With technology, you can achieve anything faster and more efficiently. Taking an idea from concept to execution becomes so seamless, it might even feel like a game. After all, a game is something you play because you enjoy it. The right technology can make even the toughest parts of work more fun.
In one way or another, most real estate technology is about saving time. Keeping up with technology may have a learning curve, but you'll ultimately save thousands of hours as new platforms make their value known. The effect can be like getting a new team member — or having more hours in the day.
Since technology multiplies your efforts, it has a tremendous effect on independent real estate agents and small brokerages in particular. By automating routine tasks, you'll get more done than ever before.
The question is often: "Where to start?"
From opening move to checkmate, real estate technology can support you every step of the way. Here are a few modern solutions you should consider when you want to bring your game to the next level:
1. Virtual Staging Services
Virtual staging refers to any software suite that can help you present a property in its best light online. Some of these can do things like remove, rotate, or add furniture to a layout, build a virtual tour out of still photographs, or show what a property looks like at different times of the day.
Properties in Motion is a complete virtual staging solution that supports all your efforts, from virtual tours to interactive, video-driven digital showings. It helps you capture more leads using high-quality video with voiceover. Plus, you can instantly share videos on your social media and track engagement.
2. Social Media Automation
Of all the professionals on social media today, real estate agents have the best opportunity to convert their social media following into bottom line value. But getting noticed on fast-moving feeds requires a regular posting schedule. Social media automation for real estate makes it possible.
With social media marketing tools at the ready, you can drive event-based updates to your social feed whenever one of your listings changes status. You can also plan and schedule posts in advance to make sure you're communicating and connecting when your audience is at its most active.
3. Customer Relationship Management
It wasn't that long ago when agents and brokers spent hours every week simply getting apprised about their prospects, leads, and customers. Customer Relationship Management for real estate is here, so you can focus on powerful, targeted follow-up at precisely the right moment.
A centralized solution that provides complete visibility into all your contacts is just what you need to get more value from every interaction. You get custom alerts when it's time to follow up with cold leads or circle back around to ensure active transactions are moving forward smoothly.
4. Paid Advertising Management
Paid advertising is a tremendous opportunity for real estate agents. Unlike many other industries, where a few underperforming ads can tank margins, you have space to experiment and refine your methods. A few hundred dollars in ads could turn into tens of thousands in commissions.
DeltaNET customers have two options to choose from: Ad Wizard for paid Facebook and Instagram advertising or pay-per-click (PPC) advertising through Google Ads. It takes only minutes to configure, tweak, and monitor a campaign that can bring instant traffic to your listings.
5. Search Engine Optimization (SEO)
Most of your future customers look online — for agents and listings — before they ever meet you in person. If your properties aren't ranking for relevant Google searches, they may as well be invisible.
The first step toward more search engine traffic is to have a real estate website of your own. Sharing a listing from the MLS just isn't enough to get the organic traffic that can open the door to lucrative sales.
Search Engine Optimization gets you where you need to go to compete in a modern world driven by Millennial and Gen Z online searches. It builds your potential for thousands of website visits a month using custom hyper-local content, then helps you convert those visitors into leads and customers.
And it's done for you.
It's Never Too Late (or Too Soon!) to Get the Best Real Estate Technology on Your Side
Technology is advancing more every day. But only agents and brokers who look for creative ways to use it will benefit. You can harness the power of artificial intelligence and machine learning in your practice.
What's more, you don't have to pay separate licensing fees for a dozen different solutions. A single AI-driven real estate command center, built in consultation with agents and brokers, is within reach now.
Contact us at Delta Media Group to learn more or get started.
Your real estate customers still want to accomplish the same dependable goals that buyers and sellers have been aiming to achieve for generations. However, the way they go about accomplishing those goals is much different than it used to be, and your digital presence can go a long way toward accommodating their shifting needs. Today, it should be easier than ever for them to learn about homes, neighborhoods, communities, and your team from the comfort of their favorite devices.
Customers are becoming more digital than ever before, and you have an important role to play in ensuring that they can find everything they need online. Here's what they want and how to provide it for them.
The first and most important fundamental thing that you can provide for your digital customer base is a modern, informative, educational real estate website. You want your website to be a place where customers can easily search for homes, learn about neighborhoods, consume your content, and take the next steps to connect with an agent.
If you haven't updated your website in a while, now is the time to bring it up to a modern standard and provide a robust digital experience that your audience will love. Don't forget to make it mobile-friendly so that your customers can enjoy a smooth, seamless experience no matter which device they use to access your website.
Creative, Educational Real Estate Content
A regularly updated blog is one key feature that can help take your website to the next level, and the best blogs include content that caters to the diverse needs of your audience. Some people might be visiting for real estate advice, others for information on the communities, neighborhoods, events, and attractions in the places where they're shopping for homes. Your customers want digital resources that help them make informed decisions, and your blog is the perfect place to share your expertise.
The Ability to Explore Homes from Anywhere
Digital customers are more open than ever to exploring and falling in love with homes online as long as you provide them with the resources to do so. This might mean virtual open houses, virtual showings, or detailed, professional-quality property videos that you can easily create with our powerful Properties in Motion tool. The easier you make it for customers to fall in love with homes and neighborhoods online, the more likely they are to do just that.
Social Proof and Your Social Media Presence
Naturally, social media platforms are among the most popular places to connect with customers who have a digital mindset. In addition to your social media marketing, social proof is another key element in convincing digital customers that you're the right choice for their needs. Integrating reviews and testimonials into your online presence provides an easy way for anyone to discover more about what you have to offer. Both your social media pages and your real estate websites are ideal places to showcase the social proof that you've worked so hard to earn.
Responsiveness and Easy Ways to Connect with Your Team
One of the great things about the digital world is how easy it makes it to stay in touch and communicate through the channels that are most convenient to you. Today's customers don't just want to be able to reach you by making a phone call or showing up to the office in person for a meeting.
Whether through email, social media, SMS text messaging, or through more traditional communication channels, our DeltaNET real estate all-in-one solution makes it easy to stay in touch in all of the most convenient ways. Of course, having a robust CRM also makes it easier for you to keep track of what each customer wants so that you'll always be ready to respond in a personalized way.
Detailed Data on Homes and Markets
With the way that inventory, pricing, and demand have fluctuated so much in many markets in recent years, customers want the latest, most detailed data to help them shop for homes. You can provide all of the data that they need with our easy-to-use, AI-driven AVM Platform. Provide valuations from up to 5 independent sources with the detailed, relevant, timely data that your customers want to see. Of course, AVM reports also include multiple calls to action to encourage customers to take the next step.
You Don't Have to Face the Digital World Alone
If creating a distinctive, exceptional digital presence sounds like a lot of work, remember that you don't have to do it alone. From building the best modern real estate website to creating content, growing your social presence, and integrating the latest tools from DeltaNET, our team is here to help your team master the digital world for your customers.
This video complements the more in-depth Ad Wizard Tech Tuesday by demonstrating a new way to get into the Ad Wizard interface. We also demonstrate how you can use Ad Wizard to create any type of ad very quickly, without the extra explanation provided in the previous video.
Real estate technology is becoming more advanced with every passing day. Capabilities that were once restricted to only the top agencies and brokerages are now available to smaller teams and independent players. As the landscape changes, though, there's plenty of misinformation out there.
Whenever a new industry develops, there are bound to be many different takes on it. And although real estate as we know it is hundreds of years old, real estate technology itself is very new. Established real estate professionals of today didn't grow up with many of the technologies becoming common now.
Artificial intelligence and machine learning, to name just two examples, have certainly stoked the public imagination. But in the midst of all that, there are real questions about their practical impact.
Real estate agents know how important it is to move with the times. No one is using overstuffed file cabinets or Post-It notes to organize their transactions as might have been the case 30 years ago. In recent years, real estate has had to adapt faster than almost any other industry.
While surveying the technology landscape, be aware of these misconceptions:
Misconception: "Real Estate Technology is Difficult to Learn and Utilize"
Without a doubt, there are some software programs out there that take thousands of hours to learn, even if you consider yourself "good with computers." But well-designed real estate technology is the opposite. It helps you learn the basics in a matter of days so you can produce value quickly.
At Delta Media Group, ease of use is always one of our core concerns. The new version of DeltaNET, the premier real estate all-in-one solution, makes it easier than ever for anyone to leverage the power of total visibility into your contacts, leads, and customers. It does this through the revolutionary "role-based system."
Under the role-based system, each DeltaNET user can have customized access to only the features they want or need to use. Each role can be tailored to the individual or to a job role. As work responsibilities grow, a user's role can be expanded to take advantage of more of the system.
All in all, this means anyone can get a running start without feeling overwhelmed.
Misconception: "Real Estate Technology Is Too Expensive for the Average Agent"
It wasn't that long ago when only large brokerages had access to the best real estate technology. Now, times have changed. A high performance real estate center of excellence like DeltaNET is far easier to afford at any size than the pre-packaged software of the past. Plus, no advanced hardware is needed.
Using the power of distributed computing, DeltaNET keeps your data accessible from anywhere. From the office, your car, or all over the world, you'll enjoy a safe, seamless, and stable connection that puts all the features you need at your fingertips while minimizing the cost of ownership.
If you have a work laptop and a smartphone, you've already made much of the investment necessary to leverage an AI-driven real estate toolkit. Compared to dozens of apps a full-featured suite like DeltaNET can replace, you may find you end up saving thousands of dollars in licensing fees.
Misconception: "Real Estate Technology Undercuts the Human Element of the Industry"
When all is said and done, real estate is about relationships. No matter whether you work with buyers or sellers, clients reach out to you based on your experience and local expertise. Oftentimes, this leads to a concern technology will homogenize the process and make it impersonal.
Nothing could be further from the truth. Technology doesn't replace the human element; it enhances it.
Thanks to marketing automation features in areas like social media marketing and email marketing, you can improve the quality of your communication with prospects, leads, customers, and your past customers. This helps you connect consistently and deliver insights that make a real difference.
For instance, social media automation can post helpful, informative updates that draw attention to your listings as they change. This isn't useless fluff: It's the kind of content that can support future customers who need to make an informed decision in a quickly evolving market.
Automation ensures that you will spend more time helping people and less time figuring out how to make it happen from a technical perspective. You can design an email campaign once and rest assured that it is working through the weeks and months to follow.
Technology also bridges the gap between the digital world and the physical one. With tools such as Open House Connector, you can capture useful details from everyone who registers for an event. If they're unable to attend later on, you'll know exactly how to follow up (perhaps to show them a recording of that event.)
Contact us to learn more about how real estate technology can exceed your expectations.
Is generating more traffic, clicks, and engagement for your real estate website at the top of your priority list as attention begins turning toward 2023? While how to generate more traffic might sometimes feel like a mystery from the outside, the truth is that there are plenty of concrete, actionable steps that you can integrate right now to improve the performance of your website. With these tips, you can look forward to unlocking the secret of generating more clicks, and substantially increasing traffic to your real estate website.
In some cases, increasing traffic may require branching out with new tactics for digital marketing and engagement. However, some dependable, familiar tools — like your real estate blog – can also be very helpful for boosting traffic when deployed in the most efficient, effective ways.
Start with Great SEO
There's simply no substitute for search engine optimization (SEO) for generating website traffic. Search engine results pages are still the most important place to be seen online because that's where most people start their search for homes, real estate advice, and agents. The higher you rank in search results, the more likely people are to click. In the end, it's really that simple.
The challenge comes in making sure you outrank competing real estate firms, and that's what SEO is all about. Through a combination of website design, content, and careful planning, SEO helps ensure that your website is climbing the ladder rather than falling behind. Since SEO can take time to yield its best results, now is the time to make sure that your website has a great SEO foundation.
Make Sure Your Website Is Mobile-Friendly
If it's been a while since your real estate website has had a fresh redesign, then you may be falling behind when it comes to performance on mobile devices. Given that mobile traffic makes up a huge percentage of all real estate-related online traffic, you want to ensure that your website looks and functions just as well on mobile devices as it does on larger computer screens.
A mobile-friendly website doesn't just attract more visitors, generate more leads, and boost your SEO. It also helps keep leads around your website for longer by making it easy for them to browse listings, consume your content, research communities, and connect with your team, all from the comfort and convenience of their favorite devices.
Create Content and Leverage Local Keywords
The content that you create for your real estate blog should be another essential element in boosting your website traffic. You want your website to be a resource for anyone who's thinking about buying or selling a home in the communities where you do business. Your blog is the perfect place to share your real estate expertise, help your audience learn more about your markets, and show them why your team is the right choice for their needs.
It's also the ideal place to integrate some of the SEO concepts that we mentioned earlier. By researching keywords and using relevant, targeted, and localized keywords in your content, you make it easier for your target audience to find you in search results.
Integrate Reviews and Testimonials
Social proof is a critical ingredient in your recipe for increasing website traffic. Integrating reviews and testimonials into your website experience is an absolute must and will often help with increasing conversion rates in addition to boosting website traffic. Most clients who were happy with their experience will be glad to provide social proof but may not think to do so unless you ask.
Build Your Social Presence, Share, and Engage
Ideally, your website, blog, and social media marketing should all work together to drive more traffic. Social media provides a convenient, widely used channel for communicating with your target audience, your blog provides informative, engaging content that you can share on social, and your website provides the perfect place to send them after they've connected with your social presence.
However, it's also important to remember that driving traffic from social platforms will require more than sharing your latest content and listings. Engaging with your audience is another critical step that shouldn't be overlooked. The more you answer questions, join conversations, and share real estate expertise, the better your social presence will be in terms of driving traffic.
Don't Forget Your Real Estate CRM
Is your real estate CRM doing everything possible to drive traffic, generate leads, and help you provide outstanding service to clients? DeltaNET includes the latest tools and tech to help you maximize your online presence. Many things need to work together to drive the best possible traffic for your website, and DeltaNET helps you manage them all.
In this video, we demonstrate the email package subscription and usage history page. This page allows you to see your historical email usage to provide you with the information necessary to choose the email sending package that will work best for you.
Getting used to presenting yourself as an expert is one of the first challenges any real estate agent faces. Self-promotion is something often looked down upon. Confidence might take a while to build, and you need to effectively project that confidence even before you have a track record of results.
Naturally, it gets easier and easier with experience. But nobody wants to feel like they're annoying their contacts and customers. The fear of being annoying can stop you from speaking up early in your career. And even once you're rolling along, it can still be a concern. That's especially true with digital marketing.
Good digital marketing should seem like a personal message from you to the recipient. But we all know the truth: You could be speaking to ten, a hundred, or a thousand people. Of all the names on your list, some of them are bound to get annoyed simply because they don't like marketing.
But if your communication turns off a noticeable portion of your audience, there's a bigger problem.
When you work hard to get leads on your list, only to lose them soon after, it burns your time and energy. So, it's crucial to be alert to the signs that your marketing isn't quite on track — and fix it.
Is Your Marketing Annoying? These Signs Can Tell You
It's a strange paradox that two of your most powerful digital marketing tools — email marketing and text message marketing — are among the ones most likely to get on a lead's bad side. Most leads won't come right out and say you're annoying, though. The signs are more subtle, and you've got to tune in.
Here are some of the key signals to be aware of:
Maximize the Impact of Your Digital Marketing
Even if you run into a few setbacks, that's no reason to give up or slow down your digital marketing. For any one email or social media post, there's always a good chance a big part of your following won't see it, so you should never shy away from posting frequently.
Here's how to get your marketing back on track:
Above all, keep going. The more content you share, the more likely you are to land on something that resonates with your audience. Contact us to discover how AI-driven automation can help.
As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing—not cutting the exact thing needed most. Now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.
Delta Media Group's® VP of Sales, Franklin Stoffer, hosted a special Online Marketing Webinar, joined by Winston Widdes, a Paid Advertising Strategist with Delta. This webinar covers essential online marketing tools available in DeltaNET, including:
- My Customer for Life (MCFL)
- Social Connector
- AD Wizard
- Market Watch Reports
- Smart Drip Email Campaigns
To learn more about Delta's marketing tools and how they can help you grow your business in 2023, contact firstname.lastname@example.org.
As a real estate agent, your brand is one of your most valuable assets. In fact, your brand is inseparable from your personal identity. After all, you are the thing that makes your brand unique. And yet, a brand is more than just a fancy way of talking about yourself. There's a lot under the hood!
A brand consists of different factors that all work together:
As you can see, your brand isn't made up solely of things that you directly control. What others think about you is also part of your brand—which extends to your customers and colleagues. Every time you interact with someone in a professional capacity, you are contributing to your brand.
That might seem pretty intimidating at first!
But don't fret—avoiding embarrassment and liability is only a tiny part of branding. Done right, a brand helps attract the right people to you like a magnet: The customers who will move your business forward because they are aligned with your unique vision and value.
Your Real Estate Website Is the Key to Effective Branding
When it comes to branding, your real estate website is the #1 stop.
During the pandemic, Millennials and Gen Z made a strong showing as both buyers and first-time sellers. These generations overwhelmingly prefer digital media, in part because it gives them the chance to make informed decisions before they need to face the pressure of a "sales call."
The vast majority of your future clients will learn about you online before they ever have the chance to meet you. That being the case, it's crucial to have a modern, fast, secure website that's easy to use. In particular, your website should be easy to navigate on smartphones and other mobile devices.
Your website is important for all kinds of reasons:
Making Your Brand Work Once Your Website Is Live
Once your website is open for business, there's still more to do. A website is always a work in progress, so you should try to get it up and running even before you know your brand vision inside and out. Once the basics are in place, you can refine the online experience until it is exactly what you want.
Be sure to keep these things in mind:
A welcoming website is the launch pad for a powerful real estate brand. No matter where you are in your career journey, you can take your brand to the next level. Contact us to learn more.
Does your digital marketing feel like it could use a little something extra to generate more leads and create a better return on your investment? Are you an experienced agent aiming to enter a new market or a new agent who wants to start generating leads right now? Paid advertising on social platforms and search engines can save you time while providing a reliable infusion of fresh leads to your pipeline. Advertising the smart way starts with having a plan, and we've got some dependable tips to help you maximize the ROI of your online advertising.
Improve Search Engine Visibility with Pay-Per-Click (PPC) Advertising
You're off to a great start if you've already integrated search engine optimization (SEO) into your website. However, success with SEO doesn't happen overnight, and there's more you can do right now to generate additional leads through search engine results. Our Pay-Per-Click (PPC) Advertising for real estate puts all the tools you need to run effective advertising campaigns on Google in the palm of your hand.
Help Your Target Audience Find You
The vast majority of real estate prospects make extensive use of search engines to look up listings, find agents in their area, and discover which communities might best suit their lifestyle. By setting up PPC campaigns, you can ensure that you're connecting with prospects during this crucial stage of their research process.
Get Your Message in Front of the Right People at the Right Time with Google Ads
With PPC advertising, you don't have to guess who your ad will reach. You can take advantage of keyword research, demographic optimization, and geo-targeting to ensure your message is getting in front of the right eyes.
Start Generating Leads Right Now
Whether you're a new agent, have just built a new website, or have only recently embraced the benefits of SEO, with PPC, you can still reach your audience on search engines while your SEO is progressing.
Improve Your ROI with the Latest Tools
Learning from previous campaigns is one of the most important steps in advertising the smart way, and our PPC services include many learning tools. With negative keyword management, ad copy testing, A/B testing, and integrated Google Analytics, you have all of the data you need to optimize campaigns over time.
Grow Your Social Presence with Ad Wizard™
Just like with SEO, building a vibrant, lead-generating social media presence tends to take time. Given how many people use social to search for agents, homes, and neighborhoods, you want to be sure that your social media marketing is on point. With Ad Wizard™, we make it easy for you to plan smart, targeted advertising campaigns on the most widely used social platforms for real estate.
Build Connections on the Most Popular Social Platforms for Real Estate
While there are many social platforms where you can build a presence as an agent, few can top the large, diverse user bases of Facebook and Instagram. You'll find the most real estate prospects in these places, and both offer robust marketing tools. Ad Wizard™ simplifies the process of getting started with Facebook and Instagram advertising.
Customize Campaigns to Fit Your Brand
You want advertising that stands out for all the right reasons, so customization is key. Ad Wizard™ includes handy tools like a stock art library, templates that are easy to customize, and ad layouts that can be easily tailored to fit the goals of your campaign.
Create a Variety of Ad Types to Reach Each Segment of Your Audience
You don't have to limit yourself to one type of ad or campaign, either. Customizable ad types allow you to diversify your social ads with ad types including open houses, just listed, what's your home worth, branded ads, and much more.
Easily Manage Ads, Budgets, and Results in One Place
Ad Wizard™ is fully integrated with DeltaNET 7, providing easy access to all the tools you need for campaigns to thrive. There's an easy-to-use interface for managing ads and budgets, as well as automated reports to track how each campaign is performing.
Convert More Leads and Make Life Easier with DeltaNET 7
With all of the leads you generate by advertising the smart way, you'll also want a seamless plan to take the next steps and convert those leads into clients. Start with a modern, informative, easy-to-use real estate website to ensure that leads have a great place to land after clicking your ad. Then take advantage of the many tools in DeltaNET 7, our real estate CRM that makes it easy to manage relationships, nurture leads, and further diversify your online marketing strategy.
This video demonstrates how to change and customize your website theme in DeltaNET 6.
The future comes at us fast, and that's as true in real estate as it is in any other part of life. If you want to future-proof your business, then it pays to prepare for the unknown. While none of us can predict exactly what's coming next with confidence, we have decades of history to look back on, as well as ample data from the present to help us anticipate what comes next, how to adapt to changes, and what tools from the present are likely to continue providing value in the future.
Ready for a journey into the unknown? Let's take a deeper look at some of the steps you can take now to help your real estate brand thrive well into the future.
Building a Real Estate Website for the Present and Future
Think about how much the internet has changed since the days when we were plugging our modems into phone lines and waiting patiently for pages to load slowly. Even with all of those changes, one thing has remained constant for businesses online — the value of an excellent website. So if you want to invest in something that will serve your business well for the long term, then your real estate website is the perfect place to start.
Your real estate website is the hub of all your online marketing, as well as a key point of contact for both prospects and current clients. It's where people come to search for homes, learn about neighborhoods, consume your content, and connect with your team. In short, it's more than worth the investment.
Invest in Marketing Now to Build for Tomorrow
Marketing trends evolve more quickly than most things in the real estate industry, but that doesn't mean you can't plan ahead for tomorrow. Effective planning starts with understanding what works best right now, while keeping an eye on the latest trends to anticipate the tech and tactics of tomorrow. Since some of the most effective, dependable real estate marketing tactics can take time to yield the best results, planning ahead now can put you in an even better position to succeed tomorrow.
Meet the Challenges and Opportunities of the Unknown with Powerful Real Estate Tech
No matter what the future brings, investing in the right technology today can help you meet the unknowns of tomorrow. With our easy-to-use, feature-packed DeltaNET real estate CRM, digital marketing services, and modern website design, our team offers everything that your team needs to adapt to a changing world.