Digital marketing has the potential to open doors, create connections, and take your real estate brand to the next level. Is your digital marketing in need of a refresh? Just like with real estate markets, digital marketing trends evolve over time, so it's wise to re-examine your marketing tactics periodically to ensure that you're maximizing ROI and generating as many new, high-quality leads as possible. Start with a closer look at these reliable digital marketing tactics to build trust, grow your brand, and streamline your lead generation.
Start with a Great Real Estate Website
Your real estate website is the essential element for a successful digital marketing strategy, and there's more to consider than just how nice your website looks. Ideally, you want to provide a seamless experience, allowing your audience to research listings, neighborhoods, communities, and your real estate brand, all in one convenient package. Of course, you'll also want to integrate search engine optimization (SEO), which will improve your visibility in search results and help leads find you. Many digital marketing tactics drive traffic to your website, so you want people to be impressed and informed from the moment they arrive.
Explore New Opportunities for Content Creation
Are you creating informative, entertaining real estate content that generates leads and demonstrates your expertise? Real estate content is a key element of a successful real estate website and should be a pillar of your digital marketing plan. Blog posts are a great place to start, but don't be afraid to try out other types of content, as well. Video content is more popular than ever, so why not grab your phone, pick up a few peripherals to make filming easier, and become the next real estate video star? Even if you don't take a starring role, creating property videos like you can make with our Properties in Motion platform is a great way to market your listings.
Optimize Your Social Media Marketing
Effective social media marketing is one of the best ways to grow your brand online and take your digital marketing to the next level. Focus on the most popular social platforms for real estate, like Facebook and Instagram, as you grow your social presence. The real estate content that you create is ideal for social sharing, and you can use your social presence to drive more traffic to your website. Remember that engagement is crucial for social success. The time that you spend interacting with your audience and building connections is just as important as all your other social marketing activities.
Save Time and Generate Leads with Smart Email Campaigns
One of the most appealing things about digital marketing is that you don't always have to invest a ton of your own time in order to find success. Smart drip email campaigns are an excellent example of that concept in action, allowing you to stay in touch, inform your audience, and nurture leads with pre-planned, automated email marketing. Take advantage of email marketing campaigns designed specifically for different segments of your audience, from buyers to sellers, and remind them why you're the right choice when they're ready to take the next steps on their real estate journey.
Quickly Expand Your Audience with Paid Advertising
While the payoff is worth the wait, some digital marketing tools and tactics take time to yield the desired results. But what about when you want to generate more leads right now? With AdWizard Paid Advertising and Pay Per Click Advertising, you can easily create, launch, and track paid advertising campaigns on the biggest social platforms. Start planning your next Instagram or Facebook advertising campaign with easy-to-use tools that allow you to customize every key aspect of your ad. These tools are a great place to start if you're new to digital marketing and searching for ways to quickly expand your audience.
Show Your Value with Social Proof
As you use your digital marketing to turn more leads into clients, remember that those existing clients can be a big help in attracting new business. In addition to good, old-fashioned referrals, your clients can give your marketing a boost by leaving reviews and providing testimonials online. That type of social proof is worth its weight in gold, so be sure to share it on your website and social pages.
How Will You Level Up Your Marketing for 2023?
The most successful real estate agents and brands always have one eye on the future, so now is the perfect time to start planning for a successful 2023. If your marketing is in need of a refresh, we're here to help you level up your lead generation with dependable and innovative tools designed specifically for real estate. Start planning ahead now, and make 2023 your best year yet.
This video demonstrates use of the Income and Expense Report functionality built into the DeltaNET.
What is it about established, top-producing real estate agents that no matter what's happening in the real estate market – higher interest rates, lower inventory – they still thrive?
It comes down to how top producers approach their business. They often do things other real estate agents don't do when the market shifts. They also avoid doing things many agents are prone to do, especially when a great market tightens.
As a broker/owner, can you imagine what impact it could have on your business if you could harness the good habits of your top producers for more of your agents?
Let's look at four secrets to success that many top producers share:
1. Top producers have well-honed systems and processes. They execute a steady stream of actions and activities daily, weekly, monthly, and annually. Top producers embrace the adage, "If you fail to plan, you plan to fail."
Planning out each day, creating and executing activities needed to achieve your goals each week, revisiting those goals monthly, and reviewing them annually to prepare for the next year are crucial to success. But most importantly, one of the most common traits among top producing agents is that they have a system. For most, it has taken them years, if not decades, to create, implement, and perfect.
But other agents have something available today that most top producers did not have when they started: a system instantly available to use. So, agents don't need to create a new system because we have already built it for them.
Today's all-in-one DeltaNET® platform can deliver the system agents need to become top producers. Most automated features take just minutes to "set and forget." The content and processes are available inside the DeltaNET platform. Once in place, these marketing campaigns automatically keep agents in front of their sphere.
Most importantly, agents don't need to maintain, improve, or add to their DeltaNET system; we do that for them.
Agents can adopt a platform that took tens of thousands of development hours and more than $40 million to create as their system.
A great example of how agents can use DeltaNET as their system comes from Key Realty in Toledo, OH. Donika was recruited from a small brokerage with a half-dozen agents early last year. During the first six months, she sold three listings.
In June 2021, Donika adopted the DeltaNET platform – white-labeled KeyWorld – embracing it entirely as her system. She first loaded 150 contacts into her CRM and started using the marketing tools built into the platform.
In the second half of 2021, Donika posted 37 more transactions. Remarkably, 30 of those deals, or 80% of her new business, came from DeltaNET marketing tools.
Donika is a "true believer" in DeltaNET – her top-producing system – and is now training others at Key Realty, sharing how she transformed her business with its marketing tools and ready-to-send content.
2. Top producers remain consistent. When the market turns, watch top producers' behavior and then look at what other agents are doing. When market conditions make it more challenging to generate new business, top producers never hunker down – they double down.
One of the first things that happens when a market tightens, other agents will start to cut costs. They are paralyzed and stop doing many of the things they did before. These agents mirror a self-fulfilling prophecy: the market is tough, so my business will drop. And guess what? It does!
Top producers put on blinders and ear plugs. They ignore herd instinct. By disregarding the noise around them, they continue to do what they have been doing. Top producers do those same things throughout every market change and type. And sometimes, they do even more. They understand that when everyone else is panicking, the ones who remain calm and steady are the ones who are going to thrive.
Consistency is easy to maintain when an agent fully uses the DeltaNET platform. Take our My Customer for Life (MCFL) campaign. All an agent needs to do to generate new business from this automated program is set it up once and continue to "feed the bear" by adding new contacts as they build their spheres.
Think about it. Using DeltaNET's MCFL campaign, a new agent can get an average open rate of over 60 percent! Most marketing emails are lucky to bring about a third of that. And that's just one program.
In DeltaNET, a single click can create new Delta Pitch CMAs. Agents can automate social media campaigns with Social Connector and benefit from powerful websites that are lead generation machines. At the core of DeltaNET is the most powerful and easiest-to-use CRM integrated into everything.
Leveraging all the features and benefits of DeltaNET makes it painless for agents to remain consistent throughout every real estate cycle.
Here may be the best part: with the work that Delta Media Group® tech developers are close to completing, every agent will benefit from more automation, more artificial intelligence, and more machine learning. That means more time spent face-to-face with clients and less time sitting in front of a screen.
3. Top producers measure and adjust. Gone are the days of using newspaper ads to promote listings as a "go-to" marketing tool. Top producing agents also know that recipe postcards are not the best way to stay in front of their clients. And leaving self-promotional flyers or business cards on a neighbor's doorknob or front porch is unlikely to win any business.
Yesterday's marketing tactics have one thing in common: they are nearly impossible to measure their effectiveness.
That's no longer true with digital marketing, which is the backbone of most top producers' marketing programs today. The best thing about digital marketing for real estate isn't that it works. It's that you can measure it.
And sometimes, like all types of advertising and promotion, digital marketing doesn't work. But unlike your old newspaper ads that didn't work either, you can track and see when digital marketing isn't working.
While top producers may have the luxury of having more marketing dollars to spend, they want to spend those dollars wisely. Of course, no one wants to throw good money after bad, but if you're not measuring – or can't measure – your marketing effectiveness, you may very well be.
DeltaNET automatically monitors and tracks agent digital marketing activity. That's the benefit of having an all-in-one, fully integrated platform: to see how things are going in real-time.
If you can measure your marketing, then you can adjust it, and that's what top producers often do. When something isn't working, they can replace it or tweak it until it does.
Most importantly, because DeltaNET shows you what works well, you can do more of that and less of what's not working. If you don't track and adjust your marketing efforts like a top producer, you may be throwing good money after bad – and not even know it!
4. Top producers respond quickly. Technology can be a mixed blessing when it comes to customer service. Many brokers and agents attempt to leverage technology to generate new leads. But the challenge remains industry-wide that too many leads go untouched.
Studies continue to find a disconnect between agents and lead responsiveness. Potential customers expect a rapid response. Yet several studies show that over 40% of internet-generated leads of potential customers never got a response.
When we live in an age where a customer expects a response in five minutes or less and most agents respond hours – or days – later, a great customer experience is lost. Top producers understand the short-term value and the long-term importance of a quick response. They see every inquiry as a potential opportunity to create future business. By treating everyone well today, they start the relationship off right and may have the chance to work with them tomorrow.
Every inquiry becomes a potential customer when you have a system that helps you generate and manage leads – like the DeltaNET platform. Every prospect can be added to your CRM database, allowing you to stay in touch with even the coldest leads. Top producers will tell you that if you incubate those cold leads, they will warm up and one day be a hot prospect.
One thing is certain: if you don't respond quickly, you will likely lose potential business, which is something top producers understand.
Turn more of your agents into top producers
Every agent has a go-to marketing tool or tactic that they rely on to maintain current connections and generate new ones. But when they embrace more tools and implement new tactics, they develop a lot more business.
The DeltaNET platform can help more of your agents become top producers. When agents do more within DeltaNET, they get more in return. Innovations in automation speed up their ability to work smarter, not harder. All agents have to do is just set something up once, and their DeltaNET system does the rest.
Real estate is an industry of perseverance and adaptability. Market trends can shift in what feels like an instant, leaving agents to sort out what comes next in both good and challenging times. The most successful agents know that there's always a rainbow waiting at the end of a storm for those willing to work for it and take proactive steps to bring about positive outcomes.
There are countless stories of agents adapting, meeting challenges head-on, and creating new opportunities even in difficult times. Here are five ways agents have spun tough times into gold and emerged with new tools for growing their businesses.
One temptation during tough times is to hunker down, cut back on expenses, and wait for things to change. While the idea of cutting back and saving can be a good one, your marketing budget is not the place to do it. In fact, one key way to thrive in tough times is to double down on marketing, open up new channels for lead generation, and diversify your marketing plan.
If your old marketing plan worked well enough in good times but isn't delivering the same results now, then it's time to try something new. If you relied primarily on traditional marketing in the past, now is the time to embrace digital marketing. If there are blind spots in your digital marketing plan, now is the time to fill them with proven tactics that work with a modern audience.
You don't have to throw out the marketing tactics that have served you well to this point, but you should always be looking for new opportunities for promoting your real estate brand. More marketing can help get you through tough times and provide more opportunities to maximize your success during the best of times.
Are you reaching the right people with the right message at the right time? It's a fundamental market question that becomes even more important when times are tough. Segmenting your sphere of influence can help you create a clearer picture of what each segment of your audience wants, how best to reach them, and how to convert more leads into clients.
Think about it similarly to how you would consider segmenting leads. Some are ready for action right now, some will require more nurturing before they're ready to make a decision, and some can safely be put on the back burner until they move closer to making a real estate transaction. Once you understand where each lead — or segment of your sphere — stands, it's so much easier to reach them with the right message at the right time.
Segmenting your sphere can also help you uncover opportunities that you may have missed when looking at the whole picture. This can prove especially valuable during tough times when every advantage you can create matters more than ever.
Real estate clients and prospects have more information at their fingertips than ever before, which can be both a blessing and a curse. It's great for them to be able to research data, trends, and information on their own, but not every so-called "fact" online is as true as it may seem. That's where you can enter the picture, add value for your audience, and make a real difference during tough times.
Your real estate expertise isn't just an asset in your day-to-day business interactions. It also allows you to create content that debunks the many myths and overblown headlines that your audience encounters. Even when a client comes to you with good information, you can provide context that no quick online news article or social media headline can match. Your expertise is great for helping individual clients and for your marketing as a whole. Leveraging your expertise to help clients endure tough times can boost your business when needed most.
It's easy to treat social media like just another item on your daily to-do list. Pop in, like a few posts, maybe share a link or two, then call it a day. Job done, on to the next task. It's not just common among agents. Brands and service providers of all types are prone to making the same mistakes and then wondering why social media isn't generating the business that it should. After all, they blocked out time, invested their 15 or 30 minutes per day, and made a token effort to connect with their followers.
Think about the brands and businesses that you follow on social. How many are memorable for the right reasons, and how many simply fade into the background of your busy newsfeed?
If you want better results on social media, then you need to use your time as wisely as the agents who make the most of their social influence. Invest more time participating in conversations, answering questions, and engaging with your audience directly. Rather than simply liking a few posts, jump into local groups and start building meaningful connections. Encourage your audience to ask questions that matter to them, and create content that provides answers to the most common questions. When you share content, follow it up with a conversation.
Generating engagement on social media requires effort, but the results are more than worth the time spent. The meaningful connections you build on social media can be an incredibly valuable source of leads and referrals in tough times.
Do you ever feel like all of the marketing you encounter looks the same? Same message, same template, same look, same value proposition. Now imagine being a seller in a competitive market, receiving countless postcards, emails, and online ads from local real estate agents making the same exact pitch to list your home with them. Try putting yourself in the position of a buyer who has indicated an interest in local listings and faced a similar marketing barrage.
Wouldn't you start to tune things out if you were in their shoes? Creativity matters in marketing, especially when trying to stand out in a crowded real estate market.
The suite of tools in DeltaNET® provides everything you need to get creative with your marketing and outreach. Leads not responding to emails? Try SMS text messaging for a quicker, more convenient communication option. Having trouble keeping up with leads long-term? Use our CRM to store the vital information you need to plan your marketing and use customizable eCards to reach out on meaningful days. Use email drip campaigns to keep leads warm over time and AI-driven newsletters to easily provide the market data that your audience wants to see.
DeltaNET is also packed with integrations that include dozens of marketing platforms, from big-name standards like YouTube to specialized real estate marketing tools. There's no end to how you can flex your creative marketing muscles, and creativity is one of your greatest assets for spinning tough times into success stories.
In Tough Times and Good Times, Never Stop Striving to be Your Best
There are many lessons to be taken from agents who have faced adversity head-on and spun tough times into gold. The first, most important lesson is that there's always hope for better outcomes, as long as you're willing to keep trying, innovating, and using creativity to overcome challenges. Tough times are ultimately what we make of them, and there are always silver linings if you're willing to search for them. Sometimes, you might even have to create those silver linings yourself.
Another valuable lesson to be taken from these experiences is that you don't have to wait for tough times to refresh your approach to attracting and retaining clients. Taking an honest, self-aware look at what's working, what's not, and what could be improved is something you can do at any time. No matter how successful your marketing and outreach may be in the best of times, there's always room to improve. That way, even when times are tough, you'll be ready to embrace the challenges, adapt, and continue to thrive.
Real estate is an industry that requires innovation, adaptability, and ingenuity in order to thrive. Just look at the last few years alone. Agents went from conducting business normally to handling everything virtually in the blink of an eye, and now we're transitioning to another new era that blends both worlds. Yet many agents have found ways to post some of the best numbers of their careers, even as the wider world has changed so rapidly.
Throughout the roller coaster of recent years, one of the few constants has been that technology is the key that allows agents to adapt and thrive. As an agent, technology can both help you adapt right now and provide the template for you to thrive in the years to come.
Meeting the Needs of Modern Real Estate Clients
Over the last few years, real estate clients have become more comfortable than ever with shopping for homes from a distance. Consider tech like Properties in Motion, as well as the virtual open houses and showings which have helped buyers find a new home from the comfort of their current one. Even as in-person showings and open houses return to prominence, these online tools provide a valuable supplement to seeing a home in person while allowing buyers to shop in markets located far away from their current location.
While the focus of many online shopping tools is on the buyer, they can help you attract sellers, as well. Showing a seller all of the ways that you can market their home, both online and through traditional channels, is essential to earning their business. If you want to provide the best possible service to all of your clients, tech is a dependable way to up your game.
The Present and Future of Artificial Intelligence
Once a dream in science fiction novels and movies, artificial intelligence (AI) now has a growing impact on many aspects of our day-to-day lives. We're just scratching the surface of what AI can do, and its present-day applications are already very exciting for the real estate industry. Take marketing, for example. Within the DeltaNET, you can already use AI-driven print and email newsletters to keep your clients informed on the topics that matter most to them. You can also keep clients up to date with auto-generated Market Watch, My HomeFinder, and Seller Reports.
In the future, AI will have even more applications, from marketing your brand to analyzing data and helping your clients find the perfect home. No matter what other new tech emerges in the future, there's a good chance that AI will be leading the way in helping agents adapt to the times.
Automation to Make Your Life Easier
Time is money, and the right real estate tech can save you both. Allowing you to save time on repetitive tasks and reduce your marketing workload are two more ways that tech can help you adapt. In addition to the AI-driven tools that we've already discussed, tech can also make your life easier through automation. Wouldn't it be nice to set up automated smart drip email campaigns to supplement your AI-driven newsletters? Couldn't you save a lot of time and effort with automated lead segmentation paired with interactive lead visibility? All of these things are possible with today's real estate tech, leaving you with more time to serve clients, close deals, and focus on the parts of the job that you enjoy most.
Gaining an Edge Over the Competition
One general point to remember about technology is that not everyone in the real estate industry adopts new tools at the same speed. This can be a disadvantage if you are slower to adapt to new changes, but it can also be a major advantage if you're willing to stay ahead of the technological curve. Agents and real estate firms who make the most of new technology are able to gain an edge over the competition.
Tech like automation and AI can save money, time, and energy, leaving more time to provide the best possible service to clients. The latest lead gen tools can give you a leg up on attracting new clients and create opportunities that your competition might miss. Behind the scenes, new ways to collect, search, and parse key data can reveal insights that impact every part of your business. All of these opportunities are only possible if you embrace real estate technology.
Integrating the Tools You Need in One Convenient, Easy-to-Use Package
Of course, tech is most valuable when it's easy to use and available when you need it. The DeltaNET combines the latest real estate technology in one convenient package, all designed to be easy to use for you and your team. Why wait for tomorrow when you can benefit from the best real estate tech today?
When a real estate agent enters the field with a newly minted license, what's the first thing they do? Generally, before they set up a website, print business cards, or anything else, they start telling everyone they know — "I'm a real estate agent now!"
This approach is natural. After all, you start off with no connections besides the people you know. As the #1 second career in America, everyone comes to real estate with their own unique network and background. And strong relationships are the key to lasting success.
But there is one little way in which this time-honored tradition backfires: The average person doesn't just know one real estate agent. They know three or four.
How can they decide who gets their business once they're actually in the market? It might come down to their relationship with the individual or to their specialization. But whatever the case may be, you can't guarantee you'll get work even from people you know.
Now, extend that out to all the thousands of people in your community. Everyone knows real estate agents, and some have agents in their own families. Even if you have a foot in the door, the key to building and sustaining a relationship is maintaining your visibility. You can't meet in person with every lead or be on the phone all the time, so you need a variety of methods.
You Need Life-Long Customer Relationships, Not Business "Up for Grabs"
Even though the average client knows many real estate agents, they don't always use that knowledge. In fact, most clients only interview one agent. Usually, they've done online research on several — but in the end, the first person to get the call is the one who closes an agreement. What happens after that? Sadly, it's more bad news for the average agent.
Although 87% of people surveyed say they would be glad to use the same agent again, unfortunately, only a small percentage actually do. In part, that's because it may take anywhere from three to seven years for them to re-enter the market. During that time, they may have made plans to move far out of their original agent's service area. But more often, they've simply forgotten that person's name.
After a few years, who can blame them? So, no matter what stage you've reached in your business, you need to be a consistent presence — what industry experts call "staying top of mind." You know you're top of mind for someone if your name instantly comes to mind when they think about a real estate agent. That's a challenging process — but it's far from impossible. By combining the right techniques and technology, you can get there.
"Top of Mind" in the Digital Age
It wasn't all that long ago when real estate agents who wanted to stay top of mind used giveaways like branded pens or refrigerator magnets. The idea was that, as you used or saw these objects daily, they acted as built-in reminders about the professionals in your community.
Nowadays, branded merchandise is quickly lost. Although most brokerages issue business cards for all of their agents and brokers, a declining percentage of customers have a dedicated space to keep them. No single touchpoint or piece of memorabilia can do the whole job of staying top of mind. Instead, you need to make your own positive imprint on your community.
When you raise your community profile, the people whose lives you've impacted will help do the work of marketing and advertising for you. More people will know who you are, what you do, and whom you serve, ensuring that they point the way to your brand when others need you.
Likewise, a strategic effort to raise your community profile means people you've worked with in the past have more opportunities to become re-acquainted with you, even years later, and are less likely to forget about you. Combined with a customer retention plan, you'll grow your business faster.
Staying top of mind is much easier with the right technology in your corner. A modern Customer Relationship Management platform provides a sound foundation to build your entire approach.
Even so, that's only the beginning. When you decide to elevate your community profile, you yourself are your greatest marketing asset. You're giving people the opportunity to meet you and learn all about the unique value you can provide – but it's crucial to do that in a sustainable and scalable way.
Get Familiar With All the Features of DeltaNET®
One of the most challenging parts of presenting your brand to the community is finding the right way to manage all the different aspects of marketing your services. With so many options to choose from, real estate agents need something that can cut through the clutter and illuminate opportunities. The DeltaNET real estate CRM does just that.
By providing an AI-driven, all-in-one center of excellence for marketing and advertising, it helps you maintain complete visibility into your network. You'll always know who your prospects, leads, and customers are, where they stand in any pending transactions, and when to follow up.
With information unified in one place, it's much easier to develop approaches that make a winning difference. DeltaNET enables you to plan, fine-tune, and execute marketing campaigns in a matter of minutes. They can run one time or continue for months with minimal oversight. That ensures consistent, targeted communication to everyone in your community.
Here are some approaches that have worked for real estate professionals just like you:
1. Flyers for Sponsorships and Events
A community's most prominent real estate brands often build their reputation on involvement in events and causes that make a difference in the local area. Whether it's a holiday soup kitchen or an annual 5K run for cancer research, every location has events that make up the unique texture of its culture.
Whether you'll be sponsoring an event or planning your own, DeltaNET can help you with the digital and print materials you'll need. Not only can you publicize your events through email, social media, and more, but you can also collect registration details on attendees and "no shows" for future follow-up.
2. Local Content and Collateral
Any community presents countless opportunities for mutually beneficial collaboration. The more you know about local restaurants, clubs, theaters, and other amenities, the easier it is to cross-promote. A real estate agent can also make a positive difference in high school sports and other organizations.
When someone is contemplating a big move, they're not just choosing a piece of property. They're also making an important choice about the community, amenities, and people who will shape their future. A local expert like you can help them make an informed decision by developing targeted content.
3. Neighborhood Newsletters
When it's time to get granular, DeltaNET is there for you. Whether you specialize in buying or selling, a common tool used by many real estate agents is the Neighborhood Report. Sellers need it to know how a home should be priced, while buyers use it to understand their options.
Designing, researching, and writing a neighborhood report is traditionally a major undertaking that can soak up several days of work — and by the time you finish, your data might be out of date. But with a white label Market Watch Report, it generates directly from DeltaNET.
4. Automated, Event-Driven Social Updates
Of all the different professionals posting on social media today, it's undeniable that real estate agents have the biggest opportunity to yield consistent sales and revenue from their activity. Still, efficiency counts; you don't want to spend hour after hour on Instagram or Facebook.
Luckily, you don't have to. With DeltaNET, you can send instant hands-off updates to your social media feed regarding important events. When listings go live, details change, or there is an upcoming open house, your audience will know.
A sterling community reputation as a real estate agent may take years to earn. But the best time to start is always now, and you don't have to do all the legwork yourself. The right technology will save you time and effort.
This video demonstrates how to add customer reviews/testimonials for specific team members to any page on a team website.
Real estate professionals have a unique opportunity on today's internet: They can turn their time on social media into solid business successes. More than any other professionals, real estate agents are the natural fit when it comes to finding qualified leads through social media.
Some of the most influential real estate agencies in the United States capture the majority of their new business online, with the biggest share coming from social media. Other industries often try to capture the same magic only to find that they lose hours of time every month.
Real estate and social media are a match made in heaven, but that doesn't mean social media comes easily to everyone. Let's face it: The whole concept of social media can feel a little weird or unnatural.
If you relate to that — wondering what others are seeing on social media that you don't — you don't need to feel guilty about it. All it takes is a new perspective on social media and what it can do for you. One of the most important things to remember about real estate social media is this:
It doesn't replace the human touch. Instead, it helps you deliver it even better.
Social media gives you the power to talk to dozens, hundreds, or even thousands of people as if you're having a one-on-one discussion with your most important customer. This lays the foundation for trust.
Before someone even reaches out to you, they can feel like they know you.
And social media is the secret to making that happen.
How to Make Peace (and Money!) with Social Media for Real Estate
According to a 2018 study by the National Association of Realtors:
Those figures have no doubt risen in the years since. With Generation Z starting to enter the housing market, an even greater share of first-time buyers and sellers will use the internet as their main source of information — and they will be the most social media savvy customers ever.
Here's how you can spend less time scrolling your feed and more time making money on social media:
Social media is fun and exciting — but to be a good use of your energy, it needs to deliver the right connections at the right moment. With these tips, you'll be on your way to seeing lasting results from time on social media. Contact us to find out more about social media automation in real estate.
At its heart, real estate is about relationships. It's a marketing occupation. Agents are tasked with communicating the facts, supporting informed decisions, and ultimately, stirring customers to action.
Not all agents are "born marketers." Real estate consistently ranks as the #1 second career in the United States. People join from all walks of life, but each is tasked with the same challenge: learn how to get through to their customers and motivate and inspire them.
It should come as no surprise that most agents have a few tried-and-true marketing methods they go back to time and time again. These methods usually represent the first few things that worked for them when they were new to the industry.
At the very beginning, some agents are anxious about marketing their services. Others aren't but consistently find other priorities to focus on. That means agents can proceed far into a career without developing a versatile base of marketing tools.
Getting Agents to Adopt New Marketing Tools Can be a Matter of Perspective
There's always something new to learn in real estate. And once someone has plenty of leads, active transactions, and former customers to stay in touch with, they need to prioritize that all.
Under these conditions, many agents leave marketing on the backburner. But marketing isn't a "nice-to-have," it's a must-have. It extends a brand's reach in the community and helps ensure the people you help understand just what you can do for them.
Ideally, all agents within a brokerage would be contributing to the marketing strategy in some way. But that doesn't mean that every agent needs to embrace all the bits and pieces of marketing. On the contrary, it simply means they should expand their existing specialization – taking one step out of their comfort zone.
After all, marketing is most effective when it's consistent. If an agent tries something new but doesn't stick with it, it won't make a dent. They won't have opportunities to see real results, and that time is as good as wasted. But it doesn't have to be that way.
Marketing automation technology makes the whole prospect easier. Even agents who've been stuck in a rut when it comes to their marketing endeavors can turn over a new leaf when they see just how easy automated real estate marketing can be.
With the right technology in play, you never have to worry about starting from scratch with marketing. Something that seems complex, like email or social media marketing, can be distilled into simple steps that take only minutes a day rather than hours.
Plus, once you've begun to experiment, it's much easier to see what's working and what's not. Digital marketing provides you with the powerful advantage of clear, comprehensible data that always tells you what resonates with your audience. That helps you make the most of your valuable time.
Modern Real Estate Marketing Automation is Straightforward and Approachable
Your real estate agents are already doing their best to manage their time and optimize their efforts. To get them excited about new marketing approaches, you need to offer them a new perspective – one they've never considered before. That's precisely what Delta Media Group® technology does for you.
Combining thousands of hours of work with input from agents and brokers all over the United States, Delta Media Group designed the world's first Customer Relationship Management suite built entirely around the unique needs of the real estate industry.
Customer Relationship Management aims to provide full visibility into your network, including leads, customers, and past customers who might use your services again. But our solution goes a step further by incorporating artificial intelligence for marketing automation.
With marketing automation, it only takes about an hour to set up an all-new marketing campaign using a method you might never have attempted before. After that, ongoing monitoring of your efforts could take as little as a few minutes a day, preventing marketing from becoming a time sink.
Even agents who don't consider themselves technologically savvy can extend their marketing reach and incorporate new techniques. The end result is more leads, more first-time appointments, and ultimately, more satisfied customers. Plus, the DeltaNET® CRM even supports your customer retention strategy. Let's take a closer look at some of the most popular marketing approaches DeltaNET has packed in:
Email is one of the most efficient and cost-effective real estate marketing tactics, providing more than $30 in ROI for every dollar. Yet, many agents and brokers don't take advantage of it. Worries about data privacy rules and other potential complications hold them back.
With My Customer for Life, you can remain in constant contact with subscribers, sending each one helpful and informative articles based on their interests. That deepens your brand relationship and helps establish credibility, which is essential for those who have not yet reached out to you.
When closing day arrives, My Customer for Life continues to deliver value. Past customers can enter their own "segment" on your email list, learn about home improvement and interior design, and get the most from their investment until they are ready to buy again.
Market research is the foundation of any agent's local expertise. It's crucial to know your comps whenever you're looking at a new property for sale. Yet, compiling all this information takes hours of effort. By the time you have the facts, they can be well on their way to changing.
With Market Watch Reports, you get all the market information you need in one accurate, timely package. They fully illuminate the latest sales activity in an area, from a single street or block to a large metroplex. It takes only seconds to produce the report, and it's always based on accurate intelligence.
Market Watch Reports provide a powerful asset for pricing customer properties, but that's only one use. They can be fully white-labeled and presented to leads or customers at any stage of the journey. One of these reports is often the perfect incentive to join your email marketing list.
Social media has immense power, but it also brings its perils. There's no doubt that professionals in real estate get more bottom-line revenue opportunities from social media than anyone else online. But that hardly makes a difference if it takes hours and hours to derive those benefits. Instead of spending hours on social media, Social Media Ad Wizard can condense your investment to just a few minutes per day. You can plan, perfect, and monitor Facebook social media advertising for all of your most promising properties. It all happens within a single, convenient view.
Even if you've never used digital advertising before, Social Media Ad Wizard will have you off to a running start in a fraction of the time. You'll see exactly which ads are performing and how you can improve them to get even better results, potentially cutting weeks off your timeline to attract buyers.
Reduce the Learning Curve and Make Modern Digital Marketing Part of Your "Go-To" Toolkit
Any method becomes a "go-to" when you know it works. At one time or another, every one of those methods was still unfamiliar. With a willingness to learn, any team member can master all-new ideas that will make them more successful.
Digital marketing doesn't need to be intimidating. Any agent, at any stage in their career, can benefit. The key is having the right tools, support, and motivation. We provide the first two, and you can light the spark for the last when you engage your team members with their marketing opportunities.
Doing something new doesn't mean you need to give up on what's worked well in the past. Digital marketing automation saves so much time that new and old methods can co-exist seamlessly. Pursue one new idea for a quarter, and you'll see it gain traction and begin to produce real results.
It's never too late to try something new with your real estate marketing, but the best time to begin is always right now. Instead of starting from scratch or reinventing the wheel, use the right technology to accelerate your results – and keep you on the steady path until you get the ROI you want.
What real estate agent could say no to more and better quality leads? Modern marketing offers more tools than ever before for generating, nurturing, and converting leads, whether you're just getting started as an agent or you've already been in the industry for decades. So if your lead gen feels like it's been lacking lately, there are concrete steps that you can take right now to turn things around and start generating more leads. Here are some of the best tools and tips to turn your marketing into a reliable, well-oiled lead gen machine.
Start with a Great Real Estate Website
Your real estate website should be the hub of your digital lead generation efforts and one of your most valuable marketing tools. It's the place where potential leads come to learn about your brand, the markets that you serve, your listings, your team, and all of the real estate services that you offer. On top of that, many of the other lead gen tips on our list either work best when paired with a great website or are geared specifically toward driving traffic back to your real estate website. All of that is to say that if your website doesn't include everything it needs for lead gen, now is the time for a redesign from a team that knows what it takes to generate real estate leads online.
Mix in a Dash of Search Engine Optimization
One of the ways that your website helps with lead gen is through search engine optimization (SEO), which helps leads find you. Most real estate prospects start their process with online searches to find real estate brands, agents, and listings that suit their needs. SEO is all about optimizing your website so that it ranks higher in search engine results, which drives more traffic to your website and ultimately helps you generate more leads.
Build a Better Blog to Share Your Knowledge and Expertise
Potential leads primarily visit your website for information, whether they're looking at listings, researching neighborhoods, or want to learn more about the process of buying/selling a home. Your blog is the perfect place to share content that demonstrates your real estate expertise, provides detailed descriptions of the markets that you serve, answers common questions, builds trust, and educates your target audience. As an added bonus, creating localized content also has major benefits for your SEO.
Upgrade Your Social Media Presence
Is your social media marketing generating as many leads as it should? Are you reaching the right audience with the right message? Growing your social media presence through marketing, targeted ads, and good, old-fashioned engagement is a great way to give your lead generation a boost. In addition to social marketing, consider carving 15 or 30 minutes out of your daily schedule to engage with your audience, share your knowledge, and start building connections with potential leads.
Attract a Larger Audience with Virtual Tours, Open Houses, and Showings
A normal open house or showing is great for people who live close enough to attend, but more than ever before real estate clients are doing much of their shopping online. Virtual open houses and showings make it easy for those online shoppers to fall in love with homes before they ever visit in person. Virtual tours, like the ones that you can create with our Properties in Motion platform, are another essential element for marketing homes online.
Add Targeted Online Ads to Your Marketing Mix
What if you want to generate more leads right now? With AdWizard Paid Advertising, you can easily create and manage online advertising campaigns that appeal directly to your target audience. Manage all of your ads and budgets through an easy-to-use interface, with customizable ad layouts that make it easy to tailor your advertising to your brand. Easily target ads on Facebook and Instagram — the two social platforms where your online audience is likely spending the most time. Paid advertising can be the perfect complement to all of your other digital lead generation efforts.
Rely on the Right Real Estate CRM
Last but certainly not least, if you don't have access to a real estate CRM or you're not thrilled with the performance of your current CRM, your lead generation can absolutely benefit from an upgrade. DeltaNET®6 is a powerful, easy-to-use real estate all-in-one solution that offers all of the tools that you need to attract, nurture, and convert leads successfully. From AI-driven marketing tools to lead capture forms, automated lead segmentation, and so much more, we're always innovating so that every agent can benefit from the dependable, intuitive tools in DeltaNET®6. Why settle for less than the best when you can have so much of what you need for lead generation in one convenient package?
What does a real estate firm have in common with the greatest hockey player to ever lace up a pair of skates? More than you might think. In sports, your opponent rarely cooperates with your best-laid plans, and more often than not, success requires innovating on the fly. In real estate, so much of what we do is dictated by both market and broader economic trends. What works one month may be outdated the next, and what works in one type of market may fall flat in another. So how do you get ahead when there's so much inherent uncertainty to contend with within the industry?
Wayne Gretzky said it best: "I skate to where the puck is going to be, not where it has been."
Anticipate, adapt, and thrive. Think one step ahead of what your opponent – or the market – is doing right now, and gain advantages that others miss. In challenging markets, the best aren't satisfied with the status quo. They discover ways to adapt and thrive while others are busy burying their heads in the sand.
When your competition is clinging to the way things have always been or sticking only to the strategies that worked in the past, you have a natural opening to innovate. A willingness to try new things, adapt to shifts in the market and reexamine the effectiveness of old habits gives you a substantial advantage over competitors who aren't willing to do those things.
But if it were as easy as "skating to where the puck will be," why doesn't everyone do it? One reason is that you run the risk of being wrong. But is that really so scary? After all, even Gretzky sometimes missed the mark. The occasional miss is simply the cost of doing business and staying one step ahead of the competition.
You can keep going to where the puck was and get the same results. Or you can skate to where the puck is going, dictate what happens next, and unlock opportunities that your competitors don't even see.
The Time to Innovate is Right Now
If you look at a challenging market as an opportunity, you will see possibilities where others see roadblocks. Before you can innovate, however, it's wise to take stock of how things are right now. One easy place to start is with your marketing. Which marketing activities are generating the most qualified leads? How well are you segmenting leads, and what steps are you taking to convert leads at varying stages of their real estate journey? Are you taking advantage of all of the modern marketing channels available to reach new clients?
These questions are always worth asking, no matter what the market looks like. Discovering what tactics are and aren't working is the first step toward adapting to what comes next. Sometimes, the answer is as simple as doing more of what works and less of what doesn't. At other times, success is all about embracing new ideas.
Here are a few adaptable marketing tactics and tools that every agent should have in their toolkit:
The right real estate CRM makes life much easier for your agents and their clients. You want a CRM that provides easy access to all of the modern marketing tools that agents need to connect with clients and prospects. Of course, you also want your agents to take advantage of everything your CRM offers. This may require some training for less tech-savvy agents or experimentation for agents who are already more comfortable with technology. When agents see the value that the CRM has for marketing, easily accessing client information, and maintaining strong relationships, they should be happy to integrate it into their daily workflow.
Just like with real estate markets, trends with social media can change quite quickly. One thing that doesn't change is how valuable social is for connecting with modern real estate prospects and clients. There are so many effective platforms for social media marketing, which makes it easier for agents to find a platform that suits both their needs and the needs of their clients. If your agents aren't making the most of social media marketing, now is the time to change that and reap the benefits.
What do you do with the prospects who aren't quite ready to make a real estate transaction right now but seem primed to need your services in the relatively near future? Email marketing is a great way to stay in touch, stay top of mind, and be ready to convert when the time is right. Email drip campaigns make it easy to stay in touch through informative, automated email marketing tailored to each client. AI-driven newsletters are ideal for keeping clients up to date on market trends and helping prospects see when the time is right to plan their next move.
A high-quality, feature-rich real estate website is the essential tool that you have for connecting with the vast majority of clients who start their search for real estate services online. It's where people go to search listings, consume your content, learn about your team, and discover all that you have to offer. If you feel like your website could use a "fresh coat of paint," now is the time to get a website that helps your brand stand out from the competition.
People aren't just searching for real estate agents, firms, and listings online. More than ever, they expect to be able to tour a listing in-depth from the comfort of their favorite devices. Virtual open houses, showings, and tours make it easy for buyers to fall in love with homes and for sellers to maximize the marketing impact of their listings.
Providing Your Agents With the Tools and Skills to Thrive
Just like with your business, your agents should be asking themselves questions about what works, what doesn't, and what could be improved. Every agent has strengths, and every agent has some things that they would probably like to do better. Of course, agents shouldn't be alone in their pursuit for improvement, or for new agents, their adjustment to the real estate industry as a whole.
Providing the necessary training, resources, and continuing education for your agents should always be a priority. If you want agents who adapt, you need to give them the tools to do so. The right training can make all the difference for new agents who are trying to gain a foothold in the industry. Continuing education keeps experienced agents fresh while allowing them to adapt more easily to the ever-changing nature of the real estate industry.
It's important to note that training doesn't just apply to agents' day-to-day actions to serve their clients. All the marketing tools mentioned above become much more valuable when agents are trained in how to use them and shown how each tool can help them attract new business. The best agents never stop learning, and the most successful real estate firms provide them with the tools to do just that.
Making Your Investments Work For You
Anticipation isn't the only thing that separates once-in-a-lifetime athletes like Wayne Gretzky from their peers. The most successful people in any field tend to invest in themselves and work hard to maximize the value of every investment that they make. In sports, that may mean investing in the latest tools to keep their bodies in great shape and the best trainers to help them hone their already sharp skills.
In real estate, that investment comes in the form of the many marketing tools that we've mentioned so far and the educational resources that you provide to your team to help them maximize their skills. The ability to adapt, adjust, and go where the puck is going doesn't come about by accident. It's a result of the investments you make in your team and the investments that each team member makes in developing their own real estate skills.
A great real estate website is a must in today's industry. Millennials and Generation Z are the majority of homebuyers, and virtually all real estate transactions start online. A website creates an opportunity to build trust with potential customers you haven't even met yet.
Website design is a big topic, and it might be a long way from your interests. But a website is your digital first impression, so every detail should be thought out with care. Luckily, everything gets easier once the planning and setup are complete. Then, your website can start building momentum.
It's no secret some of the most successful real estate agencies find most of their business through their website. By attracting the right prospective customers at the moment they are most interested in what you have to say, a website supercharges your relationships.
Since a website is working for you 24 hours a day, seven days a week, it extends your ability to win leads and move them through your sales funnel. Combined with a repeatable strategy to get regular referrals, a good website means less time chasing down leads and more time really connecting.
Features a Modern Real Estate Website Can't Do Without
It may seem like lots of work to launch a website or improve one that isn't performing. With a plan in hand and the right technology on your side, however, it's easier than ever. Your website is much more than an ordinary brochure: It should make your life, and those of your clients, easier.
Include these features in your website, and you'll be off to a powerful start:
Delta Media Group combines all the features and technologies you need for your breakout real estate website under one roof. Contact us to learn how a better website can empower you and your practice.
This video demonstrates how you can manage domains purchased through the DeltaNET or transfer them to another registrar.
This time around, instead of offering some advice or action items related to running a real estate business (I'm hardly an expert in that regard, anyway), I wanted to explore some of what goes into developing new functionality in the DeltaNET®. Specifically, we run into hurdles when designing the functionality before any technical ones even come into play.
We love to build out new functionality based on customer feedback and requests. After all, our customers are the ones actually using the platform and working in the industry it's meant to support, so they are the ones most likely to see its shortcomings or where the opportunities for growth lie. However, some challenges to this software development approach weren't immediately obvious to me as my role at Delta Media Group® changed from one related to support and training to one that is more deeply ingrained in the direction of the DeltaNET itself. Simply put, "you don't know what you don't know."
My time in technical support has made me deeply familiar with the concept overall. If you really don't know anything about an issue or a process that's having a problem, you don't even know what questions to ask to troubleshoot it. It turns out that the same concept applies to designing new functionality. For example, if I wanted to design software that simulates the flight path of paper airplanes, but I knew nothing about paper airplane flight mechanics, I wouldn't know what the software should take into account when creating the simulation. This is where the research begins.
If there is some existing software out there that does something similar to what I'm trying to do, I can start my research there. Not to make my own version of what they're doing (because what would be the point?) but to gain some insight into the context of the problem I want my software to solve. This isn't always an option, though. Sometimes, you are designing something completely novel, so there's nothing in existence with which you can compare. In that case, you move straight to the next step, and you consult an expert.
Software developers are experts in developing software, not necessarily the industry where that software is meant to be used. Therefore, they need to rely on the expertise of people that work in that field to know what to build and how to build it. It sounds straightforward enough, but in practice, that's where some interesting issues come up. It turns out that, in addition to not knowing what you don't know, when you're an expert on some subject matter, you often don't know what you do know either.
To stick with our paper airplane example (because who doesn't love a good paper airplane?), if you're out there designing and flying paper airplanes every day, much of what you do to make one fly well has become automatic to you. Suppose someone came to you and asked, what are the most important elements to consider when designing a new model? In that case, you might be able to point out the shape of the wing and the weight distribution from the folds in the paper immediately, but you've been folding in the tip of the airplane on every model for so long that it's become second nature. You then leave out that detail because it's just so obvious to you that it doesn't come to mind. This leads to version 1 of the software leaving it out, too, so nothing flies quite right. This is why it's so important to think through every element of a feature in as much detail as possible when designing something new.
Try as you might, but you'll never think of everything the first time around. That's why it's important to create things with as much flexibility as possible. And even if you do manage to think of everything the first time around when designing new functionality, times change. Maybe a few years down the road, a new kind of paper will hit the market that turns the whole paper airplane-making convention right on its head (it's a bit of a stretch, but you get the idea). We need to be able to account for those kinds of changes.
Even though many of our features and revisions come from customer feedback, unfortunately, not everything can make the cut. Keep in mind that something that sounds like a good idea on paper might either not work or not be particularly useful in practice. More commonly, ideas will come in that just lack insight into the bigger picture. It's a great idea by itself, but when it comes to implementing it into the larger platform, it either doesn't make sense or just doesn't make sense exactly as presented. In an ideal world, everyone would get exactly what they want, but when it comes down to it, leaving out some things will result in a more reliable and well-rounded system overall, to the benefit of everyone using it.
We have to make this tradeoff to have the best overall platform. So just remember, if you're one of those customers sending us your feedback and good ideas, even if we don't implement your idea, that doesn't mean there isn't value in it. Elements of your idea influence the platform and how we think about what we add to it. Also, consider it an idea that might not be a good fit today but could still become one in the future. We may never find perfection, but we'll never stop striving for it, either. And every idea, suggestion, or bit of feedback gets us closer. So, keep them coming.
Everyone knows what it's like to spend your first year or so in real estate "chasing down leads."
New real estate agents need time to learn the ropes, figure out which side of the transaction they like to be on, and identify their ideal customers. But after the adjustment period, you need a shift in thinking — especially about how you keep your pipeline full.
Many a real estate agent identifies as a "people person," so a robust schedule of in-person networking and events might seem to make sense. But even if they are energizing, there's no getting around how time-consuming those engagements can be.
And when they're not delivering real business value, you can end up running yourself ragged.
Whether you're new or experienced, the key to bringing your practice to the next level is to reimagine how you build relationships with prospects and leads. Most agents go furthest by leveraging resources they already have in fresh, new ways.
By combining these two approaches, you'll spend more of your energy and focus on high-value activities that move you forward toward your goals. That boosts motivation for individuals and teams alike since you spend less time grappling with the frustrating feeling that you're "going nowhere."
What does it look like in practice? Most real estate professionals don't need to completely transform their workflow, make big investments, or learn a completely new skill. Instead, focus on the wins you can get by incrementally changing your relationship with the people and tasks at hand.
Let's look at some examples that can offer worthwhile wins at any stage of your career:
Get Used to Asking for Referrals
Some of the most successful real estate firms in the U.S. get 50% of their business from referrals or even more. That isn't necessarily because they're so good people are beating down their doors. They make asking for referrals a top priority, doing it consistently and much more frequently than the rest.
Every time you ask for a referral, you're reminding the customer that you exist – and that itself is a win. While the majority of people report favorable experiences with their real estate agent, most forget that person's name within just one year. Requesting a referral keeps those embers of recognition burning.
Agents develop their own follow-up cadence, but it's clear most aren't connecting nearly as often as they could be. Instead of reaching out to former clients every three months or every six months, think about doing it every month. In time, they may start to proactively send opportunities your way.
One way to streamline this process is to use a real estate CRM for clear visibility into your network.
Revamp Your Real Estate Website
With Millennials and Generation Z making up the majority of today's homebuyers, more than 90% of all home searches start online. Your real estate website is your digital first impression – and it's the most versatile tool you have for deepening relationships with people who haven't reached out to you yet.
You already know it can take months for someone to go from their first thoughts about buying or selling to actually talking to an agent. Your website gives you the power to add value to others' lives. A modern, well-designed website positions you as a trusted advisor whose insights can make a difference.
Your website's design is essential to success. It needs to be polished, professional, and easy to use. One standout feature is responsiveness, where the appearance and navigation adjust automatically for ease of use with mobile. That's a must-have, as more people are browsing property listings on their phones.
Publish More Online Real Estate Content
Most of the time, when people go online, they're trying to solve a problem or answer a question. That problem might be something as simple as "I'm bored." For those browsing home listings without the intent to buy soon, the question could be, "what's around in my local area, and how much does it cost?"
As people grow serious about buying or selling a home, the questions on their minds get more precise. They turn into things you can help with, like "which is the best neighborhood for me?" or "how can I get financing?" Helpful, informative online content lets you share your expertise.
The core of any content marketing strategy is the simple blog. Blogs not only give readers a taste of the wisdom you can offer but also make it more likely you'll appear prominently in online searches related to your business. Consistency counts, so aim to publish one blog a week to start.
Use Email Marketing to Stay in Touch
With more than $30 of ROI for every dollar spent, email marketing may just be the most cost-effective digital marketing approach of them all. And those figures relate to all industries: When an email might lead to a $200,000 home sale, it's an even more attractive investment.
Most people are happy to get an occasional email from a brand like yours as long as they agree to it upfront and know what they're getting. Trade them a sophisticated piece of content, like a local market report, then contact them weekly with your most helpful new content.
With email marketing automation for real estate agents, you can deliver a high-touch experience while skipping all the hours of work. After initial setup, it might take only a few minutes a month to send out a bevy of potent, personalized email messages that retain a humane "one-on-one" feeling.
Define a Focused Social Media Strategy
Of all the professionals doing business online today, real estate agents stand out as the ones who can harness social media's potential to the utmost. Some agents source most of their clients from social media, and a few hours of online engagement every week results in a busy calendar.
In the world of social media, doing "a little bit of everything" results in a whole lot of nothing. Making the most of social means zooming in on the specific platforms where your customers are most likely to be found. A good place to start is Instagram, a hub for top-quality real estate photography.
If you're dealing with commercial or luxury property, LinkedIn can be a good way to find high-net-worth individuals ready to invest. Facebook, on the other hand, is a good all-around selection for building your own community through your branded business page, a terrific opportunity to stay in touch long-term.
Whatever you choose, social media automation is crucial. It lets you plan posts in advance, timing their release for whenever your audience is most active. It also makes it easier to see at a glance when your input can help guide a conversation — resulting in less time spent scrolling and more time connecting.
Technology equips you to dig deeper into existing relationships and plant the seeds of new ones. With the right tools and a winning mindset, you can achieve more than ever in your real estate practice. Contact us to learn more today.
We all admire forward thinkers: people who envision what others are incapable of seeing.
When I think of forward thinkers, I think of people like Steve Jobs, Albert Einstein, Henry Ford, and Elon Musk, just to name a few. I still remember back in 1997 when Steve Jobs put an end to the Newton. I loved the Newton but didn't like how it had to be docked to a computer to synchronize all the data. Later on, when Steve Jobs opened up about why he put an end to the Newton, which was very popular at the time, he said that it was because he envisioned a device that could be connected wirelessly and synchronize wirelessly in real-time. And, since the Newton couldn't do this, it didn't make sense to him. That sounds funny today, but in 1997 it was crazy thinking, and Steve Jobs got blasted for getting rid of the Newton. We now know that he was envisioning something much bigger. That something ultimately turned out to be the iPod and then the iPhone. It was certainly forward thinking in 1997.
So, what does forward thinking mean to you and me?
For me, forward thinking is about all aspects of my business, including the products we develop and the market we serve. For you, I want to focus on forward thinking about our market: the general real estate market.
I recently had a conversation with someone I know that's in the real estate business, and we discussed how he believes that home ownership has dramatically changed for Baby Boomers. We also talked about how it will have big effects on the real estate market for the next 10 years because of all the conveniences available today. Think about someone in their 70s or 80s. Just five years ago, if they couldn't get around very well, they would most likely sell their home and move into some sort of assisted living facility. However, today, with the ability to have groceries delivered, see the doctor virtually, have medication delivered, meals delivered, etc., their lives are very different, and they have choices they didn't have just three or four years ago.
So much has changed in how people live, and those changes have lasting effects on the real estate industry.
I used to joke a few years ago that I'm not sure that homes will continue to need garages because of self-driving technology. Someday, I'm not sure exactly when, but someday when self-driving technology gets mature enough, many people will choose to no longer own vehicles because there will be ride-share services with self-driving cars. So, when this day comes, does it mean that the average suburban home no longer has a three-car garage and only has a one-car garage for the "classic" non-self-driving weekend vehicle? Will the homes have more living space?
Who would have considered that people would become interested in homes with two offices two years ago? Yet today, it's quite common for people to want a home with one formal office and another room (usually an unused bedroom) that acts as the second home office. This is because two people now work remotely instead of from office buildings.
I could continue giving examples, but what you and I need to do is look at all the changes going on around us and think about how these changes can affect the real estate market. Even though you may not be able to predict the future, just thinking about it on a regular basis makes you more prepared for the changes when they come.
To close out my thoughts, I challenge you to envision home ownership in the year 2030. What features does the home have? What services do the homeowners want? At what age are people buying and selling homes? Envision all aspects of home ownership in 2030, then envision what kind of business you need to have to serve the real estate market and how this may change the scope of your business.
One thing is certain: things are changing.
This video demonstrates how to disable automatic social media posts for listings on a per listing basis.
With so much to manage every day as a real estate agent, juggling everything you need to get done while managing client expectations can feel like a tall task. Time management is a valuable skill for any agent, and it's not something that you have to handle all on your own. There's so much technology available that can make your life easier, add value, allow you to meet client expectations, and save plenty of time in the process.
Educate Clients on the Topics That Matter Most to Them
Savvy, modern real estate clients crave data and strive to make informed decisions. While there aren't enough hours in the day for you to directly inform every client about every detail of every real estate market, technology can help you bridge the gap. Educating clients is easier when you're able to provide them with AI-generated newsletters targeted to their needs, along with key market data from tools like our automated My HomeFinder, Market Watch, and Seller Reports. These types of tools allow you to educate clients with dependable data and minimal effort on your end, which is key to managing time as an agent.
Build a Great Website That Serves Client Needs
Your real estate website is often your first point of contact with clients, but it can be so much more than that. When you integrate the right features, your website can be a resource that clients return to again and again throughout the process. It's a place where you can create content that informs, educates, and builds trust with your audience. It also provides an easy way for clients to browse listings, get to know neighborhoods, and discover all of the services that you offer. The best real estate websites have the dual benefits of educating clients and saving tons of time for agents.
Make Staying in Touch Easy and Convenient
Above all, clients want their real estate agent to be available. So much of their time is consumed by the process of buying or selling a home, so they want you to be available when they need you. But not every conversation requires a phone call or in-person meeting. Tools like SMS text messaging, bulk email blasts with templates, and instant messaging apps can help you provide the reliable access that your clients want while minimizing the time required for you to stay in touch.
Automate and Outsource Key Marketing Tasks to Leave More Time for Clients
Do you find yourself investing so much time in attracting new clients that there's not enough left over to serve your existing clients? Marketing is vital, but it can also feel like a chore when you have so much else on your plate. Leave more time for meeting expectations by automating some key marketing tasks and putting others in the capable hands of an experienced marketing team.
Listen, Learn, and Remember
Ultimately, meeting expectations comes down to understanding the needs of each client and helping them achieve their goals. Using an all-in-one real estate solution like DeltaNET®6 makes it easy to keep all of the client information that you need in one place and be ready to serve clients when they need you.
Choose the Right Tech to Make Life Easier for You and Your Clients
In the end, real estate technology is the key that unlocks more opportunities to meet and exceed client expectations. The right tech can make your life much easier, simplify time management, and help you provide the best possible service to clients. Why choose between meeting expectations and saving time, when you can have both?
Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.
Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.
Making the Most of Today's Technologies Starts with Knowing Yourself
One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."
It may seem counterintuitive that in a world overflowing with tools that aim to uncover more about your customers, you must focus on knowing yourself. But this is the step agents should take if they want to build a thriving practice that offers them the best work-life balance possible.
If you do not strive to know yourself, even the best real estate marketing software will not unlock your full potential. But when you begin by understanding exactly what kind of business you plan to build, technology becomes the facilitator you need.
That begins with two key questions:
In their first year, agents may spend all of their time chasing down leads in an effort to understand these two questions. They are learning the ropes, trying out various transactions and client types. Once you're ready to identify your core customers, then technology can equip you to exceed their expectations.
What Are the Most Important Technologies in Real Estate Today?
Thanks to the forward-looking innovation of top real estate thinkers from decades ago, our industry has access to vast quantities of data. Before anyone else realized just how important that was, the MLS was making virtually all U.S. properties and real estate transactions available at a glance.
Much can still be done to improve on and optimize listings — features like virtual tours, to give just one example. But improvements in individual listings are truly only the beginning. You must embrace a technology-driven shift in how you conceptualize your workflow and business.
Three emerging pieces of technology are transforming real estate as you read this:
Let's take a closer look at them and what they mean.
Adopting an All-in-One Real Estate Center of Excellence for Your Practice
Not that long ago, even basic artificial intelligence was the stuff of science fiction. It was worked on in the most exclusive universities and think tanks, and no products took full advantage of it. Today, your ability to use AI is limited only by your ability to envision a better future for your business.
At Delta Media Group, our all-in-one real estate solution puts the most powerful artificial intelligence available in the industry directly into your hands. Our customers are already using it to save time and money, zero in on opportunities with their leads, and help properties close faster and at better prices.
The centerpiece of our strategy is in real estate marketing automation.
Marketing is crucial to defining and growing your business, but it often falls down the priority list. Our seamless, AI-driven approach ensures machine learning integration in every aspect of digital marketing.
From email marketing to social media and everything in between, Delta Media Group customers can deliver highly valuable content targeted to the precise needs of their leads and customers. Once you're set up, you'll often spend only minutes a week ensuring helpful, informative contact that gives a "high touch" experience to your network — without the hours of effort on your part that high touch implies.
Contact us today to find out more or get started.
Assisting buyers and sellers from Northport to Stony Brook to Garden City, Coach Realtors has been providing luxury on Long Island for nearly 70 years.
In 1954, two friends who met during World War II created a small one-office firm called Coach Realtors. Around 1980, Coach Realtors merged with another small firm, Northport Realty, owned by Lawrence and Georgianna Finn. Now led by Lawrence and Georgianna's children, Whitney Finn-LaCosta and Lawrence P. (LP) Finn, Coach Realtors lies on a foundation of both friendship and family.
Coach Realtors has come a long way since the merger. Today they have 19 offices throughout Long Island and more than 700 high-performing agents. They also have luxury partnerships with a number of organizations, including LeadingRE®, Mayfair International Realty®, Luxury Portfolio International®, Christie's International Real Estate®, and Who's Who in Luxury Real Estate®.
Innovation in Recruiting
A major factor in the growth of Coach Realtors has been their ability to recruit the right people in the right way.
"As far as bringing on agents, I always said that we brought in more agents to our company because of the good agents we already had," says Whitney. "We have really wonderful people that work for our company and like attracts like."
First-time agents at Coach have had immense success in starting their careers. Coach Realtors is a mentor company: they take in new people and help them develop their real estate careers. Many of their recruits have now been in the business a long time.
"We've been very good at taking in new people and developing a real estate career they've had for a very long time," says Whitney. "And we've had people that have been very successful in our company, started their careers here and been with us for 10 years, 15 years, 20 years, 30 years plus."
To attract new agents, Coach Realtors recently set up their very own recruitment website, Join Coach, through Delta Media Group®. This site allows potential agents to get a sense of Coach's culture and the resources that would be available to them as an agent. It also gives them an easy way to get in touch with the leadership team.
Time to Teach
Over the years, Coach Realtors' leadership team has taught and mentored hundreds of sales agents. This comes as no surprise considering the company's core values and background in education.
"My mother was a teacher, and I was a teacher. So, the importance of education runs deep throughout our company," says Whitney.
As soon as an agent signs on, the training process begins. Coach Realtors has a comprehensive two-week program to get agents integrated into the company, the technology, and the real estate industry.
"We have a professional start program that we call Pro Start," says LP. "It's about a two-week program for when agents first join the company, and it's to get them associated with Coach and start to understand social media marketing, the DeltaNET®, and those aspects of the business. Then we also go into tips and tricks for listing presentations and how to prospect for business, so it encompasses a lot."
Although Pro Start ends after two weeks, the education at Coach never does. Whether achieved through mentoring, weekly training sessions, or bringing in top-level speakers and panelists, there are endless opportunities for agents to continue learning.
"The training in our industry is never-ending, and it has to be consistent and ongoing," says LP. "There's always an opportunity to learn and grow in our business if you've been in it for two days or you've been in it for 20 years."
"The Best Work Comes From the Heart"
The motto at Coach Realtors is "The Best Work Comes From the Heart." The staff has used this saying to create an environment based on unparalleled positivity and support. The team not only believes in providing this for their customers but for each other as well.
"I always say the company and office environment should be an environment where when you have your worst days, you should be able to walk in and they pick you up, and they dust you off and help you get back out there." Whitney continues, "And when you have your best days and your biggest successes, they should be clapping and championing you and championing those successes."
In an industry like real estate, where there are endless obstacles to overcome, optimism can be hard to come by. But Coach Realtors understands that it is much easier to have a positive outlook when you feel supported.
"I think that positivity is when you have support, and you feel supported, and you know that there's someone there at any level no matter what you need, may it be from marketing, technology, your CRM," says Whitney.
At Coach Realtors, they aren't just selling homes. They're selling luxury. And that means more than just showing a well-appointed home. This sense of luxury also includes how they treat their customers, the experience they give them, and how they make them feel. It's a whole package. This level of care remains the same no matter the property's price.
"We do have some high price points on Long Island, but it's important to realize that no matter what home someone's selling, whatever home anybody is buying, that is usually the top of what they can afford," LP says. "And they deserve to have that luxury experience, no matter the property price."
Along with providing a high level of customer service, selling luxury is also about selling something special. That's why every house Coach Realtors sells comes with a story.
Whitney says, "We make sure that we deliver a story, something unique that talks about the property and talks to the potential buyer, tells them why that property is special."
Delivering Through Delta
To assist them with their technological and marketing efforts, Coach Realtors has been working with Delta Media Group since 2018. They chose Delta for several reasons and feel that they made the right decision with the company's future in mind. What initially drove them to Delta was that, unlike other tech firms, everything they needed was all in one organized place.
"A lot of the service providers out there are like an ugly ball of clay, just kind of bolting stuff on, and you have this big bumpy, lumpy mess at the end," LP says. "The ecosystem Delta has created is all in one spot. It's a nice, small, clean round ball that plays well. There's no need to keep bolting things on."
Not only are they satisfied with the product and find it easy to use, but they are also fond of Delta's leadership and how they are always looking out for their business and their agents.
"It has to do with the leadership of Delta too, their willingness to listen to what the needs of the companies are and then to create new products or make changes," says Whitney. "And it's about the agent and what the agent needs to make their business better. And I think that Delta has a really good understanding of that."
The Coach Realtors team is also pleased with Delta's responsiveness and ability to both accept and implement feedback.
Coach Realtors' Communications Director Shannon Heyman says, "I've worked with a lot of different types of technology platforms, but Delta Media Group is the first company I've worked with that is so responsive and encourages feedback. And they not only accept the feedback, but they make the changes that the feedback is requesting. At Coach, we also put focus on listening to our agents' wants and needs, and we try to make the necessary changes to accommodate those requests. I think that is why our partnership with Delta Media Group works so well. Both companies prioritize the customer and agent."
A Vision for the Future
With a proactive approach, Coach Realtors constantly uses new technology and innovation to think ahead and plan for their future. From the very beginning, Lawrence and Georgianna Finn had a vision for the company's future.
"My parents always had good focus and a good vision for what they wanted to happen," says Whitney.
Coach Realtors has recently used their "vision" to launch Coach Video Studio. The studio is run by professional videographers who work with their agents. To create it, they converted one of their conference rooms and added backdrops and props.
Delta Media Group assisted with this recent development by creating the Coach Video Studio website, where agents can sign up for appointment times with videographers. So far, the video studio has been a huge success and proven beneficial for Coach agents in their marketing efforts.
"We understand the importance of video, and that's really where a lot of marketing, especially in real estate, is going," says Shannon.
Ideas like this are what sets Coach Realtors apart and ensures the company will be prepared for the industry's future. If you have a vision for where things are going, you can never get lost.
"Coach has been around for quite some time, but a large part of our continued success is the ability to see where the industry is going, the marketing needed to get there, and then acting quickly to provide our agents with the necessary tools to adapt and continue to grow their business," says Shannon. "This part of who we are is something we're really proud of."
This video demonstrates how to create and email blast populated with listings. The listing can be defined based on any search criteria you choose.
The real estate industry has evolved at an even faster pace than usual in recent years, with new technologies emerging that change the ways that both agents and clients conduct business. The online component of real estate transactions is more important than ever, and in some ways, we're already getting a taste of what the real estate industry of tomorrow will look like, from automated, AI-driven marketing to innovative new ways to experience properties online.
While surprises are inevitable in real estate, we already have some ideas about the ways that the real estate landscape of tomorrow will impact agents. Here are some of the tools in DeltaNET®6 that will help you navigate that landscape with confidence and plan for a successful future in real estate.
How Virtual Reality Will Help Buyers and Sellers
Over the last few years, we've already seen the rise in technology that helps buyers experience homes in great detail without ever visiting in person. Virtual Open Houses and Showings help buyers tour homes from afar, often with an experienced real estate agent as their guide. Tools like our Properties in Motion make it easier for buyers to fully experience properties online in ways that listing photos and descriptions can't match.
Given the popularity of these tools, you can expect the virtual aspect of touring homes to grow even more robust in the years to come. Buyers love it because they can tour homes no matter where they're located and get a meaningful impression of what the properties are like. Sellers love these tools because they increase the potential buyer pool, create more competition among buyers, and ultimately help them sell their homes for the best possible price.
AI-Driven Marketing Makes Life Easier for Agents
Technology isn't just making life better for clients. It's also making it easier for agents to market your services, build trust, and keep your audience informed on the topics that matter most to them. Already, we offer AI-driven email and print newsletters that make it easier to keep your audience up to date on the real estate data they crave. Our auto-generated My HomeFinder, Market Watch, and Seller Reports allow you to inform and engage every segment of your audience. With automated, AI-driven marketing, you'll be free to invest more of your own time in serving current clients, while still keeping your pipeline stocked full of leads.
Simplifying Lead Segmentation and Nurturing
Getting your foot in the door with a potential client is a great start, but generating leads is just one step in the process. Most leads will take some time to convert, which is why tools like smart drip email campaigns are so valuable for agents. These campaigns make it easier to nurture leads over time, with automated, targeted, timely content that appeals to their specific real estate needs. Automated lead segmentation, another tool that you'll find in DeltaNET 6, is also key to this process. Automatically segmenting leads makes it easier to know exactly where each leads stands, and which leads to prioritize. Interactive lead visibility adds another layer of real-time data that can help you convert leads into clients.
Integrated Technology Puts More Tools at Your Fingertips
New technology is constantly emerging in real estate, so being nimble is essential. It's much easier to keep up with the latest tools and put them to work when you can access everything in one place. DeltaNET®6 features integrations with dozens of partners that make it easy to do everything from market your real estate brand on YouTube to set up secure document signings for client who are ready to close on a home.
Making the Most of Your Technology with Learning and Support
Even for tech-savvy agents, keeping up with all of the latest trends, tools, and technology can be a challenging task. Having access to the right training – whether for yourself or your team – is a critical step in adapting to the future real estate landscape. DeltaNET Academy allows you to plan courses, highlight specific tools, provide supplemental training to your team, and track results, all at no extra cost to you.
Be Prepared for Tomorrow with Technology That Adapts to the Times
Preparing for the future starts with choosing the right technology in the present, and with an all-in-one real estate solution like DeltaNET®6, you'll find the perfect platform to help you keep up with the times. So much of what we've mentioned in this article is already possible with the reliable tools in DeltaNET®6, and we're always adding new features to help you adapt to the changing real estate landscape. Why wait for tomorrow, when both you and your clients can benefit from the best real estate tech today?