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October
31

As a real estate brokerage in the digital age, you need a well-rounded CRM that's simple for sales associates of varying tech levels to navigate — and that's DeltaNET® 7. 

One of the primary goals for Delta when creating DeltaNET 7 was to be something that worked for ALL agents, not just the less than 10% who consider themselves tech-savvy. In doing this, Delta Media Group® updated its CRM platform to provide more of an app-like experience for users. 

Pages are Simplified in DeltaNET 7 

Taking customer feedback into account, the pages are simplified in DeltaNET 7. There's no more endless scrolling; instead, they're organized with widgets, filters, and thumbnails. Plus, with a mobile mentality, you can easily navigate them on the go through your smartphone or tablet.  

For example, the Traffic Report and Calendar Module pages have been condensed, eliminating unnecessary content. Also, responding to leads is as simple as clicking a button — just choose between a call, text, or email icon and type your message. 

The email campaign page in DeltaNET 7 has been simplified as well. Now, you can see what campaigns are active and which are not. You can even see which ones you created and which were created by Delta. This page will also tell you when the campaign ends and allows you to chain on and send a new campaign when the current one ends. 

The Role-Based System Eliminates Confusion 

With DeltaNET 7, we're introducing the role-based system. This change allows admins to control which links, pages, and features are available in the DeltaNET on a per-agent basis for further customization. Also, "default roles" can be applied to any user, eliminating the need to build roles from scratch.  

The role-based system is there to reduce clutter and confusion within the DeltaNET. By setting specific roles, agents know what features to use and are not bogged down with extra buttons. They can easily locate and navigate those key features with a streamlined dashboard. 

Although many agents wish to have only a few features in their DeltaNET to keep things simple, that doesn't mean agents who want to do more have to be limited. If you have some tech-savvy agents who want to utilize as many tools at their disposal as possible, they still can. That's the beauty of being able to cater to each individual user. 

DeltaNET Academy is There to Train You 

Although everything is simplified in DeltaNET 7, that doesn't mean you'll automatically know how to use it. And that's okay. Like anything in life, DeltaNET 7 requires learning. That said, you can easily learn how to use the updated CRM with training through DeltaNET Academy. DeltaNET Academy, Delta's virtual training platform, is already integrated into DeltaNET 7, so training can be completed without ever leaving the system. 

DeltaNET Academy is equipped with built-in courses designed by our technical support team, who consistently make updates and build new ones. These courses provide training in areas such as navigating the DeltaNET and its features, creating your agent website, and more. Along with these pre-provided courses, admins can create new courses to educate their agents on company policies and Delta technology.  

Leverage the Help Center 

DeltaNET 7 also features a help center. So, if you want the answer to a question and don't want to sit through a whole training course, you can use this convenient resource and find the answer in just a few seconds. All you have to do is type your question in the search bar at the top of the page. You can also search by categories already listed on the page. Either way, a list of articles and videos with the answer to your question will be generated automatically. Finally, look through the content provided to find your answer. 

Visit Our YouTube Channel 

Another valuable resource for getting accustomed to your new technology is the Delta Media Group YouTube channel. This comprehensive channel is full of webinars, Tech Tuesday videos, and other content to help you better understand how to navigate the DeltaNET. 

If you aren't familiar with Tech Tuesday, these are videos Delta Media Group uploads every Tuesday, demonstrating a specific feature or function. Voiced by Harley Wolfarth, Delta's Product and Technology Manager, these brief yet informative videos are perfect for visualizing and refreshing your knowledge of the tools and features you use daily. Some examples of Tech Tuesday videos include demonstrations on how to set up your blog system, change your settings in Social Connector, or send My Customer for Life (MCFL) email newsletters.  

Our YouTube channel isn't the only place to find updates and new information about Delta products. Our social media platforms, including Twitter, Facebook, Instagram, and LinkedIn, are also great resources for staying in the know. With blog posts and daily announcements, you can continue learning about DeltaNET 7 and how to get the most out of your technology.  

A Provider That's Approachable 

Over the past two years, the Delta Media Group team has been focused on creating an approachable platform for all agents. We wanted to construct a technology that everyone would feel comfortable using. We want your business to succeed, and we know that the easier it is to use the tools you need, the more you'll get out of them.  

Even though this next generation of the DeltaNET has arrived, as always, we will be looking ahead to the generations to come. As an independent, family-owned company, we aim to satisfy our customers and provide the best platform possible for all its users. 

October
17

The #1 real estate CRM has never been more simplified, more automated, or more customizable. 

Just as your iPhone or MacBook needs an upgrade every few years, so does your CRM. Give your tech platform an upgrade with DeltaNET 7, the all-in-one solution made simple for all agents, no matter their tech level. 

DeltaNET 7 gives you what you need to grow your business. It allows you to be powerful, be efficient, be creative, be reliable, and be different. Featuring new products like Delta Pitch, Delta Create, and DeltaNET Academy, with DeltaNET 7, there's more you can do than ever before.  

How It All Started 

Dating back to its early days in 1993, Delta Media Group® has been a pioneer in real estate technology. It all began when Wayne Mangold founded the Delta Group company in Beaverton, Oregon, with the vision of bringing real estate information out into the world. Remember that this was before the invention of Google and well before smartphones. So, online real estate listings and agent marketing felt like mere dreams for the future. Nevertheless, Delta created new technology for those in the industry to begin posting their listings online.  

In 1994, the company served numerous clients across the country as they aggregated MLS data feeds that included property photos. Years later, in 1997, Mangold brought on a new partner, and together they were solely invested in growing the company and taking the technology to a larger scale. They created Delta Doors, the groundwork for the DeltaNET® we have today. 

In 1998, Mangold partnered with Chi Chi Cao, re-branded the company as TigerFly Inc., and moved the business headquarters to Sunnyvale, California. TigerFly operated as a business-to-business provider. They had two goals in mind: to help real estate brokerages and franchises take their business online and to build an online MLS platform or e-commerce platform that the brokerage would own and control. 

Two years later, Delta's current CEO, Michael Minard, and three other partners bought TigerFly. They moved the business to Barberton, Ohio, and re-branded it once again, creating Delta Media Group. Delivering the perfect setup for success, Minard came from the tech industry, while the other three partners brought in knowledge from the real estate industry. Minard changed the windows server that TigerFly had in place for their platform to .NET; thus, the DeltaNET CRM was born. 

DeltaNET Through the Years 

The DeltaNET has come a long way since its inception almost 22 years ago. Starting as a simple way for brokerages to list properties online, it evolved into one of the most comprehensive marketing and technology platforms available on the market. And innovation never stops. 

In 2001, as part of DeltaNET® 2, the first version of the lead routing, lead management, and lead distribution platform was formed and integrated into the technology. From 2001-2008, Delta focused on growth within the company and its technology. Accepting and implementing client feedback became a huge priority for Delta, as it still is today. 

Between 2008 and 2016, Delta Media Group worked tirelessly to implement automation, incorporating Artificial Intelligence (AI) into DeltaNET for the first time. Then in 2017, soon after Minard became 100% owner of the company, DeltaNET® 5 launched, followed by DeltaNET® 5.1 in 2018. 

A year later, in 2019, Delta implemented its real-time data translation platform, becoming the only provider on a national level to sync real-time with MLS data. That same year, Ad Wizard and Open House Connector® were created and added to the growing toolkit in DeltaNET. 

DeltaNET® 6 launched in 2020, with new features such as SMS text messaging and email drip campaigns. Patent-pending Quick Actions were also launched in tandem with DeltaNET 6, giving users a quick and simple way to perform daily tasks in the system. Creative Studio was introduced as well, providing agents the ability to design graphics and make custom marketing materials like eCards, flyers, property listing brochures, and more.  

The Arrival of DeltaNET 7  

Now, the next generation of real estate technology is here. Providing the same functionality as DeltaNET 6, with a new interface and workflow, DeltaNET 7 is more simplified, more automated, and more customizable. It's easy to use, allows for creativity, and leads the way with the latest trends in real estate marketing and technology.  

Simplification 

Comprised of all the products and features you already find indispensable, DeltaNET 7 is simpler to use because instead of catering to the 10% of tech-savvy agents, it's built for the other 90% who aren't. Here are some of the ways in which DeltaNET 7 has been simplified: 

  • Enjoy an App-like Experience 

With a mobile-first mentality, DeltaNET 7 is more of an app-like experience. Whether you're using it on a phone, tablet, or desktop computer, your toolbar is streamlined to only include the actions you need. 

  • Simply Navigate Pages 

We take customer feedback very seriously at Delta, and one issue we heard often was that in DeltaNET 6, there was seemingly endless scrolling on many pages. With DeltaNET 7, there's barely any scrolling necessary, as tabs are used to organize pages. A uniform filter icon is also displayed throughout the entire platform to sort through nearly anything you want.  

  • Plan Ahead with the Calendar Module 

The Calendar Module is one page in particular that will be much simpler in DeltaNET 7. Previously the calendar did not fit on one page and required scrolling to see what events you had coming up. Now, the calendar not only fits on one page but is far more organized and easier to read, helping you plan better for the week or month ahead.  

  • Easily Manage Your Listings 

Managing your listings is also much simpler with DeltaNET 7. Instead of having a table list view on the page, there are now thumbnails for all the properties you have listed. So, rather than having to scroll through them to find the one you're looking for, you can easily locate and manage any listing by clicking on the thumbnail. 

  • Stay Up to Date on Company News 

Another efficient upgrade you'll find in DeltaNET 7 is on the Company News page. Instead of scrolling, company news is now shown in boxes, appearing like a calendar, with the option to filter updates by date instead of searching for them.  

  • Easily Edit Your Agent Profile 

Navigation on the agent profile page is made simple with a workflow that allows you to quickly jump into different sections — such as your website, social media, or phone numbers. Before this, in DeltaNET 6, you would need to scroll through various boxes to find the section you were looking for. 

  • Manage Your Open Houses Using Open House Connector®

The latest version of Open House Connector makes it almost effortless to manage your open houses. Through this app, customers can find all the information they need on your open house and easily sign up. It then provides you with a list of attendees and their contact information to follow up and stay in touch with following the open house. Also, you can create a quick survey for customers to take after the open house. This information will help you identify the strengths, weaknesses, and level of interest in the property for sale. The settings in Open House Connector can be easily managed as well, allowing you to turn specific features on and off. 

  • Simplify Navigation with the Role-Based System 

The role-based system makes navigating DeltaNET 7 more comprehendible for everyone. With this change, admins can set default "roles" for their agents, which can be basic or more involved based on what that agent needs. They can also create new, customized roles for agents, brokers, or other positions within the company. Agents will only see the pages and features that match their role with this system, eliminating confusion.  

  • Storage is Simplified with CloudDelta 

Similar to popular platforms like Dropbox and Google Drive, CloudDelta is a file storage system built into the DeltaNET. This system eliminates the need for a third party to store all your files, and it's as easy as ever with DeltaNET 7. 

Automation 

Nearly everything is automated in DeltaNET 7, saving you and your team valuable time. Here are some ways in which automation is used to assist you in DeltaNET 7: 

  • Send Automated Smart Drip Email Campaigns 

Smart Drip Email Campaigns are automated campaigns you can send with already prepared emails for buyers, sellers, and homeowners. No matter where the client is in their homeownership journey, these campaigns will ensure that you'll be the first person they call whenever they need something. 

  • Send My Customer for Life (MCFL) Automated Newsletters 

At Delta, we know that staying in touch with customers can be difficult, especially when you have a laundry list of other tasks to get through. That's why we created MCFL. From homeowner tips to guidance for new buyers and advice for selling your home, MCFL newsletters include the information your customers want to know. And with new newsletters published weekly, there is never a shortage of creative content to choose from. MCFL newsletters are pre-written by Delta's amazing content writers, so all you have to do is send them out to your mailing list.  

  • Share Social Media Posts Using Social Connector 

To attract new clients and keep your existing network up to date on all your latest endeavors, you can automatically share posts on social media using Social Connector. With Social Connector, you can share anything from new property listings to open house information and other news without ever having to leave the DeltaNET.  

  • Automatically Pull Client Testimonials from Social Media 

Positive customer reviews are a proven way to land new clients, so you'll surely want to show them off. DeltaNET 7 can pull client testimonials from your social media accounts through automation. They can then be displayed on your website for visitors to see. 

  • Automatically Create a CMA Report with Delta Pitch 

With Delta Pitch, Delta's Comparative Market Analysis (CMA) tool, you can automatically create a CMA in just two clicks. Plus, when a potential seller visits the AVM page on your website, they can fill out a form to request a CMA. From there, the CMA will automatically be created for them and sent to you as a flipbook for you to present to them. Providing a simple way to impress sellers with your knowledge of the current market, Delta Pitch is guaranteed to land you new listings.  

  • Send Auto-Generated Market Watch Reports  

There is also an opportunity in DeltaNET 7 to generate branded Market Watch Reports. These auto-generated reports can be created in seconds using informative data on housing market trends, average home prices, recent sales, and more. 

  • Send Customers the Latest Listings with My HomeFinder 

Through My HomeFinder, you can provide your clients and leads with the most up-to-date information on homes for sale in the cities and neighborhoods they're looking to buy in. It even allows you to track user activity to see who's been browsing and what listings caught their eye. 

  • Send Auto-Generated Seller Reports 

Seller Reports are also auto-generated. These reports show clients how you've been marketing their homes. Sent weekly, Seller Reports include information such as a traffic report for their listing, the current listing price, any pending sales, and comparable listings. 

  • Manage Your Workflow with Auto-Generated To-Do Lists 

To manage your daily workflow and help you stay organized, DeltaNET 7 has the ability to make you an automated to-do list. Through this list, you will be reminded what leads to follow up with and when based on customer interaction on your website. 

Customization 

DeltaNET 7 is highly customizable, giving you the power to take charge and be in control. Here are some ways in which customization comes into play with DeltaNET 7: 

  • Custom Design Your DeltaNET 

As an admin in DeltaNET 7, you can white-label the entire platform, giving you total control over the design and navigation. You can change anything from the colors to the name. If you don't want the platform to be called DeltaNET, it doesn't have to be. You can name it whatever you want and refer to it that way internally within your company. Our partner success managers are here to help you create your own unique version of DeltaNET that works best for you. 

  • Customize Your Website 

Along with customizing your DeltaNET, you can custom-create a beautiful website in DeltaNET 7 to attract new customers and show off your brand. Delta websites are not only pleasing to the eye, but they're easy to navigate and have all the tools you need, providing you with the ability to post property listings, open house information, client testimonials, and so much more. 

  • Create Custom Blog Posts 

You can custom-create blog posts to share with customers through DeltaNET 7 as well. Whether you want to give recommendations for local spots in the area, give new homebuyers a checklist of everything they need to know, or give your opinion about the rise or decline in interest rates, you can do so through your blog. And better yet, Delta's talented content writers are always available to consistently write and publish new blog posts for you.  

  • Customize Training Courses with DeltaNET Academy 

In DeltaNET Academy, you can custom-create training courses for your agents. Although the virtual training platform has pre-designed courses for just about everything you need to know inside DeltaNET 7, admins can design new courses for their associates related to anything in their business. Courses include customizable slides, videos, and quizzes to teach your team and test their knowledge. Admins can also assign and set due dates for specific agents or groups. 

  • Custom Design CMA Reports Using Delta Pitch 

Delta Pitch allows for customization with the templates and presentations you can create for CMA reports. Delta Pitch is not just a CMA builder; it's an entire presentation builder. Once you create a CMA, it will be integrated into a beautifully curated flipbook. You can customize your flipbook by choosing from pre-made templates and adding and deleting pages as you please. Then, when you're satisfied with the final product, send it to the customer, and schedule a Zoom call to present it. With your presentation skills, market knowledge, and stunning flipbook, when the potential seller decides they're ready to list their home, you'll be the first person they call. 

  • Create Custom Graphics in Delta Create 

In Delta Create, you can do everything from design posts for social media and create property listing brochures to make flyers and eCards to send to customers. With pre-designed templates, designing new graphics and marketing materials is simplified, just like everything in DeltaNET 7. 

Transitioning to DeltaNET 7 

If you've been a long-time customer of Delta Media Group, then you likely know how the transition works — as it will be similar to the transition from DeltaNET 5 to DeltaNET 6. If not, you should know that the transition is seamless and requires little action on your end. 

DeltaNET 7 can be enabled on a per-user or per-office basis, so not everyone in your company has to transition simultaneously. That way, if you wish to at first only turn it on for office managers, you can do so, and they can get accustomed to it before your agents begin to use it. 

When transferring to DeltaNET 7, not only do most of the products you already use transfer over but so does all your data. Everything from your leads to your history and custom emails and templates will transfer over with you so that nothing will be lost. By transferring everything over for you, the transition will have little to no disruption for your business. 

With tools like DeltaNET Academy, the help center, and Delta's YouTube channel, all the information you need to get started is already at your disposal. If you want to learn how to use a certain tool or feature, it's as simple as taking a course in DeltaNET Academy. And if you have a specific question, type it in at the top of the help center page, and a list of articles and videos on the topic will automatically pop up. Check out our Tech Tuesday videos, which can be found on our YouTube channel and our social media. In these videos, Delta's Product and Technology Manager, Harley Wolfarth, demonstrates how to use different features in the DeltaNET each week.   

There is also no risk with transitioning to DeltaNET 7 because in the unlikely event you're not happy with it, you can always turn off the update and stick with DeltaNET 6. It's your choice. Just like with everything in DeltaNET 7, you have the power. 

Take Advantage of the All-in-One Platform 

With more you can do than ever before, DeltaNET 7 has everything you need to keep up with current real estate trends. And better yet, it's all in one convenient, easy-to-navigate place. From digital marketing tools like MCFL and Social Connector to managing your listing and prepping for open houses with Open House Connector, DeltaNET 7 is a one-stop destination for all your real estate business needs. Leveraging artificial intelligence, the CRM allows you to work smarter, not harder. 

Delta Media Group designed the DeltaNET 7 interface just for you, based on your feedback from DeltaNET 6. Our goal was to simplify the technology you already know and love, further improving your day-to-day operations. Start using DeltaNET 7 immediately and take advantage of the simplest, most automated, and most customizable all-in-one CRM on the market today. It will change your business for the better. 

 

October
6

Delta Media Group® is taking CMA reports to the next level with its automated custom CMA and presentation builder, Delta Pitch. 

This past May, Delta Media Group launched Delta Pitch. Being completely automated and customizable, this Comparative Market Analysis (CMA) and presentation builder goes hand-in-hand with DeltaNET® 7. Leveraging high-tech automation to generate accurate CMA reports you can present to customers, Delta Pitch is here to help you connect with and impress new leads. This can be accomplished with just a few clicks. 

How Does Delta Pitch Work? 

There are two different ways automated CMAs can be generated using Delta Pitch. The first is when a prospective seller visits your website's Automated Valuation Model (AVM) page and fills out a form requesting a CMA. The other is by creating one as an agent in the backend. 

If a customer requests a CMA through the AVM page on your website, not only will a new lead be created in DeltaNET, but you will automatically be sent links to the auto-generated flipbook and PDF with the completed CMA. Then you can send it back to the customer and schedule a Zoom call to present the beautiful CMA report and dazzle them with your presentation skills. 

To create the CMA in the backend, when you open Delta Pitch, under "Find Your Property," there will be an option to enter the property address or MLS ID number as well as the name of the customer you're making the CMA for. Enter those fields accordingly, and if the customer is not already in the system, you can add them by clicking "Add New Customer." You can even leave the customer field blank and add in the customer's name at a later time. Then, click "Create CMA," and it will automatically generate a CMA report with comps pulled from public record data. Finally, you can share it with the customer. 

With Delta Pitch, all your CMA reports are stored in one place, where you can edit and keep track of all the ones you've created and previously sent. You can filter the CMAs by the customer, too, by visiting their profile. 

Customize Your CMA with Pre-Designed Templates 

Agents can customize a CMA report in Delta Pitch by choosing from pre-designed templates. Included with Delta Pitch are three pre-made templates for CMA flipbooks catered to your company's brand — integrating the color scheme and logo. However, these templates are customizable with the option to make changes to the content. For example, every pre-made CMA template has an introductory paragraph on the first page that, as the agent, you can edit or rewrite yourself. This page is meant to introduce you as an agent so that the first thing the lead sees when they open the flipbook is who you are and how they can get in touch with you.  

With these pre-made templates, you also have the option to edit and customize the comps and report data. You can add, delete, and reorder pages using "drag and drop" or the drop-down menu, depending on if you're on a computer or using the mobile app. You can even set a template as your "default template." In that case, the system automatically uses that template to create the CMA, whether a customer requests it through the AVM page or you create it yourself. So, if you like a particular design, you can continue to use it for every CMA you make. 

Although Delta Pitch comes prepared with these pre-made templates designed by the Delta team, admins can also create templates. If you're an admin, you can create new templates for your agents and customize everything from the colors to the page layouts and images. And if you already have a CMA report template saved on your computer as a PDF, you can upload it to Delta Pitch and generate the same template in the system to add to the portfolio for your agents to choose from. It's in your control as the admin to grant agents access to certain templates and designate whether or not a template allows for customization. CMA templates can always be saved as a draft and finished at a later time.  

Get Started Using Delta Pitch 

Like all Delta products, Delta Pitch is integrated into the DeltaNET®. It's included with all of Delta's digital marketing packages; however, you can still purchase the product as an add-on without a digital marketing package. Once you purchase Delta Pitch, you have the authority as an admin to choose when to launch Delta Pitch for your agents. You can do so by going to your settings and clicking "yes" or "no" to enable it in the system. You also have the option to only enable Delta Pitch for specific agents and offices.  

Innovation is never ending at Delta Media Group. As we do with all our products, with Delta Pitch, we will accept your feedback and use it to improve the product over time. We will continue to grow it and integrate new features as we see fit.  

Delta Pitch helps agents share their market knowledge with leads, gaining new listings without sacrificing time. Reach out today to activate Delta Pitch and begin custom-creating CMA reports that will inspire leads with just two clicks. It won't take long before you start seeing the benefits it can have for your real estate business. 

To get a quote and activate Delta Pitch for your business, contact Franklin Stoffer at sales@deltagroup.com. 

September
13

Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?

With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.

Here's What Automation Really Means

Nearly every industry has tasks that are better handled by machines than humans, and real estate is no exception. The difference is that instead of robotics and fancy factory equipment, real estate relies primarily on software to automate key tasks without sacrificing on quality. Automation can be an essential element of your lead generation, marketing, and so much more.

Getting Started with Real Estate Automation

When you're ready to start benefiting from automation, the first thing you'll need is a powerful all-in-one solution like the DeltaNET. This is where you'll find many of the dependable tools that help you automate the time-consuming daily tasks that are essential to real estate success in an easy-to-use package that's designed with agents in mind. The right real estate CRM integrates automation with many other handy tools that help you manage relationships, attract new clients, master your marketing, and save tons of time in the process.

How Automation Helps You Generate and Manage Leads

Lead generation and segmentation are two areas where automation really shines. The DeltaNET helps you generate more leads with tools like lead capture forms, tracked email marketing, and AI-driven email & print newsletters. Keep all of your leads in the know with auto-generated My HomeFinder, Market Watch, and Seller Reports. Then use convenient email templates or SMS text messaging to plan the perfect follow-up.

Lead segmentation is an essential task for saving time and increasing productivity, so automated lead segmentation will be a welcome addition to any agent's repertoire. With automated lead segmentation, agents can easily see where each lead stands, where to focus their energy, and what might be necessary to turn each lead into a client. That process is made even easier with interactive lead visibility, as well as robust tracking that makes it simple to anticipate their needs.

Attracting New Clients and Promoting Properties with Automation

Automation can also help you handle many key marketing tasks, both in terms of attracting new clients and marketing properties for existing clients. Email marketing is one of the biggest areas where automation can save you time, with tools like our smart drip email campaigns that make it easy to send the right email marketing to the right people at the right time. When your outreach calls for a more personal touch, customizable eCards and Flyers provide the perfect supplement to automation.

For marketing properties, our Properties in Motion platform automatically pulls information from MLS, and automatically feeds videos to your real estate website and Facebook page. You can also use the integrated texting platform to text new listings, price changes, and open houses to clients.

How Automation Helps You Handle Success

One reality of real estate is that success creates more work. More leads to manage, more clients to serve, more properties to market, and more administrative tasks to keep the whole machine running at peak efficiency. Expecting your existing team to simply handle all of that extra work is sure to lead to burnout, unhappy team members, and likely diminished production. Hiring more people is one way to handle that extra workload, but comes with its own risks, costs, and time commitments.

Automation is one of the tools that can help your team — or you as an individual agent — continue to thrive as your brand grows. It can cut down on the need for extra hires, make life easier for your team, and simplify the process of scaling your business over time.

Are You Ready to Experience the Benefits of Automation First-Hand?

In the fast-paced world of real estate, working smart is just as important as working hard — and automation can help you do both. In the end, the biggest benefit of automation is that it leaves you with more time to focus on the tasks that matter most and that you enjoy most. With software handling tedious, time-consuming tasks in the background, you can invest all of your time on the many parts of real estate that still require the human element.

August
25

Real estate is an industry that requires innovation, adaptability, and ingenuity in order to thrive. Just look at the last few years alone. Agents went from conducting business normally to handling everything virtually in the blink of an eye, and now we're transitioning to another new era that blends both worlds. Yet many agents have found ways to post some of the best numbers of their careers, even as the wider world has changed so rapidly.

Throughout the roller coaster of recent years, one of the few constants has been that technology is the key that allows agents to adapt and thrive. As an agent, technology can both help you adapt right now and provide the template for you to thrive in the years to come.

Meeting the Needs of Modern Real Estate Clients

Over the last few years, real estate clients have become more comfortable than ever with shopping for homes from a distance. Consider tech like Properties in Motion, as well as the virtual open houses and showings which have helped buyers find a new home from the comfort of their current one. Even as in-person showings and open houses return to prominence, these online tools provide a valuable supplement to seeing a home in person while allowing buyers to shop in markets located far away from their current location.

While the focus of many online shopping tools is on the buyer, they can help you attract sellers, as well. Showing a seller all of the ways that you can market their home, both online and through traditional channels, is essential to earning their business. If you want to provide the best possible service to all of your clients, tech is a dependable way to up your game.

The Present and Future of Artificial Intelligence

Once a dream in science fiction novels and movies, artificial intelligence (AI) now has a growing impact on many aspects of our day-to-day lives. We're just scratching the surface of what AI can do, and its present-day applications are already very exciting for the real estate industry. Take marketing, for example. Within the DeltaNET, you can already use AI-driven print and email newsletters to keep your clients informed on the topics that matter most to them. You can also keep clients up to date with auto-generated Market Watch, My HomeFinder, and Seller Reports.

In the future, AI will have even more applications, from marketing your brand to analyzing data and helping your clients find the perfect home. No matter what other new tech emerges in the future, there's a good chance that AI will be leading the way in helping agents adapt to the times.

Automation to Make Your Life Easier

Time is money, and the right real estate tech can save you both. Allowing you to save time on repetitive tasks and reduce your marketing workload are two more ways that tech can help you adapt. In addition to the AI-driven tools that we've already discussed, tech can also make your life easier through automation. Wouldn't it be nice to set up automated smart drip email campaigns to supplement your AI-driven newsletters? Couldn't you save a lot of time and effort with automated lead segmentation paired with interactive lead visibility? All of these things are possible with today's real estate tech, leaving you with more time to serve clients, close deals, and focus on the parts of the job that you enjoy most.

Gaining an Edge Over the Competition

One general point to remember about technology is that not everyone in the real estate industry adopts new tools at the same speed. This can be a disadvantage if you are slower to adapt to new changes, but it can also be a major advantage if you're willing to stay ahead of the technological curve. Agents and real estate firms who make the most of new technology are able to gain an edge over the competition.

Tech like automation and AI can save money, time, and energy, leaving more time to provide the best possible service to clients. The latest lead gen tools can give you a leg up on attracting new clients and create opportunities that your competition might miss. Behind the scenes, new ways to collect, search, and parse key data can reveal insights that impact every part of your business. All of these opportunities are only possible if you embrace real estate technology.

Integrating the Tools You Need in One Convenient, Easy-to-Use Package

Of course, tech is most valuable when it's easy to use and available when you need it. The DeltaNET combines the latest real estate technology in one convenient package, all designed to be easy to use for you and your team. Why wait for tomorrow when you can benefit from the best real estate tech today?

August
11

Everyone knows what it's like to spend your first year or so in real estate "chasing down leads."

New real estate agents need time to learn the ropes, figure out which side of the transaction they like to be on, and identify their ideal customers. But after the adjustment period, you need a shift in thinking — especially about how you keep your pipeline full.

Many a real estate agent identifies as a "people person," so a robust schedule of in-person networking and events might seem to make sense. But even if they are energizing, there's no getting around how time-consuming those engagements can be.

And when they're not delivering real business value, you can end up running yourself ragged.

Whether you're new or experienced, the key to bringing your practice to the next level is to reimagine how you build relationships with prospects and leads. Most agents go furthest by leveraging resources they already have in fresh, new ways.

That includes:

  • Tapping your existing network to meet new people faster and with less effort
  • Using real estate technology to pare down the time you spend on routine tasks

By combining these two approaches, you'll spend more of your energy and focus on high-value activities that move you forward toward your goals. That boosts motivation for individuals and teams alike since you spend less time grappling with the frustrating feeling that you're "going nowhere."

What does it look like in practice? Most real estate professionals don't need to completely transform their workflow, make big investments, or learn a completely new skill. Instead, focus on the wins you can get by incrementally changing your relationship with the people and tasks at hand.

Let's look at some examples that can offer worthwhile wins at any stage of your career:

Get Used to Asking for Referrals

Some of the most successful real estate firms in the U.S. get 50% of their business from referrals or even more. That isn't necessarily because they're so good people are beating down their doors. They make asking for referrals a top priority, doing it consistently and much more frequently than the rest.

Every time you ask for a referral, you're reminding the customer that you exist – and that itself is a win. While the majority of people report favorable experiences with their real estate agent, most forget that person's name within just one year. Requesting a referral keeps those embers of recognition burning.

Agents develop their own follow-up cadence, but it's clear most aren't connecting nearly as often as they could be. Instead of reaching out to former clients every three months or every six months, think about doing it every month. In time, they may start to proactively send opportunities your way.

One way to streamline this process is to use a real estate CRM for clear visibility into your network.

Revamp Your Real Estate Website

With Millennials and Generation Z making up the majority of today's homebuyers, more than 90% of all home searches start online. Your real estate website is your digital first impression – and it's the most versatile tool you have for deepening relationships with people who haven't reached out to you yet.

You already know it can take months for someone to go from their first thoughts about buying or selling to actually talking to an agent. Your website gives you the power to add value to others' lives. A modern, well-designed website positions you as a trusted advisor whose insights can make a difference.

Your website's design is essential to success. It needs to be polished, professional, and easy to use. One standout feature is responsiveness, where the appearance and navigation adjust automatically for ease of use with mobile. That's a must-have, as more people are browsing property listings on their phones.

Publish More Online Real Estate Content

Most of the time, when people go online, they're trying to solve a problem or answer a question. That problem might be something as simple as "I'm bored." For those browsing home listings without the intent to buy soon, the question could be, "what's around in my local area, and how much does it cost?"

As people grow serious about buying or selling a home, the questions on their minds get more precise. They turn into things you can help with, like "which is the best neighborhood for me?" or "how can I get financing?" Helpful, informative online content lets you share your expertise.

The core of any content marketing strategy is the simple blog. Blogs not only give readers a taste of the wisdom you can offer but also make it more likely you'll appear prominently in online searches related to your business. Consistency counts, so aim to publish one blog a week to start.

Use Email Marketing to Stay in Touch

With more than $30 of ROI for every dollar spent, email marketing may just be the most cost-effective digital marketing approach of them all. And those figures relate to all industries: When an email might lead to a $200,000 home sale, it's an even more attractive investment.

Most people are happy to get an occasional email from a brand like yours as long as they agree to it upfront and know what they're getting. Trade them a sophisticated piece of content, like a local market report, then contact them weekly with your most helpful new content.

With email marketing automation for real estate agents, you can deliver a high-touch experience while skipping all the hours of work. After initial setup, it might take only a few minutes a month to send out a bevy of potent, personalized email messages that retain a humane "one-on-one" feeling.

Define a Focused Social Media Strategy

Of all the professionals doing business online today, real estate agents stand out as the ones who can harness social media's potential to the utmost. Some agents source most of their clients from social media, and a few hours of online engagement every week results in a busy calendar.

In the world of social media, doing "a little bit of everything" results in a whole lot of nothing. Making the most of social means zooming in on the specific platforms where your customers are most likely to be found. A good place to start is Instagram, a hub for top-quality real estate photography.

If you're dealing with commercial or luxury property, LinkedIn can be a good way to find high-net-worth individuals ready to invest. Facebook, on the other hand, is a good all-around selection for building your own community through your branded business page, a terrific opportunity to stay in touch long-term.

Whatever you choose, social media automation is crucial. It lets you plan posts in advance, timing their release for whenever your audience is most active. It also makes it easier to see at a glance when your input can help guide a conversation — resulting in less time spent scrolling and more time connecting.

Technology equips you to dig deeper into existing relationships and plant the seeds of new ones. With the right tools and a winning mindset, you can achieve more than ever in your real estate practice. Contact us to learn more today.

August
4

Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.

Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.

Making the Most of Today's Technologies Starts with Knowing Yourself

One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."

It may seem counterintuitive that in a world overflowing with tools that aim to uncover more about your customers, you must focus on knowing yourself. But this is the step agents should take if they want to build a thriving practice that offers them the best work-life balance possible.

If you do not strive to know yourself, even the best real estate marketing software will not unlock your full potential. But when you begin by understanding exactly what kind of business you plan to build, technology becomes the facilitator you need.

That begins with two key questions:

  • What kind of customer energizes you most?
  • What key problems of theirs can you solve?

In their first year, agents may spend all of their time chasing down leads in an effort to understand these two questions. They are learning the ropes, trying out various transactions and client types. Once you're ready to identify your core customers, then technology can equip you to exceed their expectations.

What Are the Most Important Technologies in Real Estate Today?

Thanks to the forward-looking innovation of top real estate thinkers from decades ago, our industry has access to vast quantities of data. Before anyone else realized just how important that was, the MLS was making virtually all U.S. properties and real estate transactions available at a glance.

Much can still be done to improve on and optimize listings — features like virtual tours, to give just one example. But improvements in individual listings are truly only the beginning. You must embrace a technology-driven shift in how you conceptualize your workflow and business.

Three emerging pieces of technology are transforming real estate as you read this:

  • Artificial intelligence
  • Machine learning
  • Automation

Let's take a closer look at them and what they mean.

  • Artificial Intelligence
    Artificial intelligence is the big basket into which "machine learning" and several other technologies fit. In essence, artificial intelligence is any effort to help a machine think like a human. In practical terms, it refers to efforts to give computers problem-solving capabilities beyond their original programming.

  • Machine Learning
    Machine learning is one element of artificial intelligence. It focuses on the idea that computers can use the data they come in contact with to recognize patterns even the best human analyst would miss. As patterns become evident, the AI can then upgrade its problem-solving approaches and perform better.

  • Automation
    Automation is the ability of an artificial intelligence computer system to undertake tasks using machine learning. With real estate marketing automation, for instance, AI learns behaviors that indicate interest in working with you, then notifies you so you can follow up with people who are ready to hear from you.

Adopting an All-in-One Real Estate Center of Excellence for Your Practice

Not that long ago, even basic artificial intelligence was the stuff of science fiction. It was worked on in the most exclusive universities and think tanks, and no products took full advantage of it. Today, your ability to use AI is limited only by your ability to envision a better future for your business.

At Delta Media Group, our all-in-one real estate solution puts the most powerful artificial intelligence available in the industry directly into your hands. Our customers are already using it to save time and money, zero in on opportunities with their leads, and help properties close faster and at better prices.

The centerpiece of our strategy is in real estate marketing automation.

Marketing is crucial to defining and growing your business, but it often falls down the priority list. Our seamless, AI-driven approach ensures machine learning integration in every aspect of digital marketing.

From email marketing to social media and everything in between, Delta Media Group customers can deliver highly valuable content targeted to the precise needs of their leads and customers. Once you're set up, you'll often spend only minutes a week ensuring helpful, informative contact that gives a "high touch" experience to your network — without the hours of effort on your part that high touch implies.

Contact us today to find out more or get started.

February
24

Every year, billions of dollars are invested around the world in developing new tech that improves the real estate experience for agents, clients, and real estate firms. Millennials are quickly growing into the largest real estate demographic, and catering to a young, tech-savvy clientele will only accelerate the desire for new technology. And it's not as if people under 40 are the only ones glued to their favorite devices.

When new technology emerges, everyone involved in the real estate industry can benefit. Here are some potential tech breakthroughs that could emerge in real estate in the coming years, along with a few recent breakthroughs that are likely to stand the test of time.

The Continued Development of Artificial Intelligence (AI)

AI has already helped the real estate industry accomplish some great things, whether you want to send timely, personalized reports to clients or develop a more accurate analysis of real estate market trends. But in many ways, we're only scratching the surface. The global investment in AI is immense, just like the future potential of the technology.

Consider the benefits of robust virtual assistants that can help guide clients through the process of buying or selling a home, taking some of the workload off of agents while providing a valuable service to clients. Already, some of the biggest real estate websites are also using AI to help match clients with the perfect loan, or the perfect home. Some of the biggest tech breakthroughs in the near future are very likely to involve AI and machine learning.

Streamlined Technology

With so much new tech emerging in recent years, one big breakthrough that we're already beginning to experience is the streamlining of real estate technology. With a real estate all-in-one solution like DeltaNET®6, you have the technology for managing leads, marketing properties, connecting with clients, and analyzing data in one convenient package. Expect the streamlining of real estate tech to continue as new tools are introduced, allowing agents to save time, increase productivity, and focus on what matters most.

Digital Documentation

Clients and agents alike dread the pile of paperwork that comes with closing on a home. Wouldn't it be nice if documents could be securely, reliably read and signed anywhere, from any device? The technology to do so is already emerging and should play a major role in real estate transactions in the coming years.

Taking Advantage of the Latest Tech

Focusing on the future is fun, but not at the expense of the present. Some of the tech that has risen in popularity during the pandemic is likely to remain important and be improved upon for years to come.

  • Virtual Tours, Open Houses, and Showings
    Partly driven by the pandemic and partly driven by the young, tech-savvy generation of new homebuyers, touring homes from afar has become more popular than ever. With virtual open houses and showings, you can help connect clients with homes no matter where they're located.

  • Marketing Automation
    Some of the latest advances in marketing automation make it easier to keep your pipeline stocked and save a ton of time in the process. From smart drip email campaigns to AI-driven, automatically generated newsletters, you have more tools than ever for automating key marketing tasks.

  • New Forms of Real Estate Content
    Advances in technology outside the real estate industry can also have a major impact. With smartphones able to capture higher quality video than ever and tons of great apps available for editing your content, now is the perfect time to see if you can become the next real estate video star.

  • Data Tracking and Analytics
    Whether you're tracking IDX search activity to learn more about the needs of your clients or tracking your marketing analytics to discover what works best for your brand, the easy availability of big data is key to thriving in the modern real estate industry. New technology can also make it easier to parse, analyze, and put that data to work.

  • Integration and Streamlining of Tech
    The best real estate CRM platforms already include integrations that make it easier to use all of your favorite tech in one convenient package. With so much focus on streamlining tech, this is one area to expect continued growth.

Where Will Real Estate Tech Take Us Next?

Just 5 or 10 years ago, it would have been hard to predict all of the game-changing tech that has shaped the real estate industry today. And that's part of the fun! While we can make educated guesses about AI and other new tech, there's always the possibility of a breakthrough that almost nobody saw coming. With such a substantial investment of brainpower and funds in creating breakthroughs, it will be exciting to see where real estate tech takes us next.

January
18

How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.

But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.

Email Marketing and Lead Nurturing

Email marketing is one the most important places where automation can increase your productivity. Creating and sending email marketing manually takes so much time, and there are so many tools available to automate the process while still sending effective, appealing email marketing materials.

  • AI-Driven Email Marketing
    More and more, automation in real estate marketing is being driven by artificial intelligence. Take advantage of artificial intelligence with AI-driven email newsletters that are packed with the information that your audience wants to see. In addition to keeping your clients engaged with the real estate market, AI-driven newsletters are great for nurturing your leads over time.

  • Auto-Generated Reports for Buyers and Sellers
    For many clients, buying or selling a home is a process that involves finding and processing as much real estate information as possible. Make both your and their lives easier by automatically sending them reports with the information that they want to see. With My HomeFinder, Market Watch, and Seller Reports, you can easily send key information to every part of your audience.

  • Smart Drip Email Campaigns
    Some leads are ready to convert right now, but others will take some time and engagement before being ready to commit. Smart email drip campaigns make it easy to automatically stay in touch with clients and prospects while ensuring that they receive the right information at the right time.

  • Send Bulk Email Blasts with Easy to Use Templates
    Need to send an email that doesn't quite fit with the automated tools that we mentioned to a group of people? You can still save time by using pre-built templates and bulk email blasting to reach them quickly.

Lead Segmentation and Tracking

Pursuing dead-end leads is a serious drain on any real estate agent's time, but segmenting leads takes time as well — at least, segmenting leads takes time when you do it yourself. Your real estate CRM should provide automated tools for segmenting leads, so that you know which leads are hot, which ones are cold, and where your leads are in the purchasing/sales process.

In addition to lead segmentation, you should be able to rely on your CRM for tracking lead activity with IDX search tracking, as well as tracking saved properties, property searches, and views. All of this information can save you time and allow you to focus on leads that are ready to convert.

Content Creation for Your Blog and Marketing Materials

At the end of a long day of serving your clients and pursuing new leads, how often do you feel like sitting down to write a blog post for your real estate website? Save time by integrating custom content creation for your real estate blog by professional content creators and taking advantage of automated tools for creating marketing materials. Keep your website stocked with content, your clients/prospects informed, and free up more time for productivity.

Quickly and Easily Promote New Listings

When you have a hot new listing, speed matters. You want to get the word out quickly on multiple channels, reach a wide audience, and start generating interest in the property. Take advantage of automation by automatically creating flyers for your new listings, and automatically promoting new listings to your social media pages. Once the word is out, you can easily let clients tour homes from anywhere with tools like virtual open houses and showings.

Are You Using Real Estate Technology to Become More Productive and Make Life Easier?

If you want to make your life easier and enhance productivity, then you need access to a seamless, high-performance real estate technology platform. In addition to tools for automating tasks, your real estate CRM should also include an extensive suite of tools for making so many other tasks easier to accomplish. Does your real estate CRM provide everything you need to thrive? DeltaNET®6 includes all of the automation features mentioned in this article and so many more tools that can boost your productivity as a real estate agent.

December
6

I can't speak for everyone, but I can tell you that, at Delta Media Group®, we learned a lot this year. We learned that deer will go out of their way to climb onto an expressway and jump in front of your car even in broad daylight (maybe only I learned that). We learned that working remotely really does work, but it's not for everyone. We learned that when big hedge funds are involved, the stock market looks a lot like a casino. Lastly, and most importantly, as far as this article is concerned, we learned that simplicity is one of the most important elements when it comes to making something that people want to use.

I don't mean to make things simple at the cost of functionality. It's more about knowing how your clients will use whatever it is that you're building so that you can know what functionality to put right in front of them, and what can be tucked into the background. It's also about recognizing — and, in some cases, eliminating — any unnecessary steps in a process. There's little more frustrating than performing the same task repeatedly, being asked the same question as part of the process of completing that task, and answering it the same way every time. The easy remedy is to just use that answer automatically so that, in 99 out of 100 tries, it's already correct, and the user gets to skip a step. For that 1 out of 100 anomaly, there just needs to be some alternative way to change that answer in that single case.

This has all been pretty abstract so far, so let's look at some specific applications. In the DeltaNET®, it's possible for an admin to customize what buttons appear on the landing pages and Welcome page for their agents. If you can predict the most common actions, your agents take when logging in, you can add the necessary buttons to develop a workflow there that will take them where they need to go in the least amount of time. For example, let's say that the thing your agents do most when logging into the DeltaNET is add a customer and send them a "Happy to be Working With You" e-card. You can put an Add Customer button at the top of their Welcome page, so that's the first thing they see when they log in. They need only click it and enter their customer's information. You can put a Send e-card button right next to it that will take them straight into Creative StudioTM so that they just need to choose their template and click send. The button that links to Creative Studio could even take them to a page that's already filtering the templates to those in the category of e-cards they're most likely to want to use.

The same principle can be applied to every landing page in the DeltaNET. If users are usually looking to create or modify their custom pages when they click on the Website tab, why not give them a button right on top that takes them straight there? If they're generally interested in adding a blog article every time they click on Marketing, give them a shortcut there. You get the idea.

The other side of that coin is to avoid presenting a lot of extra buttons and options that the majority of users won't be interested in using. Of course, you still want those things to be available, but putting them right at the same level as "Add Customer" is going to add clutter, distraction, and sometimes even confusion. Fortunately, the DeltaNET allows you to make something called a Tile Collection. It basically allows you to put a button on the Welcome page that simply opens a modal that contains other tiles. With this, you can put your Add Customer, Send e-card, Send Email buttons on the Welcome page, then have a single, additional button labeled something like "Advanced Features" or simply "More...". Clicking on that would then pop up a window that contains tiles to the other equally valuable but lesser-used features. This allows you to cater to the power users while keeping it simple for everyone else. The easier you can make it, and the fewer distractions and extra options the user needs to read through to get to what they want, the more everyone will use it. This, in turn, leads to more agents sticking around for the tools that make it easier for them to run their business.

This really translates to the public website side of things as well. At Delta Media Group, we have ongoing projects to assess the usability of various features of the public websites that are shared throughout the system. However, especially when it comes to the individual sales associate websites, there's a lot you can do to make it a more friendly experience for clients that are coming to your website to search for properties. Nobody knows your clients and your market better than you do. As a real estate sales associate, you're the expert there. So why not use that expertise to drive your clients' experience on your website? Your quick search stays front and center for those users that know what, or where, they're looking and want to jump straight into the results. For those that might not be so sure, you could put links to common searches right on your homepage or in your top navigation. Maybe there are some popular school districts or subdivisions in your area. You could put obvious links to search results pages for those areas right on your homepage. You can even go a step further by creating dedicated landing pages for those areas. This has the added benefit of setting your website apart (for those clients and search engines) by adding some valuable, unique, market-specific content to it. You can put a search results section right on that page as well. That presents customers with a single page of dedicated listings in the area they want that gives them information and highlights about that area as well as a display of all of the available properties there.

Just how a well-structured and intuitive DeltaNET helps with agent adoption and retention, a user-friendly and intuitive website leads to better client adoption and retention. Your expertise in the markets you know gives you an edge over all the big portal sites by allowing you to make a website and real estate search experience that really caters to those interested in your market. If you can provide those clients with the superior experience, they'll keep coming to your site. They may even tell their friends, thereby driving more traffic and leads to you. It's all about providing the best and easiest experience.

Let's face it, the reason people are lined up around the block for the small, locally owned, one-room restaurant instead of heading to the nearest big chain restaurant is because that local place does it the best. The best food and the best experience. In real estate, you can't do much about the "food," but you can provide the best experience, and that's what's going to get them to come to you instead of the portal sites.

At Delta Media Group, we're taking these ideas to heart. It's good to be driven by the feedback of the vocal, power users that make up the minority of the user base. But while that feedback is very valuable, if that's all you look at, you can lose sight of keeping it simple in favor of adding the newest great idea. The key is in adding those features without distracting from the simplicity that the other 99% want and need to run their business every day. The DeltaNET needs to remain as robust and powerful as ever, and we will always endeavor for it to be your one-stop shop for all of the tools and resources you need to run your real estate business. However, right on the surface for day-to-day use, the things that you need most, and most often, will stay right in your face so that you don't need to go looking for them or go through a dozen clicks, pages, or windows to use them. This year, we learned about "easy," and that's a lesson we're going to keep with us from here on out. We hope you do the same.


To view past Real Estate Marketing and Technology articles and read more from the December 2021 issue, click here

October
7

Real estate has long been considered one of the best investments of all.

The sterling reputation of owning a home as a way of building wealth took a beating among Millennials after successive waves of downturns and crises. Now, it's on its way back. Up-and-coming Generation Z made a strong showing in homebuying during the pandemic.

Only a fraction of that generation is old enough to enter the market now. But general trends indicate they look at buying a home as an important life milestone — and a goal to be pursued at earlier ages than ever before. This is sure to shape the real estate landscape for years to come.

In short, they have a different view of their return on investment.

ROI is the ultimate goal of any investment. It stands at the heart of the concept of "putting your money to work for you." If your return on investment is flat, it's evidence that you could have gotten greater value from that money elsewhere. If it's negative, then you've identified a bad investment.

To succeed, real estate agents should put this concept at the forefront of their minds.

Real Estate Technology May Be the Best Investment an Agent Can Make

Every time you choose one solution over another for your business, you are making an investment. The goal is to make money or save money. However, it's not always easy to trace the path from the tools you use to your bottom line. To make the connection, go back to the simple maxim everyone knows:

"Time is money."

If you can save time, you can make more money. Even if you don't "reinvest" that saved time directly into work hours, it still makes a difference. After all, having more time for rest will enable you to do your best work longer and more consistently. This is always more productive than just getting by.

On its own, real estate technology can't promise you'll close more deals or get more leads. But it can serve as a platform to accelerate and simplify your use of the skills that yield those results. It multiplies what you are capable of. Imagine doubling or even tripling your productivity without making a hire!

Now is the time to seek out and implement the modern tools that make it possible.

Real Estate Technology Is on the Grow After Pandemic-Induced Slowdowns

The pandemic drove tremendous evolution in the real estate market in a matter of weeks. A rapid pace of change was imperative to keep transactions moving while maintaining safety for everyone.

With pandemic restrictions beginning to fade, it's clear that real estate won't be returning to "business as usual." Many pandemic-driven changes are here to stay, and technology facilitates it all.

All in all, real estate technology has two big effects:

  • Customers have more data at their fingertips to make informed buying and selling choices
  • Real estate experts have faster and more effective ways to help them reach their goals

There's no greater example of this than the virtual home tour. Virtual tours were gaining momentum before the pandemic, along with other types of interactive and video content. To expand buyers' search radius and protect sellers from dealing with crowds, they mushroomed practically overnight.

As a result, real estate technology solutions have evolved to make them easier, even for agents who have never been comfortable in front of the camera before. The tempo of technological innovation is sure to remain upbeat as work gradually returns to normal and teams can collaborate more easily.

Artificial Intelligence and Automation Combine to Make Real Estate Technology Work Better

Two core capabilities define the real estate technology of tomorrow:

  • Automation: The ability to accelerate or fully delegate routine tasks to technology systems
  • Artificial Intelligence: Machine learning that spots trends so you can take action on them early

For example, real estate agents from coast to coast use social media. It is the #1 source of high-quality leads for many agents and firms. But on its own, social media can be a time sink. Automation speeds up the process of using it, while artificial intelligence verifies the business value that it can offer.

DeltaNET™ 6 is the all-in-one real estate solution that unifies these two capabilities in a way designed from end to end with your unique needs in mind. It gives you complete visibility into all of your contacts, customers, and brand advocates, where they stand, and how best to connect with them.

Delta Media Group is constantly expanding and improving its product line. In 2021 alone, we've added dozens of additional free features to DeltaNET™ 6. By adding more value, we aim to become your best investment in the growing world of real estate technology.

Contact us to find out more or get started.

October
5

Artificial intelligence is poised to become the next big thing in real estate.

Lots of ink has been spilled about the potential of AI to replace jobs. But as the pandemic has shown, that future remains a long way off. Instead of displacing professional expertise, AI has the potential to serve as a highly versatile and adaptive "multi-tool" that can help real estate agents and their clients.

In fact, it is already affecting every stage of today's real estate transactions. To understand what makes artificial intelligence so exciting, it's best to begin with the basics.

What is Artificial Intelligence, Really?

Artificial intelligence enables a piece of software to make inferences and draw conclusions based on a set of data. Some AI, called Natural Language Processing (NLP) systems, have the ability to interpret and answer a question posed in the "natural language" that ordinary people use every day.

AI has been around since the 1950s. However, the processing power and bandwidth available today has driven it to new heights. Everyday people can now interface with AI-based systems using the supercomputer they keep in their pocket. This is accelerating AI development on a grand scale.

Automatic processing and data collection are where today's artificial intelligence tools shine. They aren't always great at solving complex problems alone, especially when that means applying creativity. But they help agents, buyers, and sellers "connect the dots" and gain deeper insight for more informed decisions.

Let's dive in and see what artificial intelligence is doing to improve today's real estate world.

Lead Generation

AI is especially crucial for real estate agents in their never-ending quest for lead generation.

These days, the vast majority of lead generation is bound to happen online. Agents' real estate websites and their social media are the two biggest planks in the strategy. Both can be enhanced by using AI to generate branded customer care experiences in a seamless and delightful way.

Machine learning is on display in a modern real estate all-in-one solution like DeltaNET™ 6. By continuously learning about buyer and seller behaviors based on past transactions, it finds patterns within millions of data points — patterns invisible to even the keenest human analyst.

This saves time by automatically scoring leads and facilitating effective follow-up.

Home Search

Home listings are already searchable in massive quantities in any market you care to name. But buyers in particular depend upon real estate agents to sort through the oceans of listings and find those that meet their criteria. Agents, in turn, can look to artificial intelligence to accelerate the process.

Yes, the process typically begins with the AI system pulling in data entered by the real estate agent or directly by the buyer. By monitoring details like how long was spent on each listing and which photos were looked at, however, it highlights factors that allow it to surface additional listings faster.

This equips agents to send a curated round-up of listings to their buyers so they can act faster.

Transactions

Real estate transactions aren't as confusing or complex as they might look from the outside. Still, there can be many twists and turns – and there's a lot both buyers and sellers don't know. The right AI can streamline transactions, making data searchable and easy to reference when you need it.

One of the biggest advantages to artificial intelligence is how it can cut down on human error. While it's always a wise idea to double-check every document, you no longer need to worry about tedious data entry that can introduce problems. Instead, software auto-populates forms contextually.

Property Valuation

We all know of an AI-driven valuation tool that's notoriously off the mark in many of the estimates it gives. Despite that, AI-driven property valuation is growing better by the day. One key to making it work effectively is to cross-reference data from multiple vetted data storehouses.

By doing this behind the scenes, a machine learning tool can determine how much weight to assign to different sources. Ultimately, estimates continue to improve. Instead of spending hours developing a list of comparable sales, you can quickly generate a report and double-check the figures.

Lending

The lending landscape will always affect real estate agents and their clients, so it's crucial to know what changes are around the corner. Mortgage lenders have jumped into AI with both feet, using it to tame the ferocious process of underwriting — which can involve hundreds of documents.

Artificial intelligence can highlight key points within an entire corpus of documents, allowing lenders to make an initial determination in a matter of hours rather than days or weeks. As the process continues to get faster and more accurate, lenders stand to double or even triple their productivity.

Contact us today to learn how you can capture AI's power with confidence using DeltaNET™ 6.

September
24

You're working too hard. But then, I don't have to tell you that, do I? What you might appreciate me telling you is that you don't have to.

Automation is taking over the world. You can use smart home products to turn on your coffee maker in the morning and turn on your bedroom lights when your alarm goes off. You can use your phone to wait on hold for you and have it ring when the other party picks up. Complaining about your phone bill has never been easier. So why not use that technology to help you maintain relationships with your customers too? Of course, there will always be the need for your personal touch here and there, but when it comes to informing your customers of new listings when they come on the market, keeping them up to date on market stats, and just generally staying in touch with relevant information and articles, save yourself the time and let the machine do it for you.

If you're just diving into the world of automating some of your marketing and customer communications, there are several features I can suggest that make it easy to get started. First, go turn on the Market Watch Report automation. It basically amounts to flipping a switch. Once activated, every customer that asks for information or a showing on your website will automatically have a Market Watch Report created based on the listing they made the request on. The system will then send them an email once a month with data related to that market.

E-card automations are equally simple. You can turn them on independently for new listings, open houses, and listings that have just sold. When you list a new property, schedule an open house, or sell a property, respectively, an e-card will be sent to whatever group of customers you choose. That means you can focus on that actual property listing while the system handles telling your customer database that it's on the market.

In addition to sending e-cards automatically when something happens with one of your listings, you can trigger e-cards on holidays or even customer-specific dates as well. We all love getting birthday and Christmas cards, but not everybody loves sending them. Even if you do, time is our most precious commodity, so free up as much as you can by having the DeltaNET® remember those dates and send them for you. The DeltaNET will remember, and can work with, some less obvious dates, too, as long as you enter them into your customers' accounts. Purchase anniversary? Sure, that one's easy. How about a wedding anniversary? It can handle that. Pet birthday? Now that's the fun one. You can bet that I'm going to remember the name of any real estate agent that sends me an e-card on my dog's birthday. I don't even know what day that is, so I'm impressed if you do (actually, you could probably just make up a date, and I'd believe you). Just being the name that pops into a person's head when they think about real estate is most of the battle, after all.

Another easy one is social posting automation. You can now have the DeltaNET automatically post your new listings, blog articles, customer reviews, market watches, recently sold listings, and about a half dozen other things to your social media accounts on your behalf. We're not just talking about Facebook, either. It can now post to LinkedIn, Instagram, and Twitter too. It's not always easy to maintain a social media presence, so the more of your posting that happens automatically, the better.

Some of the less obvious but equally easy to set up automations are the Behavioral Alerts. When activated, these will send an email or SMS message to your customers when they perform certain actions on your website. For example, if they visit your website for the first time in a couple of weeks, it can welcome them back. If they view enough properties on your website in a day, it can ask them if they need help. If they view the same property more than once, it can ask them if they'd like to get a showing scheduled.

The My Customer For Life system is another one that essentially just needs to be turned on with very little additional configuration. Just switch it on, set it to work on all new and existing customers, and let it run. It will send emails to your customers as frequently as weekly, though it can be configured to go out much less often, and the best part is that you don't even have to write the content for the articles it sends. We take care of all of that. It's even smart enough to keep track of which articles your customers click on when they get the email so that it can send them more similar articles each time it emails them. The result over time is that every customer receiving messages from your MCFL system gets a message that is uniquely catered to them. Simply getting your name in front of them is beneficial, but then associating your name with content they're really interested in, that isn't purely informational, like a saved search email, is that much more powerful when it comes to customer retention.

Those are just the automations that can be turned on with little to no actual configuration. They only scratch the surface of the automation tools available. You can also save searches for your customers (or they can save them on your website themselves) so that they're automatically notified when new listings they might like come on the market. It takes a little configuration to define precisely what your customer is looking for, but what's a prospective buyer more likely to respond to than an email telling them their dream house just came on the market?

Campaigns are another powerful tool to stay in touch, not only through email but via text message as well. Our prebuilt campaigns are often all you need, but if you want to go down the road of creating custom campaigns, you can really tailor the messaging in a way that speaks to customers based on how they came to know you or what they're looking for. You can segment customers into groups based on the general area they're interested in buying in, then add them to a campaign populated with messaging specific to that area. You can have a campaign pick up on the fact that the customer came into your database from a request they made on Zillow (it's a dirty word, I know, I'm sorry) and send them messages that are sensitive to that fact. You can even have a campaign that automatically sends only to customers that were added to your database because they signed on using Open House Connector at an open house you were hosting. It's not quite the same as a personal message sent directly to a prospect, but it's pretty close and, once you complete the initial configuration, you don't have to spend any time on it.

If you haven't gathered it yet, we're all about automation around here. The most important thing you can do in the name of customer retention is to make sure those you've worked with in the past don't forget about you. Sometimes, however, that can occasionally create a bit of a roadblock for growth. If you spend all your time trying to stay in touch with past clients, when will you prospect new ones? When will you pick up new listings, let alone market those listing and get them sold so that the current clients remain happy clients? The answer is automation. Not just form letters either, but real, intelligent automation. Form letters drive people to the 'unsubscribe' button. Automations that provide valuable, relevant, and even just interesting information drive people to become repeat customers.

September
14

In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.

Factors are converging to make technology more prevalent:

  • Shifting Buyer and Seller Preferences
    Even as the pandemic begins to recede, many of the changes it brought are poised to be permanent. This is especially true of virtual tours, video marketing, and virtual open houses. All saw high adoption in the early months of the pandemic — they have since grown into "must-have" capabilities.

  • Unclear Future for the Real Estate Market
    Record low interest rates brought millions of buyers into the real estate market during the pandemic. Gen Z was prominent, showing a focus on a home as an investment vehicle reminiscent of the Baby Boomer generation.
    Now, the market shows signs of overheating as properties that would scarcely get a second look in 2020 spark bidding wars and sell "as-is." Combined with an uncertain timeline for the end of the pandemic, real estate pros are continuing to leverage technology to navigate change and deliver value.

  • Bigger Players and More "Disruption"
    Major players have grown more active in a bid to "Amazon-ize" real estate through self-service apps or business models that emphasize an automated, "done for you" approach. While none of these have gained significant market share so far, they are a persistent source of worry.

As a whole, these three factors have created two big pressures on agencies and brokerages:

  • Real estate teams are using technology in new, ever-expanding ways on a daily basis
  • At the same time, they wonder if that technology will eventually upend their industry

These concerns are understandable — especially in the era of rapid change and deep uncertainty we find ourselves in today. In the long run, however, real estate experts have much to gain and nothing to lose from embracing technology. While it can increase productivity, it can never replace the human touch.

Technology Facilitates What Real Estate Agents Do Best

The human factor has always been critical in real estate — and it always will be.

Whether you use an overflowing filing cabinet or a modern Customer Relationship Management suite for real estate, your goal is the same: Find good leads, reach out at the right times, and create a human connection. Relationships are built on trust, and that's what real estate success requires.

So, what's the real difference between the sleek CRM and the filing cabinet?

There are many, but they come down to three basics:

  • Technology Helps You Do More in Less Time
    In general, small teams and solo operators are feeling the most pressure from the way technology is changing the face of real estate – but they also have the most to gain. By automating routine tasks and delivering visibility into leads' behavior, the right technology cuts out hours of work every single week. That creates opportunities to spend more time in the social situations where you excel.

  • Technology Combines Scalability with Consistency
    You know you can make a good impression when you talk to one lead — but what happens when you need to address ten, a hundred, or a thousand? Technology makes it possible to speak to each one of your leads in a relevant, targeted, yet personal way. This is especially noticeable in email marketing drip campaigns, which can help you foster relationships for months until a lead is ready to move forward.

  • Technology Expands Your Capabilities
    There are certain things you just can't do without the right technology in place — and some of them can make the difference between "good" customer care and a memorable, branded experience. Virtual tours and virtual open houses are just two examples. A few years ago, you would need to spend weeks learning software or hire an outside expert for what you can now do in minutes with DeltaNET 6.

  • Technology Makes You More Relevant
    Done right, technology doesn't have to be an intrusion — for you or your customers. Consider how text message marketing is giving real estate agents a fresh way to communicate with humanity and heart that's welcomed by an increasing number of people, especially Millennials and Gen Z. That's far better than sticking with a familiar approach, like cold calls, that most customers already consider a nuisance.

Use the Right Technology to Bring Stability to Your Business

Let's be real: We are all a bit exhausted of the pace of change since 2020. But rather than "disrupting" everything, the right technology anchors your business, so you have repeatable and reliable processes. That shortens the time it takes to build the practice you've always wanted. Contact us to learn more.

August
27

Is marketing your top priority?

For most real estate pros, the answer is "no" — and with good reason!

Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.

On a day-to-day basis, though, it's no surprise you have other things to think about.

Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not hear back from a real estate agent immediately.

You are your biggest business asset. To work on deals and build relationships, you must be present.

So marketing slips down the priority list. Or does it? No marketing resource can replace you, nor should it try. You need assets that extend your reach. The solution is digital marketing automation for real estate agents.

Spend Less Time Marketing and More Time Engaging Your Customers — Without Sacrificing Either

By automating away routine tasks, you free up time and reduce human error. But there's more to it.

With end-to-end digital marketing automation, you create something just as valuable: Consistency. Your email, social media, and more can deliver personalized communication in your own warm and relatable voice. No matter if you are talking to ten, one hundred, or one thousand leads, it can always sound like you!

This is crucial because trust is the foundation that real estate success is built on.

Fostering that trust begins long before you ever meet with a potential client. They are already out there on the internet, comparing their different options for a real estate agent. It may take weeks or even months for them to jump in. Your marketing messages between now and then can make the winning difference.

With the digital marketing center of excellence offered by DeltaNET 6, you can present your expertise with full confidence. Our all-in-one AI-driven platform empowers you with seamless integration and dependable high performance on all the core marketing tasks that drive your business forward.

That includes:

  • Social Media Automation with Facebook and LinkedIn
    Many real estate agents get a huge proportion of their online leads from Facebook. On the flip side, LinkedIn is the place to find luxury real estate clients. Facebook Connector and LinkedIn Connector enable you to fill your social feed with helpful, informative, event-driven posts that keep your followers up to date with minimal effort.

  • Online Advertising Automation Using Our Ad Wizard
    Ad Wizard means Facebook ads are like magic! Targeted Facebook and Instagram ads have never been easier than with Ad Wizard. You can configure, launch, and monitor your campaigns in seconds. Proven templates and included creative collateral give you a full library of effective options to get eyes on your new listings fast!

  • "My Customer for Life" Email Marketing Newsletter
    Open the door to a life-long partnership with your favorite customers! "My Customer for Life" strengthens your relationships at every stage with valuable email content that builds your brand. Personalized, beautiful emails with a handcrafted look and ultra-targeted relevance are always just a few clicks away.

  • Virtual Tours with Properties in Motion
    Virtual tours are convenient for buyers and sellers alike. Sellers love the idea of not having to schedule around a crowd of strangers in the house. Buyers can extend their search radius without more commuting. Properties in Motion is your key to sophisticated virtual tours without having to spend weeks learning new software.

  • Virtual Open Houses with Open House Connector
    Open House Connector makes open houses more convenient for you and your guests. They can register online and sign in from their mobile device, letting you track interest and attendance. Follow-up is a snap, as you can keep both "no shows" and attendees in the pipeline to further publicize future opportunities.

  • Technology Independence from Start to Finish with Local Showings
    Local Showings is our new property showing management platform. An independent, full-featured property showing software and service, it allows you to schedule showings of any property in your MLS, offer a calendar view of available times, generate reports for your sellers, highlight essential feedback, and more.

No matter what the future brings, digital marketing is an essential part of the equation for real estate experts at all levels. DeltaNET 6 keeps you on the cutting edge by giving you real estate marketing automation capabilities that can save you thousands of hours every year, all without sacrificing the human touch.

Contact us today to learn more or get started.

May
18

The central challenge of real estate marketing is serving more people without losing the human touch.

Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.

And automation isn't only for one-agent shows.

Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.

In other words, real estate marketing automation is the key to work-life balance. It's also one of the most versatile assets you can have at your disposal.

Real Estate Marketing Automation Helps Your Business Scale Effortlessly

If more real estate marketing meant you had to "turn the crank" more every day, the result would be a disaster:

  • Some real estate agents would end up working themselves to exhaustion doing more over time
  • Others would make marketing a secondary priority that would almost never get into a schedule

But marketing is a crucial part of growing your presence in the community. Without it, you can easily end up chasing referrals for years to come. The alternative is building a steady stream of leads that will find their way to your website at the precise moment they're most interested in what you have to offer.

In effect, automated real estate marketing plants seeds that come to fruition over time to enhance your results.

Let's look at some of the most significant ways it can change your work life for the better:

  • Social Media Automation
    Across all industries, real estate professionals are some of the most active contributors to social media. Posting every day is essential to raising your visibility, but it can also cost you hours of your day. Trigger-based social media automation allows you to instantly update your accounts when you have a new listing, listing change, a showing, or other event. Facebook Connector and LinkedIn Connector make it easy.

  • Automated Email Drip Campaigns
    As the housing market ebbs and flows, it can close the taps on leads who might have been inches from reaching out to you. How can you stay in touch in the weeks and months it might take them to make a decision — and make sure you're the agent they finally choose? Helpful, informative content released in an automated "drip" email campaign positions you as a trusted advisor. DeltaNET 6 is your center of excellence for automated email.

  • Text Message Marketing
    Text messaging has the potential to be more responsive and more personal than virtually any other option. It lets you get into fast-moving conversations where you can build genuine insight into your leads and customers. Open rates for text message marketing are through the roof, and it might take only a few minutes to spark a genuine rapport with someone who has just expressed interest in what you can do for them.

  • Customer Relationship Management (CRM)
    Do you know where each of your leads stands in the buyer journey? Do you know exactly what's next for every single one of your customers? Keeping track can task your memory to the breaking point, but exceptional customer care depends on it. Delta Media Group's all-in-one real estate solution takes the heavy lifting off your shoulders. It ties in with all your other tools, so you always have the most accurate information available. Orchestrating follow-up is a snap!

  • Content Marketing
    Content marketing helps you capture preferential positions in online searches related to your business. Whether you work predominantly with buyers or sellers, Millennials or Empty Nesters, content marketing reduces friction by answering leads' burning questions. My Customer for Life newsletters combine the best of blogging and email marketing, ensuring leads will actually look forward to reading your emails.

  • Market Reports
    It can take days or even weeks to manually compile an overview of your local real estate market, and in that time, so much can change! Market Watch Reports are branded reports that make it easier for your clients to make informed decisions. They can be generated in minutes and are always up to date. Sellers are especially eager to see the impact of their campaign, so Seller Reports are the answer built right into DeltaNET 6.

Real Estate Marketing Automation Is a True Game-Changer

If you're not using real estate marketing automation, you could end up working morning through night and still falling behind. Luckily, the best automation technology — especially for real estate — is within your reach. Contact us to learn more and get started today.

February
23

As the pandemic spread, few industries changed as quickly or as completely as real estate. In many areas, public safety protocols meant real estate was effectively on pause for several weeks. During that time, agents and brokers all over the country worked around the clock to figure out safe and effective ways to continue serving clients. Never before had there been so much risk.

And those professionals rose to the occasion. Real estate transactions have continued at a brisk pace, giving buyers the chance to access historically low interest rates. At the same time, sellers have benefited from rising home prices in some of the most desirable markets. Now, at last, there are optimistic signs of coming out the other end of the pandemic. But things won't simply go back to the way they were.

Many of the real estate trends accelerated by the pandemic were already percolating in the background. Virtual home tours and showings, remote work, marketing automation, and more have gained traction faster than anyone predicted. The benefits of these fresh approaches remain very attractive. Real estate experts often thrive on face-to-face interactions. It will be a relief to see clients in person more frequently. But the top pandemic trends have unlocked ways to get more done and serve more people — all without having to sacrifice the personal touch that makes relationships work.

Let's look at some game-changing real estate trends that have staying power:

  • Virtual Home Tours and Showings Are More Convenient for Everyone
    Virtual home tours arose out of the need to show property without gathering large groups of people together. But buyers have enjoyed the chance to peruse more properties with less travel — it allows them to widen their search. Sellers, in turn, don't mind not having to clean up after waves of guests. More agents are now comfortable on camera at a time when video marketing is becoming crucial to marketing success.

  • Remote Work is Helping Real Estate Teams Collaborate Effectively
    A striking 4.7 million people were already working remotely when the pandemic began. Working from home leads to lower overhead costs and can spark higher productivity: team members may no longer need to worry about paying thousands of dollars and wasting hundreds of hours in commutes. Yes, remote work is an adjustment and requires trust. With high-speed internet widely available, though, it is perhaps the best time for this trend to thrive.

  • Marketing Automation Means Real Estate Brands Stay in Touch
    How do real estate brands keep relationships going strong when a personal visit is out of the question? Today's internet enables marketing tools with incredible reach and sophistication. Agents can monitor all of their contacts with Delta Media Group's all-in-one solution for real estate professionals and launch personalized email drip campaigns at the touch of a button. Email newsletters, social media, open house management, and more can be achieved in minutes rather than hours.

  • Millennial Homebuyers Are Moving to Cities in Droves
    A mass exodus from expensive states like New York and California led some market-watchers to predict hot urban markets would soon be cooling down. That's not quite the case, further research reveals millennials are still choosing cities. Attractive interest rates, robust housing inventory, and low down payments are some of the main contributors to urban appeal. More than a third of Millennials still say cities are in their near future.

  • At the Same Time, Older Buyers Are Opting for Suburbs
    While younger buyers embrace the uncertainty of a fast-changing world, their elders are keeping more options on the table. Some have decided to move away from densely populated urban centers. Others are taking the opportunity to downsize or to consolidate into multi-generational households. Creative real estate pros will have diverse opportunities with older buyers in the coming years.

  • Now More Than Ever, Agents Need a Professional Real Estate Website
    As time goes on, buyers of all age categories become more likely to start their home search online. In 2018, 44% of all home buyers went online to start their home search. In total, 98% of older Millennials used the internet for home buying. Photography, detailed property information, floor plans, and virtual tours were among the top features they cited as useful. Real estate website design is now inseparable from your professional brand.

Real Estate Is Undergoing a Digital Revolution: The Right Technologies Are Essential to Success

The pandemic has been a challenging time for everyone. It will pass, but the lessons learned will endure.

Today's most effective real estate agents are using technology to adapt, overcome challenges, and add value to their communities. Modern real estate technology is the key to building a practice that lets you deliver sterling customer care while making space for the work-life balance you want in the long term.

To learn more from the real estate digital marketing experts, contact Delta Media Group today.

January
19

It seems like technology advances and integrates into new aspects of our lives every day. Even the jobs in which in-person communication and physical interactions are relied on, somehow, technology seems to find a way to connect. The real estate industry is no exception; technology has dramatically changed the way agents, buyers, and sellers accomplish their goals. While at times it may seem like these new systems and software may overly complicate certain processes, technology like automation can immediately improve existing practices. Agents will quickly discover that automation improves the real estate industry in more ways than one.

The Newest Trend in Real Estate Technology

Though automation is not a new concept, its application in the real estate industry is relatively young. Many real estate agencies, even industry-leaders, have been hesitant to adopt certain technologies that would dramatically alter these transactions. It's fair to assume that some buyers and sellers were hesitant as well. Since buying a house is one of the largest financial transactions a person will make in their lifetime, the thought of conducting parts of these transactions online may be uncomfortable.

However, many agents realize automation can present significant advantages to the real estate industry. Technology will continue to advance the way we live and work, which means these solutions will inevitably continue to integrate into the real estate industry in unique ways. By adopting automation in certain processes, agents can reduce the time, money, and effort they put into tasks that can be easily accomplished with a hands-off approach.

4 Ways Automation Improves the Real Estate Industry

As a real estate agent, your tools and your team are your greatest resources. With so many technologies at your disposal, the tools you choose must benefit you and those you work with. Automation is one of the most versatile resources you can add to your repertoire.

  1. Time Saver
    The number one reason you should integrate automation into your agency or brokerage is to save time. There are so many tasks you complete daily, weekly, and monthly that can be easily automated. Simple tasks like typing up and sending follow-up emails from open houses may seem like quick duties, but when added up, they actually take up a sizeable portion of your time. Automation will instantly give you hours of free time each month to devote to other tasks, like closing on contracts.


  2. Automatic Lead Generation
    Of course, you can't close on a contract until you have a client under contract. Lead generation is one of if not the most important tasks on your to-do list. Finding buyers or sellers can be tough in an uncertain market, and even if you're able to make contact with potential clients, there's always a chance they'll reconsider. An increase in leads can increase your clientele. Automated lead generation allows you to constantly chase new leads day and night without actively doing the legwork. Once new leads are generated, you can continue the conversation with those most-interested in entering into a real estate transaction.


  3. Automated Content/Client Management
    Along with automated lead generation, you can also automate your content and client management systems. For example, you can automate marketing campaigns on your website, social media, and through email. You'll also be able to instantly generate analytics to help you track your engagement with your audience.


  4. Integration With Other Tech
    The beauty of automation is that it's a capability, not a single-program or software. Because of this, you can choose which elements of your agency that you automate and which you choose to handle manually. At any time, you can also increase or decrease the level of automation you use. This is ideal for novice and experienced agents alike as it allows you to completely control the way you work. With other aspects of the real estate industry evolving alongside technology, automation's dynamic scalability will help you stay up-to-date on industry changes and stay on-par with or even surpass the competition.

While some technologies are nice but not essential, real estate agents are discovering the many benefits of automation integration. By automating certain tasks like lead generation and customer management, real estate agents will have more time to focus on touring homes and closing sales.

November
25

Protect from Zillow

Marketing for real estate agents is about to become more challenging.

Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.

Zillow's next move will be more disruptive: It's hiring real estate agents.

Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.

Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.

Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.

What should real estate agents do to prepare?

Technology and Automation Are Essential to Successful Marketing for Real Estate Agents

A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.

The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.

Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.

A CRM is Step One for World-Class Client Care in a Competitive Environment

Without Customer Relationship Management software, your clients are invisible.

A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.

If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.

Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.

Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success

Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:

  1. Actively Request Referrals … from Everyone
    Referrals aren't just for clients. Friends, family members, and others you spend time with should hear about what you have to offer … again and again. You never know when someone in your circle may be able to send one of their contacts your way.
  2. Showcase Testimonials and Success Stories
    A modern real estate website really shines when it includes social proof that shows other customers "just like them" love your work. Request a quote as soon as you can after closing day and share it on social media. If you're handy with video, a recorded testimonial is even more powerful.
  3. Network Within Your Community
    Your local expertise is the stock-in-trade nobody else can duplicate. Many of your clients will be from right within your neighborhood, so make yourself known at chamber of commerce events, real estate meetups, and networking groups. You can even extend that online to LinkedIn and Facebook.
  4. Master the Art of Follow-Up
    A CRM equips you to promote listings and connect with others on social media, email, and more. Get used to following up diligently with undecided prospects, including everyone who attends your open houses. It may take 6-8 contacts for someone to make a decision, so don't give up.

As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.

Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.

To learn more, contact Delta Media Group today.

August
18

Delta Media Group Automated Email Campaigns

Keep Client Conversations Going with Email Drip Campaigns

Being successful in real estate means finding ways to keep the conversation going long after the first handshake is over. However, with all of the people you meet, it's nearly impossible to grow those relationships, run your current business, and still have time to sleep at night.

What's the Answer?

Delta Media Group comes to the rescue with the latest addition to its DeltaNET 6 toolbox with pre-built, automated email drip campaigns. We make it easy to stay in front of your clients with targeted email campaigns, offering them precisely the information they want to see.

Email drip campaigns add a dose of high-octane to your current marketing strategy. Stay in touch with clients by sending timely, relevant messages to your client base.

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May
13

Busyness Isn't Necessarily Good for Business - Automation is the Key

Real Estate Technology Automation
Anyone can find more "stuff" to do. But are you making the best use of your time?

Real estate pros often get sidetracked by time management or productivity systems that don't deliver. Why? One reason is that low-level tasks can be so numerous and time-consuming.

All those things that "have to get done" subtract energy from strategic tasks. At the end of the day, you could find all you've done is tread water without getting closer to the practice you want.

Automation is the solution.

Automation helps you define the workflows to do your job faster, easier, and more efficiently. The must-do items are accelerated and streamlined based on proven, industry-leading techniques.

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April
27

Connect with ClientsCOVID-19 has changed how we do business in all aspects of the real estate industry, but it certainly hasn't brought that industry to a halt. Buyers still want to search for homes, sellers still want to safely market their homes, and sales associates want to do the best possible job for their clients. The good news is there are many effective ways to engage with clients during COVID-19 and after.

  • Promote Properties with Virtual Showings and Open Houses
    Virtual Open House

    With in-person open houses off the table in many areas, buyers remain eager to tour potential new homes from the comfort of their current home. Virtual showings and open houses make it easy for buyers to fall in love with a home, no matter where they're currently located. Adaptability is the key to success. As a sales associate, that means adapting to what each client needs from you with confidence.

    Click Here to Read More...

March
23

Time Management Secrets for Real Estate Agents
How often do you find yourself wishing there were just a few more hours in the day? It's a common refrain for anyone who works in real estate because there's always something more to do to grow your brand, generate new leads, and keep in touch with existing clients. Fortunately, with the right tools, the right mindset, and time management secrets, you can use your time more efficiently without ever compromising on the quality of your work.

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March
2

Real Estate Technology Automation

Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.

A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.

What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.

CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.

Let's look at some of the ways sales associates are using CRM for lead generation.

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January
13

Grow Your Real Estate Business Automation
In real estate, there are thousands of important tasks you could complete on any given day--but there's time for only a dozen or so. As your real estate practice grows, it becomes even more important to leverage technology so you can make the most of your time.

As our previous post on real estate automation shows, the number of ways to automate day to day real estate tasks is expanding. Built-in artificial intelligence allows software to streamline your workflow and perform tasks that once required personal attention.

For sales associates, one of the most powerful ways to use automation is digital marketing. By making your marketing efforts more consistent, you'll attract more leads. You can also cultivate more of those leads into customers while still managing your time effectively.

Let's look at the most powerful ways real estate automation software can help:

  1. Customer Relationship Management for Real Estate
    Capitalize on an automated CRM for your business and you'll save hours every week. CRM is the key to understanding precisely where leads and customers stand. You can track current transactions easily and know at a glance when you should follow up with prospective clients.

    Automated sending eCards and flyers

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December
23

Automated Email Marketing
Email marketing is one of the most effective tools for building lead relationships.

In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.

The question is:  "Where's that button?"

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December
9

Video Marketing for Real Estate

More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.

Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.

For getting established in real estate, video is a clear winner.

Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.

If you're not using video marketing in real estate yet, here's why you should:

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November
25

Real Estate Marketing Automation
It's often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.

When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.

Most sales associates don't have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.

When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic. Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.

Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.

Let's look at some easy, effective real estate automation approaches:


Automated email marketing

  1. Automated Email Marketing for Lead Nurturing and Client Communication
    Leads may take many months or even years before they're ready to go forward on a transaction. An email marketing list empowers you to provide them with helpful, informative content that moves them closer to the decision point. Take advantage of our automated email marketing by incorporating ecards and flyers or "My Customer for Life" targeted e-newsletters into your real estate marketing strategy.

    Facebook Connector

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