Search engine optimization is one of the deciding factors in the success of any digital business.
Although you may have an office space at a brokerage or a designated home office, there's no doubting most of your future customers will find you online. As Generation Z and Millennial buyers enter into the market, they are starting their home search on the internet. Likewise, that's where they seek out agents.
There may be dozens or even hundreds of real estate agents and brokerages in your area alone. What determines which one shows up prominently when someone searches for "real estate agent in [town]"?
The answer is search engine optimization. SEO provides you with more opportunities to appear higher in searches relevant to your business. On the other hand, without SEO, you will remain invisible. It really is that simple, but it has always been a misunderstood and somewhat controversial topic.
What SEO Really Is and Why It's Necessary
Google is uniquely powerful because it's the world's information broker. It decides which website has a chance to answer which questions. Google search rank is crucial to success because, by and large, most search engine traffic for any given query goes to the top three websites.
Almost no traffic makes it off page one — pages three and beyond are deserts.
Many people believe that when a website reaches #1 status for any given query, that must mean it's the best and most trustworthy source for an answer. This is a sentiment that both Google and those holding #1 ranks would like to promote. But, of course, it isn't quite that simple.
Getting to Google rank #1 can be a challenge, but it doesn't mean, on its own, the site is "the best of the best of the best." Instead, it simply means that the site's owners have made the right moves in website design, usability, and content, sending signals the Google algorithm responds to.
In the vast majority of cases, there are no human quality checkers. And the Google algorithm can't read or understand a website. All it acknowledges is following these best practices, which we sum up as SEO.
What Does SEO Include?
One reason there are so many misconceptions about SEO is because it has several moving parts. Those include:
SEO experts lay the groundwork for lead generation by making sure the "back end" of a website works the way it should — loading quickly and consistently across platforms, for example. Then, they make the tweaks to website text, titles, and metadata that signal the website's purpose clearly.
Custom content is the next step. Every piece of useful, informative content you publish gives you an all-new opportunity to appear prominently in search. Searchers who interact with your content can quickly become leads. Agents should aim for at least two content pieces weekly, aligned with search trends.
What Are the Benefits of SEO for Real Estate Agents?
Virtually all agents start out "hustling" for every lead, but no one can keep up that pace year after year. To create a scalable business, you need to ensure a portion of your leads will come to you, rather than waiting for you to come to them. SEO helps this along through lead generation.
Since SEO makes your helpful, informative content more visible, it serves as a preview of the value you can offer your future clients. By positioning you as a trusted and reliable expert, content makes it more likely you'll be chosen in the end, as no other agent will have a history of results with that lead.
SEO isn't immediate, but it develops into an irreplaceable competitive asset over time.
After practicing search engine optimization for about three months, you can expect:
For maximum value, SEO should be paired with email marketing. It gives you enormous staying power, allowing you to contact leads regularly and deepen relationships even if a final decision takes months.
People say "SEO is dead!" every time Google changes its search algorithm, but it has not happened yet. Even though Google is using more artificial intelligence in its search decisions today, SEO is every bit as important going into 2023 as it has been since 1999. True SEO experts stay ahead of the changing rules of the game, so you see measurable results.
Contact us to learn more or get started with real estate SEO.
You want people to find your business when they start their search for real estate services online, and Search Engine Optimization (SEO) is one of your most potent tools for accomplishing that goal. SEO is tied to nearly everything that your business does online, from the design of your website to the content that you create and share with the world. When done right, SEO increases visibility, makes it easier for prospects to find your business, and brings a reliable source of leads to your digital doorstep.
SEO is also constantly evolving as search engines update their algorithms and SEO experts find the best ways to adapt to new changes. Keeping up with the latest best practices is critical to achieving your SEO goals and growing your real estate business online.
Google Business Profile
Let's start with an easy one and something that every business should prioritize. Filling out your Google Business Profile (formerly known as Google My Business) can give your search engine ranking a boost and allows you to provide key information to your audience as soon as they find your business through an online search. All of the key details, like location, hours, and contact information, are part of your Google Business Profile. Your profile also has the key benefit of an integrated review and feedback system, which makes it easy for search users to find out what others have to say about your real estate services.
The keywords that you use in your real estate content are critical to overall SEO success and especially important for local SEO. Keywords are the words or phrases that search users type into their search window when seeking information. By naturally integrating the right keywords into your content, you can help people who are looking for the real estate services that you provide find your business online. The Google Keyword Planner is a free tool that helps you research keywords, which you can then use to increase the SEO benefits of your content.
Mobile-Friendly Content and Design
With so many search users accessing search engines from their phones or tablets, it's no surprise that Google prioritizes mobile-friendly content in search results. Responsive website design is one key element of ensuring that your content is mobile-friendly and can be viewed on any device. Since mobile users also tend to prefer images and video content, adding those types of content to your mix can also help with the mobile-friendly aspect of SEO.
We've already touched on reviews in the Google Business Profile section, but reviews are so important that it's worth diving a little deeper. In addition to helping people learn more about the quality of your real estate services, reviews on major online sources like Google, Yelp, and Facebook play an important role in SEO. So it's well worth giving a friendly reminder to clients that reviews are appreciated after you've helped them with their real estate needs.
Local SEO is one of the most important aspects of successful SEO in real estate. When people search for real estate brokerages, agents, or homes in one of your markets, you want them to find your brand first. Many of the topics we've covered already, like keyword research and your Google Business Profile, can help give your local SEO a boost.
One of the most dependable ways to improve your local SEO is to create localized content about the places where you help clients buy and sell homes. From neighborhood guides to blog posts on specific attractions, local events, and businesses, creating localized content helps you inform your audience while also providing major benefits for local SEO.
We'll spare you the nitty-gritty technical details of how SEO should be integrated into your website design because there are so many behind-the-scenes design details that can help improve your SEO. Even something as simple as website loading speed can make a difference. So if your website wasn't designed with SEO in mind, now is the perfect time to consider a new, SEO-friendly website that boosts your brand's visibility online.
There's an Easier Way to Have Great SEO
If all of this sounds like a lot of work, well... it is. The good news is that the benefits are more than worth the effort, and the even better news is that you don't have to invest all of the effort yourself. With our Delta Media Group SEO services, we handle all of the heavy lifting for you. We make it easy for both agents and brokerages to integrate the latest SEO best practices and take care of all the details so you can focus on converting the fresh leads that your SEO brings to your business.
SEO — search engine optimization — is a suite of best practices aimed at two goals:
Reaching the top of any significant Google search doesn't happen by chance. It's possible only when you practice search engine optimization throughout your website. Although it might seem like an intimidating prospect, SEO becomes much easier when you have the right resources in place.
SEO Is Your Key to Affordable Organic Leads for Your Website
Your real estate website is one of your most important assets. In fact, it's second only to you in its power to deliver business value.
You're the star of your brand — and you'll always be at center stage. But there's one pesky thing about humans, even real estate agents: We have to sleep at night. Even when you're doing something else, your website is always hard at work on your behalf, introducing people to your brand.
Making your website work for you should be one of your biggest goals in 2022, especially if you're early in your career. A website that attracts, qualifies, and converts leads helps take a lot of the pressure off your business. You no longer need to hustle constantly for new prospects.
And that means you can spend time up-leveling your skills and deepening existing relationships.
All in all, real estate agents who don't find a way to create the right balance are on their way to burnout. The most reliable way to yield ROI from your website is to make sure it appears prominently in search, and the only programmatic way to do that is to practice SEO.
In our SEO services for real estate, we've consistently seen small, mid-sized, and large agencies reach thousands of new leads after implementing best practices in search engine marketing. That adds up to less than $10 per organic lead, just 0.001% of what a single transaction could be worth.
Even solo real estate agents can stand shoulder to shoulder with their larger competitors if they choose a long-term focus on SEO. Unlike online advertising, SEO delivers compounding benefits in organic traffic that are virtually free of charge. By comparison, ads stop working for you as soon as you stop paying.
Use SEO for months and even the wealthiest rival can't come along and reproduce your success.
And the sooner you get started, the sooner you'll see results.
How to Get Started with SEO for Real Estate
With DeltaNET 6, the premier CRM for real estate, you can get off to a running start on SEO. But even if you want to take a do-it-yourself approach, SEO isn't really as fearsome as it appears. By knowing some of the basics, you'll have much more power to influence your digital marketing's direction in the future.
Here are the fundamentals that will turn you into an SEO-savvy real estate agent:
Once you see results from SEO, you'll wonder how you ever did without it. Contact us to learn more about its role in real estate digital marketing.
You hear the same thing every few years: SEO is dead!
SEO — search engine optimization — has been a part of the internet for more than 20 years. Ever since the first search engines went mainstream, they needed clear signals to help them categorize the content of websites. Despite how smart it might seem, Google can't read. It needs a lot of help to understand what a page is about. SEO is a combination of best practices that make pages friendlier to human readers and search engine "bots" alike. In the process, properly SEO'd pages are more likely to appear prominently in search results.
Saying "SEO is dead!" is a lot like saying "clothing is dead!" because fashion trends change. What's popular may vary from time to time, but people still need things to wear. Likewise, search engines regularly update their standards and wise SEO practitioners follow suit — but search engines still need SEO, and so do the businesses that want to succeed online.
In short, SEO is as vital as ever. In fact, there is no other way to consistently and positively influence your website's visibility in organic search. What has changed is the standard of performance, design, and usability a good SEO campaign should strive for.
Modern SEO is About Helping Website Visitors Reach Their Goals
You might think of SEO as a toolkit. It includes design techniques, technologies, and information architecture.
Take the most misunderstood concept in the SEO world: the keyword. A keyword is a specific phrase someone types in when looking for more information, such as "Atlanta homes for sale." The search engine's goal is to point the way to accurate, high-quality content so the user can find out more on this subject.
If you're in the business of Atlanta homes for sale, it only makes sense to use this keyword. Your blog posts, videos, and other content would be a lot less useful and a lot harder to find if you avoided saying "Atlanta homes for sale" out of a misinformed belief that doing so is somehow "cheating."
So it is with everything that has come to define modern SEO:
When real estate pros embrace SEO, they are choosing to align with the conclusions of thousands of hours of research into what makes a website helpful, useful, and effective. If they don't do so, they willingly yield the advantage to somebody who will — which is precisely the goal search engine providers have in mind.
A decade ago, boogeyman stories about the dangers of "black hat SEO" led many businesses to misunderstand what digital marketing is all about. Today's SEO is professional and precise: with tools such as Delta Media Group's all-in-one solution, you can centralize your efforts and see the impact of your work unfold over weeks and months.
Here are some essential ways to make SEO work for you:
Combine your SEO with digital marketing automation — such as automatic social media updates — and you'll get results all the faster. Automation is the key to expanding your digital marketing without spending hours on the details. DeltaNET offers you a seamless, integrated solution you can trust. To find out more about real estate SEO and digital marketing that really works, contact us today.
As a brokerage, you want to recruit and retain dynamic agents who will improve your presence in the market. However, many of these agents take exceptional care when choosing which brokerage to join. Who can blame them? Like you, they too want to grow to new levels of success with the support of a winning team. If you're seeking the answer for how to attract and keep a strong team of agents, SEO for real estate will optimize your search.
The team at Delta Media Group is well-versed in creating, implementing, and evolving SEO for real estate strategies. Although search engine optimization is a vital tool in the identification of qualified seller and buyer leads, it's also a priceless resource that brokerages can use to successfully recruit and retain agents.
SEO for Real Estate Buyers, Sellers, and Agents
When it comes to SEO for real estate, so many brokerages want to execute their strategy flawlessly so that they'll attract their ideal buyer or seller. While it's easy to focus only on generating new client leads, it's important to understand that any content you publish online can attract — or deter — agents searching for a brokerage to join. When you boil it down, agents want qualified leads and better visibility for their sellers' listings. If your brokerage is not using SEO to its fullest potential, these agents will seek out a brokerage that is.
Thankfully, Delta Media Group understands the needs of both brokerages and agents. For years, we've provided brokerages with expert digital marketing solutions including high quality SEO for real estate. Our SEO program is the industry-leading solution that provides brokerages of all sizes with a leg up on their local competitors by providing more qualified leads.
Why should you invest in Delta Media Group's SEO for real estate marketing with a focus on attracting agents?
The bottom line: if your brokerage is demonstrating successful search engine marketing using successful SEO strategies, agents will immediately take notice. The more that they see your brokerage's brand appearing on the top search results for your area, the more confidence they'll have in your company's abilities. Agents want to play for a winning team, plain and simple. Show them that your finger is always on the pulse of the latest SEO practices and they'll waste no time in getting in on the action.
Get the most out of your digital marketing campaigns and discover how SEO can give you the most diverse results for your budget. Contact Delta Media Group to learn more about SEO for real estate strategies and how they can help you recruit and retain dynamic agents. We'll help you develop an online marketing strategy that will enhance your brokerage, your team of agents, and your presence in the local market.
In an article for Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses his 20 plus year career guiding the growth of companies in various verticals using digital marketing.
I have spent over 20 years helping a wide variety of companies grow their businesses on the Internet. Here are two of the most frequently asked questions I receive and their answers:
First, let me define what Search Engine Optimization (SEO) is from my perspective. SEO techniques are used on and off websites to make a site more appealing to search engines. The more search engines like a website, the more they visit to index its pages.
The result of SEO work done correctly--search engines push your website higher in search results for specific key phrases associated with your products and/services.
Traffic generated from SEO is called "organic traffic."
No, this isn't going to be about Cinderella's hit from the '80s. Interesting video though if you have time to check it out.
This article is about brokerages not looking at the entire picture when making significant decisions about their business and, more importantly, their customers--the sales associates. Today, everyone understands that it is more important than ever to recruit and retain agents, and one small hiccup can cause significant ripples throughout an organization.
I'm specifically focusing on the potential pitfalls with online marketing strategies when switching to a new marketing technology provider. The biggest mistake that I see is that many brokerages don't understand what is driving their online business.
The definition of brokerage's 'online business' is the online marketing efforts that generate better visibility for the brokerage, agents, and that drive measurable online traffic and leads.
No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings.
SEO is a series of techniques combining best practices in digital marketing and website design.
It has two main purposes:
With a consistent investment of time and effort into SEO, your site will gradually appear higher in search results for the most trafficked and influential terms related to your business. This can create a steady flow of targeted Web traffic you'll more easily convert into leads and customers.
Although many real estate pros outsource their SEO to a digital marketing agency, you don't have to be a tech wizard to cover the basics. With these ten hacks, your website will be more visible to future clients – and produce more bottom-line value for you.
There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look beyond the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
Delta Media Group is known for having the #1 search engine optimization (SEO) platform in the real estate industry by a significant margin. Our team helps real estate businesses with search engine optimization (SEO) every day. Let's take a look at ten ways to make Google fall in love with your website.
Just like Blake Lively and Ryan Reynolds, Lois Lane and Clark Kent, or spaghetti and meatballs, some couples are a natural fit.
The same holds true for search engine optimization (SEO) and content.
For people who are new to online marketing strategies, they might assume SEO and content exclude one another. That could not be farther from the truth.
Great content is a key pillar of SEO success, and SEO helps prospects find all of the content that you work hard to create. When you harness the power of their complementary personalities, the perfect match is created, and unbelievable results occur.
Let's take a closer look at why SEO and content are the "IT" couple when it comes to online success for your real estate business.