As a real estate agent, one of the most important assets you provide is your expertise in pricing. A home must be "priced to sell" to meet the needs of both your client and the market. Left to their own devices, many people will overestimate the value of their own home and hinder their sales efforts.
Because of the emotional attachment that develops between a homeowner and property, it's crucial to demonstrate your advice is built on a sound foundation. Otherwise, you might encounter resistance and have difficulty coming to terms on pricing. That can cause trouble for you and your customer.
Until recently, most real estate agents and brokers handled this issue manually.
When a property goes up for sale, they would diligently do the necessary research. Gathering "comps" from the local area, they would look at location, size, and amenities to triangulate a solid price. In any discussion about price strategy, they could show the calculations that went into their work.
As valuable as that is, it takes precious time — time that's at a premium in fast-moving markets.
More and more agents in today's most desirable metro markets have run into the problem that by the time they complete their analysis, conditions have already changed. And explaining their rationale to a customer can still be counter-intuitive, creating the potential for confusion and lost confidence.
For these reasons and more, you should be using AVM.
AVM Takes the Guesswork Out of Pricing to Sell
An AVM — short for automated valuation model — does the hard work for you. You'll get accurate results fast, equipping your customers to take action. But how does it work, and how can you start leveraging it for your real estate practice?
AVM takes advantage of the latest artificial intelligence and machine learning combined with a key fact about real estate: Every transaction is public record. By analyzing recent local sales using a sophisticated mathematical model, it can generate an asking price aligned to market behavior.
A good AVM increases confidence while cutting manual work out of the equation:
Property transaction records are the "training data" for most AVMs. Some integrate data directly from the MLS system. Others synthesize estimates from a variety of trusted third-party data sources. In any case, the proof of an AVM's value is in how consistently it delivers estimates close to a final sales price.
Your Customers Already Trust AVM Without Knowing It
Homeowners love to scope things out and get a sense of what their home might sell for. No longer do they have to trawl through local open houses to get insight on what neighbors are buying and selling — instead, they go online and look for an automatically generated estimate.
While there are many popular websites using an AVM, all but the largest brokers have traditionally been cut out of the game. This deprives many independent brands of the opportunity to leverage AVM as the practical tool and rapport-building mechanism it already naturally is.
When you offer AVM, you have the opportunity to seamlessly follow your leads and customers from interest to action. And you no longer need to pay hefty licensing fees to do it. If you are a DeltaNET®6 customer, AVM is already a part of the trusted center of excellence that is your all-in-one real estate solution.
Accurate AVM Estimates Now Available in One Click
Imagine having an accurate, branded AVM report in just seconds — one that provides amazing context such as the average price of sold listings, average size of sold listings, and total number of sold listings a given zip code had over a period of twelve quarters or more.
Delta Media Group's previous AVM has been deployed on thousands of customer websites. Now, it evolves even further to provide even more accurate and granular information. This self-learning valuation tool will only get better and better as it crunches more data.
Some of the top highlights include:
It's time to take your business to the next level with AI.
Contact us to learn more or get started with DeltaNET AVM.
How many hours have you spent over the last year alone sifting through comps to price a client's home?
Now think: how many days have you spent engaged in this same tedious but very necessary process?
Local expertise is one of the most valuable things about your brand. But you know getting the most accurate and up-to-date information about your real estate market is no easy feat. It means sorting through information sources and putting it all together in a way that makes the answer obvious.
And if it doesn't get done quickly enough, you're back at square one!
Pricing a property is one of the most important services you provide. It makes the difference between smooth sailing to closing day and rough waters. The right price helps your customers compete even when market trends favor buyers over sellers. And, of course, it lets them get more value from their sale.
There is a solution that works for you and your customers: Automated Valuation Models.
Delta Media Group Puts World-Class AVM Within Reach for Your Real Estate Practice
You've probably already heard about AVM. Large agencies and brokerages are using it every single day.
With AVM, real estate professionals benefit from artificial intelligence that's always learning more, not only about your local market but about all the interconnected factors that influence the price of your housing stock. Crunching millions of data points, AI can find patterns invisible to human analysts.
What does this mean to you?
Less effort spent gathering data so you can price properties – get vetted insights immediately
Greater seller confidence because they can see that you're using a true best-in-class solution
On average, faster time to closing and better final sale price for all of your motivated sellers
More time in your workday to focus on the tasks that help you grow and scale your practice
Not too long ago, getting a license for an all-in-one AI-driven AVM center of excellence would cost thousands of dollars each and every year. Now, Delta Media Group is making it available to all DeltaNET subscribers. You have the opportunity to leverage dependable and stable artificial intelligence like never before.
With big names entering the real estate field, small and mid-sized practices are now empowered to excel.
DeltaNET AVM Puts You on a Level Playing Field with Your Large, Entrenched Competitors
At Delta Media Group, we believe every real estate professional deserves the opportunity to make a difference in the community. These days that means being equipped with the technology that's transforming the industry.
We've long made AVM available to our clients. Many have been using it as a supplemental resource. Now, after gathering feedback from thousands of agents and brokers around the country, we've raised it to the next level.
Here's a taste of what you get from our stable and dependable AVM solution:
Stop Using Pricey Third-Party Service and Bring AVM Home to Your Business
When many agencies and brokerages are looking for new ways to save money, DeltaNET AVM is a golden opportunity. You can simplify, streamline, and cut third-party expenses without compromising quality.
With real estate experts navigating record-low inventories, we know accurate valuation is crucial. To help you flourish in 2021 and beyond, we've re-engineered AVM from the ground up to integrate fully throughout the DeltaNET system. You're never more than a few clicks from AVM excellence.
It's easy to get started now. Contact us for the money-saving in-house AVM solution you've been waiting for.
The valuation of a home is essential to buyers and sellers alike. A property's valuation determines its taxes, influences insurance rates, and plays the biggest role in capping how much even the best-qualified buyers may borrow. For smooth financing, the valuation of a home must be established well in advance — and above all, it must be accurate.
In the past, it wasn't unusual for a professional appraiser to spend dozens of hours working on a single report. Sophisticated valuation processes apply to residential and commercial properties and must consider dozens of factors describing the market and neighborhood.
Sound valuation isn't just about today; it's also an informed projection of a property's future state. This is why, for example, home inspections that turn up problems with plumbing or wiring can have a devastating impact on the appraised value of the home and its financing until the problem is resolved.
Real estate agents are most familiar with the sales comparison method of property valuation. Here, the value of a property is determined with reference to similar local properties that sold recently. Depending on a home's amenities, it may be priced higher or slightly lower than the average.
In 2020, Delta Media Group made it easier than ever for brokerages to provide accurate and informative market intelligence to their clients. Our Recently Sold map enables would-be sellers to get an instant sense of relevant activity in their local market, helping them make informed decisions.
This map tool is part of our AVM (Automated Valuation Model) toolkit, a crucial feature in DeltaNET 6. AVM allows you to quickly and accurately determine property values — all while appealing to the natural curiosity sellers feel as they start to examine the market.
With new AI-driven features, this all-in-one valuation center of excellence is getting better and better.
Delta's AVM Platform Empowers You to Connect and Inform
Word-of-mouth and Fear of Missing Out are often major factors when sellers first start to explore the market. But anecdotes from friends and neighbors can lead them in the wrong direction. They need a clear picture of what's truly happening in their area — and a real estate expert like you to provide it.
Not that long ago, a relatively simple sales comparison in one neighborhood would take days: finding "comps," getting recent sales information, eliminating outliers, and more. With AVM, you can go beyond, harnessing the power of a machine learning engine that seamlessly examines thousands of data points.
Delta Media Group's AVM Platform strives to be the most powerful in the real estate industry, putting you on an even footing with your large, established competitors. Our AVM Platform redefines the game with information your current and future customers can trust, direct from you as their local real estate expert.
In response to the pandemic, we've added features and expanded the most popular ones:
The real estate market moves fast, and a comparative analysis process that takes days could give sellers the wrong impression. With the DeltaNET 6 AVM, you and your clients will always have the best, most accurate, and most comprehensive real estate data for all your pricing needs.
Contact us today to find out more or get started.
As 2020 comes to a close, few would have guessed that the pandemic would trigger a substantial increase in the demand for housing. Despite negative impacts in almost every industry, real estate markets in many regions of the country are seeing increased average listing prices, increased average sale prices, and lower days on market at rates even above the previous year.
Unfortunately, this boom in buying has also created a tighter inventory in most markets. While this boom won't last forever, experts and analysts alike are projecting that 2021 will see a continuation of this buying demand for at least the first few months. With a tight inventory, it's up to real estate agents to find creative yet effective ways of capturing more listings.
For years, the diverse team at Delta Media Group has worked diligently to provide agents with the best advice, tools, and resources available. Most of our clients have used our AVM Platform on their websites as a supplementary resource for securing listings. However, the challenges presented by 2020 have made this AVM platform a vital tool. We've listened to your evolving needs and are pleased to release major updates to the AVM platform that will directly impact your success.
Major Updates to Delta Media Group AVM Platform
Though inventory is tighter, the team at Delta Media Group is determined to help you increase your listings in this buying boom. Our newest updates to the AVM platform, including the upcoming full integration into our DeltaNET 6 CMA, will help you overcome these hurdles and achieve your goals now and long into the future.
See what the new report looks like on both desktop and mobile views.