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November
29

With technology, you can achieve anything faster and more efficiently. Taking an idea from concept to execution becomes so seamless, it might even feel like a game. After all, a game is something you play because you enjoy it. The right technology can make even the toughest parts of work more fun.

In one way or another, most real estate technology is about saving time. Keeping up with technology may have a learning curve, but you'll ultimately save thousands of hours as new platforms make their value known. The effect can be like getting a new team member — or having more hours in the day.

Since technology multiplies your efforts, it has a tremendous effect on independent real estate agents and small brokerages in particular. By automating routine tasks, you'll get more done than ever before.

The question is often: "Where to start?"

From opening move to checkmate, real estate technology can support you every step of the way. Here are a few modern solutions you should consider when you want to bring your game to the next level:

1. Virtual Staging Services

Virtual staging refers to any software suite that can help you present a property in its best light online. Some of these can do things like remove, rotate, or add furniture to a layout, build a virtual tour out of still photographs, or show what a property looks like at different times of the day.

Properties in Motion is a complete virtual staging solution that supports all your efforts, from virtual tours to interactive, video-driven digital showings. It helps you capture more leads using high-quality video with voiceover. Plus, you can instantly share videos on your social media and track engagement.

2. Social Media Automation

Of all the professionals on social media today, real estate agents have the best opportunity to convert their social media following into bottom line value. But getting noticed on fast-moving feeds requires a regular posting schedule. Social media automation for real estate makes it possible.

With social media marketing tools at the ready, you can drive event-based updates to your social feed whenever one of your listings changes status. You can also plan and schedule posts in advance to make sure you're communicating and connecting when your audience is at its most active.

3. Customer Relationship Management

It wasn't that long ago when agents and brokers spent hours every week simply getting apprised about their prospects, leads, and customers. Customer Relationship Management for real estate is here, so you can focus on powerful, targeted follow-up at precisely the right moment.

A centralized solution that provides complete visibility into all your contacts is just what you need to get more value from every interaction. You get custom alerts when it's time to follow up with cold leads or circle back around to ensure active transactions are moving forward smoothly.

4. Paid Advertising Management

Paid advertising is a tremendous opportunity for real estate agents. Unlike many other industries, where a few underperforming ads can tank margins, you have space to experiment and refine your methods. A few hundred dollars in ads could turn into tens of thousands in commissions.

DeltaNET customers have two options to choose from: Ad Wizard for paid Facebook and Instagram advertising or pay-per-click (PPC) advertising through Google Ads. It takes only minutes to configure, tweak, and monitor a campaign that can bring instant traffic to your listings.

5. Search Engine Optimization (SEO)

Most of your future customers look online — for agents and listings — before they ever meet you in person. If your properties aren't ranking for relevant Google searches, they may as well be invisible.

The first step toward more search engine traffic is to have a real estate website of your own. Sharing a listing from the MLS just isn't enough to get the organic traffic that can open the door to lucrative sales.

Search Engine Optimization gets you where you need to go to compete in a modern world driven by Millennial and Gen Z online searches. It builds your potential for thousands of website visits a month using custom hyper-local content, then helps you convert those visitors into leads and customers.

And it's done for you.

It's Never Too Late (or Too Soon!) to Get the Best Real Estate Technology on Your Side

Technology is advancing more every day. But only agents and brokers who look for creative ways to use it will benefit. You can harness the power of artificial intelligence and machine learning in your practice.

What's more, you don't have to pay separate licensing fees for a dozen different solutions. A single AI-driven real estate command center, built in consultation with agents and brokers, is within reach now.

Contact us at Delta Media Group to learn more or get started.

November
11

As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing—not cutting the exact thing needed most. Now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.

Delta Media Group's® VP of Sales, Franklin Stoffer, hosted a special Online Marketing Webinar, joined by Winston Widdes, a Paid Advertising Strategist with Delta. This webinar covers essential online marketing tools available in DeltaNET, including:

- My Customer for Life (MCFL)
- Social Connector
- AD Wizard
- Market Watch Reports
- Smart Drip Email Campaigns

To learn more about Delta's marketing tools and how they can help you grow your business in 2023, contact sales@deltagroup.com.

November
8

Does your digital marketing feel like it could use a little something extra to generate more leads and create a better return on your investment? Are you an experienced agent aiming to enter a new market or a new agent who wants to start generating leads right now? Paid advertising on social platforms and search engines can save you time while providing a reliable infusion of fresh leads to your pipeline. Advertising the smart way starts with having a plan, and we've got some dependable tips to help you maximize the ROI of your online advertising.

Improve Search Engine Visibility with Pay-Per-Click (PPC) Advertising

You're off to a great start if you've already integrated search engine optimization (SEO) into your website. However, success with SEO doesn't happen overnight, and there's more you can do right now to generate additional leads through search engine results. Our Pay-Per-Click (PPC) Advertising for real estate puts all the tools you need to run effective advertising campaigns on Google in the palm of your hand.

  • Help Your Target Audience Find You
    The vast majority of real estate prospects make extensive use of search engines to look up listings, find agents in their area, and discover which communities might best suit their lifestyle. By setting up PPC campaigns, you can ensure that you're connecting with prospects during this crucial stage of their research process.

  • Get Your Message in Front of the Right People at the Right Time with Google Ads
    With PPC advertising, you don't have to guess who your ad will reach. You can take advantage of keyword research, demographic optimization, and geo-targeting to ensure your message is getting in front of the right eyes.

  • Start Generating Leads Right Now
    Whether you're a new agent, have just built a new website, or have only recently embraced the benefits of SEO, with PPC, you can still reach your audience on search engines while your SEO is progressing.

  • Improve Your ROI with the Latest Tools
    Learning from previous campaigns is one of the most important steps in advertising the smart way, and our PPC services include many learning tools. With negative keyword management, ad copy testing, A/B testing, and integrated Google Analytics, you have all of the data you need to optimize campaigns over time.

Grow Your Social Presence with Ad Wizard™

Just like with SEO, building a vibrant, lead-generating social media presence tends to take time. Given how many people use social to search for agents, homes, and neighborhoods, you want to be sure that your social media marketing is on point. With Ad Wizard™, we make it easy for you to plan smart, targeted advertising campaigns on the most widely used social platforms for real estate.

  • Build Connections on the Most Popular Social Platforms for Real Estate
    While there are many social platforms where you can build a presence as an agent, few can top the large, diverse user bases of Facebook and Instagram. You'll find the most real estate prospects in these places, and both offer robust marketing tools. Ad Wizard™ simplifies the process of getting started with Facebook and Instagram advertising.

  • Customize Campaigns to Fit Your Brand
    You want advertising that stands out for all the right reasons, so customization is key. Ad Wizard™ includes handy tools like a stock art library, templates that are easy to customize, and ad layouts that can be easily tailored to fit the goals of your campaign.

  • Create a Variety of Ad Types to Reach Each Segment of Your Audience
    You don't have to limit yourself to one type of ad or campaign, either. Customizable ad types allow you to diversify your social ads with ad types including open houses, just listed, what's your home worth, branded ads, and much more.

  • Easily Manage Ads, Budgets, and Results in One Place
    Ad Wizard™ is fully integrated with DeltaNET 7, providing easy access to all the tools you need for campaigns to thrive. There's an easy-to-use interface for managing ads and budgets, as well as automated reports to track how each campaign is performing.

Convert More Leads and Make Life Easier with DeltaNET 7

With all of the leads you generate by advertising the smart way, you'll also want a seamless plan to take the next steps and convert those leads into clients. Start with a modern, informative, easy-to-use real estate website to ensure that leads have a great place to land after clicking your ad. Then take advantage of the many tools in DeltaNET 7, our real estate CRM that makes it easy to manage relationships, nurture leads, and further diversify your online marketing strategy.

October
26

As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing — not cutting the exact thing needed most. That said, now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.

On Wednesday, November 9 at 2 p.m. EST, Delta Media Group's® VP of Sales, Franklin Stoffer will host a special Online Marketing Webinar. He will be joined by Winston Widdes, a Paid Advertising Strategist with Delta. During the webinar, you'll get a chance to learn how to use some of the most essential online marketing tools available in DeltaNET, including:

My Customer for Life (MCFL): MCFL, an AI-driven automated newsletter, makes it simple to stay in touch with customers, even well beyond them making a transaction. By turning on this feature, you can automatically send customers newsletters about anything related to buying, selling, and homeownership that are written and designed by the Delta Media Group digital marketing team.

Social Connector: Social Connector allows you to easily post content from your website directly onto your social media accounts. Not only automatically post a new listing or open house, but also post pre-written blog and newsletter articles as well as publish the latest market data. Social Connector takes the work out of managing your social channels.

AD Wizard: Ad Wizard helps reduce the stress of running Facebook ads. While paid advertising may seem difficult to navigate, the Ad Wizard easy-to-use interface allows you to publish ads in a matter of minutes and ensures that they are optimized for the best results. Whether you are marketing a new listing or promoting your brand, you can easily do it through Ad Wizard.

Market Watch Reports: Market Watch Reports are automatically generated for you to send to potential buyers and sellers in your area. Branded to your brokerage, these reports contain informative market data specific to the client's property address — such as market trends, average home sale prices, recent sales, and current listing data.

Smart Drip Email Campaigns: Another tool that helps you stay connected with clients, Smart Drip Email Campaigns are ready-to-send email campaigns with something specific for everyone, no matter where the customer is in their homeownership journey.

By familiarizing yourself with these online marketing tools, you'll save time in your day and start seeing real results right away. You'll also come out of this season much stronger than your competitors who pulled back as you pushed forward. Register for our upcoming webinar to learn more.

October
13

Real estate technology is evolving faster than ever before in recent years due to the unique challenges posed by the pandemic, the rapid advancement in AI-driven technology, and the forward-thinking nature of an industry that's always searching for more effective, efficient ways to serve clients. With so much tech available, it can feel difficult to decipher which tools will deliver the best results for you or your team.

One way to cut through the noise is to focus on tech dependability. Which tools work best right now while still being likely to continue to add value and maintain momentum well into the future? By focusing on dependable tech, you can spend less time learning to use every shiny new toy that comes onto the market and more time reaping the benefits of integrating the most reliable tools into your daily routine.

The Search for Reliable Tech Starts with Your CRM

A feature-rich, easy-to-use real estate CRM is one piece of tech that should never go out of style, in part because the best CRM platforms constantly adapt to the times. As the "7" in the name of our DeltaNET 7 real estate CRM suggests, we've been developing, iterating, and updating the platform for many years. The latest version brings new features, optimizations to your favorite existing features, and a robust suite of tools to help you grow your brand.

Your CRM is so important — and dependable — because it helps with every step of the client journey, from generating and nurturing leads to generating referrals long after you've helped a client accomplish their real estate goals. When you mix in time-saving benefits like marketing automation, Properties in Motion, AI-driven newsletters, Ad Wizard, email drip campaigns, and more, it's easy to see why the right real estate CRM should be the most dependable tech in your toolkit. DeltaNET 7 is also more customizable and automated than ever before.

Keep One Eye on the Future with AI-Driven Technology

Dependability is partly about what works well right now and partly about what you can expect to continue to serve you well as technology continues to develop. Artificial Intelligence (AI) resoundingly checks both boxes. In the wider world, AI is already reshaping and disrupting many industries. From creating breathtaking art to optimizing healthcare, powering self-driving cars, and leading to ever more advanced smart assistants, AI is already impacting nearly every aspect of our lives.

In real estate, AI already has some serious practical benefits that can help you save time and improve your marketing. Just like the smart assistants on your favorite devices, AI-driven live chat for your real estate website can help clients learn about properties, find answers to questions, and discover your services before they ever connect directly with an agent. For marketing purposes, AI-driven newsletters and email drip campaigns can help you stay top of mind while keeping your audience informed with content that speaks to their unique needs.

How Tech Helps Clients Shop for Homes from Anywhere

Thanks to the abundance of online tech, we've long been moving toward a world where real estate clients can shop for homes from anywhere, and the pandemic only accelerated that trend. Buyers now expect to be able to shop for homes in a meaningful way, even if they're located far away from the market where they're searching for a home. For many buyers, this means falling in love with homes online before they invest the time and expense of seeing them in person. This also means that tech-savvy sellers are seeking agents who know how to market properties online.

All of this is to say that if you don't have a great real estate website that informs, educates, and motivates your audience, now is the time to invest in a better, more robust experience. Buyers want to be able to browse listings, easily search for homes based on their unique preferences, learn about neighborhoods, and find the perfect match. Clients also want to discover content that helps them learn about communities, navigate the process of buying/selling a home, and keep up with the latest market trends. Mix in tech like virtual open houses and showings to ensure that clients can shop for homes from anywhere.

The Future Is Bright for Real Estate Tech

The investment in the future of real estate tech is substantial, which means that you can expect new, dependable tech to continue to emerge in the coming years. This is great news for agents and others in the real estate industry who can provide better service while saving tons of time in the process. It's also great news for your clients, who can continue to benefit from new, better ways to buy and sell homes.

October
6

The digital age has forever changed the real estate industry for both customers and agents. Modern real estate customers tend to be tech-savvy, with a strong motivation to conduct independent research, learn everything they can about buying/selling a home, and discover promising properties in their target markets before they even connect with an agent.

On the agent side, you have a more diverse, dependable technological toolkit than ever before for attracting those customers, helping them achieve their real estate goals, and saving you tons of time in the process. Catering to customers of the digital age starts with having a plan and integrating the right tools for the job.

Start with Your Real Estate Website

Think of your real estate website as the foundation which your whole digital presence is built upon, as well as a key point of contact for both serving customers and generating leads. A great real estate website should help you accomplish these four key goals:

  • Shop
    Customers of the digital age love to research and shop for homes online. They want to be able to easily search for listings in their target neighborhoods, with search filters that allow them to discover the specific properties that fit their needs. That's why every great real estate website needs a robust MLS search function to keep the attention of modern customers.

  • Educate
    In addition to learning about homes, many customers will be visiting your website to research neighborhoods, discover the best places to shop for homes, and get advice that helps them navigate the complex process of buying or selling a home. The content that you create for your website should be geared toward covering the key topics that your customers want to see.

  • Motivate
    Whether you're sharing the latest market trends to help customers make informed decisions, showcasing the hottest new listings, or sharing expertise that can help them take the next step toward accomplishing their real estate goals, your website is also an excellent tool for providing motivation to your customers.

  • Connect
    Once a potential customer has explored your website to see all that you have to offer, you want to make it as easy as possible for them to connect and take the next step to becoming a customer. Make that process easy by providing contact forms, links to your social pages, email addresses, and traditional contact info so that they can connect in the way that works best for their needs.

Build a Modern Marketing Plan

In many ways, catering to customers of the digital age starts long before they actually become customers. Your digital marketing plan sets the stage for what customers can expect when they choose you for their real estate needs, and marketing in the right places is key to generating leads from tech-savvy potential customers.

  • Social Media
    Social media platforms have become incredibly valuable tools for both marketing and building connections in the digital age. If your social media marketing could use a boost, now is the time to work with an experienced team, develop a plan, and reap the benefits.

  • Email Marketing
    Email marketing provides an easy, convenient way to attract new customers, nurture leads, and inform current customers. Email drip campaigns are ideal for nurturing relationships over time, with very limited work required on your end thanks to automation. Our auto-generated My HomeFinder, Market Watch, and Seller Reports simplify the process of keeping customers up to date on the latest trends.

  • Search Engine Optimization (SEO)
    You want customers to find your brand online as quickly and easily as possible when they're searching for real estate services in you area. Search engine optimization (SEO) should be integrated throughout your real estate website to help them find you.

  • Paid Advertising
    New to digital marketing or looking for a quick way to expand your audience? With our AdWizard Paid Advertising and Pay-Per-Click (PPC) Advertising services, you can easily create targeted ad campaigns on the biggest online platforms. AdWizard has you covered for Facebook and Instagram advertising, while our PPC Advertising makes it easy to leverage the power of Google Ads.

Make Your Life Easier with the Latest Real Estate Tech

We've talked plenty about how tech can help you provide impeccable service to customers, but the digital age has benefits for agents, too! With a real estate CRM like DeltaNET 7, you have all of the tools that you need to attract, engage, and serve your customers at your fingertips, all in a convenient, easy-to-use package that will save you tons of time. If your CRM isn't providing you with the tools that you need to cater to customers of the digital age, now is the time to switch to a platform that makes life easier for you and your customers.

August
31

Digital marketing has the potential to open doors, create connections, and take your real estate brand to the next level. Is your digital marketing in need of a refresh? Just like with real estate markets, digital marketing trends evolve over time, so it's wise to re-examine your marketing tactics periodically to ensure that you're maximizing ROI and generating as many new, high-quality leads as possible. Start with a closer look at these reliable digital marketing tactics to build trust, grow your brand, and streamline your lead generation.

Start with a Great Real Estate Website

Your real estate website is the essential element for a successful digital marketing strategy, and there's more to consider than just how nice your website looks. Ideally, you want to provide a seamless experience, allowing your audience to research listings, neighborhoods, communities, and your real estate brand, all in one convenient package. Of course, you'll also want to integrate search engine optimization (SEO), which will improve your visibility in search results and help leads find you. Many digital marketing tactics drive traffic to your website, so you want people to be impressed and informed from the moment they arrive.

Explore New Opportunities for Content Creation

Are you creating informative, entertaining real estate content that generates leads and demonstrates your expertise? Real estate content is a key element of a successful real estate website and should be a pillar of your digital marketing plan. Blog posts are a great place to start, but don't be afraid to try out other types of content, as well. Video content is more popular than ever, so why not grab your phone, pick up a few peripherals to make filming easier, and become the next real estate video star? Even if you don't take a starring role, creating property videos like you can make with our Properties in Motion platform is a great way to market your listings.

Optimize Your Social Media Marketing

Effective social media marketing is one of the best ways to grow your brand online and take your digital marketing to the next level. Focus on the most popular social platforms for real estate, like Facebook and Instagram, as you grow your social presence. The real estate content that you create is ideal for social sharing, and you can use your social presence to drive more traffic to your website. Remember that engagement is crucial for social success. The time that you spend interacting with your audience and building connections is just as important as all your other social marketing activities.

Save Time and Generate Leads with Smart Email Campaigns

One of the most appealing things about digital marketing is that you don't always have to invest a ton of your own time in order to find success. Smart drip email campaigns are an excellent example of that concept in action, allowing you to stay in touch, inform your audience, and nurture leads with pre-planned, automated email marketing. Take advantage of email marketing campaigns designed specifically for different segments of your audience, from buyers to sellers, and remind them why you're the right choice when they're ready to take the next steps on their real estate journey.

Quickly Expand Your Audience with Paid Advertising

While the payoff is worth the wait, some digital marketing tools and tactics take time to yield the desired results. But what about when you want to generate more leads right now? With AdWizard Paid Advertising and Pay Per Click Advertising, you can easily create, launch, and track paid advertising campaigns on the biggest social platforms. Start planning your next Instagram or Facebook advertising campaign with easy-to-use tools that allow you to customize every key aspect of your ad. These tools are a great place to start if you're new to digital marketing and searching for ways to quickly expand your audience.

Show Your Value with Social Proof

As you use your digital marketing to turn more leads into clients, remember that those existing clients can be a big help in attracting new business. In addition to good, old-fashioned referrals, your clients can give your marketing a boost by leaving reviews and providing testimonials online. That type of social proof is worth its weight in gold, so be sure to share it on your website and social pages.

How Will You Level Up Your Marketing for 2023?

The most successful real estate agents and brands always have one eye on the future, so now is the perfect time to start planning for a successful 2023. If your marketing is in need of a refresh, we're here to help you level up your lead generation with dependable and innovative tools designed specifically for real estate. Start planning ahead now, and make 2023 your best year yet.

August
19

What real estate agent could say no to more and better quality leads? Modern marketing offers more tools than ever before for generating, nurturing, and converting leads, whether you're just getting started as an agent or you've already been in the industry for decades. So if your lead gen feels like it's been lacking lately, there are concrete steps that you can take right now to turn things around and start generating more leads. Here are some of the best tools and tips to turn your marketing into a reliable, well-oiled lead gen machine.

Start with a Great Real Estate Website

Your real estate website should be the hub of your digital lead generation efforts and one of your most valuable marketing tools. It's the place where potential leads come to learn about your brand, the markets that you serve, your listings, your team, and all of the real estate services that you offer. On top of that, many of the other lead gen tips on our list either work best when paired with a great website or are geared specifically toward driving traffic back to your real estate website. All of that is to say that if your website doesn't include everything it needs for lead gen, now is the time for a redesign from a team that knows what it takes to generate real estate leads online.

Mix in a Dash of Search Engine Optimization

One of the ways that your website helps with lead gen is through search engine optimization (SEO), which helps leads find you. Most real estate prospects start their process with online searches to find real estate brands, agents, and listings that suit their needs. SEO is all about optimizing your website so that it ranks higher in search engine results, which drives more traffic to your website and ultimately helps you generate more leads.

Build a Better Blog to Share Your Knowledge and Expertise

Potential leads primarily visit your website for information, whether they're looking at listings, researching neighborhoods, or want to learn more about the process of buying/selling a home. Your blog is the perfect place to share content that demonstrates your real estate expertise, provides detailed descriptions of the markets that you serve, answers common questions, builds trust, and educates your target audience. As an added bonus, creating localized content also has major benefits for your SEO.

Upgrade Your Social Media Presence

Is your social media marketing generating as many leads as it should? Are you reaching the right audience with the right message? Growing your social media presence through marketing, targeted ads, and good, old-fashioned engagement is a great way to give your lead generation a boost. In addition to social marketing, consider carving 15 or 30 minutes out of your daily schedule to engage with your audience, share your knowledge, and start building connections with potential leads.

Attract a Larger Audience with Virtual Tours, Open Houses, and Showings

A normal open house or showing is great for people who live close enough to attend, but more than ever before real estate clients are doing much of their shopping online. Virtual open houses and showings make it easy for those online shoppers to fall in love with homes before they ever visit in person. Virtual tours, like the ones that you can create with our Properties in Motion platform, are another essential element for marketing homes online.

Add Targeted Online Ads to Your Marketing Mix

What if you want to generate more leads right now? With AdWizard Paid Advertising, you can easily create and manage online advertising campaigns that appeal directly to your target audience. Manage all of your ads and budgets through an easy-to-use interface, with customizable ad layouts that make it easy to tailor your advertising to your brand. Easily target ads on Facebook and Instagram — the two social platforms where your online audience is likely spending the most time. Paid advertising can be the perfect complement to all of your other digital lead generation efforts.

Rely on the Right Real Estate CRM

Last but certainly not least, if you don't have access to a real estate CRM or you're not thrilled with the performance of your current CRM, your lead generation can absolutely benefit from an upgrade. DeltaNET®6 is a powerful, easy-to-use real estate all-in-one solution that offers all of the tools that you need to attract, nurture, and convert leads successfully. From AI-driven marketing tools to lead capture forms, automated lead segmentation, and so much more, we're always innovating so that every agent can benefit from the dependable, intuitive tools in DeltaNET®6. Why settle for less than the best when you can have so much of what you need for lead generation in one convenient package?

July
1

Is your marketing puzzle missing that one small yet important piece that can help take your business to the next level? Paid social advertising is one marketing tool that real estate brands of any size can integrate to generate leads, grow your brand, and expand your social media presence. Here's why paid social advertising may be the missing piece to your marketing puzzle, along with some tips to help you get started.

How Paid Social Advertising Works

One of the perks of paid social advertising is that you don't need a ton to get started. A great real estate website is a must, of course, because you'll want a place to send the people who see your ads, and you'll need to set up a business page on any social platform where you plan to advertise. As you plan a campaign, you'll decide on the campaign's objective and determine the target audience, budget, and length of time that your ad will run. Then you'll set up the details of the ad, including the headline, copy, and images. You can easily monitor the results of your campaign over time with data-based insights that allow you to customize your advertising with confidence.

Enjoy the Benefits of Highly Targeted Advertising

One key benefit of paid social advertising is how it allows you to target specific demographics and reach the prospects who will be most interested in what your real estate brand has to offer. You can build profiles to target specific demographics, promote listings to people who have already searched for similar listings, or target prospects who have already indicated some interest in your services online. These are just a few of the many ways that you can customize paid social advertising campaigns to suit your needs.

New to Real Estate Marketing? Paid Social Ads Can Expand Your Reach

When you're a new agent or real estate brand, you don't want to wait for results with your marketing. Growing your online brand organically with tools like SEO and content marketing takes time. Paid social advertising has no such limitation, making it a perfect complement to your organic marketing tactics. Paid advertising allows you to reach your target audience immediately, get your brand in front of the right eyes, and start generating leads from the time that you launch your first campaign.

A Dependable, Versatile Tool for Growing Your Brand on the Biggest Social Platforms

For paid social advertising in real estate, two platforms stand out above the rest. Both Facebook and Instagram are excellent places to promote your brand with paid advertising campaigns. The versatility of paid social advertising on those platforms allows you to reach diverse audiences, whether you're promoting listings, targeting local customers in specific markets, or simply establishing relationships with potential clients that you can nurture over time.

Planning a Campaign? Start with a Goal and Target Audience in Mind

When starting a new campaign, you'll want to consider a few important factors. First, what is the goal of the campaign? Naturally, the content of your ad will be different depending on whether you're promoting a listing, open house, webinar, client testimonials, or services for sellers. If you want your target audience to take a specific action, then your advertising should be tailored to that goal.

Next, you'll want to consider who you aim to reach. This includes broad categories like active buyers or active sellers, along with more specific audiences based on demographic details. Think about who you want to reach, what they want, and how to appeal to their needs as you customize your campaign.

Why Your Website Is Essential to Paid Social Advertising

Since one of the main goals of paid social advertising is to attract traffic to your real estate website, you'll also want to make sure that your website appeals to the needs of your target audience. Integrating resources for buyers and sellers is a great place to start if you plan to market to both groups. You can also create localized content and neighborhood guides to help your audience make informed decisions on where to shop for homes.

Make Your Life Easier with Ad Wizard and Pay-Per-Click (PPC) Advertising Services

Searching for an easier way to master paid social advertising? Our Ad Wizard tool makes it easy to create, customize, and launch campaigns with as little as a few clicks in DeltaNET®6. With templates, customizable ad layouts, stock art, and a wide variety of ad types, you can launch your next campaign with ease. Or you can rely on our team of PPC advertising pros to help you develop campaigns that maximize ROI. Either way, you don't have to worry about handling all of the details of paid social advertising on your own.

June
24

Pay-per-click (PPC) online advertising may seem like one of the most challenging topics around.

But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.

We know: From the outside, PPC seems complicated, technical, and risky.

The truth is, profiting from PPC ads has gotten more and more difficult over the past few years. When more advertisers join a platform, the prices go up. At the same time, each major digital platform is at work on new ways to protect its investment, making the standards for every ad higher.

But there is a simple, powerful way around all that complication.

First, understand the value proposition:

Pay-per-click ads can help you sell houses faster for just a few cents a day.

Once you see the potential, the rest of the details slide into place much more easily. Simply, PPC is a far easier prospect when you have the potential to make $5,000 or more on a transaction. There's room for trial and error compared to companies that may be trying to make sales for only a few dollars each.

So, how can you get the knowledge you need to get started with PPC?

Pay Per Click Is Simpler Than You May Think

In truth, there are only a few factors you need to be aware of in PPC.

This handful of factors will produce 90% of your results:

Visual Collateral

On Facebook, the photo associated with your ad is its most powerful asset. That's the core reason why Facebook – and its even more visual counterpart, Instagram – are at the center of the conversation for real estate professionals who want to get real digital advertising ROI.

Your ad may lead to a landing page on Facebook or on your website. For example, this approach may be best to collect sign-ups for an open house. Or it may lead directly to your listing, which should be ported from your MLS directly onto your website. If your listing is fully optimized, this can be a good bet.

Whatever the case may be, your visuals are a major determining factor as to whether and when people will click. You should be just as careful in selecting them for quality, composition, and vividness as you would be when you assign pictures to the listing or any other marketing element.

Targeting

Targeting is the other key factor in ensuring that the right people click on your ads at the right time.

Even with the rise of virtual tours, most buyers aren't looking for a home 1,000 miles away. To maximize your chance of selling, your ads must be micro-targeted to prospective buyers. This is another element where Facebook and Instagram shine since their ad targeting is so precise.

Using zip codes and other means, you can micro-target your ads within miles or even just a few streets of a given property's address. You can target neighborhoods, cities, states, or even adjoining states. And each person who clicks can be delivered a customized experience based on their specific needs.

Headline and Other Text

All online ads have some degree of text.

With a Google Ad, success depends entirely on your text and headline. As a result, you'll want to use automated tools to compare different versions of your text and consistently display the versions that are more effective. Over time, this refinement strengthens your results.

Facebook, Instagram, and other social media networks use text as well, of which the headline is the most important. Your headline must be short and compelling. It makes a promise that your listing or landing page must immediately deliver on so you don't lose a user's attention.

Digital Marketing Automation Is the Key to Unlocking Value from PPC Ads

Now that you see where PPC results come from, hopefully it all looks a little bit less mysterious.

Where people in any industry get tripped up is in the need to monitor these factors constantly.

While it takes a few days for any new advertising campaign to capture useful information, all of the best campaigns are monitored on a daily basis. Daily monitoring ensures all outliers — including mistakes and home runs – are caught as soon as possible.

With a real estate CRM, you have the chance to leverage an AI-driven center of excellence for your pay-per-click advertising. Ad Wizard is just the solution. It handles all the detail work so you can keep an eye on your campaigns, fine-tune them, and improve your results in just seconds every day.

Contact us today to learn more or begin.

May
25

Many real estate agents around the United States swear by online advertising.

Even if you've never used an online ad, you're probably familiar with the idea: Set it up correctly and you enjoy "overnight" traffic to your website or listings. An optimized ad provides the opportunity to accelerate interest in your most promising properties and meet qualified buyers sooner.

When you think of online ads, you might think of Google first. For real estate agents, though, the picture is a little bit different. People go on platforms like Facebook and Instagram (also owned by Facebook) to browse aspirational properties, and that's where an effective agent should seek out traffic.

Facebook is also helpful for maintaining connections with leads and past customers.

When it comes to advertising for the first time, most agents have these two questions:

  • "Do ads really work?"
  • "Will ads work for me?"

The answer to question #1 is a resounding "yes!" In 2020, it cost under $10 on average for a Facebook ad to be seen 1,000 times. Most businesses spend about 5% to 12% of their revenue on ads, but agents can facilitate thousands of dollars in transactions with much less.

Will ads work for you? Again, the answer is yes.

But it won't work in a vacuum — you need to be ready to service the new traffic you get. There are two main ways to use online advertising to grow your real estate practice:

Drive New Leads Directly to Your Website

Your real estate website is the cornerstone of your digital brand. It's where people go to find out who you are and what you can do for them. Ads that go directly to your website can be helpful for people comparing real estate agents or just getting involved in the early stages of market research.

Ads are particularly effective when you've already published helpful, informative content such as blogs or videos. Content helps your visitors get informed about their options, connect with neighborhoods or listings, and ultimately become leads within your business pipeline.

Show Off Your Best and Brightest Properties

What if your website is new and not fully developed yet? You can direct online traffic to live listings on your MLS. In cases like this, it's essential to be sure any contact forms are set up correctly, so you can use them to capture details directly from interested leads.

You can display live listings directly on your website as well. This can be especially useful since it gives you more data. You'll end up with a granular sense of which listings attract attention, how long each visitor spends on each listing, and what features are most captivating to your audience.

Best Practices to Get the Most from Your Ads

Interested in jumping in with social media ads? You have a huge advantage compared to professionals in many other fields – the potential to move transactions forward with a tiny fraction of the revenue you'll stand to make. Still, you need to lay the right groundwork for success:

  • Be Ready to Connect with New Visitors Fast
    Many newcomers to advertising run them only during the day at peak activity hours in their own time zone. This ensures that if someone calls you right away, you'll be able to respond immediately — one of the biggest factors in scheduling that all-important first meeting.

  • Use Digital Marketing Automation to Your Advantage
    Optimizing your ads is a learning process, but it's one you can speed up. Social Media Ad Wizard makes it easy to plan, launch, and monitor your ads. By quickly learning what works, you'll spend less money and improve your results. It's all part of the DeltaNET®6, your all-in-one real estate solution.

  • Capture Leads as Social Followers or Subscribers
    People who follow your ads may be ready to buy, but they could also be weeks or months away from a decision. Encourage them to follow you on social media or, better yet, join your email list. This lets you build the relationship over time and position yourself as a trusted advisor.

  • Be Involved in the Social Media Conversation
    Ads can work well on their own, but they're even more effective when you're active on social media. Focus your time on the platforms where the customers you want are most active and engaged, then join the conversation when you see them with questions or problems you can help with.

  • Use Video to Attract the Right Customers
    Video is the cornerstone of effective social media. It's fun, easy to consume, and much more memorable than plain text. For listings, that means a video tour of the property. For your website, it means adding video to your most popular blog posts and other pages.

Contact us at Delta Media Group to learn more about social media ad success.

April
19

As a real estate agent, building long-term client relationships is essential to growth. There are two times when having a deep relationship is especially vital.

First comes the initial decision to choose a real estate agent. By sharing helpful, informative content on your real estate website, you can build credibility as a trusted expert. This is important because it might take weeks or even months before someone actually decides to dive into the market.

If you've built a foundation with a potential client, you are more likely to be chosen in the end.

The second time strong relationships come into play is after the initial transaction. No matter whether you work with buyers or sellers, you can expect that they will take 4-7 years on average before needing your services again. But, all the while, they can be providing you with referral business.

In the first year of any agent's career, it's normal to spend most time "chasing down leads." You need to learn the ropes, decide what works for you, and define your ideal customer. Beyond this point, however, it's crucial to start generating leads in a less effort-intensive way, and referral business is a big piece.

Some of the most successful real estate agents in the United States today get the majority of their work from qualified leads through their website, combined with referral business from satisfied customers.

That starts by focusing your attention on long-term customer relationships. And the process is much easier when you have the right technology in hand.

How Your CRM Can Boost Your Long-Term Client Relationships

To cultivate deep relationships, real estate agents need to make the best use of their time. That means cutting down on repetitive tasks and focusing on what moves you forward. Now, more than ever, that's achieved by implementing customer relationship management software for real estate.

Customer relationship management, or CRM, gives you complete visibility into all your relationships, so you never lose track of the people who matter to your business. You can easily see where your leads, prospects, current customers, and past customers stand in relation to their transactions.

An AI-driven CRM becomes a "center of excellence" that connects the dots between thousands of data points to keep you informed. It will clue you in on exactly when and how to follow up to maximize the positive impact you can make on those in your network.

Plus, it means spending less of your energy on time-intensive marketing tasks — those things you know you should do but that often slip down the priority list. Your CRM is a powerful machine learning multi-tool that helps you prioritize and execute in a fraction of the time.

Let's take a closer look at how technology can enhance your relationship-building efforts:

  • Faster, More Targeted Email Marketing
    Email marketing is one of the most effective ways to spark a new relationship. Subscribers preview the value you have to offer, fostering rapport and trust. But writing weekly emails can add up to hundreds of hours of work. A CRM can help you deliver attractive template-based emails in just a few clicks.

  • Social Media Without the Time Sink
    Real estate agents are the most successful of all professionals at turning their social media following into concrete business value. But even they run a risk of hours of scrolling their feed with nothing to show for it. Event-driven social media updates from a CRM save time and zero in on what matters to followers.

  • Complete Integration with Listings
    Listings are the gateway to action for your buyers. But without data, you can't tell which listing features are driving interest. With your CRM, you can showcase your new listings directly on your website and capture detailed engagement information, helping you improve with every new listing you publish.

  • The Power of Video Made Easy
    Video marketing is the next best thing to being there, but real estate agents have traditionally faced a steep learning curve. Properties in Motion is just one DeltaNET®6 feature that can help you use compelling visual content to captivate buyers and get them to linger over your listings.

  • Digital Advertising Without the Mystery
    Online advertising is often worthwhile for real estate agents. It's the key to getting immediate attention on any new listing and racking up plenty of open house registrations. But ads can be complicated, and a simple oversight may make them unprofitable. Ad Wizard offers at-a-glance ad campaigns.

  • The Right Technology Enhances the Human Touch
    Honesty, clear communication, and a genuine interest in your customers are indispensable to real estate success. Customer Relationship Management doesn't replace these elements: It helps showcase them in all you do while saving more time and energy along the way.

Contact us to find out more about digital marketing for real estate agents.

February
8

Are you missing out on a powerful way to generate leads from social media? Targeted advertising isn't a replacement for all of your other social media activities. It's in its own category, and when done right, it can be a convenient, low-cost tool for generating fresh leads to stock your pipeline. If targeted advertising has been your business blind spot, now is the perfect time to change that.

Even if you've never run a targeted ad campaign yourself, you've definitely experienced these ads during your own time online. You search for something that you're interested in purchasing, check out some content, and suddenly you're seeing ads for that product or something similar during all of your travels online. Targeted ads are designed to reach a specific audience — ideally people who are already interested in what you have to offer.

Before You Advertise, Make Sure Your Branding and Website Are Ready

We'll get into more specific targeted advertising strategies shortly, but there are a few things that you'll want to have prepared before you get started. First, make sure that your branding is consistent. Things like color schemes, logos, missions, values, and even fonts can help your brand stand out from the competition when you advertise.

Next, you'll want to make sure that your real estate website looks appealing, functions well on any device, has great content, and offers all of the features that your audience needs. In many cases, your targeted ads will be leading prospects directly to your website, and you want to give them every reason to stick around once they arrive.

Know Your Audience

Like the name suggests, targeted ads are all about reaching a specific audience. So who are you trying to reach? Running a targeted ad campaign for an audience of luxury real estate buyers will naturally be different than running one for first-time homebuyers who are new to real estate. The same goes for whether you're trying to generate buyer or seller leads.

Due to fair housing laws, it's important to note that ads can't be targeted based on certain factors like race, gender, or class. Think about your target audience, what they like to do, what their interests are, and what might motivate them to buy or sell a home.

Planning Your Targeted Ad Campaign

Once you've got your branding, website, social pages, and audience analysis in order, you'll be ready to start planning your first campaign. Here are some of the key steps you'll take while planning your campaign:

  • Campaign Objective, Ad Settings, and Contact Method
    First, you'll set up your campaign objective, which will usually be lead generation. You'll also choose your ad settings, where you'll click on "special ad categories" and "housing" in order to adhere to fair housing laws. You will also choose your contact method, either through a lead capture form, automated chat, or phone call.

  • Setting Your Budget
    Facebook ads are priced through a bidding process, which allows you to set the maximum price you're willing to pay to reach a specific audience. You can set your max daily bid based on a variety of factors for each ad, and sometimes it will take some experimenting to find the right price per lead.

  • Audience and Ad Placements
    Next, you'll be choosing how you'll target your audience and how your ads will be placed. You can choose to display your ad on Facebook, Instagram, or both platforms. You can choose to place your ads manually or use automated placing to put them in the best places to achieve your campaign goals.

  • Creating Your Ad
    All of the branding factors that we mentioned so far will usually play a part in creating your ads. Some of the most popular ad types include just listed, branded ads, home valuations, and open houses. There are many effective types of ad campaigns, so experiment to see what works best for reaching your audience.

  • Analyzing Results
    One of the great things about placing targeted ads through Facebook or Instagram is that you get plenty of analytics to help you discover what works best. Make sure that you're tracking the success of your campaigns in order to maximize your ROI.

Take Advantage of Targeted Advertising Tools to Make Life Easier

You could take the time to handle every last detail of targeted advertising yourself... or you could use a seamless, easy-to-use platform that allows you to set up campaigns in a few clicks. With Ad Wizard™, you can take the guesswork out of targeted advertising and manage ads with a dependable, consistent process. Ad Wizard™ is one of many tools available in DeltaNET®6 to help you market your business, manage leads, and maintain great relationships with your clients.

February
17

Real Estate Marketing That Gets Results
Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

Different Real Estate Website

  • Develop a User-Friendly Website That Fits Every Screen
    Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.

    Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.


    A-I email

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November
26

Video Transcription

Good morning, and welcome to another edition of Tech Tuesday, presented by Delta Media Group, where we're kind of over the whole turkey thing on Thanksgiving. Turkey is just not cutting it anymore. This year, it's brisket, it's smoked brisket for Thanksgiving.

So with that in mind and your Thanksgiving meal preparations all squared away now, we are going to take a look at Ad Wizard this week. Now we did a video, and when we first released it, where we kind of went over the basics of it, and we've added a few things since then, and I just kind of wanted to revisit it and take everyone through it again, so you can see what it is and what it's about.

Click Here to Read More...

September
18

Facebook Advertising Changes for Housing


Navigating Social Media Advertising

Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business.

What many real estate firms don't know is merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough.

At Delta Media Group, we understand the social media landscape is in constant evolution and companies, like Facebook, make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy--and more importantly, how to adapt to these changes to achieve success--is a top priority for us and our clients.

Delta Media Group is fully aware of Facebook's recent changes, and we've taken necessary steps to ensure we are in compliance with the ads we place for our customers. To help you understand what was changed and how they impact your brokerage, we've created this concise guide with everything you need to know.

Click Here to Read More...

July
31

Facebook Ad Mistakes Not to Make
Facebook ads can be a powerful part of a real estate agent's marketing repertoire.

Digital ads are attractive for their ability to spur immediate response to your listings or services. Unfortunately, the learning curve for using them is much steeper than it first appears.

Some approaches to Facebook ad management seem like intuitive sabotage and can negatively impact your results at the end of the day. When this happens, your ad budget can become pure overhead: You'll either get no website visits or visits only from people who never follow up.

That turns ads into a waste of time and money. Frustrated by the experience, you could end up walking away from valuable online opportunities.

Beware of these common Facebook ad mistakes in real estate:

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June
17

Digital Marketing Tools and Tips

In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.

Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.

Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:

Delta Customizable Websites

    1. Customizable Websites
      If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs. Brokerage & Team Packages by Delta Media Group handle all design the details for you.


      Delta Media Group Pipeline Manager
    2. CRM System
      CRM stands for "Customer Relationship Management," and it should be part of your business technology platform allowing you to manage your relationships and communications with clients and prospective clients.  With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business.  Delta Media Group's Pipeline Manager is built to help you TRACK, MANAGE and ENGAGE with your contacts right from your smartphone.


      Delta Ecards and Flyers

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June
3

Ad Wizard Paid Advertising Campaigns

 

Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

  1. Target Your Ads Precisely to Location ...
    Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.

  2. ... and to Demographic
    If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.

    Click Here to Read More...

April
23

Ad Wizard Automated Paid Advertising
Are you tired of spending too much time—AND MONEY—on paid advertising services that charge a sizeable set-up fee, allow for little flexibility, and requires you to log in and out of third party websites?

Our team at Delta Media Group® has been hard at work developing a new DeltaNet platform feature:  Ad Wizard™--a bit of technological "magic" that takes the hassle out of launching paid advertising campaigns.

Ad Wizard gives our clients (both brokerages and real estate agents) the power to capture the attention of prospects on Facebook (Instagram and Google to follow) with only a few clicks and without ever leaving our platform.

The Wizardry is the DeltaNet

Using listing information already in our platform combined with key demographics, you can run ads to promote your services where your prospective customers spend most of their time online:  social media sites and Google.

Here's where Ad Wizard's magic comes in:

Click Here to Read More...

March
11

Build Your Business & Brand

At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

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