Blogging

Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.

It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.

The Power of the Real Estate Blog

Ultimately, your real estate blog is a tool for informing your audience, and all of the other benefits stem from accomplishing that key goal. You have plenty of real estate and market expertise to offer. Your blog is the perfect place to share that expertise with your audience and give your digital marketing a major boost.

• Website Traffic and SEO
  Your real estate website is the hub of your online marketing efforts. You want website traffic, and an informative blog can help deliver it. In addition to attracting traffic through your informative, relevant content, blogging is a reliable way to integrate SEO and local SEO which will improve your position in search engine rankings.
  
  Most people seeking real estate services of any kind start the process with an online search, so your search ranking is critical. In addition to naturally including keywords that your audience may be searching for, your blog allows you to consistently update your website with content that's relevant to your audience, and relevant content causes visitors to spend more time on your website. All of these factors make your website more appealing to search engine algorithms, which ultimately means more leads for your business.
  
  
• Demonstrating Your Expertise
  Attracting traffic to your website is just the start. The content that you create can also play a key role in convincing prospects that you're the right choice for their real estate needs. Blog content is the perfect platform to demonstrate your real estate expertise by creating content that educates your target audience, answers their key questions, and helps them make informed decisions.
  
  Of course, you can also tailor your blog content to the audience you aim to attract. The flexibility of a real estate blog allows you to reach experienced, luxury clients, first-time home buyers, and anyone in between.
  
  
• Showcasing Your Markets
  Prospects aren't just searching for the perfect home. They're also looking for the right neighborhood for them and their family to live in. Your real estate blog presents endless opportunities to showcase the markets where you do business, from neighborhood guides to posts on specific local attractions, businesses, events, and real estate trends. All of this information can help your audience make decisions on where to shop for homes with confidence while positioning you as a neighborhood expert.
  
  
• Shareable Content for Social Media Engagement
  There's no doubt that social media marketing works best when you generate engagement, and your blog content can serve as an excellent conversation starter. Sharing your blog content on social media can get your audience talking, drive traffic to your website, and make it easy for your target audience to share your content with your friends.
  
  It also works in the other direction. You can ask your social connections about the types of content they want to see and the questions they want answered. This is a great way to get content ideas and improve social engagement by providing content that's highly relevant to your audience.
  
  
• Inspiring Action from Prospects
  Of course, online marketing is all about generating high-quality leads, and blogging can help with that, too. The end of an informative, relevant blog post is the ideal place to integrate a call-to-action (CTA) and inspire prospects to take the next step with your real estate brand. Whether that means signing up for your email list so that you can take advantage of email drip campaigns or contacting you directly, a well-placed CTA can be a key step in turning prospects into clients.

New to Real Estate Blogging? Getting Started Is Easier than You Think

Hopefully, we've convinced you of the value of a real estate blog, but that still leaves one key question. How do you get started? While you can build a blog yourself from the ground up, there's an easier, more efficient way. Our custom content creation services make it easy to get all of the benefits of blogging without the time investment. We'll create content that's relevant to your audience, market, and preferences, leaving you with more time to pursue the leads that your blog creates.

There's no doubt that a real estate blog is a powerful marketing tool for your business, but it can also be a bit intimidating to get started when you have so many other priorities competing for your attention. The good news is that with the right plan in place and a bit of practice, you can fit blogging into your busy schedule and reap all of the marketing benefits that come with an engaging, informative real estate blog.

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Creating captivating content for your real estate blog should be a top marketing priority, which means creating content that both your audience and search engines will love.

The good news is that more than ever, the marketing demands of search engines and the content preferences of your audience are aligned. Search engines like Google want to see that your content is relevant, timely, well-organized, and tailored to your audience which happens to be the same qualities your audience desires. Below are five tips to create real estate content that both search engines and your audience will love.

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When people ask me, "Blogging ... Really?  Do I have to?"  My answer is "You Bet."

Blogging is a very BIG deal when it comes to your real estate website.  

A blog delivers benefits to your website that will more than pay you back for the time and effort it takes to create it.

I can guess what you're thinking …"What a bunch of hooey." Well, that couldn't be further from the truth.

Here's why:

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Blog Posts Provide Top Placement for Wardley Real Estate

 Creating a blog for your real estate website is one of the best things you can do to attract leads to your business because it allows you to:

• Demonstrate your real estate expertise to the right audience,
• Keep your business top-of-mind with prospects by consistently sharing content to your social media pages that is appealing to your audience, and
• Drive traffic to your website.

Since most people today are using the Internet to house hunt, it only seems natural to use online marketing strategies to keep interested parties coming back to your real estate business for more--and that's exactly what blogging can do for you.

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Building a blog is one of the best things you can do for your real estate website, because it allows you to demonstrate your expertise to prospects, drive traffic to your website, and stay top-of-mind by consistently sharing great content to your social media pages. Blogging also has some serious benefits for the technical side of your online marketing, especially when it comes to search engine optimization (SEO) and local SEO. But while blogging is proven to be a very effective real estate marketing tactic, success is not automatic. It takes a consistent, long-term commitment—and probably a bit of trial and error to enjoy the most significant benefits of your real estate blog.

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Your real estate website is one of your most important lead-generation tools, but listings alone aren't going to be enough to convince prospects that you're the right choice. What you really need is a way to show off your real estate expertise, build trust with people who are getting to know your brand, and encourage the types of conversations that turn curious prospects into loyal clients. Wouldn't it be nice if you could also accomplish those goals without taking too much time away from your day-to-day tasks? If your answer is "yes," then it's time to start thinking seriously about creating a blog for your real estate website.

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Blogging is a great way for real estate agents to connect with the community, demonstrate expertise to potential clients, and shine a light on the qualities that set your business apart. But starting a blog can also feel pretty intimidating, especially if you're just beginning to dive into the world of online marketing. The good news is that you already know more about blogging than you might think. Your community knowledge, connections with other local businesses, and real estate expertise will all help you build a blog that showcases the very best of your real estate business.

We've got some proven blogging tips to help you get started, along with some ideas for blog topics that will keep your readers – and clients – coming back for more.

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Blogging Is Custom Creative Content Marketing

When creating custom content that can be shared through blog posts it is important to keep in mind that the content needs to be targeted to what people want to read or watch based on a need they may have in the real estate industry.

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