Automation

How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.

But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.

Email Marketing and Lead Nurturing

Email marketing is one the most important places where automation can increase your productivity. Creating and sending email marketing manually takes so much time, and there are so many tools available to automate the process while still sending effective, appealing email marketing materials.

• AI-Driven Email Marketing
  More and more, automation in real estate marketing is being driven by artificial intelligence. Take advantage of artificial intelligence with AI-driven email newsletters that are packed with the information that your audience wants to see. In addition to keeping your clients engaged with the real estate market, AI-driven newsletters are great for nurturing your leads over time.
  
  
• Auto-Generated Reports for Buyers and Sellers
  For many clients, buying or selling a home is a process that involves finding and processing as much real estate information as possible. Make both your and their lives easier by automatically sending them reports with the information that they want to see. With My HomeFinder, Market Watch, and Seller Reports, you can easily send key information to every part of your audience.
  
  
• Smart Drip Email Campaigns
  Some leads are ready to convert right now, but others will take some time and engagement before being ready to commit. Smart email drip campaigns make it easy to automatically stay in touch with clients and prospects while ensuring that they receive the right information at the right time.
  
  
• Send Bulk Email Blasts with Easy to Use Templates
  Need to send an email that doesn't quite fit with the automated tools that we mentioned to a group of people? You can still save time by using pre-built templates and bulk email blasting to reach them quickly.

Lead Segmentation and Tracking

Pursuing dead-end leads is a serious drain on any real estate agent's time, but segmenting leads takes time as well — at least, segmenting leads takes time when you do it yourself. Your real estate CRM should provide automated tools for segmenting leads, so that you know which leads are hot, which ones are cold, and where your leads are in the purchasing/sales process.

In addition to lead segmentation, you should be able to rely on your CRM for tracking lead activity with IDX search tracking, as well as tracking saved properties, property searches, and views. All of this information can save you time and allow you to focus on leads that are ready to convert.

Content Creation for Your Blog and Marketing Materials

At the end of a long day of serving your clients and pursuing new leads, how often do you feel like sitting down to write a blog post for your real estate website? Save time by integrating custom content creation for your real estate blog by professional content creators and taking advantage of automated tools for creating marketing materials. Keep your website stocked with content, your clients/prospects informed, and free up more time for productivity.

Quickly and Easily Promote New Listings

When you have a hot new listing, speed matters. You want to get the word out quickly on multiple channels, reach a wide audience, and start generating interest in the property. Take advantage of automation by automatically creating flyers for your new listings, and automatically promoting new listings to your social media pages. Once the word is out, you can easily let clients tour homes from anywhere with tools like virtual open houses and showings.

Are You Using Real Estate Technology to Become More Productive and Make Life Easier?

If you want to make your life easier and enhance productivity, then you need access to a seamless, high-performance real estate technology platform. In addition to tools for automating tasks, your real estate CRM should also include an extensive suite of tools for making so many other tasks easier to accomplish. Does your real estate CRM provide everything you need to thrive? DeltaNET®6 includes all of the automation features mentioned in this article and so many more tools that can boost your productivity as a real estate agent.

It was only a few decades ago when many experts believed that, due to the rapidly accelerating pace of productivity, technology would render the five-day workweek obsolete in a few generations. There were several visions of how it might happen, including a three-hour, four-day week.

Amazingly, while productivity has continued to rise, most people are working even longer hours. What's more, wages have stagnated in relation to productivity, meaning that earners in many industries are going home with less. Luckily, real estate pros are positioned to reverse both these trends.

Unlike so many others, the nature of your business means you really can have it all:

• Vastly accelerated daily productivity by using technology the right way
• Business results that mean your income actually track with productivity

Where workers once relied on muscle, your stock in trade is concentration — and even that can be stretched to the limit. Good technology investment is something that allows you to do more in less time while focusing more of your attention on things that matter to you.

All machines have one major purpose: To save labor. That hasn't changed at all even though we're now using artificial intelligence and machine learning instead of windmills that grind flour. And by unlocking the labor-saving power of modern technology, you can achieve more in a day than some do in a week.

Let's look at some of the best technologies for a smooth, seamless increase in productivity:

• Customer Relationship Management for Real Estate
  Most real estate agents spend the majority of their time building or evaluating their relationships. It can be both difficult and time-consuming to know where all your prospects, leads, and customers stand in their individual journeys. A real estate CRM like DeltaNET®6 gives you complete visibility into all of your contacts. It also uses artificial intelligence to cue you on the best times and ways to follow up.
  
  
• Centralized Online Showing Management
  While many buyers and sellers are enthusiastic about virtual tours, face-to-face showings are still called for in many markets. A property showing management platform can make all the difference in convenience, flexibility, and accuracy. Combining end-to-end visibility with a self-service element that gives buyers a measure of control means you can leave much of the logistical work to them.
  
  
• Social Media Automation
  Some people seem to be born with the "social media gene," while others — even some of the most outgoing and gregarious real estate experts — don't seem to get it. Wherever you fall on the scale, social media automation can help you capture more business value while spending less time scrolling your feed. Event-driven updates on your listings can be sent to your followers instantly.
  
  
• Simplified Virtual Tour Setup for All Your Listings
  Virtual tours are beloved by just about everyone. Sellers no longer need to invite huge crowds into their homes, and buyers can extend their search radius while minimizing their travel hours. Tours can increase the time buyers spend on listings by 20% or more. However, it can be tough to set up a polished, professional virtual tour. Properties in Motion makes it easy to maximize the impact of every listing.
  
  
• Email Marketing to Build Your Business
  Your email subscriber list is one of the most powerful assets your business has. It gives you the ability to highlight and publicize your most valuable listings to your most enthusiastic audience. But, to get there, you need to be building that list. Automated email marketing is the key to ensuring that every message you send is packed with relevant, valuable content that deepens the relationship.
  
  
• Manage and Optimize Paid Advertising in Minutes
  Whether you're looking at pay-per-click advertising on Google or paid advertising on Facebook and Instagram, it's essential to be conscientious. Carefully maintained ads can accelerate your transactions, but all the pieces must be in place. Delta Media Group tools such as Ad Wizard make it easy to monitor your ads, ensure results, and fine-tune any that underperform.

The secrets of productivity are no mystery. Contact us at Delta Media Group to get inside information on how our suite of reliable, AI-driven tools can help you achieve more in less time in the coming year.

Is marketing your top priority?

For most real estate pros, the answer is "no" — and with good reason!

Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.

On a day-to-day basis, though, it's no surprise you have other things to think about.

Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not hear back from a real estate agent immediately.

You are your biggest business asset. To work on deals and build relationships, you must be present.

So marketing slips down the priority list. Or does it? No marketing resource can replace you, nor should it try. You need assets that extend your reach. The solution is digital marketing automation for real estate agents.

Spend Less Time Marketing and More Time Engaging Your Customers — Without Sacrificing Either

By automating away routine tasks, you free up time and reduce human error. But there's more to it.

With end-to-end digital marketing automation, you create something just as valuable: Consistency. Your email, social media, and more can deliver personalized communication in your own warm and relatable voice. No matter if you are talking to ten, one hundred, or one thousand leads, it can always sound like you!

This is crucial because trust is the foundation that real estate success is built on.

Fostering that trust begins long before you ever meet with a potential client. They are already out there on the internet, comparing their different options for a real estate agent. It may take weeks or even months for them to jump in. Your marketing messages between now and then can make the winning difference.

With the digital marketing center of excellence offered by DeltaNET 6, you can present your expertise with full confidence. Our all-in-one AI-driven platform empowers you with seamless integration and dependable high performance on all the core marketing tasks that drive your business forward.

That includes:

• Social Media Automation with Facebook and LinkedIn
  Many real estate agents get a huge proportion of their online leads from Facebook. On the flip side, LinkedIn is the place to find luxury real estate clients. Facebook Connector and LinkedIn Connector enable you to fill your social feed with helpful, informative, event-driven posts that keep your followers up to date with minimal effort.
  
  
• Online Advertising Automation Using Our Ad Wizard
  Ad Wizard means Facebook ads are like magic! Targeted Facebook and Instagram ads have never been easier than with Ad Wizard. You can configure, launch, and monitor your campaigns in seconds. Proven templates and included creative collateral give you a full library of effective options to get eyes on your new listings fast!
  
  
• "My Customer for Life" Email Marketing Newsletter
  Open the door to a life-long partnership with your favorite customers! "My Customer for Life" strengthens your relationships at every stage with valuable email content that builds your brand. Personalized, beautiful emails with a handcrafted look and ultra-targeted relevance are always just a few clicks away.
  
  
• Virtual Tours with Properties in Motion
  Virtual tours are convenient for buyers and sellers alike. Sellers love the idea of not having to schedule around a crowd of strangers in the house. Buyers can extend their search radius without more commuting. Properties in Motion is your key to sophisticated virtual tours without having to spend weeks learning new software.
  
  
• Virtual Open Houses with Open House Connector
  Open House Connector makes open houses more convenient for you and your guests. They can register online and sign in from their mobile device, letting you track interest and attendance. Follow-up is a snap, as you can keep both "no shows" and attendees in the pipeline to further publicize future opportunities.
  
  
• Technology Independence from Start to Finish with Local Showings
  Local Showings is our new property showing management platform. An independent, full-featured property showing software and service, it allows you to schedule showings of any property in your MLS, offer a calendar view of available times, generate reports for your sellers, highlight essential feedback, and more.

No matter what the future brings, digital marketing is an essential part of the equation for real estate experts at all levels. DeltaNET 6 keeps you on the cutting edge by giving you real estate marketing automation capabilities that can save you thousands of hours every year, all without sacrificing the human touch.

Contact us today to learn more or get started.

The central challenge of real estate marketing is serving more people without losing the human touch.

Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.

And automation isn't only for one-agent shows.

Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.

In other words, real estate marketing automation is the key to work-life balance. It's also one of the most versatile assets you can have at your disposal.

Real Estate Marketing Automation Helps Your Business Scale Effortlessly

If more real estate marketing meant you had to "turn the crank" more every day, the result would be a disaster:

• Some real estate agents would end up working themselves to exhaustion doing more over time
• Others would make marketing a secondary priority that would almost never get into a schedule

But marketing is a crucial part of growing your presence in the community. Without it, you can easily end up chasing referrals for years to come. The alternative is building a steady stream of leads that will find their way to your website at the precise moment they're most interested in what you have to offer.

In effect, automated real estate marketing plants seeds that come to fruition over time to enhance your results.

Let's look at some of the most significant ways it can change your work life for the better:

• Social Media Automation
  Across all industries, real estate professionals are some of the most active contributors to social media. Posting every day is essential to raising your visibility, but it can also cost you hours of your day. Trigger-based social media automation allows you to instantly update your accounts when you have a new listing, listing change, a showing, or other event. Facebook Connector and LinkedIn Connector make it easy.
  
  
• Automated Email Drip Campaigns
  As the housing market ebbs and flows, it can close the taps on leads who might have been inches from reaching out to you. How can you stay in touch in the weeks and months it might take them to make a decision — and make sure you're the agent they finally choose? Helpful, informative content released in an automated "drip" email campaign positions you as a trusted advisor. DeltaNET 6 is your center of excellence for automated email.
  
  
• Text Message Marketing
  Text messaging has the potential to be more responsive and more personal than virtually any other option. It lets you get into fast-moving conversations where you can build genuine insight into your leads and customers. Open rates for text message marketing are through the roof, and it might take only a few minutes to spark a genuine rapport with someone who has just expressed interest in what you can do for them.
  
  
• Customer Relationship Management (CRM)
  Do you know where each of your leads stands in the buyer journey? Do you know exactly what's next for every single one of your customers? Keeping track can task your memory to the breaking point, but exceptional customer care depends on it. Delta Media Group's all-in-one real estate solution takes the heavy lifting off your shoulders. It ties in with all your other tools, so you always have the most accurate information available. Orchestrating follow-up is a snap!
  
  
• Content Marketing
  Content marketing helps you capture preferential positions in online searches related to your business. Whether you work predominantly with buyers or sellers, Millennials or Empty Nesters, content marketing reduces friction by answering leads' burning questions. My Customer for Life newsletters combine the best of blogging and email marketing, ensuring leads will actually look forward to reading your emails.
  
  
• Market Reports
  It can take days or even weeks to manually compile an overview of your local real estate market, and in that time, so much can change! Market Watch Reports are branded reports that make it easier for your clients to make informed decisions. They can be generated in minutes and are always up to date. Sellers are especially eager to see the impact of their campaign, so Seller Reports are the answer built right into DeltaNET 6.

Real Estate Marketing Automation Is a True Game-Changer

If you're not using real estate marketing automation, you could end up working morning through night and still falling behind. Luckily, the best automation technology — especially for real estate — is within your reach. Contact us to learn more and get started today.

It seems like technology advances and integrates into new aspects of our lives every day. Even the jobs in which in-person communication and physical interactions are relied on, somehow, technology seems to find a way to connect. The real estate industry is no exception; technology has dramatically changed the way agents, buyers, and sellers accomplish their goals. While at times it may seem like these new systems and software may overly complicate certain processes, technology like automation can immediately improve existing practices. Agents will quickly discover that automation improves the real estate industry in more ways than one.

The Newest Trend in Real Estate Technology

Though automation is not a new concept, its application in the real estate industry is relatively young. Many real estate agencies, even industry-leaders, have been hesitant to adopt certain technologies that would dramatically alter these transactions. It's fair to assume that some buyers and sellers were hesitant as well. Since buying a house is one of the largest financial transactions a person will make in their lifetime, the thought of conducting parts of these transactions online may be uncomfortable.

However, many agents realize automation can present significant advantages to the real estate industry. Technology will continue to advance the way we live and work, which means these solutions will inevitably continue to integrate into the real estate industry in unique ways. By adopting automation in certain processes, agents can reduce the time, money, and effort they put into tasks that can be easily accomplished with a hands-off approach.

4 Ways Automation Improves the Real Estate Industry

As a real estate agent, your tools and your team are your greatest resources. With so many technologies at your disposal, the tools you choose must benefit you and those you work with. Automation is one of the most versatile resources you can add to your repertoire.

1. Time Saver
   The number one reason you should integrate automation into your agency or brokerage is to save time. There are so many tasks you complete daily, weekly, and monthly that can be easily automated. Simple tasks like typing up and sending follow-up emails from open houses may seem like quick duties, but when added up, they actually take up a sizeable portion of your time. Automation will instantly give you hours of free time each month to devote to other tasks, like closing on contracts.
   
   
2. Automatic Lead Generation
   Of course, you can't close on a contract until you have a client under contract. Lead generation is one of if not the most important tasks on your to-do list. Finding buyers or sellers can be tough in an uncertain market, and even if you're able to make contact with potential clients, there's always a chance they'll reconsider. An increase in leads can increase your clientele. Automated lead generation allows you to constantly chase new leads day and night without actively doing the legwork. Once new leads are generated, you can continue the conversation with those most-interested in entering into a real estate transaction.
   
   
3. Automated Content/Client Management
   Along with automated lead generation, you can also automate your content and client management systems. For example, you can automate marketing campaigns on your website, social media, and through email. You'll also be able to instantly generate analytics to help you track your engagement with your audience.
   
   
4. Integration With Other Tech
   The beauty of automation is that it's a capability, not a single-program or software. Because of this, you can choose which elements of your agency that you automate and which you choose to handle manually. At any time, you can also increase or decrease the level of automation you use. This is ideal for novice and experienced agents alike as it allows you to completely control the way you work. With other aspects of the real estate industry evolving alongside technology, automation's dynamic scalability will help you stay up-to-date on industry changes and stay on-par with or even surpass the competition.

While some technologies are nice but not essential, real estate agents are discovering the many benefits of automation integration. By automating certain tasks like lead generation and customer management, real estate agents will have more time to focus on touring homes and closing sales.

Honesty and integrity — two of the most important elements of any relationship, personal or professional. When it comes to real estate transactions, honesty and integrity are perhaps more important than other aspects of the sale such as price. No buyer or seller wants to feel lied to, cheated, or intentionally misinformed. As a real estate professional, it's important that you cultivate trust with your clients. In fact, research conducted by the National Association of REALTORS says that honesty and integrity are the top traits that clients look for when choose their real estate professional.

There's no denying that one of the best ways to cultivate trust is through the tried-and-true practice of engaging your clients on a personal level. Honest communication, especially in face-to-face meetings, can work wonders for building a strong reputation and loyalty within your community. In the age of social distancing, however, how can real estate agents demonstrate their honesty and integrity when in-person activities are not available?

Building Trust with Clients in the Age of Social Distancing

We believe that there is no substitute for in-person communication, however, we do recognize the immense value in alternative modes of communication through digital resources. We may be in the age of social distancing, but we're also in an age of advanced technology that offers us the next best thing to in-person communication: virtual communication. Here are a few tech tools real estate agents can use to build trust with potential, new, and existing clients:

• Email
  Email is one of the quickest and reliable ways to send information to countless people which is why an e-newsletter is one of the best ways to engage your clients. Send them concise yet vital information each week or month related to real estate topics in your market. From new listings to recently closed sales, this will show that you're keeping up with the latest developments, which will in turn increase client confidence in your abilities.
  
  
• Text/Video Messages
  Though it can be used for mass communication, text/video messages can also be a fluid way to update your clients directly. For example, if you have an appointment to go house hunting scheduled for a Saturday, you can send them listings via text throughout the week. This shows your client that you're actively on the hunt and that you want to maximize their time visiting only the homes they're interested in.
  
  
• Social Media
  Though social media applications will rise and fall in populatrity over time, they will be an intrigal part of the digital social experience. By taking your business onto sites like Twitter, Facebook, and Instagram, you develop new ways of engaging with your clients. The photo and video features allow you to produce and share unique content, while the comment section organically generates conversation among your community.
  
  
• Zoom
  Video chatting has become a popular way to conduct business through many industries, including real estate. By hosting virtual open houses or private video tours of homes, you show your clients that you prioritize their safety above all other things.
  
  
• Local Market Reports
  Generating a detailed local market report each month gives your clients the hard facts. Data broken down by number of units sold or available, and their average prices, removes the fluff and leaves your client with only the information that they need to inform their buying or selling decisions.
  
  
• Website Resources
  One passive way to build trust with your clients is to turn your website into a resource that buyers, sellers, and general homeowners can utilize. Posting blogs with accurate information regarding home mortgages, home renovations, tips for sellers, advice for buyers, and other relevant topics will show your clientele that you have their best interest at heart whether or not they enlist your services.
  
  
• Client Feedback
  Who better to give an honest assessment of your services than your former clients? By posting all client feedback (in the form of surveys or comments) you show your potential clients that you're not afraid of honest reviews. Even if some reviews are slightly negative, these will only show your new clients how much you prioritize transparence in your business.

Though we don't know how long social distancing will stay in effect, we do know that the real estate industry is moving forward as safely and securely as possible. With so many women and men buying and selling homes around the country, it's more important than ever that real estate agents build trust with their clientele.

Busyness Isn't Necessarily Good for Business - Automation is the Key

Anyone can find more "stuff" to do. But are you making the best use of your time?

Real estate pros often get sidetracked by time management or productivity systems that don't deliver. Why? One reason is that low-level tasks can be so numerous and time-consuming.

All those things that "have to get done" subtract energy from strategic tasks. At the end of the day, you could find all you've done is tread water without getting closer to the practice you want.

Automation is the solution.

Automation helps you define the workflows to do your job faster, easier, and more efficiently. The must-do items are accelerated and streamlined based on proven, industry-leading techniques.

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How often do you find yourself wishing there were just a few more hours in the day? It's a common refrain for anyone who works in real estate because there's always something more to do to grow your brand, generate new leads, and keep in touch with existing clients. Fortunately, with the right tools, the right mindset, and time management secrets, you can use your time more efficiently without ever compromising on the quality of your work.

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Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.

A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.

What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.

CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.

Let's look at some of the ways sales associates are using CRM for lead generation.

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