A real estate CRM has the potential to transform your business. But there are still many brokerages not using the power of CRM. Likewise, many agents have decided to forgo CRM, not realizing it doesn't take a large team or a big budget to benefit.
As technology evolves, change follows. But even the most sophisticated technology can't replace the most important part of real estate: The human touch. Instead, a CRM is a tool, albeit a versatile and powerful one. It helps you get more done in less time.
That equips you to focus more of your attention on strategic matters that grow your business.
Before you jump into CRM with both feet, though, it's a good idea to know exactly what you're getting into. What is a CRM and what can you expect from it? What is it really all about? And perhaps most importantly, what is the experience of using it actually like?
Let's take a closer look.
Customer Relationship Management Centralizes All Your Data
CRM stands for Customer Relationship Management, and this sums up the main goal in a nutshell. It gives you a centralized database that acts as a single source of truth for all the information about your prospects, leads, and customers. For real estate agents, this is huge.
Not that long ago, agents would devote days every week simply to figuring out where everyone in their network stood on their current or pending transactions. It was difficult to know when to follow up, and options for doing so were limited. Connections would "disappear" off the radar for weeks or months.
With a real estate CRM, this never needs to be the case again.
And here's why...
Customer Relationship Management Helps You Be More Proactive
Your CRM isn't just a collection of information. It serves as a living ecosystem for your most important business data. While there may be some manual data entry in the very beginning, your CRM will soon save you thousands of hours by linking directly up to your website, event registration forms, and more.
Every time someone interacts with your digital brand, your CRM has the opportunity to capture more details about them. An AI-driven CRM then "connects the dots" between the different data points. This allows you to recognize when it's the perfect time to follow up and to do so with confidence.
You won't have to wonder when to follow up, because you'll know, for example:
In the olden days, sales professionals would manually "score" each lead, follow up, and keep their notes as the transaction progressed. This is no longer necessary because your CRM is always there to do the guesswork for you. Machine learning helps it to see patterns that would be invisible otherwise.
What Is Using a CRM Actually Like?
A modern real estate CRM has a variety of features that can all work together, creating a "center of excellence" for your digital marketing. You can keep your experience very simple or you can use each feature, in turn, to get even more value from your CRM.
The core of your CRM is the database of contacts for your business. You'll be able to see at a glance the relationships that matter in reaching your goals — new prospects, leads, and customers. Each entry will offer all of the latest interactions your CRM has picked up from each person.
Event-based triggers bring individuals to your attention whenever it might be a good time to follow up. You can also connect with anyone through email, social media, and other means simply by looking at the contact information your CRM has collected for you.
Marketing Automation Through Your CRM
With DeltaNET®6, you also have a wide variety of options for digital marketing automation.
The power of automation means you can stay in touch and keep your brand "top of mind" with more consistent, higher-quality communications — all while spending less time writing emails or social media posts. You can even source custom content for your blog directly from DeltaNET®6.
Over time, marketing automation has the power to turn your real estate website into a conversion engine that attracts ideal customers to you. That means less time spent "chasing leads" or doing tedious, error-prone tasks — and more time doing what's most important to you.
Contact us at Delta Media Group to learn more about the world's first true real estate CRM.
A real estate CRM provides total visibility into your prospects, leads, and current customers. That makes it easier to know precisely when and how to follow up with the people who can advance your business, potentially saving you thousands of hours of work in a year.
That naturally raises the question: Why doesn't everyone use one?
Long before there was a dedicated real estate CRM, the concept was limited to enterprise sales teams in a variety of unrelated industries. Salespeople who were converting to digital for the first time usually had an established style of doing things, which made them less likely to embrace a CRM with gusto.
In some cases, this meant the old-fashioned approach with Post It notes and overstuffed filing cabinets. In others, there was a slew of unrelated apps where data would bounce from one place to another. In either situation, a CRM offered clear benefits — faster, easier, and usually much less expensive.
But thanks to that history, some myths about CRM continue to circulate. Even today, real estate agents might not realize the powerful benefits they have to offer.
Let's take a closer look at some of the biggest CRM myths around:
CRM Technology Isn't Just for Sales Teams Anymore — Now, Real Estate Pros Can Benefit
With DeltaNET 6, your very own real estate CRM, you get AI-driven visibility into your business from the first moment you log in. Not only that, but DeltaNET is packed with features to automate your digital marketing, making it simple to cultivate lasting relationships through email, social media, and more.
It's the key to doing less and achieving more.
Contact us today to find out more or get started with this all-in-one real estate center of excellence.
Over the last few years, real estate agents have been looking for new and better ways to save time by incorporating technology. The pandemic accelerated key trends already taking place in real estate. The right technological tools are more important than ever for running your practice efficiently.
One of the most valuable parts of that process is Customer Relationship Management.
Customer Relationship Management, or CRM, was already in use in a wide range of industries before it ever reached real estate. Outside sales teams from coast to coast rely on it to monitor and manage the complex web of relationships that move their efforts forward.
But many real estate agents haven't made the leap yet, in part because a true CRM for real estate was hard to find. With better options than ever before now available, it's time to take a second look at the CRM trend and see exactly what it can do for you.
What Is Customer Relationship Management All About?
Customer Relationship Management is the modern answer to one of the biggest challenges that have always plagued real estate: Keeping track of people. It was not that long ago when the average agent would spend days each week just tracking down prospects, leads, and even their own customers.
The days of the overstuffed filing cabinets are over, however, and there's a better way to do things. A Customer Relationship Management app centralizes all the data on your prospects, leads, and current customers. It gives you complete visibility into relationships and the next steps for everyone you know.
This helps you monitor all your current transactions and determine if leads are standing still or stepping forward on their real estate plans. Using the power of artificial intelligence and machine learning can also make it easier than ever to follow up with each person and inspire action.
In effect, a real estate CRM is a "command center" that brings everything together into one place. This is essential for real estate agents who've found themselves struggling to get results from a hodgepodge of productivity and scheduling apps that don't necessarily work together effectively.
The right CRM has the potential to replace dozens of other applications, including those you may now be paying expensive licensing fees for. Because all of the features are designed to work together, you never need to be concerned some piece of the puzzle won't "integrate" or share data with all the rest.
How Does a Customer Relationship Management Suite Work?
Behind the scenes, there are two key elements to how CRM works. First, it connects to your website and social media, collecting and parsing the information that flows through those channels daily. This allows you to respond instantly when leads signal, through online behavior, that they are ready to act.
Since so much of real estate is done online, most of the data the CRM uses is collected automatically. The second element is data you input manually based on your personal networking and other face-to-face encounters. This puts your entire network "on your radar" as represented by your CRM.
At any time of your choosing, you can get an instant update on any prospect, lead, or customer. You can also look back through your entire history of interactions with someone. This means you will always be ready to provide value to them based on their unique interests.
All in all, it only takes a few minutes a day to get measurable value from your CRM. In the time you save, you have more opportunities to build your business in meaningful ways and boost your relationships. A CRM doesn't replace the human element — it makes that element more consistent and easier to deploy.
Why Is Machine Learning So Important in Customer Relationship Management?
Artificial intelligence and machine learning transform the best real estate CRMs into a reliable "center of excellence" for your whole practice. Since they learn as they go, they can make connections between thousands of data points that even the best human analyst would miss.
This equips a real estate CRM to easily and accurately score your leads based on the behaviors of past leads who became customers. Monitoring data 24 hours a day, your AI-driven CRM suite can signal you when it's the ideal time to follow up with someone, and even suggest how to do it.
Real estate CRMs can also automate social media, email marketing, and more.
These automated workflows may take an hour or so to set up at the very beginning. Like the rest of the CRM suite, though, they then work behind the scenes and report back to you. You can see exactly what results your campaigns are having at a glance.
Contact us to discover the power of DeltaNET®6 real estate CRM for yourself.
It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.
It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:
In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.
One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps
If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.
Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.
DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:
With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.
Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms
The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.
Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.
Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:
You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.
DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.
You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.
There's a lot that we want to leave behind in 2020, including outdated habits for managing our customers. Believe it or not, there are plenty of real estate brokerages and agents using old, less efficient methods of customer relationship management despite having the most advanced technology at their fingertips. We noticed that many agents avoid using a customer relationship management software, or CRM, simply because they don't have a centralized database.
Instead, they keep paper or digital records in separate files, such as a holiday list with labels, emails that get often get hung up in Outlook, or a crammed file folder with Post-It notes that are easily lost or misplaced. Don't let your agency suffer because of outdated CRM habits. Make 2021 the year of streamlining your agency and get your real estate CRM up and running!
What is a CRM for real estate agencies?
Customer relationship management software is not new technology and has been integrated into countless industries over the years. Essentially, this software is designed to help businesses manage their prior, current, and potential customers. By streamlining the way that the business interacts with its customers, CRM software provides an easy-to-use, efficient way to manage relationships with these clients.
Why a CRM for real estate is a necessity for agents in 2021
It seems that every year, new technologies debut that have practical integration into the real estate industry. Although some of these software and systems do provide benefits to brokers, there are more than a few that simply don't deliver the results desired. With so many technologies to choose from, we understand that many agencies have trouble determining which are best for their needs. When it comes to customer relationship management software, real estate agencies will see instant benefits. Here are five reasons why you should adopt a CRM software in the New Year.
A CRM system is a vital necessity for your agency. If you believe that you simply don't have time to transition from your current processes to a CRM, think again! You can make the transition in a matter of days. After adopting a CRM system, it's worth hiring an intern or student to come in and assist you. All they'll need to do is gather the relevant information then load it into the CRM. Before you know it, you'll be using your CRM for countless other tasks to ensure that 2021 is your agency's best year yet!
Marketing for real estate agents is about to become more challenging.
Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.
Zillow's next move will be more disruptive: It's hiring real estate agents.
Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.
Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.
Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.
What should real estate agents do to prepare?
Technology and Automation Are Essential to Successful Marketing for Real Estate Agents
A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.
The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.
Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.
A CRM is Step One for World-Class Client Care in a Competitive Environment
Without Customer Relationship Management software, your clients are invisible.
A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.
If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.
Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.
Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success
Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:
As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.
Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.
To learn more, contact Delta Media Group today.
Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:
Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.
It enables excellence with work-life balance.
The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.
Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.
Once they do, there are new factors to consider:
Navigating all these issues while staying top-of-mind with leads is no small feat.
Luckily, Customer Relationship Management software provides answers that work.
Real estate software has not always been the most impressive around. In fact, surveys continue to show that most sales associates use their own blend of off-the-shelf technology solutions.
We all know the usual suspects like Excel, Gmail, and Slack. Some are great productivity tools and others are simply familiar, but none have features especially for real estate.
The problem: Sales associates are dealing with a more complex competitive landscape. Many are promoting listings, managing their marketing, and nurturing 10-20 leads at once.
For a clear roadmap of the most productive ways to focus their limited time, more sales associates and real estate firms are implementing Customer Relationship Management software.