When you want to look up something important, do you wait until you can get to a desktop computer, or pull out your smartphone and start searching immediately? Real estate clients and prospects are always looking for ways to streamline their search, so they tend to spend tons of time on mobile devices scouting listings, learning real estate tips, and connecting with tech-savvy real estate agents. A mobile responsive website is an absolute must if you wish to maximize your audience, cultivate leads, and earn new long-term clients for your real estate business.
When you want to find a product, service, or business, where do you turn first? If you're like most people—real estate clients included—you pull out your smartphone and get busy searching online. There are many good reasons to own a real estate website, starting with the fact that you need an appealing, attractive site to connect with today's client. When done right, your website is the perfect place to connect with clients, showcase your listings, build your influence, and grow your brand.
So many clients ask us, "How often should we redesign our website?"
While the answer varies from client to client, our answer is often, "If you're asking the question--it's time to schedule a call with our Design Department."
As we all know, real estate has gone mobile. With over 60 percent of all internet traffic being performed on mobile devices, it's essential your website performs like a finely tuned Ferrari. Your website should look great and function amazingly well to provide the best user experience for your visitors.
The rise of mobile use (and fall of desktop) has been well documented over the past few years. The amount of time people spend using their smartphones and tablets to browse the internet is expected to soar leaving desktop use as a secondary touch point for most consumers.
Doesn't it seem like yesterday that browsing the internet from a desktop computer was the gold standard? Today, consumer behavior has changed and so has the way we use the internet. The popularity of mobile devices coupled with easy access to the internet has dramatically changed the digital landscape for all of us.
According to a June 2016 Media Consumption Forecast report from Zenith Optimedia, 70 percent of internet consumption is now done on a mobile device. Desktop browsing will fall by nearly 16 percent.
Real estate brokers and agents know their clients and prospects are uber-connected. Today, prospective buyers start their home searches online with 89 percent of house hunters using mobile searches at the start and throughout the search process.
Millennials (ages 18 – 34) represent the generation with the largest mobile usage —97 percent report use mobile devices to search the internet. In fact, a fifth of millennials only use mobile devices and don't use a desktop at all. As Millennials take their rightful place in the housing market--representing the largest generation in the market today, their search preferences will shape the way real estate business is done.
As a real estate broker, your goal is to generate leads that will increase business for your agents and company. You probably already have an eye-catching website that generates leads. Your business is good, but is it great?
To turn your business from good to great means incorporating some of today's latest technologies into your overall marketing strategy. Start with a mobile responsive website design. A mobile responsive website design automatically scales its layout and content to fit whatever device visitors are using at the time.
With 89 percent of new home buyers using mobile search engines, it only makes sense to give your visitors a modern and easy-to-use website.
Still a little unclear about what makes a responsive design such an important part of your digital marketing plan?