrounding areas. Last year alone, Chinowth & Cohen recorded over 50% growth in new business, expanding the company's footprint across the entire state. Doing over $2 billion in sales is the new norm.

President Leland Chinowth, who sold a record $11 million in his first year as an associate, explains how Sheryl's initial desire to create a company that fostered partnerships with its agents has allowed Chinowth & Cohen to keep those agents long-term and how, in turn, those agents have helped facilitate the company's continued growth.

"[Sheryl] always wanted to start a company that brought a lot to the table for realtors," says Leland, who's spent nearly 15 years mentoring and training agents. "And at the time in Tulsa [when Chinowth & Cohen first opened], the culture of real estate companies was more like: here's your phone, here's your desk, and go make money. So, she'd had success working in those companies, but it felt like [agents] would benefit from a lot more support from the brokerage.

"The biggest factor in our growth has been retention over the years," Leland continues. "And, I think that has been our focus. We want to create an environment where our biggest recruiters are our realtors. We don't spend a lot of staff time pushing recruiting. We spend a lot of staff time focusing on supporting the agents where they then want to bring their friends to work here."

All About The Agents

Providing agents with the best tools to achieve success is at the core of everything Chinowth & Cohen does. In fact, it's the responsibility of more than a few people.

Onboarding new agents and getting them all up to speed is a process that's undergone its fair share of tweaks and changes over the years. Evolution, however, has ensured that same process is now a well-oiled machine, with every aspect of Chinowth & Cohen playing a part. HR provides new agents with a folder full of resources for their particular market before agents are put in touch with C&C's

Education Director and IT department, giving them access to all of the company's best tech.

"The day [agents] come on, they have access and the phone numbers to every person on staff, every management team, and they immediately can plug-in," Sheryl details.

"But we also don't just leave it up to them to make the calls, to get things going. We say, 'Okay, your HR has contacted you. Now, you're done through the state. Now, here's education, here's IT, here's your broker to meet.'"

Chinowth & Cohen also has nearly 30 paid administrative assistants and agent assistants on staff whose job is to support agents as much as possible. Teaming together, agents and assistants work on a plan to capture that next big listing or take their career to the next level. Really, they're there for whatever comes next. It's a built-in, company-provided support system that Leland says he doesn't believe "anybody else in the state is doing."

"The support systems are huge," Sheryl adds.

Of course, reaching any sort of success marker, even one that's self-imposed, isn't an easy task for every agent that walks into one of Chinowth & Cohen's offices. Nor does C&C expect it to be. Real estate is a constantly evolving industry, and what might have worked to sell a three-bedroom in Tulsa in 2006 might not be the best choice in 2021. With that in mind, Sheryl says C&C currently offers more than 50 classes and training opportunities, with trainers and coaches on staff, all to help keep associates as sharp as possible. One of the most popular classes, particularly among newer agents, is Circle of Excellence, which, as Sheryl explains, helps "dissect everything on every new contract, every listing agreement, how to get the listings, how to work with your clients."

Chinowth & Cohen's First 60 Days in Real Estate course is also popular with newer agents looking to get their careers off the ground and is taught as part of the company's training. No matter which classes they choose to take or who's taking which classes, Chinowth & Cohen's wealth of options ensures that, as Leland puts it, no agent "feels like [they're] on an island."

"An agent can very easily take three or four free classes a week at several different offices," Leland says. "And what we hear the most from our realtors is our classes are more meat and potatoes than classes at other companies. That's because our trainers, like our managers, have all been in the trenches. They also have a lot of real estate experience and can speak from that experience."

Chinowth & Cohen's marketing department also plays a significant role in helping agents get their names out into the Oklahoma real estate world. With 19 employees on staff, the department assists agents with everything from social media campaigns to more traditional marketing, like flyers and pamphlets, and fine-tuning their webpages, working with Delta Media Group® to get the most out of their tech tools.

"It's a lot of hands-on and one-on-one with our agents and coaching and making sure they get whatever they need," Sheryl says. "They're great agents, and they are really, really good people, but they're not always good flyer-makers, photographers. Most agents, their best talent is dealing with people, with buyers and sellers.

"So, we've got automated systems for them, a lot of technology that they can plug into," Sheryl continues. "It's all about having massive support with the actual people. It's one thing to say you're a tech company when we've got the best there is in technology, but you can't just be a tech company because real estate is about relationships."

Support doesn't begin and end with those folks Chinowth & Cohen has hired, either. Sheryl says she, Leland, Cohen, and Vice President Taylor Chinowth make sure to be available whenever they're needed, ready to provide suggestions, an ear for listening, or simply serve as a sounding board to bounce ideas off of.

"We work every single day, and we're available day and night for agents to call us," Sheryl adds. "And we work hard at making sure that they know we're available. Plus, we've got a great management team. We hire people with strong backgrounds in our brokers and our offices."

Learning what works and, on some occasions, what doesn't, in Oklahoma's real estate market is as much a necessity as it is a challenge. And that rings true for everyone at Chinowth & Cohen. Whether it's an agent getting the latest tips and tricks to catch a potential client's eye on Instagram or Sheryl and Cohen staying abreast of changes in the industry so they can be a knowledgeable source, the desire to constantly be better is a key factor in Chinowth & Cohen's success over the last decade and a half.

Because it's those tools, and that collective drive from top to bottom, that's made Chinowth & Cohen such a desirable landing spot for agents. Putting Chionwth & Cohen on their business cards or in their Twitter bio gives agents a sense of confidence that helps differentiate them from the rest of the Oklahoma real estate pack. And clients aren't worried about what they'll get working with a Chinowth & Cohen agent, thanks, in large part, Leland says, to the work the company has done in "maintaining our brand and our image."

"We have guarded that and made sure that's consistent, and I think our realtors know a lot of clients come to them based on the company image and the brand,"

Leland adds. "I think maybe a lot of companies have lost sight of that. We've continued to focus on it. And sometimes, that also attracts the realtors that want to be part of something that the public is recognizing."

Creating a Culture to Cultivate Success

Chinowth & Cohen doesn't require its agents to meet any sort of sales quotas. Every sale is fantastic, naturally, but the best marker of success, for both Sheryl and Leland, is always in regards to culture and what it means to agents and Chinowth & Cohen as a whole.

"We were using 'culture' before it was the buzzword it is now," Leland says, "and we look for people whose normal day-to-day personalities are positive, and they look to help other people in the company."

Numbers often steal the show in real estate. Buying or selling a home is a monumental moment in anyone's life, and, occasionally, staring down the number on the FOR SALE sign can cause an understandable sense of anxiety. For the client and the agent alike. But Sheryl says it's Chinowth & Cohen's sense of culture, of those relationships the company starts to foster as soon as it brings a new agent into the fold, that can make all the difference.

"A lot of times, it's the biggest investment of [someone's] life, especially first-time homebuyers," Sheryl says. "But we don't want them to be intimidated by that. We train [agents] to teach them to work with their clients as if they're working with a relative and to realize that they're not just buying the biggest investment of their life. They are putting people on the foundations that they're going to build their lives on and their memories on and raise their children on."

It's that thought process — and the company-wide culture it's inspired — that's attracted so many agents to Chinowth & Cohen. And it's those agents who will continue to help C&C grow as they ensure that families across Oklahoma find their forever homes.

Growing With the Times

Change is a natural progression for any company, and for Chinowth & Cohen, change often means new faces, new markets, and, most recently, a new website URL. Switching from cctulsa.com to ccoklahoma.com may not appear like a big-time switch at first, but take a second glance and make sure to notice that Oklahoma means the entire state. This is a change that showcases everything Chinowth & Cohen has accomplished since it first threw its hat into the center ring of Oklahoma's real estate market. When a would-be client clicks on the site, they know they're partnering with a real estate pro who is an expert in the entire Oklahoma market.

Keeping things simple is also a marketing strategy of sorts. After all, buying up domain names to highlight every market Chinowth & Cohen serves is an exhausting idea, both for those within the company and potential clients. Multiple sites only breed confusion and, as Sheryl explains, when Chinowth & Cohen began working in Oklahoma City, the decision was made not to "buy every little town or city that we're going into."

There was no need. Instead, Chinowth & Cohen's move to ccoklahoma.com immediately conveys a sense of cross-state work and, by extension, success. Seeing the state name in the URL is a confidence boost for clients looking for a real estate partner to help them, no matter where they might currently be living.

"The biggest motivator for [the URL change] was that it just better reflects our service area," Leland explains. "We feel very comfortable in selling homes and placing agents with clients anywhere in Oklahoma. Pretty much all four corners of the state are well covered. So I think that's the biggest thing we wanted to reflect; we didn't want it to be specific to one market."

Chinowth & Cohen's move into Oklahoma City also included the company's acquisition of Churchill-Brown & Associates, one of the most respected and high-end real estate brokerages in the city. With a similar company culture and agents Leland describes as "extremely professional," the two companies quickly meshed as Chinowth & Cohen has "retained virtually everyone that we started with [there]."

"We've been able to add a lot of services," Leland continues, "to their business that I think they appreciate. We've been very fortunate that they've hung in there through the transition with us."

Of course, the decision to move into Oklahoma City wasn't taken lightly. Building a dependable reputation in Tulsa has been one of Chinowth & Cohen's most obvious victories throughout the company's history, and there's always some wariness in spreading those imaginary wings. Still, Leland says Chinowth & Cohen approached the move just as it does everything else, taking it in stride and building on personal relationships.

"We had agents from Eufaula, from Bartlesville, from Tulsa that, for the last few years, had kind of been begging us to open in Oklahoma City," Leland details. "They wanted to be able to go seamlessly between the cities and sell and have the same office, support, and services."

Expanding into new markets has become something of a trend at Chinowth & Cohen, and agents sometimes spearhead it. Prior to the Oklahoma City move, Leland recalls an instance where 20 agents in Sand Springs approached Chinowth & Cohen about opening an office in the Tulsa suburb. It all happened over lunch. So, with that sort of organic growth and the clear support of agents across the state, Chinowth & Cohen's strategy of highlighting those agents, promoting them and their business, has grown and evolved as well.

Elite Magazine showcases listings at no cost to agents with print copies available at 525 locations throughout Oklahoma, as well as a web version on Chinowth & Cohen's site. Social media and other print marketing campaigns are the norm these days, and C&C is one of the largest clients of the local newspaper. More often than not, Chinowth & Cohen accounts for nearly half of the World of Homes, real estate section, in the paper.

"Those still bring people to open-houses and still help us sell houses," Leland says of traditional print marketing.

Finding that balance between old and new, looking for new cities and areas to move into, without sacrificing the relationships Chinowth & Cohen has built, is, perhaps, the ultimate accomplishment for everyone within the company. Because, no matter how big Chinowth & Cohen gets, real estate continues to be one of the most personal industries out there. It's a fact the company has never lost sight of.

Chinowth & Cohen and Delta Media Group

Finding a tech provider who is also a true tech partner, one who can consistently keep up with Chinowth & Cohen's ever-growing presence across Oklahoma, hasn't always been simple. In fact, it's one of the more significant challenges the company has faced in recent years and, last August, required C&C to turn back the clock, in a sense.

After originally partnering with Delta Media Group® in 2006, Chinowth & Cohen opted to change providers in 2017. Taking "a big lead from [its] agents," Sheryl says, before making any major decisions, she adds that a handful of issues late in Chinowth & Cohen's first stint with Delta led to agents looking for other options. And while that move worked for a little while, ultimately Delta's platform, with some of the most powerful and easiest-to-use tools in real estate, was enough to bring Chinowth & Cohen back in 2020. The decision to re-partner with Delta was made, in large part, Taylor Chinowth says, because of "the accessibility, how intuitive [the product] came across to an agent."

"Since we've signed back on, coming up on a year ago, that's been the feedback that we've gotten," Taylor continues, "was that it's just more intuitive. It's written more for an agency. The programs and systems seem to be written more from an agent's perspective than a lot of other systems. And so, that was a big factor for us."

The customization options available through the DeltaNET® 6 are also especially appealing to Chinowth & Cohen. Working within the system, C&C's marketing department, the same one that takes all that time to assist agents throughout their careers at the company, can use Delta's tools to provide additional templates and personalization options. And it's those little things, the individual decisions and choices agents can make while using DeltaNET 6, that help them stay out of the competition's shadow.

As soon as agents come on board with Chinowth & Cohen, they get a crash course in DeltaNET 6, learning the ins and outs of everything the CRM has to offer. Chinowth & Cohen's website designer walks agents through the backend of the DeltaNET, showing them the first few steps of getting their page up and running. The key is making everything as user-friendly as possible, something that Delta has excelled in throughout both partnerships with Chinowth & Cohen.

"The CRM client management aspect of it has been well-reviewed by our realtors," Leland says.

Sheryl echoes the sentiment, adding that the ability for agents to be "interactive with their sellers, where they can actually send data and information from the Delta site directly to the sellers" is another appealing aspect of Chinowth & Cohen's second round with DMG. Automation has also become a crucial part of C&C's tech outlook. With so many moving parts across so many different markets throughout Oklahoma, allowing agents to schedule updates, posts, or email blasts through the DeltaNET helps free up their schedule while still maintaining those personal relationships that are the core of everything Chinowth & Cohen does. In this case, tech is a tool that helps keep people connected, but also doesn't require them to sit in front of a computer screen all day.

And while Chinowth & Cohen is happy to be back with Delta Media Group, getting into the full swing of things has encountered a few bumps. Some projects are still being worked on, but Leland quickly points out that Delta Media Group Vice President of Sales Franklin Stoffer has been instrumental in keeping everything on track.

"[Franklin's] always been very responsive and with almost 20 people in [the marketing department] that focus on all this stuff [within DeltaNET 6], we've got a lot of questions and edits and really want to focus on building up our website," Leland says, "and we need somebody that's on the ball to help us do that quickly."

Chinowth & Cohen in the Community

Real estate has always been a distinctly human business for those at Chinowth & Cohen. Buying and selling houses is about more than the walls, windows, and floors that make up a space. It's about learning what a family wants out of their home; about knowing what a couple is looking for out of their first place together. Relating to clients, building those relationships, and that sense of trust is at the center of everything the company does. So it should come as no surprise that Chinowth & Cohen wants to be a driving force for philanthropy and service across Oklahoma. And in the last decade and a half, C&C has made more than good on that pledge.

"That's our core focus," Leland says. "The four of us [owners] have taken a personality test where they say, 'What are your true motivators?' For all four of us, we were a hundred on humanitarian efforts. I think that's our core of why we get up in the morning, and it's easy to say, but over the years, we've been extremely involved, and we focus a lot on our local community and charities that are local."

Since starting Chinowth & Cohen, Sheryl has led the way in the company's charity efforts, supporting dozens of causes, and was recognized by Who's Who of Luxury Real Estate with the Extraordinary Philanthropists Award. From The Junior League to the American Cancer Society, Habitat for Humanity, Big Brother/Big Sister programs, to working with area hospitals, police departments, public schools, and food banks, Sheryl's generosity is the foundation on which Chinowth & Cohen has been built.

And she's made sure to pass that drive onto everyone in the company.

Whenever Chinowth & Cohen brings on a new agent, one of the first things they're asked, after all of the training and tech tips, is if there are any charities or initiatives they're interested in supporting. With over 800 people, that answer can occasionally create some scheduling nightmares, but, once again, the company has a plan in place for just that occurrence. Rachel Keeley served as Chinowth & Cohen's event coordinator for the last three years, working with agents throughout the company to coordinate charity events, sponsorships, and everything C&C does to give back to the neighborhoods it's worked in. Rachel Goodwin took over the position in early June, but the focus of it all remains the same: Get out there and help.

"Sheryl's outstanding about educating everyone on: This is our standard Chinowth & Cohen," Keeley says. "This is what we do as Chinowth and Cohen agents. She's very vocal about this. And she's good at making sure everybody is taken care of in whatever they want or feel passionate about."

Requests come in regularly from agents working in all of Chinowth & Cohen's offices, and Keeley says she went through every single one. Each request gets researched to, as Keeley explains, find out, "Is it new? Is it established? Is this something that we've done in the past? Do we have any agents associated with it?" Naturally, Chinowth & Cohen wants to give back as much as possible, but there's also a desire to spread the love, so to speak. Different events are sponsored every year, and new scholarships and fundraising efforts are regularly added to Chinowth & Cohen's repertoire.

"We want to do different things," Keeley says, adding that there are still events Chinowth & Cohen participate in every year. Namely, the company-wide toy drive each December.

"Everyone takes all their toys to the Salvation Army, and we do a huge press release," Keeley recounts. "We have photographers, [the Salvation Army] brings their president, the [Chinowth] family's involved, several agents and brokers are always there."

COVID-19 presented a challenge to plenty of Chinowth & Cohen's plans last year, but Keeley says one event still stood out in 2020, supporting a Native American Alliance in Catoosa, with Sheryl serving as chair. That event will happen again this year.

With so many different ways to give back — and so much interest from agents and staff members — event coordinator at Chinowth & Cohen has quickly evolved into an essential position.

Leland explains just how important Keeley, and now Goodwin, have been to ensuring all of Chinowth & Cohen's philanthropic efforts go off without a hitch: "[They help] us manage our budget and manage the support because what we had noticed and what Sheryl had noticed, is that sometimes you get involved and share something and your real estate business just drops. And so it was worth it to have a staff person helping those agents manage those events so that they could keep rolling on with their business. They could do both and not feel like 'Just because I'm doing this great thing for the community, it's all a sacrifice on business.' It helps them excel at both fields or activities."

No matter how busy everything gets or how many moving parts go into making an event, Keeley calls Chinowth & Cohen's efforts "incredible," particularly when it allows her and her coworkers to be part of so many different outreaches. And despite massive growth in recent years, there is still a sense of care that makes itself evident in everything the company does. Hundreds of people call Chinowth & Cohen their professional home, so, by extension Chinowth & Cohen is determined to help foster that same sense of home across Oklahoma, keeping a firm hold on the roots that led to the company's success.

Because, really, real estate is about people. All of them are searching for a sense of comfort that can only come from a sense of belonging. And Chinowth & Cohen has made it its mission to foster all of that.

"On your own, I don't know if very many people would be able to do this," Keeley says. "But since it's presented, and it's here, and it's available, they help. They'll keep on doing it forever, and corporately, we will too."

Taking the Next Step

The future is bright at Chinowth & Cohen.

With more growth on the horizon, including a recently-opened office in Owasso, schedules remain jam-packed across the company. Still, there's no ironclad plan for expansion or evolution, only the desire to seize every opportunity as it comes, to provide the best tools the industry has to every agent, and continue building those relationships that have come to mean the most to Chinowth & Cohen. There's the near-palpable drive to be better each day, to serve as a partner in the community, and, really, to be the best version of themselves.

"We're always busy," Sheryl says. "It never slows down. There's so much growth going on and continually going on that we just kind of wait and let it come to us; we have enough opportunities to just wait and see."

Chinowth & Cohen continues to set goals, of course. Increasing the volume of sales per agent, maintaining top-dollar per agent volume across markets, and adding new training and coaching, are all on the table for the rest of 2021 and beyond. As far as Chinowth & Cohen is concerned, the sky's the limit for what comes next. And even then, that's more a symbolic limit than anything C&C is actually interested in.

What matters most is taking it all in stride, embracing change as a fundamental aspect of success, and continuing to improve the lives of everyone who works with Chinowth & Cohen.

"I heard this podcast that said, the companies that have the most success following their mission and the mission statement or their motto, are the ones that actually tweak it most often," Leland says. "It's not sticking to this one thing, and our [mission] has evolved and changed over time. And we've been fortunate to have the growth we've had because of that."

August
12

Stubborn listings are no fun for sellers — or for their real estate agents!

It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.

There are two situations where agents need to be especially wary about idle listings:

  • Markets that strongly favor buyers, especially when there's plenty of housing stock
  • Overheated markets where voracious sellers price themselves into the stratosphere

Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent can offer. Sellers can easily overestimate the value of a home for sentimental reasons or just because the market seems to offer them a big payday. Agents need to step in, look at recent sales, and make the facts clear.

But sometimes, even when price is aligned with market conditions, a home simply won't sell.

This is highly frustrating for sellers, and it's also one of the situations most likely to lead to a bad review – never a fun prospect. Sometimes, there may be many factors outside your control making the road ahead difficult for your listing. The key is to seize on what's in your area of influence and course correct as soon as you can.

Let's look at some of the most effective ways to do it:

  • Update the Staging
    Staged homes generally sell for more money and do so within a shorter amount of time. A staged home is more enticing than a vacant one because it lets buyers exercise their imagination about how they will use the space. Take care to optimize every room, highlighting the features you want buyers to focus their attention on.

  • Improve the Curb Appeal
    In this era of Google Maps, you can bet would-be buyers will be checking up and down the street before they even register for an open house. Curb appeal always counts, whether that means doing some extra lawn work, landscaping, or revitalizing the exterior with a fresh coat of paint. The ROI can be exceptionally high!

  • Make Sure Your Photos Are Quality
    A listing is judged by its photos, and the surging quality of photography in most listings means you need to keep up. Many real estate agents are partnering with professional photographers. Get crisp, clear shots of each room and every angle of the exterior, ideally featuring the same locales at several different times of the day.

  • Fix Specific Issues with the Home
    Some sellers are perplexed to learn that they can't simply list a home "as-is" and hope for the best. Buyers not only regard such properties with suspicion but many are bound to get a home inspection anyway — lenders require it. Carefully raise the subject of repairs, especially if the roof, sewer system, or wiring is involved.

  • Leverage Social Media and Social Ads
    Social media can give a listing a fresh burst of attention even when it's outside that ideal 30-day window. If you have exhausted your options on Facebook (or LinkedIn, if it's a luxury property), consider busting out a secret weapon: Facebook advertising can help you tap into a wider local audience for your listing.

  • Excite Buyers with Live Video
    Live video is another great way to unlock the power of social media. You can stream a complete virtual tour of the property through Facebook or Instagram. To pep up your listing for visitors who miss your stream, consider using a tool like Properties in Motion for branded, shareable video with built-in tracking.

  • Host More Open Houses
    To create more value for today's sellers, agents need to be prepared for open houses in all their forms. Know when to pivot from traditional face-to-face events to virtual open houses and when to combine the two. Open houses can revive a flagging listing, as the right buyer has the opportunity to make an offer on the spot!

  • Use Seller Reports
    If your seller's morale collapses, then the listing is as good as doomed. It's understandable for sellers to worry, so head them off at the pass with resources that will show them the progress they've made. Customized seller reports consolidate everything you've done for a listing into a single view.

  • Restart Your Marketing Cycle
    Once you've consulted with your seller and committed to making some of the changes above, kickstart your marketing cycle again with an updated listing — with or without actually re-listing. Revise your collateral and get a fresh perspective on the property by emphasizing its new advantages. And, of course, don't give up!

Contact us to learn more about digital real estate marketing.

August
11

You've read the headlines — "Inventory Shortage Sends Home Prices Soaring at Record Rate," "Housing Inventory Shortage Leads to Most Bidding Wars Ever," "Explaining Today's U.S. Real Estate Inventory Insanity," and "It's crazy. There is no inventory," — and are all too aware of how low inventory in your market is impacting your business. But did you know that low inventory is also causing your brokerage website traffic to plummet?

Every website featuring property listings is experiencing lower overall web traffic because of record-low inventory. Even brokerages with top-notch SEO programs — like the SEO Delta Media Group® provides — are experiencing big drops in overall web traffic as their IDX listings fall. For brokerages in some markets where listings have dropped as much as 60% over the last few years, web traffic has also dropped upwards of 60%.

This is not a coincidence: this is pure cause and effect. So, let's dig into this deeper and see what you, as a broker-owner, and your agents need to know about declining web traffic volume, how SEO is needed now more than ever, and what you need to do next.

Real Estate Web Traffic is Down Everywhere

Research from both Zillow and realtor.com shows that their property listing inventory is down about 50% nationally.

According to Zillow, 1.788 million homes were listed for sale as of August 31, 2019. Fast forward to April 30, 2021, the most recent number available, and the total U.S. homes listed for sale according to Zillow was 949,788 — a decline of nearly 50%. Realtor.com's weekly inventory tracking reports say that total active listings as of early May were down 52% year-over-year.

When leading brokerages look at their total web traffic numbers, they are likely to see a decline in overall traffic that closely matches the decline in local listing inventory. Delta Media has seen this happen for clients across the board, nearly without exception.

But here's the silver lining. Despite the decline in web traffic, search ranking for Delta brokerage clients has not changed. In some cases, rankings have improved. This is because Delta's Search Engine Optimization or SEO and content services continue to drive traffic to broker websites, making sure brokerages continue to get their share of real estate-related web traffic.

Understanding the Cause

By digging deeper into the cause of traffic decline, analytics show that traffic landing on property listing detail pages — which are crucial to successful SEO — has dropped in tandem with the drop in the number of local listings.

Let's look at the math. A single-listing detail page for a property can generate a handful to hundreds of visits. If the average listing generates five visits and you have 1,000 active listings in your market, you are getting 5,000 visits from listings. If your average listing generates 20 visits, you are netting 20,000 visits from the listings in your market. If you average 100 visits to an active listing, that's 100,000 visitors to your brokerage website.

If your active listing inventory in your local market declines by 50%, it's likely you are going to see a comparable drop in traffic.

But don't throw in the towel and give up on SEO because your web traffic is down.

That's happening across the board. Staying with your SEO efforts is key to long-term success because SEO does a lot more than generate website traffic.

Impact of SEO

One of the misconceptions in the real estate world is that websites can't rank for IDX listings. That's simply not true. With the right SEO, traffic is generated from all the listings on a brokerage's website.

The best response by a brokerage to website traffic decline should be to stay the course with SEO. That's because, despite the declines in overall traffic, SEO still drives 50-80 percent of all organic traffic to a Delta broker's website. Additionally, more than 50% of their leads are coming from SEO.

Keep in mind that organic leads — created by ongoing and effective SEO efforts — generate both the lowest cost leads and the most ready-to-list and ready-to-buy leads. The cost per organic lead is just $5.41 for Delta Media's clients overall. For large brokerage clients, it averages $4.56 for a ready-to-act lead and $4.98 for our mid-sized brokerage clients.

Don't Panic!

SEO ebbs and flows. The key is to remain steadfast with your SEO efforts.

Why? SEO is like a company's reputation: it takes years to build and, with one misstep, minutes to lose.

The blunder that many brokerages make with their SEO happens when they switch brokerage website providers. If the proper steps are not taken by your new tech firm, you could lose all the SEO equity that your website took years, sometimes decades, to build.

We have witnessed past clients — who see greener grass — switch tech firms to handle their websites. Their web traffic falls off a cliff almost universally. During the migration process, they lose the brokerage's SEO mojo. More critically, organic lead generation from SEO efforts also takes a massive nosedive.

Most surprisingly, the tech firms they switched to are well-known website vendors. But none of these firms offer the SEO acumen that Delta does.

SEO is one of Delta Media's superpowers. It's why many of these brokerages return as clients. We know how to manage website migration without negatively impacting your SEO.

Changing website providers does not have to cause you to panic. With the right approach, you can keep all your SEO equity. But you need to work with a highly skilled website provider that understands all the steps that must be taken to correctly replicate your website's content.

The Power of SEO

The beauty of Delta Media provided websites is how well they rank for both the brokerage's listings and IDX listings. Therefore, it makes sense that the web traffic declines brokerages are seeing are most significant in the hottest markets, where the brokerage has a dominant market share. As IDX listings have dried up, so has overall traffic.

Looking further into what is happening at the brokerage level, we make sure nothing else is happening that would hamper traffic. SEO remains key to helping brokerages maintain their overall ranking, despite overall lower web traffic numbers.

SEO also can help a brokerage compete against the portals. The more dominant a brokerage is within a local market, the more favorable Google will view them when they deploy the right SEO efforts.

Google loves fresh content, and that's one of the essential services that Delta provides brokerages. We do all the heavy lifting by creating the kind of new content that Google wants.

What Else is Influencing Web Traffic?

The pandemic has had a massive impact on internet traffic. As America locked down, web traffic shot up. The New York Times reported that Facebook traffic almost immediately spiked 27% higher, with YouTube and Netflix jumping over 15%.

Studies by The Internet & Television Association show that with a surge in people working from home (WFH), peak internet usage swung from the evenings to the daytime. As a result, online retail sales were up 39% year-over-year in the first quarter of 2021. From January 2020 to March 2021, Zoom experienced over a 2,000% increase in traffic!

However, over time and as America begins to reopen coast-to-coast, the overall surge many companies experienced in web traffic has started to decline. Even mighty Google, which is still ranked No. 1 in website traffic, sees lower website traffic today than in January 2020.

Staying Committed

The key to any successful SEO program is to remain committed, as the most effective SEO takes time. While there certainly are best practices that can help you shorten the timeline for SEO success, it cannot happen immediately. So if anyone is touting an SEO solution that promises to catapult your brokerage to the top of Google rankings instantly – walk away quickly.

Having a better understanding of why your brokerage website traffic is lower and that SEO does more than drive traffic to your website is vital to maintaining the course. The best and lowest cost organic internet leads should give you plenty to cheer about when it comes to using SEO.

If you are not satisfied with the SEO effectiveness of your brokerage website, Delta Media Group is ready to show you how we can help.

August
10

Social media is a versatile and powerful tool for real estate agents.
Some real estate professionals get the majority of their leads using social media. Of all industries represented on social platforms, real estate brands are the most active. That makes sense since there is always something new to share when showing what makes your community special.

That means, of course, that in addition to all the political scandals and celebrity gossip you'll find in an average social media feed, many of your colleagues are striving to attract attention. It's worth asking the question: "What makes the winning difference when it comes to social media marketing?"

The answer: Making a genuine connection with your audience.

You might expect us to say social media automation is the key to building your brand on Facebook, Twitter, and the rest. And it is a crucial part of the equation. But technology doesn't replace you — it accelerates and streamlines the process of making that connection. What you bring to the process is indispensable.

If you try to automate the wrong things, even the most reliable AI-driven tools won't yield the best ROI.

So, how can you connect with others online without shouting for attention or advertising constantly?

Take a cue from the kind of person you would want to follow.

How to Take a Genuine Interest in Others on Social Media

Look at the people whose updates you always try to catch on social media.

Odds are good they are offering something you can't get anywhere else — or, if there are plenty of other sources out there, they've distinguished themselves in some way that makes them your favorite. They aren't in a rush to get more followers and sales. Most importantly, they add real value for others.

There are two pieces to that:

  • Understanding what others care about well enough to reflect that in the content you create

  • Giving your followers the opportunity to meet the authentic you, which goes beyond brand

Of course, your professional brand should follow your authentic personal values. But people don't go onto social media to meet brands: They want to see other human beings. When you're doing it right, they never lose sight of the fact that you're a person just like them, even when you're talking about what your business can do.

Here's how to square the circle:

  • Use Your Face More than Your Logo
    All the graphics you use on social media should be fully branded. That said, always favor a recent photo of your face for your profile picture or "avatar." This gives the audience you gather an immediate sense they are talking to a real person. Try to include yourself in masthead images where possible, too.

  • Respond to Others' Comments
    Social media should be a conversation. Engaging directly with others dispels the impression that you're talking to yourself. Add your perspective to what others are saying, and they will naturally be more interested in you and what you have to offer. Keep it professional, but don't be afraid to be yourself.

  • Obey the 80/20 Rule
    While there are many versions of the 80/20 Rule, in marketing it boils down to this: for each time you plug what you have to offer, share something of genuine value to your audience five times. Pepper your feed with helpful, informative content on buying or selling as well as your latest listings and inspirational quotes.

  • Advocate for Your Community
    As a real estate agent, no one knows your local area better than you. Leverage that by showing the buyers who might move into your community exactly what they're getting. Walking tours of top neighborhoods, the latest news from the town government, and the best restaurants and attractions all have a place on your feed.

  • Emphasize Storytelling
    For as long as there have been people, they've been telling stories. Telling the stories of your successful clients — and, when they're willing, letting them do so in their own words — is a powerful form of social proof nothing else can match. But don't hesitate to tell your own stories, even when they're not directly related to selling.

  • Use Video Marketing Frequently
    Virtual open houses are here to stay, and they're just one form of video marketing that can supercharge your business. All real estate agents and brokers should aspire to be comfortable both in front of and behind the camera. Whenever you do a video tour of a home or neighborhood, be sure it gets shared across all platforms!

Every property tells a story of its own, so it's only natural real estate professionals have lots to say. Tools like Facebook Connector and LinkedIn Connector can strengthen your efforts, but there's no substitute for your unique perspective. Contact us to learn more about digital marketing with the human touch.

August
10

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August
10

Michael Jordan. Tom Brady. Wayne Gretzky.

Toss out any of those names, and most people will immediately know who you're talking about. Better yet, they'll know exactly what those names did in their respective fields. Take it a step further, and call any of them the G.O.A.T. (Greatest of All Time)? Sure, you might get some debate about who deserves the moniker most, but few will argue just how influential those names have been over the last few decades.

And while it's easy to highlight the heroes of recent sports history, it might be even easier to shine a spotlight on the real estate G.O.A.T. serving the nearly 130,000 people in America's premier 55+ community in Central Florida.

With over a decade and a half of experience as a REALTOR® working in The Villages®, Sally Love has topped the list of go-to real estate stars.

Less than two years ago, Sally decided to open her own brokerage. Since opening the doors of Sally Love Real Estate, Inc. in November 2019, the company has grown exponentially as Love's philosophy of "putting customers first" took center stage. In 18 months, co-owner Jeff Beatty says Sally Love Real Estate has "gone from six agents to about 70 agents, and is doing about a quarter of a billion dollars a year in transactions and growing every month."

"[Sally Love] really is the G.O.A.T.," Beatty adds. "The company is less than two years old but has had tremendous growth, and we attribute that to Sally and everything she did in the preceding years."

Sally says, "Let me share a metric I am extremely proud of. If you look at the list of the top 25 Agencies selling Real Estate in The Villages®, we have 16 Sally Love Agents who, on the basis of their own  production, would earn a spot as a top 25 Agency in January through May of 2021."

*Data Extracted from Stellar MLS 01/01/2021 - 5/31/2021

An Overnight Success, 15 Years in the Making
Sally Love began working exclusively as a REALTOR® in The Villages in 2006. For over 15 years, she achieved #1 agent status of all MLS Companies in The Villages and, while working at Realty Executives, built what Beatty calls "a really great team around her," with Cindy Wise as her business partner. The pair worked together for eight years, recording even more growth, and, in 2013, Love created her own support team of assistants to help continue her work.

Then, about two and a half years ago, Love and Beatty crossed paths. The pair began discussing the industry, working in The Villages, and how, for years, people had encouraged Love to open her own agency. Suddenly, it seemed like the perfect time to do just that, and Sally Love Real Estate, Inc. was born.

Of course, starting a business is never easy. Even with Love's reputation in The Villages, Sally Love Real Estate started with only a handful of agents and, on opening day, sat last in production among the 140-plus companies doing business in The Villages community.

It didn't take long for that to change.

Buoyed by Love's experience and her already strong relationships with those in The Villages and the surrounding areas, the company hit the fast-forward button on its growth. In less than two years, Sally Love Real Estate is ranked No. 2 among companies doing business in The Villages. This year, the company expects to record transactions on approximately 1,000 units.

"[Sally Love Real Estate] has a reputation as a very agent-friendly place," Beatty says. "There's been a migration of excellent agents who decided that they had enjoyed working with Sally before and would like to work with her in her agency. And while Sally's name was the initial draw, what has impressed people and helped hold them here and created a buzz about getting more people to come, are the people that are part of...our leadership team."

With so many great agents looking to jumpstart their careers at Sally Love, it's no surprise that the company's reputation for success has only continued to grow, particularly when selling homes. After all, the numbers don't lie.

In 2020, Sally Love Real Estate, Inc. boasted the highest average sales price, nearly $30,000 higher than the next closest competitor, and the fewest days on the market at 36. How long did homes sold by the number two sit on the market? Forty-five, more than a full week longer.

*Data Extracted from Stellar MLS 01/01/2020 - 12/31/2020

Establishing a Mindset of Success
Helping the community within The Villages and beyond find their forever homes is what Sally Love Real Estate is all about, and while the growth has skyrocketed, the focus hasn't simply been on numbers. As Beatty says, "growth that happens too quickly, without adequate support can fail." That's why Sally Love Real Estate has also worked to establish a strong foundation, full of knowledgeable agents and a leadership team whose goal is to make sure those same agents can do their jobs to the best of their ability.

"We put the plumbing in place, if you will, first," Sally explains, "We hired the support team, and we went through the machinations about hiring the right people. We also experimented with promising technologies. We had two previous Web and CRM providers before we found and locked into Delta Media Group®. We needed to make sure that when those migrating or new agents arrived, they were going to have outstanding support. That's a big factor for the success of balancing the growth without a big stumble."

Assistant General Manager Julie Gordon, an experienced agent before joining Sally Love, also runs the Jumpstart Program, a five-class program to provide agents insights on the best ways of working in The Villages.

Gordon adds that making sure agents are knowledgeable about not only the market, but what it takes to be successful in it, is one of the biggest undertakings for Sally Love. By keeping agents informed, up-to-date, and ready to help customers, Sally Love is living up to its promise of being "The Smarter Choice" in the Central Florida real estate world.

"Training is incredibly important, for us as agents, but also for us as management and the support staff," Gordon says. "We have to constantly learn. It takes a village to make everybody successful, and it all starts from the top and works down.

"We've built our brokerage around an amazing person and an amazing name," Gordon continues. "And that comes ahead of everything else, that everybody knows that reputation. It's up to us to continue that."

Sally says, "We've had great people who were brokers in Illinois, brokers in Massachusetts, or elsewhere, who are now here, and our 'Jumpstart Program' and other training, helps them get spun up very quickly on how to do business in this particular micro-market."

That internal support and constant drive to be better makes Sally Love one of the most appealing destinations for agents. From extra training courses to celebrating every career victory and advancement, Sally Love offers a camaraderie not often found at other agencies.

"We add that personal touch with an agent," Gordon says. "We know their kids' names; we know their dog's names. [Manager of Digital Operations] Taylor [Morgan] spends time helping them navigate the technology and supports them that way. [Assistant Manager of Digital Operations] Madison [Guinn] supports them on the social media side. It's adding that little extra."

"They know they can call us at any time," Morgan adds. "When a Sally Love Agent gets a listing and needs help with advertising or marketing, they can call us. We'll sit down with them, walk them through some things and help them market, advertise, and make sure they're up to date with all the technology."

When Sally Love first began mulling over the idea of opening her agency, she opted to do so as an Independent MLS Agency. With no connections to any national franchises, Sally Love agents aren't required to pay annual fees to a national organization. That means they're able to focus that money on advertising clients' homes and, as Sally Love's philosophy says, "putting customers first." Instead of being beholden to big-name brokerages, Sally Love can focus, quite literally, on its own name and, by extension, its reputation, especially in a community as close-knit as The Villages. Sally says, "I don't rule anything out in the future, but if we ever associate with a National Brand, it will have to be because that brand brings the ability to significantly add to the bottom line for our Agents."

Gordon explains: "Everybody around the world knows some of those name brands. But once you step into the small individual market, that is The Villages, I don't know that anybody's reputation is better than Sally Love. It becomes personal. We pride ourselves on being more personal instead of just a number or another check box. We build personal relationships with the people that we work with."

Welcome to The Villages
Maintaining those personal relationships with clients has become part and parcel of the Sally Love experience and separates the company from the rest of the pack in one of the country's most interesting markets. A collection of retirement neighborhoods in the heart of Florida, The Villages is one of the fastest-growing master-planned communities in the country. Home to one of the highest concentrations of veterans in the United States, The Villages boasts more than 20 veteran groups and organizations. Over 50 golf courses, plenty of shopping and dining options, and recreation events also make The Villages one of the most bustling communities in the state. And while Sally Love Real Estate doesn't work exclusively in The Villages, relating to those who live, or want to live, within the area is crucial to the company's continued success.

It's also required a bit of evolution over the last few years.

"I used to work in other places where it was important for you to mirror the demographic of the population you serve to be more effective in serving them," Beatty says. "Here, we're dealing with the 55+ community. So we started with a population that almost mirrored that in terms of agents. Since then, though, we've brought in a tremendous cadre of younger agents and are covering the waterfront.

"We have numerous agents in their twenties who are just kicking it," Beatty continues. "They're doing great, but I think we started with a core, and we built out from there. We started with the No. 1 and No. 4 realtors of all time in The Villages; they were among our first six agents at Sally Love. So, people flock to that."

Working in The Villages means understanding the community. As the real estate industry has gone predominantly digital, Sally Love has kept pace while still finding a balance between the old and new. That means weekly newspaper ads are just as normal as social media campaigns to drive people to Sally Love's website.

"We don't want to be a one-trick pony," Sally says. "You have to be able to reach folks who use all different types of media. With the team we have, we're able to do that."

Of course, it's not all work for Sally Love. Building meaningful relationships requires meaningful action, and Sally Love isn't interested in one-and-done real estate transactions. So, whether it's supporting local soup kitchens or food drives or sponsoring Team America, which captured a championship its very first year in The Villages softball league, Sally Love is a major part of turning the neighborhood into something more than simply homes and well-manicured front lawns. Even the Sally Love office plays host to community events, and this summer, they plan to hold an adopt-a-pet day.

"We're a soft-touch, really," Sally adds, "when the community comes to us and says, 'Can you support something?' We do."

Sally Love & Delta Media Group
As Sally Love continues to expand its real estate footprint, one of the most important factors is having a dependable tech partner, and they've found it in Delta Media Group. After working with two other providers in the early days of the company, it didn't take Sally Love long to realize Delta provided, not only the most bang for its buck, but a platform agents thrive on.

"When we bring potential new agents through, and Madison and Taylor give them a technology orientation, sometimes I've said to Taylor, 'Okay, demonstrate to them how responsive Delta Media's help desk is,'" Beatty says. "It's just seconds when Delta Media's support team has popped up and said, 'How can we help you?' And we say, 'Don't need anything, this was just a test.' But that means a lot to the agents to know that not only in here but also on our Delta Media platform, they have great access to really responsive support."

Utilizing the industry-leading tools within the DeltaNET® 6, Beatty adds that Sally Love agents have been quick to praise everything the CRM offers. In fact, he says, "probably one-third of the agency came on board, in part, because, even if they didn't know Sally that well, they learned what kind of support we had. That's what Delta Media provides us."

Tech tools and a powerful CRM aren't all Delta and Sally Love have teamed up on recently. After Guinn geo-fenced the 105-plus neighborhoods within The Villages, Delta worked to provide a game-changing search function for the company's web- site, giving would-be clients the ability to search by location. If they want to live only in the village of Duval? Easy, they simply have to click on it.

Morgan lauded Josh Endres, Delta Media Project Manager and Tech Support Specialist, in particular for his work on the project, calling him "patient and able to work with us to get exactly what we needed. It was fantastic working with him and Delta."

Sally Love has also integrated third-party technologies, including LeadGen, directly into their CRM thanks to Delta's tech know-how. And in a market as competitive as The Villages, being able to depend on their tech has helped Sally Love grab leads quickly, effectively turning them into profit and, more importantly, another jump in success.

"The Delta platform makes it easy for us to post social media ads from our website to Facebook, to direct customers back to us, resulting in more leads," Guinn says. "And the lead quality is measurably better."

What's Next for Sally Love
Soaring to the top of the real estate market is no simple feat; that's why Sally Love is far from satisfied. Despite everything the company has accomplished in its first few years, the push to be better is felt from top to bottom.

For Sally Love, success is borne from a willingness to change. To know what works and what doesn't, and embrace the market as your own. Turning to the future, it's those things that Sally Love believes will help continue to make all the difference and ensure the company continues to be "The Smarter Choice."

"We have to reinforce what works. We have to discontinue what doesn't work," Beatty says. "And we have to constantly anticipate the environment. Not just be ready for what's there today, but be ready to dominate in this marketplace a month, six months, six years from now. That means staying abreast of technology, staying abreast of trends, continuing to educate ourselves. And you just can't rest. That's the bottom line."

August
6

One of the most challenging eras in American history is entering a new phase.

The worst of the pandemic is hopefully over. Vaccination rates may be seeing a rebound as more people take action to protect themselves from new COVID-19 variants. But many areas of the economy are stuck in slow motion, and it has proven difficult to return to ordinary office life.

In this environment, it's no surprise real estate is still in an adjustment period!

There's no going back to the way things were, and the future is coming fast. The threat of infection may be waning, but structural changes will not end here. To excel in 2021 and beyond, estate professionals at all levels will need to adapt. The question is: where should they invest their limited attention?

Let's look at some of the forces that will continue to reverberate through real estate:

Changing Consumer Preferences Mean Digital Will Remain King

At the height of the pandemic, properties that may not have seen much attention in the past were suddenly hot commodities. Families needed separate spaces for everyone to use as home offices or classrooms. They were looking for broad entryways set apart from the rest of the home and kitchens with lots of storage space.

Real estate trends move on, of course. But what about clients' basic ways of thinking?

Virtual tours, a major adaptation to the safety risks of COVID-19, are here to stay. Not only are they convenient for sellers, but they allow buyers to extend their search radius without needing to travel. Virtual open houses even have the potential to displace traditional face-to-face tours in the long run.

Buyers now want a full video-based experience before they will even set foot in a home. For their part, sellers expect evidence their agent is doing everything possible for them, and digital provides the hard data to prove it.

The Overheated Real Estate Market Will Cool Down

Record low interest rates drove many Millennials, for whom homeownership was a reach, into the market. Even the younger Generation Z got in on the act. However, peak opportunity has now passed by. In many areas, homes are selling for far more than the market would normally bear and buyers are dropping out.

Research has shown that Generation Z is motivated to achieve homeownership earlier than their parents and perhaps even their grandparents. But now that the perfect storm has ebbed, they will need plenty of help from well-informed agents who know how to navigate first-time homebuyer programs.

At the same time, sellers who missed out on the frenzy will need to temper their expectations.

Precisely how the market adjusts will depend a great deal on the broader economic recovery. Agents need to tune into the specific forces affecting their markets, then let their brand and marketing message evolve to fit in.

Climate Will Become a Factor in Client Decision-Making

Properties that once looked like the ultimate luxury homes are less enticing when they're at risk of destruction every year. Wildfires, floods, hurricanes, and heat waves are making their presence known and beginning to influence buyers' thinking. Many sellers will uproot, moving across multiple states to reduce these risks.

No one can predict the weather, but it's crucial to prepare for tough questions if your market has been affected by hazardous weather patterns over the last few years. Your customers will look to you for an understanding of how safe their investment will be and whether it will be possible for them to truly enjoy the community.

Real estate agents with a broad network will have an advantage in capturing the cross-state economic activity most will not be prepared for. If long-distance moves have traditionally been part of your business strategy, now is the time to capitalize on the more strategic vision that younger buyers are bringing to the table.

Elders at a Crossroads in the Real Estate Market

Elders are traditionally more likely to see a home as a safe and reliable investment. Home equity is a major tool for a comfortable retirement. Seniors often downsize into a smaller home before retirement to further reduce their cost of ownership and ensure that their property matches their retirement lifestyle.

During the pandemic, a significant number of families bucked tradition by seeking larger homes suitable for a multi-generational lifestyle. Economic pressures on younger and middle-aged family members might continue to make this an appealing proposition throughout the economic recovery — however long it may take.

No matter what changes in the world of real estate, agents and brokers will be well-served by digital marketing automation that lets them achieve more in less time without sacrificing the personal touch. Delta Media Group makes it possible to reach more of your ideal clients. Contact us to learn more.

August
4

SEO. You hear it all the time, and for a good reason! You want to attract committed leads and increase your conversion rate, but that's not always easy to achieve, at least not on your own. Good search engine optimization is key to unlocking the full potential of your online business. After all, why would someone take you seriously if they have to tab through five pages to find you?

Here's the simple solution: Delta Media Group is #1 in the industry for SEO, and we have the stats to prove it! These clients have seen the following results over the last year:

A Louisiana Brokerage with 3,500+ agents:

  • +42% total website traffic
  • +49% new users
  • +66% organic traffic
  • +27% leads

A North Carolina Realty Company with 920 agents:

  • +31% total website traffic
  • +31% new users
  • +38% organic traffic
  • +140% leads

A Pacific Northwest Brokerage with 1,450 agents:

  • +89% total website traffic
  • +87% new users
  • +138% organic traffic
  • +62% leads

Listen to what they have to say — "We have set record sales within our firm and we know that we owe a huge thank you to Delta for helping us make that happen. The Search Engine Optimization has helped us to stay on the forefront of lead generation and the Mobile Platform has opened the doorway to more web traffic than we ever anticipated."

Don't be outperformed by your local competitors. When it comes to SEO, Delta Media Group has a proven track record for delivering more than empty promises, but RESULTS. 

Contact us today to learn how you can organically find better, qualified leads for less money.

August
3

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