SMS Texting

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June
30

SMS texting has skyrocketed to become one of the most important tools for real estate agents. It can be used to stay in touch with clients at any stage of a transaction, including building a relationship with all-important leads before they commit to making their move.

Since 2017, NAR research has shown that about 90% of realtors prefer to use text messaging — that's just behind emails and phone calls. While all of these options have enormous potential, texting now stands out as a modern and convenient approach that respects everyone's time.

Why SMS Text Can Be Even More Powerful than Email and Phone Calls for Staying in Touch

Emails tend to be on the longer side. They take time to read and digest. If you don't have a strong relationship with the recipient, your emails could be overlooked. On the other hand, texts usually consist of just one sentence and take only seconds to absorb.

The average American checks the phone approximately 96 times a day, or every ten minutes. Texts are integrated directly into most phone systems, requiring just one click to check and showing up right on a lock screen's notifications. By contrast, checking email often takes several taps and swipes.

And in many situations, texting also beats phone calls hands down.

The Millennial generation is now the biggest in the housing market, and Generation Z is surprisingly close behind them. If there's one marketing fact that real estate agents and brokers need to know about them, it's this: They hate voice calls. About 75% of Millennials say they're too time-consuming.

If you are trying to get hold of a Millennial or Generation Z client on the phone, then your interaction has already started with a groan, even if you succeed. On the other hand, you can be certain that your new text messages will be reviewed during the day — sometimes within just a few minutes.

How to Make SMS Text Messaging Part of Your Real Estate Marketing Strategy

As a core part of the smartphone experience, text messaging is here to stay. The majority of smartphone users can send thousands of texts a month, or have fully unlimited texting. Texting isn't just convenient for them; it can also be a huge time-saver for you.

Here's how to make the most of it:

  • Keep the Conversation Going with Direct Texts
    Prospective buyers might need to scan through dozens or even hundreds of listings before they find a property that speaks to them. Once you know their priorities well, you can follow up your listings with a text. Unlike email, text solicits a response right away and enables feedback. Asking a question is a great way to energize your texts, as many recipients will not want to rudely ignore it.

  • Send Mass SMS Texts to Interest Groups
    Done right, mass texts can help you cultivate interest and ensure leads and customers take action. For example, you might send a "text blast" to all the registered participants for an open house. This helps them remember what they already planned to do, which can only be helpful. Likewise, a quick text is valuable when opening up a conversation with a "no-show" attendee.

  • Awaken Your Cold Leads in a Warm Way
    Leads can go cold for any number of reasons. After all, they have plenty of other priorities in mind. If a lead seems to vanish, it rarely means they've given up on their aspirations. Nor should you assume they have chosen another real estate agent. Instead, following up after a week of no contact with "Hi [name], are you still interested in a home in [area]?" can give you all the information you need to proceed.

  • Use Real Estate Text Message Automation
    Just like email marketing, text messaging empowers you by giving you the ability to set up your whole campaign well in advance. Carefully crafted SMS texts equip you to talk to dozens or even hundreds of people as if you were having a one-on-one conversation with each. Real estate text messaging from the experts at Delta Media Group makes it easy, even if you've never texted before.

  • Integrate Texting and Email Marketing
    Email and text share many of the same strengths, and they can go together like peanut butter and jelly. Using the same systems you access through your DeltaNET®6 all-in-one real estate solution, you can link them together so you'll always be in touch. For example, you can automatically send an email about a particular listing followed by a text to get your lead's opinion on what they saw.

The Future Is Now with Text Message Marketing

Text messaging is a powerful, efficient, cost-effective tool for real estate marketing. Contact us to find out more or get started with text message marketing in your practice.

January
21

It wasn't that long ago when most phone service providers enforced strict limits on text messages. Most users could send 500 or even just 100 a month. Now, such rules are unthinkable — the average American sends and receives around 85 texts a day. With 96% of all U.S. adults owning a cell phone, virtually everyone sends and receives texts. What's more, the average text message is read within three minutes.

Those facts are of great interest to relationship-driven industries like real estate. 75% of consumers surveyed say they are okay with receiving texts from brands. With its astonishing 90% open rate, texting shows signs of giving email a run for its money as the marketing technique with the lowest costs and highest campaign ROI.

If you're not using text marketing yet, it's not too late — but now's definitely the time to start!

The Benefits of Texting for Real Estate Professionals

Real estate is all about relationships. Once you incorporate it into your workflow, text marketing is a natural extension of that mindset. From leads to clients to former customers, all can benefit from and respond to texting.

Let's consider some of the top advantages:

  1. Texting is Personal
    The great majority of texts are legitimate, one-to-one communications from the people your leads genuinely want to hear from. When contacts opt in, they invite you into a much more casual and personal space than their email box. You, in turn, can speak to them with clarity and authenticity, making a real connection.

  2. Texting is Responsive
    Real estate pros have long understood the faster you can respond to a lead's first attempt to reach out, the more likely you are to get an appointment scheduled. Texting allows you to answer others even faster than a phone call. Plus, you can do it without completely interrupting the flow of your busy workday.

  3. Texting is Universal
    Consider the stats above — 96% of American adults have a cell phone. They don't need the latest fancy Apple smartphone to send and receive texts. Even the simplest phones with the most budget-friendly plans can generally receive unlimited texts. You never have to make any assumptions about your contact's technology.

  4. Texting Uses Automation Effectively
    Some marketing techniques, like email, are a natural fit for automation. Others, like a phone call, had better be done manually. Text messaging falls somewhere between the extremes. While a personal text is often the best bet, you can automate certain "event-based" texts, and they will still feel perfectly natural.

Text Message Marketing: From Beginner to Advanced

If you use texts in your day-to-day life, you have skills that will serve you well in text marketing.

For example:

  • It is okay to use contractions, emojis, and even let a typo slip through if it fits your personal style
  • Don't bombard your contacts with a lot of text messages without letting them get in a response
  • Avoid texts late at night or before morning coffee unless it's an emergency for a current client
  • Don't forget to check your own texts a few times a day — they are now part of your work life

The key to text messaging is context. If you send messages only when it makes sense, you'll avoid having contacts opt out. Texting is a two-way street: your goal is to combine great timing with interesting content that will get recipients to respond more often. To do that, you need to know your clients well.

Let's look at ideas for taking texting to the next level:

  • Automate Your Initial Opt-In Texts
    To stay on the right side of the law, it's crucial to ensure contacts affirmatively opt in for ongoing texts. You can automate this process using CRM data, ensuring that open house attendees and those who register for updates on your local listings receive an opt-in invitation right away — when they're most likely to consent.

  • Make it Easy to Set Appointments by Text
    Many people prefer the convenience of text to the rigmarole of a phone call. Some people dodge phone calls to avoid high-pressure sales situations. By texting leads a link to a scheduling app, they can put themselves on your calendar in a low-friction environment.

  • Ask Questions in Your Texts
    Every time you get a response to a text, you open the door to extending that relationship. The best way to incorporate questions is to make them meaningful, like "What do you like most about the house you just toured?" Most recipients prefer to dash off an answer rather than risk seeming rude.

DeltaNET customers have the opportunity to deploy text messaging campaigns with confidence from right within our high-performance, AI-driven real estate CRM. To find out more or get started, contact us today.

July
27

Contact Your Clients with SMS Texting in DeltaNET 6
Use Text Messaging to Communicate with Your Real Estate Clients

If you're a real estate agent reading this, then there's already a good chance that text messaging is one of your favorite ways to communicate with clients. According to the National Association of REALTORS®, 94 percent of real estate agents prefer to communicate with clients via text – edging out the email and phone calls as the most popular channel for communication. But are you making the most of your texting communication opportunities? With the right tools, text messaging can do even more to grow your brand and serve your clients.

Click Here to Read More...

June
24

Get Started with Text Messaging for Your Real Estate Business

Text Message Marketing for Real Estate Agents
Real estate is a time-sensitive industry.

People expect quick, substantive responses to their questions; however, many would-be clients prefer not to communicate by phone call. They want to be reached in a way that's most convenient for them.

It's a given most people check their smartphones regularly throughout the day. That's why real estate professionals choose text messaging as a reliable tool to communicate with clients.

Here is a simple guide to text message marketing for your real estate business.

Click Here to Read More...

June
23

Use Text Message Marketing to Reach Your Clients

Close More Deals with Text Messages

It's no secret as real estate professionals you've had to adapt to our changing times to keep your businesses going strong. From mastering the art of virtual open houses to guiding your clients through the uncertainty of real estate during the coronavirus, you adopted new methods to close more deals.

At one time or another, you've also inevitably faced the challenge of dealing with people who don't answer your calls and emails. Often this isn't because they're trying to avoid you, but they're too busy or don't want to feel put "on the spot."

So what's the answer?

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June
22

Connect with Your Clients By Texting

DeltaNET 6 Integrated SMS Text Messaging

The real estate industry is changing, and so are the needs of clients.

These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet.

It's SMS Texting.

Click Here to Read More...

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