Posts with tag 'AVM Reports'
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6
Now Is The Time To Start An Email Drip Campaign
Real estate agents have an incredible advantage when it comes to digital marketing.
What could it possibly be?
One of the most powerful ways to get the word out about your brand is email marketing. Studies have shown that email produces an average ROI of more than $30 for every $1 spent. This has remained true throughout the years, even with the advent of spam filters and data privacy standards.
In today's world, email marketing is a natural fit for real estate agents. Most of the people you meet in a day aren't ready to jump into the housing market. It could be weeks, months, or even years before they take the plunge. Email marketing is the way to ensure you stay connected.
Email marketing is also great for retention. The National Association of...
9
Finding Predictability Even When Markets Change
Interest rates are rising, inventory levels are fluctuating, and 2023 is shaping up to be another year of change for the real estate industry. But what else is new? Experienced agents, especially, know that staying nimble is one of the most important ingredients in the recipe for real estate success. With the right plans, tools, and tech in place, you can be ready to adapt to whatever comes next — even if none of us can predict exactly what the future will bring.
If you've been searching for more predictability in this era of ever-changing markets, start by focusing on the strategies and technology that bring reliable value in all situations. Here are some tips to help set you up for sustainable success, no matter what 2023 might bring.
When faced with unpredictability, it's often helpful to prioritize the things th...
25
Customers Are Becoming More Digital: Here's What They Want
Your real estate customers still want to accomplish the same dependable goals that buyers and sellers have been aiming to achieve for generations. However, the way they go about accomplishing those goals is much different than it used to be, and your digital presence can go a long way toward accommodating their shifting needs. Today, it should be easier than ever for them to learn about homes, neighborhoods, communities, and your team from the comfort of their favorite devices.
Customers are becoming more digital than ever before, and you have an important role to play in ensuring that they can find everything they need online. Here's what they want and how to provide it for them.
The first and most important fundamental thing that you can provide for your digital customer base is a modern, informative, educational...
20
All About AVM: Your Beginner's Guide
As a real estate agent, one of the most important assets you provide is your expertise in pricing. A home must be "priced to sell" to meet the needs of both your client and the market. Left to their own devices, many people will overestimate the value of their own home and hinder their sales efforts.
Because of the emotional attachment that develops between a homeowner and property, it's crucial to demonstrate your advice is built on a sound foundation. Otherwise, you might encounter resistance and have difficulty coming to terms on pricing. That can cause trouble for you and your customer.
Until recently, most real estate agents and brokers handled this issue manually.
When a property goes up for sale, they would diligently do the necessary research. Gathering "comps" from the loca...
13
From Feature To Product: How Delta Media Group's AVM Tool Helps Brokerages Win More Listings
Let's start with the basics. What is an AVM? AVM stands for Automated Valuation Model, and in today's marketplace, it is one of the best tools at a brokerage's fingertip to help win new listings. For years, I have heard real estate agents push back on the idea of providing consumers with automated home value estimates being worthwhile. After all, those automated home value estimates used to be way off and lead to more uncomfortable conversations for real estate agents than positive ones.
That status quo has most certainly flipped in the last couple of years. Automated home value estimates have only continued to get more and more accurate. Certainly, they will never beat an estimate given by a licensed professional able to see the house in person. However, the industry has learned how to turn a potential home seller'...
