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November
25

Your real estate customers still want to accomplish the same dependable goals that buyers and sellers have been aiming to achieve for generations. However, the way they go about accomplishing those goals is much different than it used to be, and your digital presence can go a long way toward accommodating their shifting needs. Today, it should be easier than ever for them to learn about homes, neighborhoods, communities, and your team from the comfort of their favorite devices.

Customers are becoming more digital than ever before, and you have an important role to play in ensuring that they can find everything they need online. Here's what they want and how to provide it for them.

The first and most important fundamental thing that you can provide for your digital customer base is a modern, informative, educational real estate website. You want your website to be a place where customers can easily search for homes, learn about neighborhoods, consume your content, and take the next steps to connect with an agent.

If you haven't updated your website in a while, now is the time to bring it up to a modern standard and provide a robust digital experience that your audience will love. Don't forget to make it mobile-friendly so that your customers can enjoy a smooth, seamless experience no matter which device they use to access your website.

Creative, Educational Real Estate Content

A regularly updated blog is one key feature that can help take your website to the next level, and the best blogs include content that caters to the diverse needs of your audience. Some people might be visiting for real estate advice, others for information on the communities, neighborhoods, events, and attractions in the places where they're shopping for homes. Your customers want digital resources that help them make informed decisions, and your blog is the perfect place to share your expertise.

The Ability to Explore Homes from Anywhere

Digital customers are more open than ever to exploring and falling in love with homes online as long as you provide them with the resources to do so. This might mean virtual open houses, virtual showings, or detailed, professional-quality property videos that you can easily create with our powerful Properties in Motion tool. The easier you make it for customers to fall in love with homes and neighborhoods online, the more likely they are to do just that.

Social Proof and Your Social Media Presence

Naturally, social media platforms are among the most popular places to connect with customers who have a digital mindset. In addition to your social media marketing, social proof is another key element in convincing digital customers that you're the right choice for their needs. Integrating reviews and testimonials into your online presence provides an easy way for anyone to discover more about what you have to offer. Both your social media pages and your real estate websites are ideal places to showcase the social proof that you've worked so hard to earn.

Responsiveness and Easy Ways to Connect with Your Team

One of the great things about the digital world is how easy it makes it to stay in touch and communicate through the channels that are most convenient to you. Today's customers don't just want to be able to reach you by making a phone call or showing up to the office in person for a meeting.

Whether through email, social media, SMS text messaging, or through more traditional communication channels, our DeltaNET real estate all-in-one solution makes it easy to stay in touch in all of the most convenient ways. Of course, having a robust CRM also makes it easier for you to keep track of what each customer wants so that you'll always be ready to respond in a personalized way.

Detailed Data on Homes and Markets

With the way that inventory, pricing, and demand have fluctuated so much in many markets in recent years, customers want the latest, most detailed data to help them shop for homes. You can provide all of the data that they need with our easy-to-use, AI-driven AVM Platform. Provide valuations from up to 5 independent sources with the detailed, relevant, timely data that your customers want to see. Of course, AVM reports also include multiple calls to action to encourage customers to take the next step.

You Don't Have to Face the Digital World Alone

If creating a distinctive, exceptional digital presence sounds like a lot of work, remember that you don't have to do it alone. From building the best modern real estate website to creating content, growing your social presence, and integrating the latest tools from DeltaNET, our team is here to help your team master the digital world for your customers.

November
1

The future comes at us fast, and that's as true in real estate as it is in any other part of life. If you want to future-proof your business, then it pays to prepare for the unknown. While none of us can predict exactly what's coming next with confidence, we have decades of history to look back on, as well as ample data from the present to help us anticipate what comes next, how to adapt to changes, and what tools from the present are likely to continue providing value in the future.

Ready for a journey into the unknown? Let's take a deeper look at some of the steps you can take now to help your real estate brand thrive well into the future.

Building a Real Estate Website for the Present and Future

Think about how much the internet has changed since the days when we were plugging our modems into phone lines and waiting patiently for pages to load slowly. Even with all of those changes, one thing has remained constant for businesses online — the value of an excellent website. So if you want to invest in something that will serve your business well for the long term, then your real estate website is the perfect place to start.

Your real estate website is the hub of all your online marketing, as well as a key point of contact for both prospects and current clients. It's where people come to search for homes, learn about neighborhoods, consume your content, and connect with your team. In short, it's more than worth the investment.

Invest in Marketing Now to Build for Tomorrow

Marketing trends evolve more quickly than most things in the real estate industry, but that doesn't mean you can't plan ahead for tomorrow. Effective planning starts with understanding what works best right now, while keeping an eye on the latest trends to anticipate the tech and tactics of tomorrow. Since some of the most effective, dependable real estate marketing tactics can take time to yield the best results, planning ahead now can put you in an even better position to succeed tomorrow.

  • AI-Driven Real Estate Tech
    While it may feel like ancient history, given all that's happened since, it wasn't so long ago that the adoption of widespread, affordable internet access changed our lives in nearly every way. Major advances in AI (artificial intelligence) technology promise the same sort of transformation, and you can already benefit from the power of AI to give your marketing a boost right now. With tools like our AI-driven email and print newsletters, along with auto-generated reports for clients, you can easily provide valuable, informative content while letting technology handle the heavy lifting.

  • Social Media Marketing
    The popularity of specific platforms may ebb and flow, but the power of social media marketing remains very strong overall. There are two great reasons to invest in your social media marketing right now. First, it's a great way to market your business, generate leads, connect with clients, and build your online presence. Next, since it takes time to organically build a social following, the investment that you put into social now can pay off many times over in the future.

  • Email Marketing
    Just like websites, email is one part of online life that most of us can't imagine living without, and there's little doubt that email will remain a popular tool in the future. The challenge, as always, is cutting through the noise and getting your marketing in front of the right people. Email drip campaigns make it easy to do both, with customized content that your audience will look forward to opening and an easy, automated process for ensuring that the right content reaches the right people.

  • Search Engine Optimization (SEO)
    If you're filling out your internet bingo card, you can move one step closer to completion. That's because search engines are next on the list, as another popular tool that's a worthy investment for the present and future. You want to make sure that people searching for real estate services in your markets can easily find you online, and search engine optimization (SEO) is one of the best ways to do that. Like building a social presence, good organic SEO takes time to yield the best results, so there's no better time than now to integrate an SEO plan for your real estate brand.

Meet the Challenges and Opportunities of the Unknown with Powerful Real Estate Tech

No matter what the future brings, investing in the right technology today can help you meet the unknowns of tomorrow. With our easy-to-use, feature-packed DeltaNET real estate CRM, digital marketing services, and modern website design, our team offers everything that your team needs to adapt to a changing world.

October
6

The digital age has forever changed the real estate industry for both customers and agents. Modern real estate customers tend to be tech-savvy, with a strong motivation to conduct independent research, learn everything they can about buying/selling a home, and discover promising properties in their target markets before they even connect with an agent.

On the agent side, you have a more diverse, dependable technological toolkit than ever before for attracting those customers, helping them achieve their real estate goals, and saving you tons of time in the process. Catering to customers of the digital age starts with having a plan and integrating the right tools for the job.

Start with Your Real Estate Website

Think of your real estate website as the foundation which your whole digital presence is built upon, as well as a key point of contact for both serving customers and generating leads. A great real estate website should help you accomplish these four key goals:

  • Shop
    Customers of the digital age love to research and shop for homes online. They want to be able to easily search for listings in their target neighborhoods, with search filters that allow them to discover the specific properties that fit their needs. That's why every great real estate website needs a robust MLS search function to keep the attention of modern customers.

  • Educate
    In addition to learning about homes, many customers will be visiting your website to research neighborhoods, discover the best places to shop for homes, and get advice that helps them navigate the complex process of buying or selling a home. The content that you create for your website should be geared toward covering the key topics that your customers want to see.

  • Motivate
    Whether you're sharing the latest market trends to help customers make informed decisions, showcasing the hottest new listings, or sharing expertise that can help them take the next step toward accomplishing their real estate goals, your website is also an excellent tool for providing motivation to your customers.

  • Connect
    Once a potential customer has explored your website to see all that you have to offer, you want to make it as easy as possible for them to connect and take the next step to becoming a customer. Make that process easy by providing contact forms, links to your social pages, email addresses, and traditional contact info so that they can connect in the way that works best for their needs.

Build a Modern Marketing Plan

In many ways, catering to customers of the digital age starts long before they actually become customers. Your digital marketing plan sets the stage for what customers can expect when they choose you for their real estate needs, and marketing in the right places is key to generating leads from tech-savvy potential customers.

  • Social Media
    Social media platforms have become incredibly valuable tools for both marketing and building connections in the digital age. If your social media marketing could use a boost, now is the time to work with an experienced team, develop a plan, and reap the benefits.

  • Email Marketing
    Email marketing provides an easy, convenient way to attract new customers, nurture leads, and inform current customers. Email drip campaigns are ideal for nurturing relationships over time, with very limited work required on your end thanks to automation. Our auto-generated My HomeFinder, Market Watch, and Seller Reports simplify the process of keeping customers up to date on the latest trends.

  • Search Engine Optimization (SEO)
    You want customers to find your brand online as quickly and easily as possible when they're searching for real estate services in you area. Search engine optimization (SEO) should be integrated throughout your real estate website to help them find you.

  • Paid Advertising
    New to digital marketing or looking for a quick way to expand your audience? With our AdWizard Paid Advertising and Pay-Per-Click (PPC) Advertising services, you can easily create targeted ad campaigns on the biggest online platforms. AdWizard has you covered for Facebook and Instagram advertising, while our PPC Advertising makes it easy to leverage the power of Google Ads.

Make Your Life Easier with the Latest Real Estate Tech

We've talked plenty about how tech can help you provide impeccable service to customers, but the digital age has benefits for agents, too! With a real estate CRM like DeltaNET 7, you have all of the tools that you need to attract, engage, and serve your customers at your fingertips, all in a convenient, easy-to-use package that will save you tons of time. If your CRM isn't providing you with the tools that you need to cater to customers of the digital age, now is the time to switch to a platform that makes life easier for you and your customers.

September
29

In the first year of a real estate agent's career, he or she learns the ropes. In that journey, all agents develop a sense of their interests and strengths. Afterward, a whole new set of challenges is in store.

When rising agents are looking for effective, repeatable processes to fill their sales pipeline, what are they really doing? What is the underlying motivation? We can argue that it's confidence. Building the right processes helps you tackle the unknown with greater energy and enthusiasm.

When you are confident, you feel ready for anything. No matter what happens (or what seems to go wrong!), you have a deep inner knowing that tells you that you can adapt and prevail. But real estate's complexity means most newcomers can't simply "fake it 'til they make it."

They need something more solid and trustworthy to hang their hat on. That's especially true when you're crafting a brand that represents you.

Confidence Is a Winning Trait — and You Can Develop It

No matter where you are in the arc of your career, there are certain practices that can help you bring your confidence to the next level. Confidence, in turn, helps you relate to others — especially clients — with a level of passion impossible to obtain otherwise.

It's confidence that allows real estate agents to stand up proudly and proclaim what they do and who they do it for. Confidence enables you to embrace your unique value instead of trying to be everything to everyone. In exchange, it helps ensure that the right people gravitate toward you.

Confidence isn't pushing the hard sell or "not taking no for an answer," but it's also the magic ingredient that allows real estate professionals to understand that rejections aren't personal, and sometimes it may take 8-10 follow-ups before you connect with someone at the perfect moment.

In short, confidence gives you the power to recognize that "overnight success" is anything but. No one sees the time and effort that goes into everything that comes before the big moment. If confidence is the sense of being ready for whatever comes, it's also a skill you can develop.

Let's look at the most powerful ways for real estate agents to develop their core confidence:

  • Study
    The more situations you're aware of and familiar with, the more you can activate your knowledge and start off on the right road to solving problems. That begins with study. Don't end your learning journey with your real estate license — continue choosing certifications and skills. Always chase something. Establish concrete deadlines to reach a certain level of skill or sit your first certification attempt.

  • Practice
    It might sound counterintuitive, but the truth is there are no "difficult" skills. While some people may have a natural inclination one way or another, every skill becomes easier the more familiar it is. Aim to practice skills, especially in the areas where you feel you're weak, with focused blocks of weekly work. Identify the situations you need to be in to get the practice you want and make them happen.

  • Focus
    To make the most of practice, break big skills down into the smallest possible chunks. One big example: "Public speaking" is actually many different small skills: Managing your anxiety, projecting your voice, knowing what to do with your body — then things like "writing your speech" and the nuances of delivery. Gain competence in the foundational skills and you can gradually build to the sophisticated ones.

  • Network
    Networking is the golden key to accelerating your success in the world of real estate. When you have a strong network, you can collaborate with peers and learn from mentors. That helps you think creatively about the problems you're facing and design novel, effective solutions without reinventing the wheel. In the long run, this can cut years off the time it takes you to achieve the business results you envision.

  • Teach
    Once you're conversant with any skill, it's time to look for others who can benefit from your perspective. Contrary to popular belief, you do not need to be a world-renowned expert to teach others — only ahead of where they are on the same journey. Explaining things to other people sharpens your understanding, and fielding their questions can give you insights as you put details together in new ways.

  • Systemize
    The right technology is the path to clear, repeatable processes that make your business more stable. A real estate CRM is an indispensable part of the equation. With the right CRM in place, you'll have total visibility into your leads, current customers, and past customers. With artificial intelligence centralizing and monitoring your data, you'll know precisely when and how to follow up with each contact.

Contact us to learn more about today's premier real estate technology.

September
27

In the digital age, competition for real estate agents and brokerages comes from every direction, from other brokerages in your region to massive, online platforms like Zillow aiming to capture as much of the market as possible. With dramatic fluctuations in interest rates and inventory, the volatile nature of many markets only increases the level of competition.

So, how do you get ahead? It starts with having the right tools to generate leads, market properties, promote your brand, and stay one step ahead of the competition. Reliable real estate technology can make an enormous difference in an industry that's more competitive than ever, and here's how.

Who's Your Real Competition?

In order to excel compared to the competition, you need real estate technology that's easy to use for team members of all technology levels. With the latest edition of our real estate CRM, DeltaNET 7, we've made it easier than ever for real estate pros to adopt the latest tech. We've leveraged AI (artificial intelligence) to make the platform even easier to use than ever before, and created an experience that's just as functional to use on the go with mobile devices as it is on the desktop computer in your office.

Save Time and Boost Productivity with AI and Automation

There's no doubt that providing outstanding service can help you thrive against the competition, and that's easier to do when you don't have to worry about tedious tasks clogging up your schedule. With DeltaNET 7, you can automate email marketing with distinctive drip campaigns, automate social media posts, send automatic listing alerts to clients, and share AI-driven newsletters with your audience. You can also create auto-generated to-do lists to help you manage your schedule and focus on the tasks that matter most each day.

Streamline Your Workday to Focus on What Matters Most

Every moment counts in an industry as competitive as real estate, so it's important to focus your time and energy where they will have the most impact. With DeltaNET 7, we've added some new tools to help you manage your time while further optimizing all of your favorite tools from previous versions of the DeltaNET. No, you can benefit from automated, AI-driven to-do lists, which make it easy to organize your day, manage your time, and tackle key tasks. You can even design specific roles for team members within DeltaNET 7, focused on the tools and features that they rely on the most.

Create Meaningful Marketing with Just a Few Clicks

Speed matters in a competitive industry, but not at the expense of quality. The marketing tools within DeltaNET 7 offer both, allowing you to create customized, modern marketing materials. Delta Create can help you make everything from listing brochures to custom graphics, flyers, eCards, and more. Start with a pre-designed template, then customize it to suit your brand and your audience. For agents, Delta Pitch simplifies the process of creating CMA reports, allowing you to create detailed reports for your clients in just two clicks.

Easily Create and Share Social Proof

Social proof is one of your greatest assets for generating and converting leads, so it's more important than ever to be able to easily share all of the positive feedback you get from clients with the world. With a built-in testimonial system, DeltaNET 7 simplifies the process of gathering and sharing your social proof in the form of client testimonials. These testimonials are ideal for posting to your real estate website, sharing on your social feeds, and integrating into your marketing materials.

An Easy Transition to the Latest Real Estate Tech

Now, the best real estate tech in the world is only valuable if it's easy for your team to adopt and use. When you have one eye on the competition, you don't want to waste too much time getting up to speed with all of your new tools. Within DeltaNET 7, you will find DeltaNET Academy, our virtual training platform which streamlines the process of getting your team on board with your tech.

Team members can take advantage of built-in training courses that teach them how to use the extensive list of tools and features in DeltaNET 7. We also offer the Delta Transition Guarantee to ensure a smooth, streamlined transition to your new real estate CRM.

Is Your Real Estate Technology Truly Working for You?

When competition is this fierce, can you really afford to rely on anything other than the best for yourself and your team? The tools in DeltaNET 7 are all designed to help you outshine the competition, whether you're a small, boutique brokerage or a huge national brand. With the right tools for marketing, time management, productivity, and relationship building, you can help your team thrive no matter what type of competition is waiting around the next corner.

September
1

Great customer service helps set the best real estate agencies apart from the rest. Even if you are an independent agent at the helm of your own practice, you still have many opportunities to deliver truly memorable customer service that keeps people coming back for more.

From the very first moment a lead reaches out to you on your website, you have the chance to create a bond by responding as quickly as possible. Research shows that if you react within a few minutes, you are much more likely to close an agreement than an agent who responds sometime the next day.

One interesting challenge in real estate is the fact you must drive exceptional customer service even before a website visitor has actually made contact with you. To sow the seeds of trust that lead to an engagement, your real estate website must represent your best self.

Although your website is your most versatile branding and marketing tool, you remain the star of the show. People who decide to work with you are choosing you for your local expertise and the way you present your skills as the answer to their unique problems. So, customer service remains personal.

Setting a High Standard for Customer Service in Real Estate

By formulating a customer service philosophy and strategy early in your career, you can ensure that your website, email marketing, and other collateral work together to reinforce your brand image. Of course, you'll also be far more likely to close deals once you speak to prospective customers!

Let's take a look at some of the ways you can make customer service a core strength:

  • Start with Transparency
    No matter whether you're working with buyers or sellers, transparency is key. Advise your customers with clarity and compassion, focusing on their areas of concern. For buyers, that usually means getting them up to speed on the dynamics of the market and their options. For sellers, it means developing a measurable marketing strategy and keeping them in the loop as the process unfolds.

  • Be Proactive and Anticipate Needs
    Understanding client needs starts with gathering the right information. That may begin on a website, where visitors volunteer more details as they become engaged with your content. But the face to face consultation is a crucial piece, allowing you to find out where your client is really coming from. Use the time to discover their motivations, priorities, and worries so you can add unexpected value.

  • Follow Up Early and Often
    With the average home sale falling from 60 days to just 15 days, an individual transaction can be over almost before you know it. It's crucial to remain in contact with your leads, who can make a move in a matter of days, as well as with your existing clients. A Customer Relationship Management app for real estate gives you complete visibility into your contacts and helps you automate marketing functions.

  • Accommodate Communication Preferences
    Responsiveness is the name of the game in customer service. To get there, remember that clients aren't "one size fits all." Some people may hate getting on the phone, while others are intimidated by email. If clients know exactly how and when to reach you up front, they will feel supported. An autoresponder or AI chat utility on your website can help cover common questions during your unavailable hours.

  • Set Up an Emergency Line
    Establishing clear expectations early on has another benefit: creating definite boundaries both sides can understand and agree on. This is vital for work-life balance — you shouldn't be answering a phone call at 3 a.m. unless it's an emergency. But what about those truly dire situations? A separate emergency line is a reasonable compromise that most clients will both respect and appreciate.

  • Consider an Assistant
    A "virtual assistant" does not necessarily need to be a qualified real estate agent. He or she can help by responding to basic inquiries at night, over the weekend, and any time you expect to be away from the office. Many assistants operate as freelancers, which reduces the time it takes to get them onboard.

  • Build a Strong Network
    A focus on customer service means your recommendations are more likely to be welcome and accepted by your clients. Developing a network of trusted outside service providers, like home inspectors and real estate attorneys, helps ensure smooth sailing for clients and extends your reputation for excellence.

  • Integrate Customer Service into Your Brand
    If customer service is a priority, be sure your social media, blog posts, and other marketing collateral show it. Follow up with satisfied customers to get testimonials and share these on digital properties. Leverage marketing automation so you consistently communicate with your target audience.

Contact us to find out more about how automation can raise customer service to the next level.

August
4

Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.

Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.

Making the Most of Today's Technologies Starts with Knowing Yourself

One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."

It may seem counterintuitive that in a world overflowing with tools that aim to uncover more about your customers, you must focus on knowing yourself. But this is the step agents should take if they want to build a thriving practice that offers them the best work-life balance possible.

If you do not strive to know yourself, even the best real estate marketing software will not unlock your full potential. But when you begin by understanding exactly what kind of business you plan to build, technology becomes the facilitator you need.

That begins with two key questions:

  • What kind of customer energizes you most?
  • What key problems of theirs can you solve?

In their first year, agents may spend all of their time chasing down leads in an effort to understand these two questions. They are learning the ropes, trying out various transactions and client types. Once you're ready to identify your core customers, then technology can equip you to exceed their expectations.

What Are the Most Important Technologies in Real Estate Today?

Thanks to the forward-looking innovation of top real estate thinkers from decades ago, our industry has access to vast quantities of data. Before anyone else realized just how important that was, the MLS was making virtually all U.S. properties and real estate transactions available at a glance.

Much can still be done to improve on and optimize listings — features like virtual tours, to give just one example. But improvements in individual listings are truly only the beginning. You must embrace a technology-driven shift in how you conceptualize your workflow and business.

Three emerging pieces of technology are transforming real estate as you read this:

  • Artificial intelligence
  • Machine learning
  • Automation

Let's take a closer look at them and what they mean.

  • Artificial Intelligence
    Artificial intelligence is the big basket into which "machine learning" and several other technologies fit. In essence, artificial intelligence is any effort to help a machine think like a human. In practical terms, it refers to efforts to give computers problem-solving capabilities beyond their original programming.

  • Machine Learning
    Machine learning is one element of artificial intelligence. It focuses on the idea that computers can use the data they come in contact with to recognize patterns even the best human analyst would miss. As patterns become evident, the AI can then upgrade its problem-solving approaches and perform better.

  • Automation
    Automation is the ability of an artificial intelligence computer system to undertake tasks using machine learning. With real estate marketing automation, for instance, AI learns behaviors that indicate interest in working with you, then notifies you so you can follow up with people who are ready to hear from you.

Adopting an All-in-One Real Estate Center of Excellence for Your Practice

Not that long ago, even basic artificial intelligence was the stuff of science fiction. It was worked on in the most exclusive universities and think tanks, and no products took full advantage of it. Today, your ability to use AI is limited only by your ability to envision a better future for your business.

At Delta Media Group, our all-in-one real estate solution puts the most powerful artificial intelligence available in the industry directly into your hands. Our customers are already using it to save time and money, zero in on opportunities with their leads, and help properties close faster and at better prices.

The centerpiece of our strategy is in real estate marketing automation.

Marketing is crucial to defining and growing your business, but it often falls down the priority list. Our seamless, AI-driven approach ensures machine learning integration in every aspect of digital marketing.

From email marketing to social media and everything in between, Delta Media Group customers can deliver highly valuable content targeted to the precise needs of their leads and customers. Once you're set up, you'll often spend only minutes a week ensuring helpful, informative contact that gives a "high touch" experience to your network — without the hours of effort on your part that high touch implies.

Contact us today to find out more or get started.

August
1

The real estate industry has evolved at an even faster pace than usual in recent years, with new technologies emerging that change the ways that both agents and clients conduct business. The online component of real estate transactions is more important than ever, and in some ways, we're already getting a taste of what the real estate industry of tomorrow will look like, from automated, AI-driven marketing to innovative new ways to experience properties online.

While surprises are inevitable in real estate, we already have some ideas about the ways that the real estate landscape of tomorrow will impact agents. Here are some of the tools in DeltaNET®6 that will help you navigate that landscape with confidence and plan for a successful future in real estate.

How Virtual Reality Will Help Buyers and Sellers

Over the last few years, we've already seen the rise in technology that helps buyers experience homes in great detail without ever visiting in person. Virtual Open Houses and Showings help buyers tour homes from afar, often with an experienced real estate agent as their guide. Tools like our Properties in Motion make it easier for buyers to fully experience properties online in ways that listing photos and descriptions can't match.

Given the popularity of these tools, you can expect the virtual aspect of touring homes to grow even more robust in the years to come. Buyers love it because they can tour homes no matter where they're located and get a meaningful impression of what the properties are like. Sellers love these tools because they increase the potential buyer pool, create more competition among buyers, and ultimately help them sell their homes for the best possible price.

AI-Driven Marketing Makes Life Easier for Agents

Technology isn't just making life better for clients. It's also making it easier for agents to market your services, build trust, and keep your audience informed on the topics that matter most to them. Already, we offer AI-driven email and print newsletters that make it easier to keep your audience up to date on the real estate data they crave. Our auto-generated My HomeFinder, Market Watch, and Seller Reports allow you to inform and engage every segment of your audience. With automated, AI-driven marketing, you'll be free to invest more of your own time in serving current clients, while still keeping your pipeline stocked full of leads.

Simplifying Lead Segmentation and Nurturing

Getting your foot in the door with a potential client is a great start, but generating leads is just one step in the process. Most leads will take some time to convert, which is why tools like smart drip email campaigns are so valuable for agents. These campaigns make it easier to nurture leads over time, with automated, targeted, timely content that appeals to their specific real estate needs. Automated lead segmentation, another tool that you'll find in DeltaNET 6, is also key to this process. Automatically segmenting leads makes it easier to know exactly where each leads stands, and which leads to prioritize. Interactive lead visibility adds another layer of real-time data that can help you convert leads into clients.

Integrated Technology Puts More Tools at Your Fingertips

New technology is constantly emerging in real estate, so being nimble is essential. It's much easier to keep up with the latest tools and put them to work when you can access everything in one place. DeltaNET®6 features integrations with dozens of partners that make it easy to do everything from market your real estate brand on YouTube to set up secure document signings for client who are ready to close on a home. 

Making the Most of Your Technology with Learning and Support

Even for tech-savvy agents, keeping up with all of the latest trends, tools, and technology can be a challenging task. Having access to the right training – whether for yourself or your team – is a critical step in adapting to the future real estate landscape. DeltaNET Academy allows you to plan courses, highlight specific tools, provide supplemental training to your team, and track results, all at no extra cost to you.

Be Prepared for Tomorrow with Technology That Adapts to the Times

Preparing for the future starts with choosing the right technology in the present, and with an all-in-one real estate solution like DeltaNET®6, you'll find the perfect platform to help you keep up with the times. So much of what we've mentioned in this article is already possible with the reliable tools in DeltaNET®6, and we're always adding new features to help you adapt to the changing real estate landscape. Why wait for tomorrow, when both you and your clients can benefit from the best real estate tech today?

June
9

Zillow has endured some notable failures recently, including shutting down its Zillow Offers iBuying program after consistently taking losses when flipping the homes that it purchased. But does that mean that the threat of Zillow is over for real estate agents? Not quite. While Zillow is no longer in the business of purchasing homes, it's still a popular, well-known platform that many people turn to for real estate information.

The good news is that, while Zillow is still a threat, there's plenty that you can do to stay out in front and provide a level of service that big platforms can't match. Zillow's clout comes from its name recognition and size, but agents and smaller real estate firms have the advantage of being nimble. With the right tools to boost your marketing and provide personalized service, you can stay ahead of big-name brands like Zillow.

Your real estate CRM, like DeltaNET®6, is one of your most powerful, reliable tools for overcoming the threat posed by companies like Zillow. Here are some of the many ways that your CRM can help you stand out from the crowd.

Provide Personalized Service by Knowing Your Leads and Clients

Whether you're gathering data on new leads or keeping track of the needs of your clients, your CRM allows you to keep all of the information that you need to provide great service in one place. With all of your key data in one place, you're always ready to provide personalized service and connect with clients in meaningful ways. It's not just about remembering names and contact information. The data that you compile lets you know what your clients want, where they stand, and how you can help them move forward with their real estate goals.

Take Advantage of AI and Automation to Boost Your Marketing

As an individual agent or small real estate firm, simply finding the time to stay ahead of brands like Zillow can feel like a tall task. DeltaNET 6 offers many time-saving benefits to help you stay ahead, from auto-generated, AI-driven newsletters to smart drip email campaigns that can help you reach out to large segments of your audience with content that converts. All of this can be done with little effort on your end, leaving more time for you to provide the level of service that keeps clients coming back again and again.

Segment Leads to Send the Right Message at the Right Time

Automated lead segmentation is another tool that both saves time and leads to better results with your marketing. One of the biggest challenges with marketing is making sure that the right message reaches the right person at the right time. Every lead is at their own place in their real estate journey, and knowing where they stand can help you reach them with the content that they want to see. Segmenting leads also makes it easier to know which leads to prioritize so that you can invest your effort where it will make the biggest difference.

Track Data to Improve Results

We've already touched on how being nimble is an advantage compared to big companies like Zillow, and part of being nimble is a willingness to find out what's working, as well as what could be improved. With analytics and tracked email marketing, your CRM can provide you with the data that you need to make informed decisions about your business. You don't have to guess what's working and what's not. You can easily learn more about your strengths and discover insights that help improve upon your weaknesses.

Integrations Put Countless Tools at Your Fingertips

The tools within DeltaNET®6 extend far beyond the basics, including integrations with dozens of popular platforms that can help you market your business, promote your listings, build deeper connections with your clients, and make your life easier in the process. Why scour the internet to find every tool that you need when you can have it all available in one place? Just one more way that your CRM can help you stay ahead of Zillow.

Zillow May Be a Threat, but You Have the Tools to Overcome It

Even with some very public failures, the threat of big-name online real estate platforms like Zillow is unlikely to disappear completely anytime soon. That's why it's so important to take advantage of the tools that you have available, like DeltaNET®6, to attract new leads and provide the best possible level of service to your clients. There's no one magic fix to overcome big brands like Zillow. Instead, it's the sum of all of the small things that your real estate tech provides, along with the ability to innovate and adapt at a much faster pace than the big, corporate brands.

March
29

With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.

Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong showing in the housing market.

While Millennials were once wary of buying a home, they are tired of renting. On the other hand, Generation Z always had high hopes about homeownership. With a mindset that harkens back to their grandparents, they see buying a home as a critical goal for early adulthood.

Both these generations will continue to transform the world of real estate for years to come — and that starts with the adjustments agents and brokers need to make. No matter how skilled or experienced you are, you need a digital marketing strategy to connect with today's customers.

Virtually All Your Future Customers Start their Home Search Online — Are You There?

According to the National Association of Realtors, 95% of buyers reported using the internet to search for homes in 2021. On the other hand, just 7% of those surveyed said they touched a newspaper during their search. The typical first-time buyer was also relatively young, 33 years old.

Regardless of age, 41% of recent buyers started their search by going online to do their own self-paced research. Only 19% of buyers began the process by contacting a real estate agent. Once they did find an agent, 91% of buyers said that person was a "very" or "somewhat" useful source of information.

From the moment buyers first show interest in looking at a home, your digital marketing has a chance to hook their attention. The earlier you make first contact and provide value with useful online resources, the more likely you are to be the agent buyers ultimately choose.

Since many buyers don't reach out to real estate agents until well into their process, your #1 asset in gaining their trust is effective digital marketing. Every piece of digital marketing collateral you create makes it more likely you'll be found in online searches relevant to your business.

When you are found early, you can position yourself as a trusted expert and be there every step of the way. That becomes even easier than ever before with today's sophisticated digital marketing, such as video marketing — which spotlights the human touch and builds real rapport.

Let's take a closer look at some digital marketing "must-haves" for today's agents:

  • A Fast, Modern Real Estate Website
    Your real estate website is your digital first impression. A modern website is essential — people need to feel comfortable enough on your site to engage and look around. There are several planks to that. First, your website must be fast. Second, it should look great and navigate smoothly on mobile devices. When these foundations are in place, more people will review your resources and might reach out.

  • Plenty of Helpful, Informative Resources
    Blogging is an indispensable tool for the modern agent or broker. A short article from your experienced local perspective can make buying or selling easier. But what to write about? Simply look for problems and questions your customers have. For example, if you work mainly with first-time buyers, you might want to review and explain the different first-time homebuyer programs out there.

  • A Quick Way to Check Out Your Listings
    Listings can be passed directly from the MLS and integrated into your website. When listings are right on your website, you get additional information about how long people spent looking at each one and what features they clicked on. This will help you enhance your listings in the future, which will lead to faster and more lucrative transactions for your customers (and yourself!).

  • Real Estate Video Content
    Virtual tours boost listing engagement through the stratosphere, but they're only the start of what video can do. Video is the most popular content online, and it is especially sought after by younger website viewers. It's a wise idea to have video content that introduces yourself and your practice. Blogging by video also makes your content more shareable and much more memorable.

  • Social Media and Email Marketing
    Social media is a powerful way to start new buyer relationships, while email marketing keeps you in touch over the weeks and months it may take before a prospective buyer jumps into the market. If you're already blogging, you have plenty of content you can share on these channels!

Contact us today to accelerate your digital marketing with the power of automation.

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