Articles Tagged "Convert Leads"

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September
26

From Instagram and Facebook to LinkedIn and Google, Paid Media Marketing can help you gain new leads and recruit top talent. 

Everybody knows that in this day and age, digital marketing is the key to business success. However, that's only if it's done right. Your ability to gain traction online can make or break your real estate business. That's why you need Delta Media Group's® Paid Media Marketing Services. 

The Benefits of Paid Marketing 

There are many benefits to paid marketing that you won't get through organic media posting. Having the right message and good-looking graphics can only take you so far if they aren't shown to the right audience — or even worse, they aren't reaching an audience at all. You may think posting to your feed on social media is enough, but your lack of leads likely begs to differ. Organic posts on social media are only shown to approximately 2-3% of your followers and rarely to anyone who isn't following you. Plus, your ads are almost guaranteed to get buried in their feed and never resurface. With paid ads, your content never gets buried at the bottom and is directly shown to those looking for the real estate services you provide. 

Even if you have a well-designed website and some great listings, prospects won't find you immediately. With Google Ads, your ads find them. Utilizing audience targeting and keyword research, paid ads are sure to reach the right demographic, allowing you to quickly and effectively land new leads by positioning your brand in front of high-value customers.  

Why Choose Delta for Paid Media? 

Now that you're sold on the benefits of paid marketing, you might still be wondering why you should work with Delta as your paid media provider. First, Delta Media Group is a Certified Google Ads Partner, one of only a few hundred in the United States to be recognized for our high ad performance. With Delta's top-tier technology, your website connects automatically to your Google Ads account, Facebook Business Manager, and Google Analytics, so everything seamlessly works together. 

When choosing Delta, you get the assistance of leading real estate technology and the knowledge of a licensed Realtor® and Paid Media Strategist. We use the most up-to-date marketing practices, keeping an eye on what ads are working for brokers and agents across the country. We also invest in privacy to keep you ahead of the curve. 

The experience of working with Delta for paid media is extremely hands-off, giving you more time to focus on conducting business elsewhere. Similar to our other tech offerings, you can "set it and forget it." Our specialists will take care of all the rest. However, unlike third-party agencies you rarely communicate with, you're never left in the dark with your paid advertising efforts when working with Delta. Although we do the heavy lifting for you, as a family-owned business, we also understand the value of communicating with our customers. When you choose to work with us, you will receive one-on-one care from our specialists and have regular calls or Zoom meetings to discuss your campaign progress and goals. Additionally, unlike most third-party agencies, no long-term contract is required for our paid media services. We operate on a month-to-month basis. 

Another benefit of working with Delta is having everything — from your CRM to your website and digital marketing toolkit — in one place. Having to piece together different providers is not only a hassle but can also hinder your marketing efforts. When working with an all-in-one provider, there's no need to go anywhere else.  

Get to Know Our Paid Media Specialist, Winston Widdes 

Winston Widdes has impressive credentials as a digital marketer and 17 years of experience as a licensed Realtor®. He knows the ins and outs of both paid advertising and the real estate industry. 

Winston's grandfather was a builder and contractor; his father worked for their family's construction business. Since working in the industry seemed to be a family tradition, in 1998, Winston started an apprenticeship with a real estate flipper. Then in 2005, he got licensed as a Realtor®, joining Century 21 Award in San Diego, CA. During his time at Century 21, Winston quickly learned that the way to become a top producer in real estate was to have great marketing. His hard work and skilled marketing efforts ultimately landed him the titles of Top Producing Agent and Top Listing Agent in 2007, just two years after starting his career. 

"I was always looking for a way to become a top producer, to do the best I could and get an edge over my competition, and I discovered that marketing was the way to do that," said Winston. 

Leveraging the skills he acquired throughout his time in real estate, in 2009, Winston transitioned into marketing. He began working as a Marketing Manager for a kitchen and bathroom remodeling company. There, he first gained experience with paid advertising by managing ads on Google, Yelp, and various other platforms. Three years later, in 2012, Winston started working with real estate investors, and in 2016, he started working for FortuneBuilders, a real estate investment consulting firm owned by the stars of HGTV's "Flip This House." In this role, Winston worked as an Internet Marketing Consultant for real estate investors. During his time at FortuneBuilders, he completed over 6,000 consulting calls. 

Pick the Package That's Right for You 

Delta's Paid Media Marketing Services include four different marketing package options. Paid Media Marketing packages can be purchased as an add-on to your digital marketing toolkit in DeltaNET®. Let's look at what they are and what they have to offer. 

Google Ads for Buyers and Sellers - With Google Ads for buyers and sellers, you get custom-made targeted ads for potential buyers and sellers in your area displayed throughout the internet. These ads will increase brand awareness, drive your website traffic, and earn you new leads and customers. 

Luxury Listing Ads on Google - Do you have luxury listings struggling to reach the right audience? Get your listings seen by high-end customers seeking a new home through targeted Google Ads, and start seeing your luxury homebuyer leads skyrocket. 

Facebook & Instagram Ads – The average online user spends about 2.5 hours daily on social media. Instead of only showing your ads to a select few people with organic social media postings, touch tons of prospective buyers and sellers through targeted posts on Instagram and Facebook. If you're already creating content to post organically, you can see what might perform the best and use that for your paid ads or have our team create your ads for you! 

LinkedIn Recruiting Ads – Recruiting top talent is an important part of growing your business. With LinkedIn Recruiting Ads, reach a whole new pool of talented real estate professionals and those new to the industry looking to join a team like yours. Through using precise market data, multiple ad formats, sponsored content, text ads, sponsored InMail, and dynamic ads, we help you recruit talent by bringing your brand front and center. 

Start Reaching the Right Audience 

While Delta's paid media services cover many different aspects of marketing, each tool is tailored for the same express purpose of reaching the right audience. Every process step is finely tuned and accounted for, from creating marketing materials sure to spark engagement to customizing your ads to speak to your ideal customers. Not only is everything taken care of for you, but it's performed by an expert who knows how to get you results. When trying to do it yourself, you will likely need to do more trial and error and waste time researching and learning how to design a good ad. By allowing us to handle your paid advertising, you'll have more time to focus on other areas of your real estate business.  

To start using Delta's Paid Media Marketing Services and reach the right audience, contact Franklin Stoffer at sales@deltagroup.com. 

December
16

Are you ready to make 2022 your best year yet? Then now is the perfect time to give your lead generation a boost, whether that means innovating with the integration of the latest ideas or doubling down by enhancing the tactics that are already working for you. There are more opportunities than ever for generating leads, boosting the visibility of your real estate brand, and connecting with prospects online. Here are seven tips for enhancing your lead generation in 2022 and taking your business to new heights.

Enhance Your Lead Generation in 2022

  • Advertise in All the Right Places Online
    With most forms of online marketing, there's no guarantee of instant success. The payoff is worth it, but it may take time to see results. But what about when you want to generate more leads right now? Paid advertising on search engines and social media is very effective for reaching specific, targeted demographics with your real estate marketing message. With paid advertising, you choose who you want to reach and where you want to reach them.

  • Refresh Your Social Media Schedule
    Finding success with social media marketing requires a plan, and your schedule is one of the most important factors in effective planning. Creating a schedule for what you will do on social media each day, how you will do it, and how it all fits together makes it so much easier to use your social time more efficiently. And don't stop at scheduling. Social media is constantly evolving, so catching up on the latest trends is a must for maximizing the lead generation potential of your social presence.

  • Become the Next Real Estate Video Star
    One way to give your social media and overall online presence a boost in 2022? Try your hand at video content! Long gone are the days when you needed to buy a bunch of expensive equipment to get started with video content. With your smartphone, a few affordable peripheral tools, and some creativity, you can take advantage of the most popular form of online content. Adding a face, voice, and personality to your marketing is such an effective way to enhance your lead generation online.

  • Leverage Local SEO to Help Prospects Find You
    Local SEO is a powerful tool for generating high-quality leads, standing out from the competition in your market, and making it easy for prospects to find your real estate website. Creating informative content with targeted keywords, optimizing your website for SEO, and optimizing your Google My Business page are all great ways to give your local SEO a boost.

  • Harness the Power of Social Proof
    Your current, happy clients can be one of your greatest assets for generating leads by providing social proof about how you helped them with their real estate needs. If your real estate website doesn't integrate reviews and testimonials from current clients in a seamless way, now is the time to change that. Feature the best testimonials on your homepage, create a page where you can share even more testimonials, and make it easy for everyone to see how highly rated you are on major review platforms. And don't forget to share them on your social pages, too!

  • Position Yourself as a Neighborhood Expert
    If you want people to fall in love with your listings, start by helping them fall in love with the communities where those homes are located. Every agent should be an expert on the markets where they do business, and every prospect is searching for more information on the places where they're shopping for homes. Your real estate blog and social media pages are great places to post the content that you create about your neighborhoods. You can also create neighborhood-specific landing pages, where people can easily find a collection of key information in one location.

  • Make the Most of Your Real Estate CRM Platform
    Are you taking advantage of all the lead generation tools your real estate CRM offers? Just as importantly, does your real estate CRM offer everything you need to thrive? There are so many ways that a great CRM can make your life easier, from keeping track of all the key information on leads to automated, AI-driven marketing tools that help you convert those leads. The right CRM can unlock so many lead generation opportunities for you in 2022.

With so many different ways to generate leads, one of the big things to remember is how important it is to diversify your lead generation strategy. The start of the new year is the perfect time to experiment with new lead generation options and optimize all of your dependable, existing tactics for generating leads. The work that you do now will pay off all year long with more and better leads.

May
6

Old leads can be a valuable source of new business, but reconnecting does require a mix of touch, tact, and timing. Reconnecting with those old leads is an especially good idea right now, with so many buyers and sellers who put their real estate plans on hold in the last year now looking to get those plans back on track with the help of the right real estate agent. With a good action plan in place, you can heat up those old leads and show them why you're the best choice for their real estate needs.

Take Steps to Ensure That You're Always Ready to Reconnect

Every lead has potential, even if they're not ready to buy or sell right this second. That's why it's so important to learn about your leads and make sure that you have key information ready for when the time is right. When you engage with a lead, note their preferences in your real estate CRM even if they're not ready to take the next step right now. Learn about what types of homes they're interested in if they're a buyer, what their timeline is for buying or selling, and what's motivating them to explore their real estate options.

How Email Marketing Can Help You Reconnect with Old Leads

Email marketing is a great way to keep leads engaged, and the AI-driven campaigns in DeltaNET 6 can help you make sure that your leads are getting the right content at the right time. When you identify an older lead that may now be ready to take the next steps, a personalized email can help you reestablish lines of communication:

  • For buyers, check in to see whether they're still searching for a home, and remind them of the value you can offer in helping them find the right match. If they indicate interest, then find out what type of home they're looking for, where they're shopping, and whether they have a real estate agent helping them with the process. If they still need an agent, the next step is setting up a virtual or in-person meeting to provide advice and earn their business.

  • For sellers, the same steps apply when you first reconnect. If they're currently interested in selling and don't have an agent, then an up-to-date market analysis for their home can be a great way to show them you're the agent they can trust to help them achieve their goals. Give them some time to review the CMA, then follow up to answer questions and help them plan what to do next.

Get Social to Learn about Leads and Reconnect

When it comes to both lead generation and re-engagement, social media has tremendous value. If you've connected with an old lead via a social in the past, their social activity can provide valuable insight into when the time is right to reconnect. And even if you don't scout social to find out what leads are up to, social platforms are still an easy way to open lines of communication.

  • In addition to helping you learn about leads, social media is a great tool for allowing leads to learn more about what you have to offer. Use the social media tools in DeltaNET 6 to maintain an active presence on the biggest social platforms and seamlessly integrate your social feeds into your real estate website, so you'll always be ready to show your value when you reconnect with a lead.

  • When you initially connect with a lead, note their social media preferences. A Twitter DM or Facebook message could be the perfect way to connect with one lead but may never be seen by another lead who isn't active on a particular platform.

Offer Something in Return and Always Follow Up

Reconnecting with a lead is a great first step, but they may still need a little nurturing before they're ready to make a decision. Offering targeted, valuable real estate content that speaks to their needs is a powerful way to show your value and incentivize them to continue the conversation. No matter how you reconnect with an old lead, always remember to follow up. Your first contact can help create interest, but it may take more outreach before they're truly ready to buy or sell a home.

Do You Have the Right Real Estate CRM to Maximize Your Leads?

The right real estate tool is a huge component in both generating new leads and reconnecting with old ones. Do you have all of the tools you need to generate new business? Contact us to learn more about how DeltaNET 6 can help you take your business to the next level.

June
22

Connect with Your Clients By Texting

DeltaNET 6 Integrated SMS Text Messaging

The real estate industry is changing, and so are the needs of clients.

These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet.

It's SMS Texting.

Click Here to Read More...

April
20

Real Estate Lead GenerationWorking from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

Click Here to Read More...

February
24

Convert Open House Visitors into Clients
An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

  1. Do Plenty of Advertising
    Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

    Click Here to Read More...

August
21

Content Marketing Guide for REALTORS®
Wouldn't it be nice to draw countless qualified leads to your real estate business, without paying for ad space or picking up the phone to cold call? That's the promise of content marketing, and it's one of many reasons why content should be a crucial element of your real estate marketing strategy.

Planning Your Website's Content Marketing Strategy

Your content is waiting to increase visibility, add value, educate, and ultimately turn prospects into clients.

Content marketing is a big part of what we do at Delta Media Group. Today, we're going to take a closer look at how you can use content to grow your real estate business.

  • Why Content Marketing Matters in Real Estate
    Content is an important marketing tool no matter the industry, but it's especially valuable in real estate. The vast majority of people start searches online--whether they're looking for a home or working to find an agent. Your content should demonstrate your expertise, share valuable tips, highlight market areas, and show prospects why you're the right choice for their needs. Content is also a key element in search engine optimization (SEO), which makes it easier for prospects to find your business online. Ultimately, content creates qualified leads, which is why it's a must-have for REALTORS®.

    Click Here to Read More...

July
16

Real Estate Pipeline Management

Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. 

It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.

The goal of a pipeline is to move prospects through each stage of the sales process, from marketing to closing, while keeping your pipeline stocked with new opportunities.

We've put together six tips to manage your real estate pipeline and help grow your business. 

  1. Use the Right Tools for Pipeline Management
    Managing your real estate pipeline with spreadsheets, email, and notes is a challenging task. When you have to spend so much time managing your pipeline manually, you're losing time you could dedicate to closing deals. Manual pipeline management also makes it easier for tasks to slip through the cracks, resulting in lost business.

    Pipeline Manager Delta Media Group

    Delta Media Group's Pipeline Manager is a robust, back-end CRM system built with all the rights tools to prioritize your day's activities quickly. Since the Pipeline Manager gives you the power to automate your office tasks, you have more time in the day to do what you do best - close more deals.  Agents have the ability to track, manage, and engage with contacts from their smartphone with Pipeline Manager. 

    Click Here to Read More...

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