Ever go online to learn more about a business you're interested in, only to find nothing but tumbleweeds and broken links? Or perhaps you have visited a really nice, well-produced business website...that doesn't seem to work at all on your mobile device.
The trend of increasing mobile web site traffic continued in September 2016. Last month showed that mobile real estate web site traffic to be at 52% of overall real estate web site traffic for real estate companies.
So, what does this mean for your real estate business?
With mobile now taking a solid lead in real estate web site traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?
Summer is prime house hunting season—I'm not telling you something you don't already know. Google confirmed it when they reported that July is the month where real estate-related search terms typically spike. Combine that with the fact that 89 percent of home shoppers use mobile devices to search for homes, and I have to ask … Will your company be ready to capitalize on the 2016 selling season?