Posts with tag 'CRM'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
25
CRM Mastery: Training Agents to Follow Up Without Feeling Salesy
For many real estate agents, the word "follow-up" carries baggage. It can feel pushy, repetitive, or overly sales-driven. But in reality, consistent follow-up is one of the clearest differentiators between average agents and top producers.
The key isn't following up more — it's following up better. With the right CRM strategy and training, brokerages can empower agents to buil...
9
Cleaning Up Your CRM: A Winter Task That Pays Off All Year Long
Winter brings a slower pace to the real estate industry, offering a valuable opportunity to get more organized. Before the season ends, use the extra time to clean up and optimize your CRM.
A well-maintained CRM is one of the most powerful tools in your business. After all, it's the backbone of your client relationship and marketing strategy. However, if it's cluttered with outdated contacts, incomplete records, and disorganized notes, it can quickly become more of a burden than a benefit. Cleaning up your CRM now will allow you to start the busy season with confidence, clarity, and a stronger foundation for growth.
Here are the steps to follow for an ef...
24
Why Most CRMs Fail — and What Your Real Estate Team Actually Needs
A CRM should be the engine that powers a real estate business. It should organize leads, streamline follow-up, and help agents stay focused on the relationships that drive closings. But for many brokerages, the reality looks very different. Agents log in once, feel overwhelmed, and never go back. Teams spend money on technology that no one adopts. Letting deals slip through the cracks.
The problem isn't that agents don't want to use a CRM — it's that most CRMs aren't built for real estate. And when a system isn't aligned with an agent's daily workflow, it's almost guaranteed to fail.
Let's break down...
27
The Hidden Costs of Falling Behind on Real Estate Technology
The real estate industry has always been competitive, but in the digital-first world, technology is the great differentiator. From the way properties are marketed to how transactions are closed, the tools you use directly affect your efficiency, your reputation, and ultimately your bottom line. While some agents embrace the latest innovations, others hesitate — often assuming that what has "worked in the past" will still serve them well enough. But like many other industries, success in real estate requires continuous learning and adaptability.Â
Falling behind on real estate technology comes with significant costs. Agents who resist digital tool...
25
Why a Strong Business Plan Needs Strong Technology to Match
To succeed as a real estate agent, you need a solid business plan that outlines your target market and ideal client profile, your marketing and lead generation strategy, and your transaction goals. The system or technology you will use to execute this strategy is also a significant part of this plan. Your real estate technology can make or break your ability to execute your business plan.Â
The strongest real estate business plans are paired with modern CRM's such as Delta Media Group's DeltaNET®, which is filled with top-level
