Articles Tagged "CRM"

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October
4

Real estate is all about connections. Your marketing, including digital and in-person, needs to bring in a constant stream of people you can help. At the same time, you should have a strategy in place to remain connected to customers who've had positive experiences with you in the past.

While the majority of people say they were satisfied with the help their real estate agent gave them, few report using the same agent twice. Some certainly end up moving out of their old agent's service area. Mostly, though, the reason is very different.

They simply forget their previous agent's name.

Heading off the Real Estate "Amnesia Effect"

Only about 17% of people end up using the same agent multiple times.

When you think about the lost time and effort this represents, it is sincerely mind-boggling. It means that, by and large, homeowners (including those selling a home for the first time) also need to take weeks to search for a real estate agent, check their credentials, do interviews, and so on.

Why do all that when they can work with the agent they already know?

From an agent's perspective, this only makes sense. After all, it is much easier to sell to someone who is already a customer than to find a new one. Yet, many newly licensed agents spend years focused on seeking out new leads, when existing customers could be worth 3x to 5x as much.

By staying in touch with existing clients, you not only have the opportunity to meet their future needs. You can also get referral business – sometimes on a regular basis – that might otherwise be impossible for you to access. Unless a customer's close relative becomes an agent, you are the obvious first choice.

All of this demonstrates the inevitable fact that if we want relationships to work for us, we need to put in some work in return. Just like friendships and workplace camaraderie, bonds between you and your former customers require consistent nurturing. Unless you add value, you will be forgotten.

Luckily, there are plenty of ways to do it — even during those years your customer isn't in the market. Let's look at some of the most effective methods around:

  • Start a Social Media Following
    First and foremost, it's a sound idea to ask customers directly to follow you on social media if they haven't already. The great majority of customers will be on Facebook, Instagram, or LinkedIn. Set up a business page, so your brand has an official venue on each platform. Algorithm curation means followers won't see everything you have to say, but you can always message them directly to start a conversation.

  • Send Valuable Content by Email
    In many ways, email marketing may be even better than social media for a real, long-term relationship. Email is more personal and intimate, but you need to have the right content at the ready. Former customers no longer need information about financing or buying a house. Send them insights about home maintenance and renovations, for example, and you'll be able to hold their attention much better.

  • Recognize Important Anniversaries
    Any good relationship develops its own patterns and rituals. While a customer probably won't expect you to remember their closing day, it certainly doesn't hurt if you do: A quick card with a handwritten note can work wonders. Not only will your customers know you remember and care, but it is likely to awaken all the wonderful memories they associate with finally buying their home.

  • Use the Power of Artificial Intelligence
    Even in the earliest stages of a career, a real estate agent has the potential to meet thousands of people every year. How can you keep all those details straight? A real estate CRM is the key. Delta Media Group is about to release DeltaNET 7, the latest and greatest CRM for real estate. 100% AI-driven visibility into all your relationships — leads, customers, and past customers — is available at a glance any time.

  • Ask for Reviews or Testimonials
    It's easier to pave the way to a big "ask," like a referral, if you start with a smaller one. Testimonials act as compelling social proof, helping people see that others have had terrific outcomes thanks to you. Most happy customers will be glad to give a review or testimonial, but it works best if you ask right away.

  • Request a Referral
    When it comes to leveraging your relationships for business value, nothing beats a referral. But there's some finesse to the art of getting one. Most of the time, customers have no one to refer to, even if they'd like to. A repeatable and efficient monthly process for checking in is your best bet.

Contact us to learn more about how high-performance automation can help deepen your relationships.

September
29

In the first year of a real estate agent's career, he or she learns the ropes. In that journey, all agents develop a sense of their interests and strengths. Afterward, a whole new set of challenges is in store.

When rising agents are looking for effective, repeatable processes to fill their sales pipeline, what are they really doing? What is the underlying motivation? We can argue that it's confidence. Building the right processes helps you tackle the unknown with greater energy and enthusiasm.

When you are confident, you feel ready for anything. No matter what happens (or what seems to go wrong!), you have a deep inner knowing that tells you that you can adapt and prevail. But real estate's complexity means most newcomers can't simply "fake it 'til they make it."

They need something more solid and trustworthy to hang their hat on. That's especially true when you're crafting a brand that represents you.

Confidence Is a Winning Trait — and You Can Develop It

No matter where you are in the arc of your career, there are certain practices that can help you bring your confidence to the next level. Confidence, in turn, helps you relate to others — especially clients — with a level of passion impossible to obtain otherwise.

It's confidence that allows real estate agents to stand up proudly and proclaim what they do and who they do it for. Confidence enables you to embrace your unique value instead of trying to be everything to everyone. In exchange, it helps ensure that the right people gravitate toward you.

Confidence isn't pushing the hard sell or "not taking no for an answer," but it's also the magic ingredient that allows real estate professionals to understand that rejections aren't personal, and sometimes it may take 8-10 follow-ups before you connect with someone at the perfect moment.

In short, confidence gives you the power to recognize that "overnight success" is anything but. No one sees the time and effort that goes into everything that comes before the big moment. If confidence is the sense of being ready for whatever comes, it's also a skill you can develop.

Let's look at the most powerful ways for real estate agents to develop their core confidence:

  • Study
    The more situations you're aware of and familiar with, the more you can activate your knowledge and start off on the right road to solving problems. That begins with study. Don't end your learning journey with your real estate license — continue choosing certifications and skills. Always chase something. Establish concrete deadlines to reach a certain level of skill or sit your first certification attempt.

  • Practice
    It might sound counterintuitive, but the truth is there are no "difficult" skills. While some people may have a natural inclination one way or another, every skill becomes easier the more familiar it is. Aim to practice skills, especially in the areas where you feel you're weak, with focused blocks of weekly work. Identify the situations you need to be in to get the practice you want and make them happen.

  • Focus
    To make the most of practice, break big skills down into the smallest possible chunks. One big example: "Public speaking" is actually many different small skills: Managing your anxiety, projecting your voice, knowing what to do with your body — then things like "writing your speech" and the nuances of delivery. Gain competence in the foundational skills and you can gradually build to the sophisticated ones.

  • Network
    Networking is the golden key to accelerating your success in the world of real estate. When you have a strong network, you can collaborate with peers and learn from mentors. That helps you think creatively about the problems you're facing and design novel, effective solutions without reinventing the wheel. In the long run, this can cut years off the time it takes you to achieve the business results you envision.

  • Teach
    Once you're conversant with any skill, it's time to look for others who can benefit from your perspective. Contrary to popular belief, you do not need to be a world-renowned expert to teach others — only ahead of where they are on the same journey. Explaining things to other people sharpens your understanding, and fielding their questions can give you insights as you put details together in new ways.

  • Systemize
    The right technology is the path to clear, repeatable processes that make your business more stable. A real estate CRM is an indispensable part of the equation. With the right CRM in place, you'll have total visibility into your leads, current customers, and past customers. With artificial intelligence centralizing and monitoring your data, you'll know precisely when and how to follow up with each contact.

Contact us to learn more about today's premier real estate technology.

September
27

In the digital age, competition for real estate agents and brokerages comes from every direction, from other brokerages in your region to massive, online platforms like Zillow aiming to capture as much of the market as possible. With dramatic fluctuations in interest rates and inventory, the volatile nature of many markets only increases the level of competition.

So, how do you get ahead? It starts with having the right tools to generate leads, market properties, promote your brand, and stay one step ahead of the competition. Reliable real estate technology can make an enormous difference in an industry that's more competitive than ever, and here's how.

Who's Your Real Competition?

In order to excel compared to the competition, you need real estate technology that's easy to use for team members of all technology levels. With the latest edition of our real estate CRM, DeltaNET 7, we've made it easier than ever for real estate pros to adopt the latest tech. We've leveraged AI (artificial intelligence) to make the platform even easier to use than ever before, and created an experience that's just as functional to use on the go with mobile devices as it is on the desktop computer in your office.

Save Time and Boost Productivity with AI and Automation

There's no doubt that providing outstanding service can help you thrive against the competition, and that's easier to do when you don't have to worry about tedious tasks clogging up your schedule. With DeltaNET 7, you can automate email marketing with distinctive drip campaigns, automate social media posts, send automatic listing alerts to clients, and share AI-driven newsletters with your audience. You can also create auto-generated to-do lists to help you manage your schedule and focus on the tasks that matter most each day.

Streamline Your Workday to Focus on What Matters Most

Every moment counts in an industry as competitive as real estate, so it's important to focus your time and energy where they will have the most impact. With DeltaNET 7, we've added some new tools to help you manage your time while further optimizing all of your favorite tools from previous versions of the DeltaNET. No, you can benefit from automated, AI-driven to-do lists, which make it easy to organize your day, manage your time, and tackle key tasks. You can even design specific roles for team members within DeltaNET 7, focused on the tools and features that they rely on the most.

Create Meaningful Marketing with Just a Few Clicks

Speed matters in a competitive industry, but not at the expense of quality. The marketing tools within DeltaNET 7 offer both, allowing you to create customized, modern marketing materials. Delta Create can help you make everything from listing brochures to custom graphics, flyers, eCards, and more. Start with a pre-designed template, then customize it to suit your brand and your audience. For agents, Delta Pitch simplifies the process of creating CMA reports, allowing you to create detailed reports for your clients in just two clicks.

Easily Create and Share Social Proof

Social proof is one of your greatest assets for generating and converting leads, so it's more important than ever to be able to easily share all of the positive feedback you get from clients with the world. With a built-in testimonial system, DeltaNET 7 simplifies the process of gathering and sharing your social proof in the form of client testimonials. These testimonials are ideal for posting to your real estate website, sharing on your social feeds, and integrating into your marketing materials.

An Easy Transition to the Latest Real Estate Tech

Now, the best real estate tech in the world is only valuable if it's easy for your team to adopt and use. When you have one eye on the competition, you don't want to waste too much time getting up to speed with all of your new tools. Within DeltaNET 7, you will find DeltaNET Academy, our virtual training platform which streamlines the process of getting your team on board with your tech.

Team members can take advantage of built-in training courses that teach them how to use the extensive list of tools and features in DeltaNET 7. We also offer the Delta Transition Guarantee to ensure a smooth, streamlined transition to your new real estate CRM.

Is Your Real Estate Technology Truly Working for You?

When competition is this fierce, can you really afford to rely on anything other than the best for yourself and your team? The tools in DeltaNET 7 are all designed to help you outshine the competition, whether you're a small, boutique brokerage or a huge national brand. With the right tools for marketing, time management, productivity, and relationship building, you can help your team thrive no matter what type of competition is waiting around the next corner.

September
15

Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.

Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.

Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketing tool.

What Are Email Drip Campaigns?

Email drip campaigns are built around automated email series which are sent to clients or leads over time, with little effort required on your end. Rather than sending out individualized email blasts or overwhelming your audience with content, drip campaigns provide timely, tailored content designed to appeal to different segments of your audience. The content in email drip campaigns is built to inform your audience, help them make decisions, and provide the information they want to see at just the right time.

The Advantages of Email Drip Campaigns

  • Keep in Touch Without Overwhelming
    One of the challenges with email marketing is that we all get so much of it in our inboxes each day. It's easy to start tuning out that marketing when you see the same messages, from the same brands, with the same content, every time you open your inbox. In the case of email drip campaigns, less is more. Rather than overwhelming your audience with email, you send content that they want to see at just the right frequency to help cut through the noise of crowded inboxes and stay top of mind.

  • The Right Content at the Right Time
    Perhaps the biggest reason that email drip campaigns are so effective is that they are designed to educate your audience with informative content that they actually want to see. Whether you're directing a campaign toward buyer leads, seller leads, or past clients who've already closed on a home, email drip campaigns can provide helpful hints at the right time to simplify the next steps of their real estate journey. When you send content that your audience wants to see, you'll leave them looking forward to the next message in your campaign.

  • Save Time and Improve Marketing Results
    What agent wouldn't like to save time without compromising the quality or effectiveness of their email marketing? With email drip campaigns, little input is required on your end. The process is automated, so you don't have to worry about sending emails manually or picking the perfect time to reach out. All of that is handled for you, so you're free to spend more time focusing on providing great service to your clients.

Tips for Setting Up Effective Email Drip Campaigns

The first step for successful email drip campaigns is to segment your audience. Campaigns are designed to appeal to different segments of your audience, like buyer leads, seller leads, and past clients, so it's important for the right campaign to reach the right group. Planning ahead in this way will increase open rates and enhance the impact of your email marketing.

  • Campaign Ideas for Buyer Leads
    Buyers crave information on markets and homes, so the best campaign ideas tend to focus on those topics. Whether you're sending the latest listings, updates on market trends, resources to help them make informed decisions, or community guides on the places where they're shopping for homes, knowledge is power for buyers.

  • Campaign Ideas for Seller Leads
    Sellers want tips to help them sell their homes quickly and for a great price. This can include tips on preparing their home to list, home staging, open houses, market trends to help them price their home correctly, and educational resources to help guide them through the process.

  • Campaign Ideas for Past Clients
    Email drip campaigns can also help you earn more referrals and future business from past clients. New homebuyers will appreciate tips on home maintenance, home improvement ideas, interior design, and the latest happenings in their neighborhood. You can also keep them up to date on any changes to your business, like new services or expansion into new markets.

Leverage Email Drip Campaigns and So Much More with the DeltaNET

Ready to enjoy the benefits of email drip campaigns and enjoy access to tons of other easy-to-use tools that can help you grow your real estate brand? The DeltaNET, our real estate all-in-one solution, integrates all of the tools you need to level up your marketing game. With the right real estate tech, you can maximize your marketing, provide better service to clients, and save tons of time in the process.

September
13

Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?

With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.

Here's What Automation Really Means

Nearly every industry has tasks that are better handled by machines than humans, and real estate is no exception. The difference is that instead of robotics and fancy factory equipment, real estate relies primarily on software to automate key tasks without sacrificing on quality. Automation can be an essential element of your lead generation, marketing, and so much more.

Getting Started with Real Estate Automation

When you're ready to start benefiting from automation, the first thing you'll need is a powerful all-in-one solution like the DeltaNET. This is where you'll find many of the dependable tools that help you automate the time-consuming daily tasks that are essential to real estate success in an easy-to-use package that's designed with agents in mind. The right real estate CRM integrates automation with many other handy tools that help you manage relationships, attract new clients, master your marketing, and save tons of time in the process.

How Automation Helps You Generate and Manage Leads

Lead generation and segmentation are two areas where automation really shines. The DeltaNET helps you generate more leads with tools like lead capture forms, tracked email marketing, and AI-driven email & print newsletters. Keep all of your leads in the know with auto-generated My HomeFinder, Market Watch, and Seller Reports. Then use convenient email templates or SMS text messaging to plan the perfect follow-up.

Lead segmentation is an essential task for saving time and increasing productivity, so automated lead segmentation will be a welcome addition to any agent's repertoire. With automated lead segmentation, agents can easily see where each lead stands, where to focus their energy, and what might be necessary to turn each lead into a client. That process is made even easier with interactive lead visibility, as well as robust tracking that makes it simple to anticipate their needs.

Attracting New Clients and Promoting Properties with Automation

Automation can also help you handle many key marketing tasks, both in terms of attracting new clients and marketing properties for existing clients. Email marketing is one of the biggest areas where automation can save you time, with tools like our smart drip email campaigns that make it easy to send the right email marketing to the right people at the right time. When your outreach calls for a more personal touch, customizable eCards and Flyers provide the perfect supplement to automation.

For marketing properties, our Properties in Motion platform automatically pulls information from MLS, and automatically feeds videos to your real estate website and Facebook page. You can also use the integrated texting platform to text new listings, price changes, and open houses to clients.

How Automation Helps You Handle Success

One reality of real estate is that success creates more work. More leads to manage, more clients to serve, more properties to market, and more administrative tasks to keep the whole machine running at peak efficiency. Expecting your existing team to simply handle all of that extra work is sure to lead to burnout, unhappy team members, and likely diminished production. Hiring more people is one way to handle that extra workload, but comes with its own risks, costs, and time commitments.

Automation is one of the tools that can help your team — or you as an individual agent — continue to thrive as your brand grows. It can cut down on the need for extra hires, make life easier for your team, and simplify the process of scaling your business over time.

Are You Ready to Experience the Benefits of Automation First-Hand?

In the fast-paced world of real estate, working smart is just as important as working hard — and automation can help you do both. In the end, the biggest benefit of automation is that it leaves you with more time to focus on the tasks that matter most and that you enjoy most. With software handling tedious, time-consuming tasks in the background, you can invest all of your time on the many parts of real estate that still require the human element.

September
7

Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.

No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?

It's true, of course, that some older connections won't stay leads for very long:

  • They may decide to go with another real estate agent, getting their needs met for 2-5 years
  • Or they might choose to stay out of the market, usually to wait for better overall conditions

It's undeniably true that most people you meet for the first time will not be ready to buy or sell a home within that same week. But that doesn't necessarily mean that the majority of potential leads ultimately go elsewhere. Just because you haven't heard from someone, it doesn't mean their story is over.

As the real estate agent, it's up to you to follow up — and it's never been easier to do just that.

Following Up with Old Leads Can Empower Your Practice to Grow

No matter how you define an old lead, they aren't off the table until they tell you they've decided to work with someone else. Even when leads inform you they won't be taking action any time soon, it means you can always follow up again in a few months!

If you've got a Rolodex (or more likely a real estate CRM) full of old leads you haven't heard from in a while, many can still turn into opportunities. Real estate is a sales profession at heart, and successful salespeople swear by their efforts to follow up as much as possible before writing a lead off.

All in all, 60% of customers say "no" four times before saying "yes." But real estate agents are at a huge advantage here: Leads rarely say "no" directly to you, but only to the timing that making a move right now would represent. In the end, they still want a real estate agent, and you can still be that person.

Here's how to follow up with your old leads the right way:

  • Sort Them Out Before You Start
    Before you start thinking about how to get in touch, it's important to refresh yourself as to when you met your leads and where you last encountered them. This is another area where a real estate CRM is paramount; it can save and centralize all the interactions you've ever had with any lead. This helps to understand each lead's specific motivations so you can make your messaging precise.

  • Have an Overarching Service or Offer
    It is a wise idea to have an overall offer, something new to showcase to pique interest. For example, if you have leads you met through an open house, you might never have had the opportunity to provide them with a local market report to clarify their thinking. However, it can be off-putting to launch into an offer after weeks or months of silence, which is why it is essential to gauge interest first.

  • Choose a Method
    You have many different methods for revitalizing your old leads, so choose wisely based on what you know about each one's communication preferences. You're in luck if they've opted in for texts — these are pleasingly informal and much more likely to get a response. Email is also very effective. Although it's helpful in other ways, social media is a distant third when it's unexpected, so consider a call instead.

  • Customize Your Messaging
    Once you have all the information in front of you, you can tailor your messaging to each individual or to small groups. With text messaging, something as simple as "Hi [name], are you still interested in a home in [area]?" may be sufficient to break the ice. If you do not hear from a lead at all, add them to a weekly follow-up rotation for at least a month before giving up on them for the time being.

  • Automate Ongoing Follow-Up
    With an AI-driven real estate CRM, many forms of follow-up can be automated. Your social media feed can be populated with meaningful, event-driven updates based on the latest happenings in your market and practice. Sophisticated email marketing campaigns can be managed nearly hands-free.

Delta Media Group helps real estate pros realize the power of automation for themselves — no matter if you're a solo operation or heading a large brokerage. Contact us to find out more or get started today.

September
1

Great customer service helps set the best real estate agencies apart from the rest. Even if you are an independent agent at the helm of your own practice, you still have many opportunities to deliver truly memorable customer service that keeps people coming back for more.

From the very first moment a lead reaches out to you on your website, you have the chance to create a bond by responding as quickly as possible. Research shows that if you react within a few minutes, you are much more likely to close an agreement than an agent who responds sometime the next day.

One interesting challenge in real estate is the fact you must drive exceptional customer service even before a website visitor has actually made contact with you. To sow the seeds of trust that lead to an engagement, your real estate website must represent your best self.

Although your website is your most versatile branding and marketing tool, you remain the star of the show. People who decide to work with you are choosing you for your local expertise and the way you present your skills as the answer to their unique problems. So, customer service remains personal.

Setting a High Standard for Customer Service in Real Estate

By formulating a customer service philosophy and strategy early in your career, you can ensure that your website, email marketing, and other collateral work together to reinforce your brand image. Of course, you'll also be far more likely to close deals once you speak to prospective customers!

Let's take a look at some of the ways you can make customer service a core strength:

  • Start with Transparency
    No matter whether you're working with buyers or sellers, transparency is key. Advise your customers with clarity and compassion, focusing on their areas of concern. For buyers, that usually means getting them up to speed on the dynamics of the market and their options. For sellers, it means developing a measurable marketing strategy and keeping them in the loop as the process unfolds.

  • Be Proactive and Anticipate Needs
    Understanding client needs starts with gathering the right information. That may begin on a website, where visitors volunteer more details as they become engaged with your content. But the face to face consultation is a crucial piece, allowing you to find out where your client is really coming from. Use the time to discover their motivations, priorities, and worries so you can add unexpected value.

  • Follow Up Early and Often
    With the average home sale falling from 60 days to just 15 days, an individual transaction can be over almost before you know it. It's crucial to remain in contact with your leads, who can make a move in a matter of days, as well as with your existing clients. A Customer Relationship Management app for real estate gives you complete visibility into your contacts and helps you automate marketing functions.

  • Accommodate Communication Preferences
    Responsiveness is the name of the game in customer service. To get there, remember that clients aren't "one size fits all." Some people may hate getting on the phone, while others are intimidated by email. If clients know exactly how and when to reach you up front, they will feel supported. An autoresponder or AI chat utility on your website can help cover common questions during your unavailable hours.

  • Set Up an Emergency Line
    Establishing clear expectations early on has another benefit: creating definite boundaries both sides can understand and agree on. This is vital for work-life balance — you shouldn't be answering a phone call at 3 a.m. unless it's an emergency. But what about those truly dire situations? A separate emergency line is a reasonable compromise that most clients will both respect and appreciate.

  • Consider an Assistant
    A "virtual assistant" does not necessarily need to be a qualified real estate agent. He or she can help by responding to basic inquiries at night, over the weekend, and any time you expect to be away from the office. Many assistants operate as freelancers, which reduces the time it takes to get them onboard.

  • Build a Strong Network
    A focus on customer service means your recommendations are more likely to be welcome and accepted by your clients. Developing a network of trusted outside service providers, like home inspectors and real estate attorneys, helps ensure smooth sailing for clients and extends your reputation for excellence.

  • Integrate Customer Service into Your Brand
    If customer service is a priority, be sure your social media, blog posts, and other marketing collateral show it. Follow up with satisfied customers to get testimonials and share these on digital properties. Leverage marketing automation so you consistently communicate with your target audience.

Contact us to find out more about how automation can raise customer service to the next level.

August
19

What real estate agent could say no to more and better quality leads? Modern marketing offers more tools than ever before for generating, nurturing, and converting leads, whether you're just getting started as an agent or you've already been in the industry for decades. So if your lead gen feels like it's been lacking lately, there are concrete steps that you can take right now to turn things around and start generating more leads. Here are some of the best tools and tips to turn your marketing into a reliable, well-oiled lead gen machine.

Start with a Great Real Estate Website

Your real estate website should be the hub of your digital lead generation efforts and one of your most valuable marketing tools. It's the place where potential leads come to learn about your brand, the markets that you serve, your listings, your team, and all of the real estate services that you offer. On top of that, many of the other lead gen tips on our list either work best when paired with a great website or are geared specifically toward driving traffic back to your real estate website. All of that is to say that if your website doesn't include everything it needs for lead gen, now is the time for a redesign from a team that knows what it takes to generate real estate leads online.

Mix in a Dash of Search Engine Optimization

One of the ways that your website helps with lead gen is through search engine optimization (SEO), which helps leads find you. Most real estate prospects start their process with online searches to find real estate brands, agents, and listings that suit their needs. SEO is all about optimizing your website so that it ranks higher in search engine results, which drives more traffic to your website and ultimately helps you generate more leads.

Build a Better Blog to Share Your Knowledge and Expertise

Potential leads primarily visit your website for information, whether they're looking at listings, researching neighborhoods, or want to learn more about the process of buying/selling a home. Your blog is the perfect place to share content that demonstrates your real estate expertise, provides detailed descriptions of the markets that you serve, answers common questions, builds trust, and educates your target audience. As an added bonus, creating localized content also has major benefits for your SEO.

Upgrade Your Social Media Presence

Is your social media marketing generating as many leads as it should? Are you reaching the right audience with the right message? Growing your social media presence through marketing, targeted ads, and good, old-fashioned engagement is a great way to give your lead generation a boost. In addition to social marketing, consider carving 15 or 30 minutes out of your daily schedule to engage with your audience, share your knowledge, and start building connections with potential leads.

Attract a Larger Audience with Virtual Tours, Open Houses, and Showings

A normal open house or showing is great for people who live close enough to attend, but more than ever before real estate clients are doing much of their shopping online. Virtual open houses and showings make it easy for those online shoppers to fall in love with homes before they ever visit in person. Virtual tours, like the ones that you can create with our Properties in Motion platform, are another essential element for marketing homes online.

Add Targeted Online Ads to Your Marketing Mix

What if you want to generate more leads right now? With AdWizard Paid Advertising, you can easily create and manage online advertising campaigns that appeal directly to your target audience. Manage all of your ads and budgets through an easy-to-use interface, with customizable ad layouts that make it easy to tailor your advertising to your brand. Easily target ads on Facebook and Instagram — the two social platforms where your online audience is likely spending the most time. Paid advertising can be the perfect complement to all of your other digital lead generation efforts.

Rely on the Right Real Estate CRM

Last but certainly not least, if you don't have access to a real estate CRM or you're not thrilled with the performance of your current CRM, your lead generation can absolutely benefit from an upgrade. DeltaNET®6 is a powerful, easy-to-use real estate all-in-one solution that offers all of the tools that you need to attract, nurture, and convert leads successfully. From AI-driven marketing tools to lead capture forms, automated lead segmentation, and so much more, we're always innovating so that every agent can benefit from the dependable, intuitive tools in DeltaNET®6. Why settle for less than the best when you can have so much of what you need for lead generation in one convenient package?

August
17

A great real estate website is a must in today's industry. Millennials and Generation Z are the majority of homebuyers, and virtually all real estate transactions start online. A website creates an opportunity to build trust with potential customers you haven't even met yet.

Website design is a big topic, and it might be a long way from your interests. But a website is your digital first impression, so every detail should be thought out with care. Luckily, everything gets easier once the planning and setup are complete. Then, your website can start building momentum.

It's no secret some of the most successful real estate agencies find most of their business through their website. By attracting the right prospective customers at the moment they are most interested in what you have to say, a website supercharges your relationships.

Since a website is working for you 24 hours a day, seven days a week, it extends your ability to win leads and move them through your sales funnel. Combined with a repeatable strategy to get regular referrals, a good website means less time chasing down leads and more time really connecting.

Features a Modern Real Estate Website Can't Do Without

It may seem like lots of work to launch a website or improve one that isn't performing. With a plan in hand and the right technology on your side, however, it's easier than ever. Your website is much more than an ordinary brochure: It should make your life, and those of your clients, easier.

Include these features in your website, and you'll be off to a powerful start:

  • A Video Introduction
    Video is the next best thing to being there. It helps you form a humane relationship before you even get a chance to talk to someone in person. Independent agents need to work even harder to establish their brand and identity, and a video intro is the right way to do it. In three minutes or less, you set the tone and explain who you are, what you do, and who you do it for — zeroing in on your ideal customers.

  • Helpful, Informative Blogs
    Your website is your very own publishing platform. By writing and sharing helpful, informative content, you can preview the expertise you'll provide to customers who choose you. What's more, each blog is a fresh way to get attention from search engines. You're more likely to appear in online searches relevant to your business if you are answering questions and solving problems with your blog.

  • Easy Ways to Contact You
    When it comes to first contact, speed makes a difference. You maximize your odds of getting a customer if you respond to them within five minutes. With that in mind, it's wise to set your website up so it can text you the moment someone uses it to send you an email or schedule an appointment.

  • Your Hot New Listings
    Naturally, your website is also a place where you should highlight all the terrific new listings you have to offer. You can use your MLS access to show active listings directly within your own website. Plus, putting listings on your own site enables you to capture more details about how people reach those listings and interact with them. This can help you optimize listings and appeal to your unique customers.

  • Complete CRM Integration
    Today's real estate agents are turning away from time-consuming, old-fashioned approaches to keeping track of their network. A Customer Relationship Management suite for real estate is the key to growth, giving you complete visibility into your customers, leads, and contacts. Your site should communicate with your CRM, so the details people enter as they browse your website are automatically imported to the CRM.

  • Your Social Media Presence
    If you're blogging and posting new listings on your website, then you have all the fuel you need for a bustling social media presence. Whether you find your customers on Instagram, LinkedIn, or even Twitter, be sure your social media credentials are on full display on your website. A live social feed showcasing your recent posts makes it unmistakable that your brand is active and on-trend.

  • Your Email Marketing List
    If you're not using email marketing yet, the time to start is now. The average business can yield more than $30 in ROI for every dollar spent on email, and the potential returns are far higher in real estate. Trade useful, informative content like a neighborhood report in exchange for visitors' emails, and then contact them weekly with helpful content so they'll choose you when it's time to buy or sell!

Delta Media Group combines all the features and technologies you need for your breakout real estate website under one roof. Contact us to learn how a better website can empower you and your practice.

August
11

Everyone knows what it's like to spend your first year or so in real estate "chasing down leads."

New real estate agents need time to learn the ropes, figure out which side of the transaction they like to be on, and identify their ideal customers. But after the adjustment period, you need a shift in thinking — especially about how you keep your pipeline full.

Many a real estate agent identifies as a "people person," so a robust schedule of in-person networking and events might seem to make sense. But even if they are energizing, there's no getting around how time-consuming those engagements can be.

And when they're not delivering real business value, you can end up running yourself ragged.

Whether you're new or experienced, the key to bringing your practice to the next level is to reimagine how you build relationships with prospects and leads. Most agents go furthest by leveraging resources they already have in fresh, new ways.

That includes:

  • Tapping your existing network to meet new people faster and with less effort
  • Using real estate technology to pare down the time you spend on routine tasks

By combining these two approaches, you'll spend more of your energy and focus on high-value activities that move you forward toward your goals. That boosts motivation for individuals and teams alike since you spend less time grappling with the frustrating feeling that you're "going nowhere."

What does it look like in practice? Most real estate professionals don't need to completely transform their workflow, make big investments, or learn a completely new skill. Instead, focus on the wins you can get by incrementally changing your relationship with the people and tasks at hand.

Let's look at some examples that can offer worthwhile wins at any stage of your career:

Get Used to Asking for Referrals

Some of the most successful real estate firms in the U.S. get 50% of their business from referrals or even more. That isn't necessarily because they're so good people are beating down their doors. They make asking for referrals a top priority, doing it consistently and much more frequently than the rest.

Every time you ask for a referral, you're reminding the customer that you exist – and that itself is a win. While the majority of people report favorable experiences with their real estate agent, most forget that person's name within just one year. Requesting a referral keeps those embers of recognition burning.

Agents develop their own follow-up cadence, but it's clear most aren't connecting nearly as often as they could be. Instead of reaching out to former clients every three months or every six months, think about doing it every month. In time, they may start to proactively send opportunities your way.

One way to streamline this process is to use a real estate CRM for clear visibility into your network.

Revamp Your Real Estate Website

With Millennials and Generation Z making up the majority of today's homebuyers, more than 90% of all home searches start online. Your real estate website is your digital first impression – and it's the most versatile tool you have for deepening relationships with people who haven't reached out to you yet.

You already know it can take months for someone to go from their first thoughts about buying or selling to actually talking to an agent. Your website gives you the power to add value to others' lives. A modern, well-designed website positions you as a trusted advisor whose insights can make a difference.

Your website's design is essential to success. It needs to be polished, professional, and easy to use. One standout feature is responsiveness, where the appearance and navigation adjust automatically for ease of use with mobile. That's a must-have, as more people are browsing property listings on their phones.

Publish More Online Real Estate Content

Most of the time, when people go online, they're trying to solve a problem or answer a question. That problem might be something as simple as "I'm bored." For those browsing home listings without the intent to buy soon, the question could be, "what's around in my local area, and how much does it cost?"

As people grow serious about buying or selling a home, the questions on their minds get more precise. They turn into things you can help with, like "which is the best neighborhood for me?" or "how can I get financing?" Helpful, informative online content lets you share your expertise.

The core of any content marketing strategy is the simple blog. Blogs not only give readers a taste of the wisdom you can offer but also make it more likely you'll appear prominently in online searches related to your business. Consistency counts, so aim to publish one blog a week to start.

Use Email Marketing to Stay in Touch

With more than $30 of ROI for every dollar spent, email marketing may just be the most cost-effective digital marketing approach of them all. And those figures relate to all industries: When an email might lead to a $200,000 home sale, it's an even more attractive investment.

Most people are happy to get an occasional email from a brand like yours as long as they agree to it upfront and know what they're getting. Trade them a sophisticated piece of content, like a local market report, then contact them weekly with your most helpful new content.

With email marketing automation for real estate agents, you can deliver a high-touch experience while skipping all the hours of work. After initial setup, it might take only a few minutes a month to send out a bevy of potent, personalized email messages that retain a humane "one-on-one" feeling.

Define a Focused Social Media Strategy

Of all the professionals doing business online today, real estate agents stand out as the ones who can harness social media's potential to the utmost. Some agents source most of their clients from social media, and a few hours of online engagement every week results in a busy calendar.

In the world of social media, doing "a little bit of everything" results in a whole lot of nothing. Making the most of social means zooming in on the specific platforms where your customers are most likely to be found. A good place to start is Instagram, a hub for top-quality real estate photography.

If you're dealing with commercial or luxury property, LinkedIn can be a good way to find high-net-worth individuals ready to invest. Facebook, on the other hand, is a good all-around selection for building your own community through your branded business page, a terrific opportunity to stay in touch long-term.

Whatever you choose, social media automation is crucial. It lets you plan posts in advance, timing their release for whenever your audience is most active. It also makes it easier to see at a glance when your input can help guide a conversation — resulting in less time spent scrolling and more time connecting.

Technology equips you to dig deeper into existing relationships and plant the seeds of new ones. With the right tools and a winning mindset, you can achieve more than ever in your real estate practice. Contact us to learn more today.

August
4

Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.

Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.

Making the Most of Today's Technologies Starts with Knowing Yourself

One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."

It may seem counterintuitive that in a world overflowing with tools that aim to uncover more about your customers, you must focus on knowing yourself. But this is the step agents should take if they want to build a thriving practice that offers them the best work-life balance possible.

If you do not strive to know yourself, even the best real estate marketing software will not unlock your full potential. But when you begin by understanding exactly what kind of business you plan to build, technology becomes the facilitator you need.

That begins with two key questions:

  • What kind of customer energizes you most?
  • What key problems of theirs can you solve?

In their first year, agents may spend all of their time chasing down leads in an effort to understand these two questions. They are learning the ropes, trying out various transactions and client types. Once you're ready to identify your core customers, then technology can equip you to exceed their expectations.

What Are the Most Important Technologies in Real Estate Today?

Thanks to the forward-looking innovation of top real estate thinkers from decades ago, our industry has access to vast quantities of data. Before anyone else realized just how important that was, the MLS was making virtually all U.S. properties and real estate transactions available at a glance.

Much can still be done to improve on and optimize listings — features like virtual tours, to give just one example. But improvements in individual listings are truly only the beginning. You must embrace a technology-driven shift in how you conceptualize your workflow and business.

Three emerging pieces of technology are transforming real estate as you read this:

  • Artificial intelligence
  • Machine learning
  • Automation

Let's take a closer look at them and what they mean.

  • Artificial Intelligence
    Artificial intelligence is the big basket into which "machine learning" and several other technologies fit. In essence, artificial intelligence is any effort to help a machine think like a human. In practical terms, it refers to efforts to give computers problem-solving capabilities beyond their original programming.

  • Machine Learning
    Machine learning is one element of artificial intelligence. It focuses on the idea that computers can use the data they come in contact with to recognize patterns even the best human analyst would miss. As patterns become evident, the AI can then upgrade its problem-solving approaches and perform better.

  • Automation
    Automation is the ability of an artificial intelligence computer system to undertake tasks using machine learning. With real estate marketing automation, for instance, AI learns behaviors that indicate interest in working with you, then notifies you so you can follow up with people who are ready to hear from you.

Adopting an All-in-One Real Estate Center of Excellence for Your Practice

Not that long ago, even basic artificial intelligence was the stuff of science fiction. It was worked on in the most exclusive universities and think tanks, and no products took full advantage of it. Today, your ability to use AI is limited only by your ability to envision a better future for your business.

At Delta Media Group, our all-in-one real estate solution puts the most powerful artificial intelligence available in the industry directly into your hands. Our customers are already using it to save time and money, zero in on opportunities with their leads, and help properties close faster and at better prices.

The centerpiece of our strategy is in real estate marketing automation.

Marketing is crucial to defining and growing your business, but it often falls down the priority list. Our seamless, AI-driven approach ensures machine learning integration in every aspect of digital marketing.

From email marketing to social media and everything in between, Delta Media Group customers can deliver highly valuable content targeted to the precise needs of their leads and customers. Once you're set up, you'll often spend only minutes a week ensuring helpful, informative contact that gives a "high touch" experience to your network — without the hours of effort on your part that high touch implies.

Contact us today to find out more or get started.

June
24

Pay-per-click (PPC) online advertising may seem like one of the most challenging topics around.

But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.

We know: From the outside, PPC seems complicated, technical, and risky.

The truth is, profiting from PPC ads has gotten more and more difficult over the past few years. When more advertisers join a platform, the prices go up. At the same time, each major digital platform is at work on new ways to protect its investment, making the standards for every ad higher.

But there is a simple, powerful way around all that complication.

First, understand the value proposition:

Pay-per-click ads can help you sell houses faster for just a few cents a day.

Once you see the potential, the rest of the details slide into place much more easily. Simply, PPC is a far easier prospect when you have the potential to make $5,000 or more on a transaction. There's room for trial and error compared to companies that may be trying to make sales for only a few dollars each.

So, how can you get the knowledge you need to get started with PPC?

Pay Per Click Is Simpler Than You May Think

In truth, there are only a few factors you need to be aware of in PPC.

This handful of factors will produce 90% of your results:

Visual Collateral

On Facebook, the photo associated with your ad is its most powerful asset. That's the core reason why Facebook – and its even more visual counterpart, Instagram – are at the center of the conversation for real estate professionals who want to get real digital advertising ROI.

Your ad may lead to a landing page on Facebook or on your website. For example, this approach may be best to collect sign-ups for an open house. Or it may lead directly to your listing, which should be ported from your MLS directly onto your website. If your listing is fully optimized, this can be a good bet.

Whatever the case may be, your visuals are a major determining factor as to whether and when people will click. You should be just as careful in selecting them for quality, composition, and vividness as you would be when you assign pictures to the listing or any other marketing element.

Targeting

Targeting is the other key factor in ensuring that the right people click on your ads at the right time.

Even with the rise of virtual tours, most buyers aren't looking for a home 1,000 miles away. To maximize your chance of selling, your ads must be micro-targeted to prospective buyers. This is another element where Facebook and Instagram shine since their ad targeting is so precise.

Using zip codes and other means, you can micro-target your ads within miles or even just a few streets of a given property's address. You can target neighborhoods, cities, states, or even adjoining states. And each person who clicks can be delivered a customized experience based on their specific needs.

Headline and Other Text

All online ads have some degree of text.

With a Google Ad, success depends entirely on your text and headline. As a result, you'll want to use automated tools to compare different versions of your text and consistently display the versions that are more effective. Over time, this refinement strengthens your results.

Facebook, Instagram, and other social media networks use text as well, of which the headline is the most important. Your headline must be short and compelling. It makes a promise that your listing or landing page must immediately deliver on so you don't lose a user's attention.

Digital Marketing Automation Is the Key to Unlocking Value from PPC Ads

Now that you see where PPC results come from, hopefully it all looks a little bit less mysterious.

Where people in any industry get tripped up is in the need to monitor these factors constantly.

While it takes a few days for any new advertising campaign to capture useful information, all of the best campaigns are monitored on a daily basis. Daily monitoring ensures all outliers — including mistakes and home runs – are caught as soon as possible.

With a real estate CRM, you have the chance to leverage an AI-driven center of excellence for your pay-per-click advertising. Ad Wizard is just the solution. It handles all the detail work so you can keep an eye on your campaigns, fine-tune them, and improve your results in just seconds every day.

Contact us today to learn more or begin.

June
14

Even in real estate, businesses rarely leap onto the scene "fully formed," ready to use best practices to the utmost. Any business usually builds over time. Whatever works at the beginning is maintained until it stops working — and, often, long after that.

This tendency is why businesses are said to have "growing pains." It's one of the reasons why, in so many industries, full potential for growth is realized only after an infusion of investor money. In real estate, however, professionals are called on to evolve without the benefit of lavish resources.

Real estate teams usually remain lean and mean, focused on doing more with less.

Unfortunately, it's also the case that real estate experts can get dragged down by the day-to-day grind of moving transactions forward. They may not have the time or energy to work on those priorities that are "important, but not urgent," the very same ones that have a tendency to elevate your business.

Sometimes, it takes external motivation to gain the commitment to do things differently.

If you're concerned about falling behind and you want to move things to the next level, you have plenty of options. However, it's usually best to start with what's most cost-effective. Hiring an experienced real estate producer is an uphill climb, and newer ones will need time before they can contribute effectively.

What's the solution for empowering each member of your team to accomplish more? You won't find it in the old-fashioned playbook of internal competition and long hours.

The answer to higher productivity at a lower cost is technology. And it will also keep your team running for the long haul while lowering burnout risk.

Real Estate Is Going Online — Your Business Must Be Ready to Serve in Cyberspace

Technology doesn't replace the human aspect of real estate. Instead, it makes it easier for real estate pros to focus more attention on what they do best. In order to make full use of their people skills and local knowledge, they need to make a strong first impression.

That impression is made online.

Among Millennials and the emerging Generation Z, the great majority of buyers go online to start their home search. They don't look at individual real estate agents or brokerages until they are further along in the process and ready to examine specific properties.

Although access to your local MLS gives you many amazing tools, it is not enough on its own. You need to go a step further by making sure first-time visitors to your listings are getting a fully branded online experience — one that starts the process of positioning you as a trusted advisor.

The "old-fashioned" MLS Listing Book is all but gone.

In its place is your real estate website, which not only shows prospects all of the same properties but establishes the unique value you offer in comparison to your peers and competitors. Done right, your website has the power to educate, inspire, and guide prospects to become leads, then customers.

Marketing Automation Helps You Establish Rapport in Just Minutes a Week

Agents can't spend all of their time on the phone — they need a scalable way to build relationships from dozens of people to hundreds. A real estate CRM provides that exact opportunity, giving them full access to the best in email marketing, real estate social media, and much more.

For just pennies per person per day, every member of the team has the ability to craft and hone their message in a way that distinguishes their unique insights. For example, it is now possible to send out emails targeted to leads' interests every week with just a few minutes of initial setup.

Agents can control and customize emails so that their voice and brand are always represented. And with each connection made, recipients are that much more likely to select them over other agents across the local area. This is especially valuable when leads may need weeks or even months to make a decision.

Every real estate agent knows that following up is the secret to success. Sometimes, it's necessary to follow up anywhere between nine and fifteen times. With online technology, however, you can often cut out fourteen of those interactions and still have a robust relationship in place. It is just that simple.

Like all technology, real estate marketing automation is about saving labor. It's no longer effective for agents and brokers to "burn the candle at both ends." Those who really achieve the most stay firmly centered in their area of genius and allow the right resources to do rote, routine tasks for them.

That transition accelerates growth — and sometimes, it's the only way to grow.

Don't wait any longer to embrace the future. Contact us today to find out more.

June
1

Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.

It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.

Rather than replacing agents, the best technology enhances what they can do.

More Accessible Technology Means Better Results for Organizations of All Sizes

It was not that long ago when the best technology was available only to the largest brokerages. With the introduction of Customer Relationship Management tools like the DeltaNET®6, that's no longer the case. From large enterprises to independent agents, everyone can benefit.

Likewise, CRM technology was once limited mainly to B2B sales teams. With a CRM solution built by and for real estate professionals, it becomes possible for any member of a team to be more productive than ever before — while doing less work and making fewer errors along the way.

Not even the most advanced technology available can do what real estate agents do: Guide customers to informed, confident decisions about buying and selling. But what technology can do is accelerate and automate rote tasks and routines, especially those related to marketing and advertising.

You know marketing consistently is an essential part of your business success. But how often have you set out to do it only to have other priorities take center stage? It's a common problem for people at all stages of their careers, and precisely the one technology is best suited to overcome.

Technology Supports Your Efforts to Deliver the Human Touch Every Time

To work with you, someone has to know you, like you, and trust you. One unique aspect of real estate is that you often must build that rapport before the person steps into your office for the first time. For that to work, technology needs to be there to fill in the gaps.

From your real estate website to social media and email marketing, an all-in-one technology center of excellence like DeltaNET®6 ensures that you are always communicating with your audience in a humane, consistent way — no matter if you're talking directly to one person, one hundred, or one thousand.

For email, it does this through a combination of templating and personalization. You set up campaigns once, for just a few minutes at a time, then the system fills in the blanks based on individual behavior. Every mailing list subscriber gets a tailored experience based on their interests.

For social media, an event-driven approach is best. For example, you can have automatic updates made whenever details on your active listings change. You can also instantly publicize new listings, focusing a fast-moving audience's attention on virtual tours and other features that matter to them.

Yes, you could do it all yourself, painstakingly writing social media updates and emails by hand. In the end, though, this wouldn't make the quality of your communication better. Instead, it would just mean spending more time on it, to the detriment of all the other things that move your business forward.

The Future Is Now for Real Estate — and Marketing Automation Is Ready to Help You

As real estate agents, we know technology isn't the answer to every problem. Despite rosy predictions about the future of machine learning, we are probably 200 years away from fully autonomous robots doing the work of today's agents.

In fact, an Oxford study ranks "real estate sales agents" near the middle of the pack for their long-term computerization risk — suggesting it will take a long time and a lot of technological development before agents and brokers need to be concerned.

In the meantime, technology is not an enemy, but an ally. You can use it to build the practice you want by giving yourself the leeway to spend your time and energy wisely. It's no longer a choice between so many long hours of marketing or nothing at all. In this sense, at least, you really can have it all.

That's an essential piece of the puzzle for agents and brokers who want to optimize their business for work-life balance. Within just a few weeks of implementing real estate CRM technology, you can save dozens of hours. Those can be used to push your business further or get the rest you need and deserve.

Delta Media Group is here to help you bring the promises of technology down to earth in your career. Contact us to learn more or begin.

May
10

A real estate CRM provides total visibility into your prospects, leads, and current customers. That makes it easier to know precisely when and how to follow up with the people who can advance your business, potentially saving you thousands of hours of work in a year.

That naturally raises the question: Why doesn't everyone use one?

Long before there was a dedicated real estate CRM, the concept was limited to enterprise sales teams in a variety of unrelated industries. Salespeople who were converting to digital for the first time usually had an established style of doing things, which made them less likely to embrace a CRM with gusto.

In some cases, this meant the old-fashioned approach with Post It notes and overstuffed filing cabinets. In others, there was a slew of unrelated apps where data would bounce from one place to another. In either situation, a CRM offered clear benefits — faster, easier, and usually much less expensive.

But thanks to that history, some myths about CRM continue to circulate. Even today, real estate agents might not realize the powerful benefits they have to offer.

Let's take a closer look at some of the biggest CRM myths around:

  • MYTH 1: Having a CRM Means Dealing with a Lot of Data Entry
    Like any piece of software, your CRM starts with a little bit of setup. That might take a day or two — but when you choose a real estate CRM, you have all the help you need. As for data entry, you won't see much of it after the first week. When configured correctly, your real estate CRM can automatically pull lead and customer information from your website and event registration forms.

  • MYTH 2: You Need to Be a Computer Expert to Use a Digital CRM
    A modern CRM is designed to be simple and caters to a wide variety of needs. Everything is laid out where you would expect it and where you can easily find it. Workflows are based on how real estate practices already operate every day. In just a few minutes a day, most people can master the learning curve of a CRM within a week. And once you see the benefits, you won't want to go back.

  • MYTH 3: Using a CRM Is Too Time-Consuming
    If your schedule is packed and you feel like you don't have time for even one more thing, that means it's the perfect opportunity to get started with a CRM. A CRM may look intimidating at first, but it will start saving you time every day within the first month. That really adds up, and it means you can focus more time and attention on the things that move your business forward in the long run.

  • MYTH 4: Time Spent on CRM Is Better Spent Looking for Leads
    The first year of any real estate agent's career is spent learning the ropes and deciding what the ideal customer is like. After that, however, there needs to be a plan in place to go from "chasing down leads" to attracting them to your digital doorstep. Your CRM is the foundation of that effort, as it gives you the ability to deliver consistent, valuable marketing communication across all of your platforms.

  • MYTH 5: A Real Estate CRM Is Too Expensive
    Agents who are currently using a half dozen different apps to manage their work often discover that a dedicated CRM is less expensive than licensing their other subscription products. The DeltaNET 6 CRM is designed to be affordable for real estate practices of all sizes, from large brokerages to solo operators. It scales with you as your needs grow and change, so you are always getting value from what you pay.

  • MYTH 6: Only Big Businesses Use a Real Estate CRM
    Over the last few years, large brokerages from coast to coast have made the leap to CRM. That doesn't mean only the biggest companies can use them. Far from it! If you are in a market with a lot of large, entrenched competitors, that is an even bigger reason for you to adopt CRM as soon as possible. With world-class technology at a fraction of the price, you can stand head to head with your local rivals.

CRM Technology Isn't Just for Sales Teams Anymore — Now, Real Estate Pros Can Benefit

With DeltaNET 6, your very own real estate CRM, you get AI-driven visibility into your business from the first moment you log in. Not only that, but DeltaNET is packed with features to automate your digital marketing, making it simple to cultivate lasting relationships through email, social media, and more.

It's the key to doing less and achieving more.

Contact us today to find out more or get started with this all-in-one real estate center of excellence.

April
21

Email marketing continues to rank near the top of the charts for real estate agents who want to quickly, consistently and effectively reach a large pool of prospects with targeted, relevant content that converts. Whether you're new to email marketing or want to modernize your existing strategy, success starts with having a clear, detailed plan for reaching your goals. Here's how to unlock your email marketing potential, improve conversion rates and save tons of time in the process.

While there are many effective real estate marketing channels, few can boast the wide user base and nearly universal integration of email. No matter the demographic you wish to reach, chances are that they have an email account and check it every day. With the right tactics, you can turn email marketing into a consistent, reliable source of leads and a powerful tool to convert those leads into clients.

Start with a Consistent Schedule for Email Marketing

Email marketing works best when you choose a schedule and send emails regularly. When a new contact joins your email list, that schedule typically starts with a welcome sequence, during which you send a series of automated emails over the course of a few days to introduce yourself. These emails often have some of the highest open rates and are critical to establishing yourself with each contact.

Over time, the emails may become less frequent but should still adhere to a regular schedule. Basically, you don't want to overwhelm your audience, but you don't want them to forget about you, either. Most agents find that scheduling a few emails a week per contact is the best way to strike the right balance.

Segment Your Email List

Unlocking your email marketing potential requires sending the right messages, to the right people, at the right time. That's why it's so important to segment your email list based on the needs of your audience. This might mean segmenting based on whether a prospect is a buyer or seller, as well as whether this is their first time buying/selling a home. You can also segment based on the location where they're shopping, the type of real estate they're searching for, or any other key factor that helps you differentiate your target audience.

Be Informative and Personable

In order to keep your open rates high and have the best chance of converting, you need to provide email content that your audience wants to see. The good news is that if someone has opted into your email marketing, they're clearly seeking information on real estate. Your job is to make your email marketing as informative as possible, based on the needs of each segment of your audience.

Just as importantly, you want your email marketing to be personable and avoid the hard sale. While the ultimate goal of email marketing is to generate new business, your audience wants to be informed rather than pitched. Including a call-to-action at the end of your email is a good thing, but turning the whole email into a call-to-action is a mistake to avoid.

Leverage the Power and Time-Saving Benefits of Automation

We've stressed the importance of keeping a regular email marketing schedule and sending the right content at just the right time. Email drip campaigns make it easy to accomplish both goals while saving time with automation. Set up automated, informative campaigns that help nurture leads over time, tailored to buyers, sellers, first-time buyers, and prospects at every stage of their journey.

Integrate Social Proof

Integrating social proof into your email marketing is a great way to boost conversion rates and show prospects what your current clients have to say about your real estate services. For email, including testimonials is usually the best way to integrate social proof. Ideally, the testimonials that you include will be relevant to the segment of your audience that you're trying to reach.

Don't Forget About Your Clients

Speaking of those current clients, you don't want to forget about them when it comes to email marketing. Following up after a purchase or sale is simply good business and shows clients that you're still there for them after closing day. It's also a great way to generate referrals, as well as social proof that you can integrate into your real estate website, email marketing, and social media marketing.

Take Your Marketing to the Next Level with DeltaNET®6

The right real estate CRM makes it easy to boost your marketing, generate more leads, and save time by automating marketing tasks without sacrificing quality. DeltaNET®6 simplifies email marketing with email drip campaigns, AI-driven email newsletters, bulk email blasts, customizable eCards, and email templates that make it easy to send personalized messages for any occasion.

April
19

As a real estate agent, building long-term client relationships is essential to growth. There are two times when having a deep relationship is especially vital.

First comes the initial decision to choose a real estate agent. By sharing helpful, informative content on your real estate website, you can build credibility as a trusted expert. This is important because it might take weeks or even months before someone actually decides to dive into the market.

If you've built a foundation with a potential client, you are more likely to be chosen in the end.

The second time strong relationships come into play is after the initial transaction. No matter whether you work with buyers or sellers, you can expect that they will take 4-7 years on average before needing your services again. But, all the while, they can be providing you with referral business.

In the first year of any agent's career, it's normal to spend most time "chasing down leads." You need to learn the ropes, decide what works for you, and define your ideal customer. Beyond this point, however, it's crucial to start generating leads in a less effort-intensive way, and referral business is a big piece.

Some of the most successful real estate agents in the United States today get the majority of their work from qualified leads through their website, combined with referral business from satisfied customers.

That starts by focusing your attention on long-term customer relationships. And the process is much easier when you have the right technology in hand.

How Your CRM Can Boost Your Long-Term Client Relationships

To cultivate deep relationships, real estate agents need to make the best use of their time. That means cutting down on repetitive tasks and focusing on what moves you forward. Now, more than ever, that's achieved by implementing customer relationship management software for real estate.

Customer relationship management, or CRM, gives you complete visibility into all your relationships, so you never lose track of the people who matter to your business. You can easily see where your leads, prospects, current customers, and past customers stand in relation to their transactions.

An AI-driven CRM becomes a "center of excellence" that connects the dots between thousands of data points to keep you informed. It will clue you in on exactly when and how to follow up to maximize the positive impact you can make on those in your network.

Plus, it means spending less of your energy on time-intensive marketing tasks — those things you know you should do but that often slip down the priority list. Your CRM is a powerful machine learning multi-tool that helps you prioritize and execute in a fraction of the time.

Let's take a closer look at how technology can enhance your relationship-building efforts:

  • Faster, More Targeted Email Marketing
    Email marketing is one of the most effective ways to spark a new relationship. Subscribers preview the value you have to offer, fostering rapport and trust. But writing weekly emails can add up to hundreds of hours of work. A CRM can help you deliver attractive template-based emails in just a few clicks.

  • Social Media Without the Time Sink
    Real estate agents are the most successful of all professionals at turning their social media following into concrete business value. But even they run a risk of hours of scrolling their feed with nothing to show for it. Event-driven social media updates from a CRM save time and zero in on what matters to followers.

  • Complete Integration with Listings
    Listings are the gateway to action for your buyers. But without data, you can't tell which listing features are driving interest. With your CRM, you can showcase your new listings directly on your website and capture detailed engagement information, helping you improve with every new listing you publish.

  • The Power of Video Made Easy
    Video marketing is the next best thing to being there, but real estate agents have traditionally faced a steep learning curve. Properties in Motion is just one DeltaNET®6 feature that can help you use compelling visual content to captivate buyers and get them to linger over your listings.

  • Digital Advertising Without the Mystery
    Online advertising is often worthwhile for real estate agents. It's the key to getting immediate attention on any new listing and racking up plenty of open house registrations. But ads can be complicated, and a simple oversight may make them unprofitable. Ad Wizard offers at-a-glance ad campaigns.

  • The Right Technology Enhances the Human Touch
    Honesty, clear communication, and a genuine interest in your customers are indispensable to real estate success. Customer Relationship Management doesn't replace these elements: It helps showcase them in all you do while saving more time and energy along the way.

Contact us to find out more about digital marketing for real estate agents.

April
4

This September, Delta Media Group® will launch DeltaNET 7, a new technology leveraging automation and artificial intelligence. DeltaNET 7 will be "the most customizable, most automated all-in-one platform in the marketplace."

"We will be launching the easiest-to-use, most automated CRM solution — and more importantly the deepest customization available — to give brokerages their own all-in-one platform that they control, making it completely unique from what their competitors are using," says CEO and owner of Delta Media Group, Michael Minard.

With DeltaNET 7, real estate brokerage customers will be able to create their own platform with individually customized branding and feature options, allowing them to have complete control over design and navigation.

One special feature that will be available with DeltaNET 7 is a way that brokerages can design specific "roles" to deliver a personalized experience for each agent, based on the specific tools they use. DeltaNET 7 also offers a mobile-centric and customizable workflow, eliminating "endless scrolling." And it allows you to create specific training courses for your platform through Delta Academy.

In addition, DeltaNET 7 is completely integrated with Delta Websites, which features patent-pending SEO, the Delta Academy training system, and a full catalog of digital marketing tools — including Ad Wizard, Local Showings, Properties in Motion, and Open House Connector.

"With DeltaNET 7, our highly successful integrations, automation, and artificial intelligence will be enabled by default. So instead of asking real estate brokerages what tech tools they want to feature, we will be coming to them with a data-driven success model giving them the ability to choose what they want to customize," says Minard. "This will help firms do more business in less time, utilizing data analytics that only the largest technology firms can provide."

The customizable technology will also introduce Delta Pitch, a new "two-click" Comparative Market Analysis tool. With this tool, when an agent enters a property address, the system automatically pulls all the data it needs to create a digital CMA, offering a "flip book" for agents to share with their clients. Delta Pitch then allows agents to automatically launch a Zoom video call to share and review the CMA with their client, making marketing presentations a very simple process for agents.

To learn more about how DeltaNET 7 will streamline your workflow and boost productivity, contact our team today.

March
24

There are so many modern tools to make life easier as a real estate agent, but jumping from platform to platform in order to take advantage of your tech can chip away at your productivity gains while making it harder to find the data you need, when you need it. The solution? A reliable, all-in-one platform that combines all of the tech you need in one convenient hub. Here's how to make your technology work together, and give your productivity a boost in the process.

Making your technology work together starts with embracing an innovative, simple all-in-one solution like DeltaNET®6. With the right real estate CRM, all of your technology and key client data are in the same place, always ready when you need them.

Relationship Management

Building great relationships with clients is at the core of real estate success, and your technology should make it easier to manage relationships effectively. That starts with having the data you need when you need it. With a real estate CRM, you don't have to worry about tracking down client data from notes and disparate sources. You will always have the most up-to-date information on your clients, with the data you need to provide great, personalized service at your fingertips.

Lead Segmentation and Nurturing

Of course, real estate technology isn't just valuable for maintaining relationships with current clients. It's also the key to generating, segmenting, and nurturing leads to help you bring in new business. Automated lead segmentation makes it easy to sort through your leads, determine where each lead is in the purchasing/sales process, and ensure that you reach them with the right message at the right time. You should also have access to lead nurturing tools like email drip campaigns, AI-driven newsletters, eCards & flyers, and email templates.

Marketing Properties and Connecting Clients with Homes

Marketing properties is more complex than ever, with so many different tools available to help you promote your listings and connect buyers with the right home. Start with virtual open houses and showings, which allow buyers to tour a home virtually no matter where they're located. Or spread the word locally with printable listing flyers. You can also keep your clients up to date on the latest happenings in their market with auto-generated My HomeFinder, Market Watch, and Seller Reports. Keep clients informed with the information they need, make it easier for buyers to search for homes, and show sellers all of the modern ways that you promote their listings.

Automation of Key Tasks

Your real estate technology should save you time, not take away valuable time from your busy day. Automating repetitive marketing tasks is one of the best ways to guarantee that you'll save time while ensuring that clients and prospects always get the most timely, relevant content for their needs. We've already covered many of the automation tools that your tech should include, like email drip campaigns, AI-driven newsletters, and auto-generated reports on real estate markets. All of these tools make your life easier and help you maximize your marketing opportunities.

Data and Analytics

In order for your tech to truly work together, you need access to data and analytics that help you make informed decisions. That includes keeping track of your own data on matters like email marketing, but also the data that your clients provide. With IDX search tracking as well as tracking for property searches, saved properties, and views, you can anticipate the needs of clients in order to provide them with the best possible service.

Real Estate Website

Just like you want your tech to work together in order to make your days more efficient, your clients and prospects want a real estate website that works together to provide everything that they need. That starts with IDX listing integration and MLS search to help them find the perfect home. You will also want real estate content, to provide advice, highlight your markets, and tell the story of your business. When your website has all of the features that your audience wants to see, it becomes a constant source of lead generation for your real estate brand.

Ready to Take Your Real Estate Tech to the Next Level?

If you're tired of being pulled in every direction by technology that doesn't work together, there's a better way. DeltaNET®6 makes it easier than ever to market your business, grow your brand, serve your clients, easily integrate with other popular tech platforms, and discover data-based insights that can help you thrive. You shouldn't have to choose between having great tech and having tech that works together. With the right real estate CRM, you get the best of both worlds.

March
22

Over the last few years, real estate agents have been looking for new and better ways to save time by incorporating technology. The pandemic accelerated key trends already taking place in real estate. The right technological tools are more important than ever for running your practice efficiently.

One of the most valuable parts of that process is Customer Relationship Management.

Customer Relationship Management, or CRM, was already in use in a wide range of industries before it ever reached real estate. Outside sales teams from coast to coast rely on it to monitor and manage the complex web of relationships that move their efforts forward.

But many real estate agents haven't made the leap yet, in part because a true CRM for real estate was hard to find. With better options than ever before now available, it's time to take a second look at the CRM trend and see exactly what it can do for you.

What Is Customer Relationship Management All About?

Customer Relationship Management is the modern answer to one of the biggest challenges that have always plagued real estate: Keeping track of people. It was not that long ago when the average agent would spend days each week just tracking down prospects, leads, and even their own customers.

The days of the overstuffed filing cabinets are over, however, and there's a better way to do things. A Customer Relationship Management app centralizes all the data on your prospects, leads, and current customers. It gives you complete visibility into relationships and the next steps for everyone you know.

This helps you monitor all your current transactions and determine if leads are standing still or stepping forward on their real estate plans. Using the power of artificial intelligence and machine learning can also make it easier than ever to follow up with each person and inspire action.

In effect, a real estate CRM is a "command center" that brings everything together into one place. This is essential for real estate agents who've found themselves struggling to get results from a hodgepodge of productivity and scheduling apps that don't necessarily work together effectively.

The right CRM has the potential to replace dozens of other applications, including those you may now be paying expensive licensing fees for. Because all of the features are designed to work together, you never need to be concerned some piece of the puzzle won't "integrate" or share data with all the rest.

How Does a Customer Relationship Management Suite Work?

Behind the scenes, there are two key elements to how CRM works. First, it connects to your website and social media, collecting and parsing the information that flows through those channels daily. This allows you to respond instantly when leads signal, through online behavior, that they are ready to act.

Since so much of real estate is done online, most of the data the CRM uses is collected automatically. The second element is data you input manually based on your personal networking and other face-to-face encounters. This puts your entire network "on your radar" as represented by your CRM.

At any time of your choosing, you can get an instant update on any prospect, lead, or customer. You can also look back through your entire history of interactions with someone. This means you will always be ready to provide value to them based on their unique interests.

All in all, it only takes a few minutes a day to get measurable value from your CRM. In the time you save, you have more opportunities to build your business in meaningful ways and boost your relationships. A CRM doesn't replace the human element — it makes that element more consistent and easier to deploy.

Why Is Machine Learning So Important in Customer Relationship Management?

Artificial intelligence and machine learning transform the best real estate CRMs into a reliable "center of excellence" for your whole practice. Since they learn as they go, they can make connections between thousands of data points that even the best human analyst would miss.

This equips a real estate CRM to easily and accurately score your leads based on the behaviors of past leads who became customers. Monitoring data 24 hours a day, your AI-driven CRM suite can signal you when it's the ideal time to follow up with someone, and even suggest how to do it.

Real estate CRMs can also automate social media, email marketing, and more.

These automated workflows may take an hour or so to set up at the very beginning. Like the rest of the CRM suite, though, they then work behind the scenes and report back to you. You can see exactly what results your campaigns are having at a glance.

Contact us to discover the power of DeltaNET®6 real estate CRM for yourself.

March
18

Credibility matters in real estate. As a real estate agent, you want to start building trust with your target audience as quickly and effectively as possible. Trust matters to clients who are considering referring you to people within their own network and to prospects who are sorting through their many options to find an agent they can trust with one of the biggest financial decisions of their lives. Fortunately, there are more tools for building trust with technology than ever before for real estate agents.

Building Trust with the Right Technology

While there are many good, old-fashioned trust-building tips that still apply now as much as ever, we're going to focus on some of the many modern tools that make it easier to build trust with a tech-savvy audience. Not only can the right technology help you build trust, it can also make your life much easier in the process.

Know Your Clients and Their Needs

Most of our tips will focus on building trust with prospects, but it's wise to remember that the process of building trust with existing clients never really ends. One of the best ways to build strong relationships with clients is to remember who they are, their real estate goals, and the details of any interactions that you've already had with them. The right real estate CRM makes it much easier to keep track of all that data and guarantees that you have it at your fingertips whenever you need it.

Build a Great Real Estate Website

A great real estate website might not be the first thing that springs to mind when you think of building trust, but it's a critical factor in a number of important ways. First, modern real estate prospects simply expect any agent they're considering to have an appealing, informative, modern website. Most people start their search for an agent online, so they're more likely to choose an agent with a robust, engaging online presence than an agent with a dated website or no website at all.

But it's not just about being seen. As you'll see in the next few tips, your website is also the most reliable place to integrate much of the other trust-building technology on our list. It's where people will consume your content, be persuaded by your social proof, and discover why your brand is the right choice for their real estate needs. So if you don't have a website or your current one is a bit outdated, a fresh investment in your online presence can be a key first step in building trust.

Share Advice and Expertise with Real Estate Content

One of the most straightforward, dependable techniques for building trust and credibility online is to prove to your audience that you know your stuff when it comes to real estate. Creating informative, timely real estate content, whether it's a written blog post, video content created with your phone, or a mix of both, is the perfect way to show your expertise.

Provide real estate advice, analyze market trends, create neighborhood guides, share seasonal home improvement tips — basically, anything that your audience might be interested in learning about regarding real estate. When done right, your content will continue to build trust long after it's first published on your website.

Integrate Reviews and Testimonials

Few things are more trustworthy than a referral, and social proof essentially serves as a referral from an online source. Social proof consists of things like online reviews and client testimonials, which can have a major impact on establishing your trust with an online audience. But even if they're very happy with your services, a client won't necessarily think to leave a review or testimonial unless you ask. Once you have some reviews and especially testimonials, make sure to showcase them prominently on your website.

Build a Strong Social Media Presence

You likely already use your social pages for social media marketing, and that's a great place to start. But are you taking advantage of the other ways that you can build trust through social? As you build your social presence, you will have more and more opportunities to engage with your audience. That engagement is crucial to building individual relationships that can lead to business, and also for proving your real estate expertise to a wider audience. 

Build Trust and Save Time by Investing in the Right Real Estate Tech

For building trust with a modern audience, it's only fitting to use the most modern, up-to-date tools. With DeltaNET®6, our digital marketing services, and an excellent, customized real estate website, you can start building trust as soon as a prospect discovers your brand online. Make your life easier and generate more leads by investing in the right real estate tech to build trust with your audience.

March
10

Communication is one of the most important skills for any real estate agent to develop, and there are more ways to communicate digitally today than there have ever been. Effective communication can make all the difference in landing a new client, building trust, and helping your current clients achieve their real estate goals. With young, tech-savvy buyers and sellers making up an ever-growing slice of the real estate market, mastering digital communication is critical. Here's how to communicate with confidence and what tools you'll need for the job.

Before we get into digital communication tactics, it's worth remembering some of the tried and true communication tips that apply to any situation. No matter how you're communicating, it's crucial to put the focus on the person you're communicating with, listen carefully, ask questions, and be responsive to their needs. Always aim to be courteous, punctual, reliable, and considerate of the client's time.

While body language doesn't matter in most forms of digital communication, tone does — especially for text-based conversations. Before you send a message, make sure that you're saying exactly what you're trying to say, and that your tone is appropriate for the situation. By remembering the basics for good communication, you'll be better prepared to master the many channels available for communicating digitally.

Mastering the Many Digital Communication Tools in Your Toolkit

With the basics out of the way, let's dig into some of the key tools that you'll be using to communicate digitally. Remember that it's helpful to make communication as seamless as possible and be available through a variety of digital platforms to suit the varying needs of your clients.

  • Your Real Estate CRM
    Remember all of that talk about listening, asking questions, and responding to the needs of your clients? Your real estate CRM is where you store all of the information that you learn during those communications so that you always have it available during future conversations. In addition to storing key information, the right CRM will provide an all-in-one suite of tools that make it easier to communicate with clients and prospects.

  • Easy Email Communication
    Email is certainly one of the most popular ways to communicate with clients who are actively buying or selling a home. But it's also a great tool for nurturing leads and attracting new clients. Take advantage of automated smart drip email campaigns and AI-driven newsletters to turn more prospects into clients. Automation makes it easier to lighten your own load while still sending relevant, targeted email marketing to each segment of your audience.

  • SMS Text Messaging
    Not every conversation requires a call. SMS text messaging is a convenient option for both you and your clients. When SMS text messaging is integrated into your real estate CRM, you can send texts from the desktop and mobile versions of your CRM. Just as important, you can keep an archive of all of your SMS text messages with each client so that you can easily keep track of text conversations.

  • Social Media
    In addition to the many benefits offered by social media marketing, social platforms also rank among the most popular digital communication tools. Whether through Facebook, Instagram, Twitter, or a communication-centric platform like WhatsApp, make sure that you're available to communicate on the platforms preferred by your clients.

  • Remembering Special Days
    Whether you're nurturing a lead or keeping in contact with a past client, remembering their special days is a great way to show them that you care. Take advantage of tools like custom eCards & flyers to reach out on the days that matter most. Start with an easy-to-use template, add branding, and customize it to suit any event that matters to your clients.

  • Keeping Clients Informed
    Not every client will need constant back-and-forth communication about a pending purchase or sale. Some will be in "wait and see" mode while they plan their next move, which means that your primary role will be to keep them informed of the latest developments in their real estate markets. For those clients, auto-generated My HomeFinder, Market Watch, and Seller Reports can keep them up to date on the topics that matter most to achieving their long-term real estate goals while ensuring that lines of communication remain open.

Simplify Communication By Leveraging Real Estate Tech

With so many different ways to communicate digitally, it can be easy to fill a bit overwhelmed with the possibilities. That's why it's so important to have the right real estate tech on your side, to streamline communication and ensure that you have the tools you need to build great relationships with clients. DeltaNET®6 is a real estate all-in-one solution that puts all of the latest tools at your fingertips, making it easier than ever to master digital communication.

March
1

Are you covering all of your bases with real estate lead generation? With so many different ways to generate leads, it can be easy to overlook some of the valuable, reliable tools that can help keep your pipeline stocked to the brim. Diversifying your strategy can help you reach a wider pool of potential clients and give you the confidence that you're leaving no stone unturned when it comes to generating leads. That's why it's so important to understand where most leads come from and how you can ensure that you're maximizing your lead generation opportunities.

Start with Your Real Estate Website

Your real estate website should be one of your best sources for leads online, but simply setting up a website isn't enough to guarantee success. For your website to become a lead-generation machine, it needs to provide a seamless experience with the right features and design elements. This is important both for attracting prospects to visit your website in the first place and turning them into qualified leads once they arrive.

  • IDX Listing Integration
    Many of the prospects who visit your website will be coming to look at listings first and foremost, so it's important to make that process as easy as possible for them. IDX listing integration makes it simple for prospects to search for homes in your markets, and those listings will be a key source of leads.

  • Search Engine Optimization (SEO)
    While SEO doesn't generate leads directly like some of the other items on our list, it's a critical factor in attracting traffic to your real estate website. Over time, SEO helps you achieve a higher search engine ranking, which leads directly to more traffic. And more traffic to your website ultimately means more leads.

  • Real Estate Content
    The content on your real estate website helps you build trust, establish your real estate expertise, and show prospects how you can help them achieve their goals. Whether it's in the form of video content, blog posts, or both, your content helps convince prospects to take the next step.

  • Social Proof
    Social proof in the form of reviews and testimonials is one of the key factors in the decision-making process of modern real estate prospects. Integrating social proof throughout key areas of your website is a must for maximizing your lead generation.

  • Lead Capture Forms
    Once a prospect has spent some time on your website and seen what you have to offer, the goal is to have them fill out a lead capture form. This is where they'll provide contact information, outline their real estate needs, and take the first key step toward becoming a client.

Social Media Marketing and Relationship Building

The biggest social media platforms continue to rank among the best sources of leads online, so it likely comes as no surprise that social media marketing is so popular in real estate. Whether you're showcasing listings on Instagram, building relationships on Facebook, or sharing your best video content on TikTok, building your social presence is a must for generating leads in 2022.

Referrals and Your Personal/Professional Networks

The most highly qualified leads often come from referrals, and referrals are still one of the most dependable sources of leads for your real estate business. For individual agents, those referrals can often come from your personal and professional networks, in addition to your current clients. Building and maintaining great relationships still goes a long way toward generating leads, no matter who you're trying to reach.

Virtual Tours and Open Houses

More than ever, buyers are choosing to tour homes from the comfort of their current location with the help of virtual open houses and showings. Just like their in-person counterparts, these tools are key sources of leads and not just for buyers! When sellers see that you're promoting listings with the best modern tech, they'll be more likely to choose you as well.

Social Media and Search Engine Advertising

Building your social media presence and boosting the SEO on your real estate website are both well worth the effort. However, it also takes time to see results. Paid advertising on social media and search engines provides more immediate results as a source of leads. Paid advertising is great for boosting visibility while building up your online presence and for supplementing your other lead-generation efforts.

Covering Your Bases for Lead Generation in 2022

Whether you're interested in opening new avenues of lead generation or optimizing your existing strategy, achieving your goals is so much easier when you have the right tools for the job. With our DeltaNET®6 all-in-one real estate solution, all of the tools, tech, and resources you need to generate leads are always at your fingertips.

February
24

Every year, billions of dollars are invested around the world in developing new tech that improves the real estate experience for agents, clients, and real estate firms. Millennials are quickly growing into the largest real estate demographic, and catering to a young, tech-savvy clientele will only accelerate the desire for new technology. And it's not as if people under 40 are the only ones glued to their favorite devices.

When new technology emerges, everyone involved in the real estate industry can benefit. Here are some potential tech breakthroughs that could emerge in real estate in the coming years, along with a few recent breakthroughs that are likely to stand the test of time.

The Continued Development of Artificial Intelligence (AI)

AI has already helped the real estate industry accomplish some great things, whether you want to send timely, personalized reports to clients or develop a more accurate analysis of real estate market trends. But in many ways, we're only scratching the surface. The global investment in AI is immense, just like the future potential of the technology.

Consider the benefits of robust virtual assistants that can help guide clients through the process of buying or selling a home, taking some of the workload off of agents while providing a valuable service to clients. Already, some of the biggest real estate websites are also using AI to help match clients with the perfect loan, or the perfect home. Some of the biggest tech breakthroughs in the near future are very likely to involve AI and machine learning.

Streamlined Technology

With so much new tech emerging in recent years, one big breakthrough that we're already beginning to experience is the streamlining of real estate technology. With a real estate all-in-one solution like DeltaNET®6, you have the technology for managing leads, marketing properties, connecting with clients, and analyzing data in one convenient package. Expect the streamlining of real estate tech to continue as new tools are introduced, allowing agents to save time, increase productivity, and focus on what matters most.

Digital Documentation

Clients and agents alike dread the pile of paperwork that comes with closing on a home. Wouldn't it be nice if documents could be securely, reliably read and signed anywhere, from any device? The technology to do so is already emerging and should play a major role in real estate transactions in the coming years.

Taking Advantage of the Latest Tech

Focusing on the future is fun, but not at the expense of the present. Some of the tech that has risen in popularity during the pandemic is likely to remain important and be improved upon for years to come.

  • Virtual Tours, Open Houses, and Showings
    Partly driven by the pandemic and partly driven by the young, tech-savvy generation of new homebuyers, touring homes from afar has become more popular than ever. With virtual open houses and showings, you can help connect clients with homes no matter where they're located.

  • Marketing Automation
    Some of the latest advances in marketing automation make it easier to keep your pipeline stocked and save a ton of time in the process. From smart drip email campaigns to AI-driven, automatically generated newsletters, you have more tools than ever for automating key marketing tasks.

  • New Forms of Real Estate Content
    Advances in technology outside the real estate industry can also have a major impact. With smartphones able to capture higher quality video than ever and tons of great apps available for editing your content, now is the perfect time to see if you can become the next real estate video star.

  • Data Tracking and Analytics
    Whether you're tracking IDX search activity to learn more about the needs of your clients or tracking your marketing analytics to discover what works best for your brand, the easy availability of big data is key to thriving in the modern real estate industry. New technology can also make it easier to parse, analyze, and put that data to work.

  • Integration and Streamlining of Tech
    The best real estate CRM platforms already include integrations that make it easier to use all of your favorite tech in one convenient package. With so much focus on streamlining tech, this is one area to expect continued growth.

Where Will Real Estate Tech Take Us Next?

Just 5 or 10 years ago, it would have been hard to predict all of the game-changing tech that has shaped the real estate industry today. And that's part of the fun! While we can make educated guesses about AI and other new tech, there's always the possibility of a breakthrough that almost nobody saw coming. With such a substantial investment of brainpower and funds in creating breakthroughs, it will be exciting to see where real estate tech takes us next.

February
17

We know that sometimes, technology can be a mixed bag.

Your computer's operating system is designed to get you to pay every month for programs that needed a one-time payment a few years ago. Your phone pushes ads anywhere and everywhere, even in severe weather alerts. It can feel like all these tools are constantly out to get you.

When it's time to invest in business solutions, however, you need a higher caliber of solution — designed from the ground up with your needs in mind. That's the kind of technology that works with you to reach your goals, not the goals of the software vendor or hardware maker.

The best technology is truly for you – and it works with you, not against you.

For real estate agents who want to perform at a higher level, that means CRM.

Customer Relationship Management for Real Estate Saves You Hours Every Week

A real estate CRM helps you do more in less time, no matter if you are an independent real estate agent or part of a large brokerage. A reliable, AI-driven all-in-one solution like DeltaNET 6 redefines your workflow by giving you complete visibility into all your prospects, leads, and clients.

With a CRM, you have the power to automate repetitive tasks while making informed decisions that move your strategy in the right direction. By doing more of the right things in less time, you'll avoid burnout, raise your productivity, and create opportunities for a healthy work-life balance.

Let's look at some of the ways a CRM serves you every day:

  • No More Wondering When and How to Follow Up With Your Contacts
    Following up is a huge part of being a real estate agent. In fact, it can take anywhere from 8-15 follow-ups to produce results. Your CRM centralizes the data on your contacts, when you met then, and what interactions you've had. It even uses machine learning to cue you exactly when to make contact.

  • Micro-Target Your Leads' Interests Down to Specific Listings
    Your CRM ties in with your website and other digital properties to help you gain knowledge of your customers and future customers. You'll see exactly which listings work best, so you do more of what moves you forward and laser target your email marketing to precise interests.

  • Spend Less Time Scrolling and More Time Connecting on Social Media
    Social media has tremendous power for real estate agents, but it also brings with it the potential for a lot of wasted time. With your real estate CRM in tow, you can set up instant, event-driven social media updates that will bring interested leads back to your account without falling down the rabbit hole.

  • Integrate All of the Latest Listing Features with a Single Click
    Not all real estate CRMs are created equal. DeltaNET®6 provides complete integration with the full suite of Delta Media Group products. Properties in Motion makes modern real estate marketing within reach along with virtual tours and remote showings through our concierge Local Showings service.

  • Raise Your Website's Visibility with Better, More Focused Content
    Real estate agents should post helpful, informative content to their website's blog every month — it's called content marketing. DeltaNET 6 is your doorway into custom content marketing so you no longer need to do hours of in-house research or manage your own stable of writers.

  • Accelerate the Process of Connecting Clients with Properties
    When leads reach out to become customers, they're betting you'll be able to help them find the right home far faster than they would be able to themselves. Manually, the process takes hours — but with Market Watch Reports, you have complete, accurate, white-labeled reports at your fingertips fast.

  • Maintain the Confidence of Sellers with Full Visibility
    It's not always a seller's market – and sellers are often anxious to know exactly what you've been doing for them. Personalized Seller Reports take the mystery out, cataloging each and every activity as well as showing exactly how much interest your campaign has garnered over time.

Bring Your Real Estate Practice to Another Level Without Reinventing the Wheel

Technology is meant to simplify your life, not complicate it. Yet, the pandemic introduced innovation to real estate at a breakneck pace. Many agents and brokers wonder how to catch up as new technology-driven services, like virtual tours and showings, are becoming more crucial.

Instead of looking for a whole universe of different technology tools and trying to make them all work together, start with a CRM for real estate. When you select the right high-performance CRM, you can move with confidence knowing it's your "all-in-one" real estate center of excellence.

Contact us to learn more about capturing value from the latest real estate technology. We look forward to showing you all that it can do for you.

February
15

The National Association of REALTORS® reports that 75 percent of buyers say that they would recommend their agent to others. But even though they may have been very happy with the service you provided, their willingness to refer often fades as they move from buying a home into the next phase of their life. That's why it's so important to maintain that connection with past clients over time. Here are some tips to help you maintain relationships with past clients using real estate technology and generate reliable sources of new business in the process.

Staying Connected Starts with Your Real Estate CRM

The right real estate CRM isn't just a great option for generating and nurturing leads. It also provides valuable resources and tools for staying in touch with past clients. All of the information you gather over time can provide insights that make it easier to stay in touch with clients in a personalized way and give them reasons to refer you to others. Your CRM is also where you should find automated tools for staying connected and keeping past clients informed.

Keep Past Clients Informed with Email Newsletters and Content

Few tools are better than email for connecting with past clients. It's something that your clients check multiple times a day, it's unobtrusive, it can be automated, and it's an easy way for you to reach out at any time. There are so many different types of content that you can send via email, whether you're keeping past clients informed or simply finding excuses to say "hello."

For a client who has just purchased a home, you can send content that can help them transition to their new neighborhood and advice that helps them make the most of their new home. Home improvement tips and recommendations for local service providers can help them enjoy their new home. Neighborhood guides, advice on local attractions, schedules for local events, and information on the latest neighborhood happenings can all help them build deeper connections with their community.

By having a plan in advance for how you want to keep in touch with different types of clients, you can automate much of the email outreach process through your real estate CRM. On occasions where automation isn't the perfect fit, email templates make it simple to send personalized, meaningful messages.

Remember Their Special Days

Whether it's a client's birthday, kid's birthday, graduation, anniversary, or "house-aversary," remembering the special days of your clients goes a long way toward maintaining trust and showing them that you care. Your real estate CRM should provide tools for sending customized eCards and flyers, which you can use to celebrate any occasion. Of course, your CRM should also be where information on those special days is stored in the first place, so that you always have an easy way to remember the days that matter most to your clients.

Use Social Media to Build and Maintain Relationships

Social media isn't just for blasting out the latest info on all of your best new listings. It's also a great tool for staying connected with past clients and reminding them why you're the right choice when they're referring an agent to others. As you get to know a client, always look for common ground and keep a record of those commonalities in your CRM. Anything that can provide a starting point for conversation is valuable, whether it's a shared love of a local sports team, involvement in a community organization, or shared excitement about an annual local event. Investing some time each week in staying connected with past clients through social media goes a long way toward earning their referrals.

Remember That a Personal Touch Goes a Long Way

While technology is the main tool for staying in touch with past clients, sometimes a good, old-fashioned personal touch can make a big difference. A hand-written note certainly stands out in this digital age and shows that you have invested time in reaching out to a past client. A small, personalized gift can also be a great reminder for past clients, as long as it fits within ethical guidelines.

Connecting with Past Clients Is Easier with the Right Tools

Staying connected with past clients is important, but that doesn't mean that it has to take too much time from your busy day. The right real estate all-in-one solution, like DeltaNET®6, makes it easy to automate key marketing tasks, keep past clients informed, and remind them why you're the right choice for their (or their friends'!) real estate needs in the future. Mix in modern technology with old-fashioned touches like the occasional hand-written note, and you have a recipe for staying top-of-mind with all of your past clients.

March
22

When it comes to training options for real estate technology, there are a few different schools of thought on what works best. Some want videos, others swear by user guides. At Delta Media Group®, we're big on easy, on giving you — the one using all of that tech — the power to transform your training into exactly what you want and need it to be. 

That's why we're thrilled to announce the launch of DeltaNET® Academy, available directly within the DeltaNET CRM. With DeltaNET Academy, users have access to slideshow-based training courses that break down Delta Media Group's industry-leading, all-in-one CRM and wealth of features to their basics, making them simpler than ever to understand. Only a few clicks and admins can easily:

  • Assign specific courses to specific sales associates
  • Send courses to an entire office to help them master certain tools
  • Use modules in multiple courses in order to spotlight tools more than once

Custom course creation also allows admins to set the metaphorical syllabus. Building your own courses is easy: Choose what you want to highlight and assign it to your team. Then, when a course is completed, associates can take a quiz to ensure they've got a handle on all the information. Plus, DeltaNET Academy tracks who's doing what within the system, so you'll know exactly where everyone stands. Consider it a progress report — we're sure everyone will be a pleasure to have in class.

Don't forget our promise of easy, either. DeltaNET Academy provides a user-friendly, intuitive platform that doesn't feel like a hassle or homework. We're still offering videos and guides, but we're also giving our clients more options with hands-on, engaging learning that gives the power of training back to brokerages. 

"When building DeltaNET Academy, we weren't looking for a tool that 'checks the boxes' when it comes to its capabilities," Director of Partner Success Harley Wolfarth says. "DeltaNET Academy gives our users control over course content, visibility, assignment, and even tests/quizzes while keeping those controls and settings in places where you expect to find them. We think we've made something that will make your life easier, not just because your agents and staff can be better trained by the courses you create, but because the process to create those courses is clear and easy as well."

Evolution is part of our Delta Media Group-DNA, so you can be sure we're already working on plans to expand the training offerings within DeltaNET Academy as well. And best of all? DeltaNET Academy comes without any extra cost. No hidden fees. No surprises. Just comprehensive training that gives you and your associates the knowledge to make real estate's most powerful CRM and tech tools work for you. 

No one wants to get schooled by their tech. So, jump to the head of the class with DeltaNET Academy and learn the ins and outs of Delta Media Group's game-changing features. 

"DeltaNET Academy is a platform to not only educate team members with pre-populated real estate CRM and marketing training, but it is also the platform to empower firms with the ability to create their own custom training programs for anything," Delta Media Group CEO/Owner Mike Minard says. "I'm excited to see how DeltaNET Academy transforms how real estate professionals leverage technology further as they are more empowered in their understanding of how much powerful technology is available to them today."

February
10

When it comes to success, momentum makes the difference.

Momentum is what turns a long, hard slog into a purpose-driven effort, even an adventure. No matter if you work alone or in a large brokerage, momentum is great for morale and protects against burnout. It provides a sense of direction and helps you deflect distractions.

Unfortunately, momentum can be difficult to build at first. Once you have it, though, it becomes much easier to sustain. In real estate, you have many opportunities to give yourself the tailwind that sets the stage for progress. At any size or scale, technology is the key.

Why Technology  Matters in Boosting Your Momentum

Momentum is forward motion. When you need to maintain forward motion over long distances, friction is your worst enemy. You can see examples of this in day-to-day life. For example, it takes an average of 23 minutes to get back on task after a distraction. Every distraction creates more friction.

As long as you're focused, it feels like you can go on forever. When the illusion is broken, not so much.

Luckily, today's best real estate technology is built around the idea of creating a seamless experience for everyone — buyers, sellers, and the professionals who serve them. Technology won't replace you (or the human touch). It simply sets you up to do more of what you do best, faster, and more effectively.

Let's look at some of the ways technology is smoothing the path to successful transactions.

Digital-First Approaches Are Here to Stay in Real Estate

Real estate was already making some promising forays into the digital realm in 2019. Then the pandemic hit. Of all the industries completely transformed by COVID-19, real estate moved the fastest. It had to — there was no other way to protect everyone involved in a transaction.

As it turns out, buyers and sellers alike love virtual tours and virtual open houses. Even as the public health situation changes, these are here to stay. Sellers no longer need to welcome crowds of strangers into a lived-in home. And buyers can expand their search radius without traveling any further.

What does it all mean for the real estate agent? Get comfortable in front of the camera and you can do a full tour more quickly and easily. Connect with the right title company and others and your customers can benefit from a complete digital closing experience. That's increasingly becoming a differentiator as Millennials step up their homebuying activity and Generation Z steps in.

All in all, that leads to seamlessly serving more people faster — and getting better results for everyone.

A Real Estate CRM Suite Gives You a Bird's Eye View of Your Customers and Contacts

Speaking of "seamless," there's nothing less worthy of the name than the old way of managing contacts. Only a few years ago, most real estate agents had filing cabinets stuffed with information on leads and prospects. It would take a day each week to figure out where everyone stood.

"Following up" usually meant calling on the phone, and that wasn't always welcome.

The right technology demystifies your network like never before. Customer Relationship Management for real estate is here. Not only can it centralize the details about everyone on your radar — it serves as an AI-driven center of excellence that scores your leads and cues you when and how to follow up.

The DeltaNET 6 CRM taps directly into your website to keep its finger on the pulse of your business 24 hours a day, whether you're awake or asleep. It can help you orchestrate outreach campaigns, including email marketing, social media, and much more — sending interest-based, event-driven updates to those on your list who want them most. That helps you cultivate your relationships seamlessly.

The Best Technology Is Indistinguishable from Magic – Today's Real Estate Technology Is Pretty Close

Today's buyers are ready to search for, evaluate, and close on a home completely on digital platforms. Sometimes, they do it from thousands of miles away. It's a brave new world out there — and with the right technology in your corner, you can do less and accomplish more.

How's that for momentum?

Today's real estate software has the potential to bridge distances in incredible ways and keep your key relationships humming even when you're otherwise occupied. It ensures you are always moving forward — and you end up with more hours in the day to do what matters most.

That may not be magic, but it's pretty close.

You can incorporate the next generation of real estate marketing automation into your business in as little as a few days and win back dozens of hours within just a few weeks. Contact us at Delta Media Group to find out more or get started.

February
1

Staying in touch with clients used to be a full-time job in itself. It meant knowing where current customers stood in their transaction and how leads' decision-making process was unfolding. It often took a day out of each week just to get updated on the latest.

Luckily, today's real estate agents have new opportunities.

The right real estate technology gives you the ability to deliver faster, more personalized experiences to every client. This is true before, during, and after transactions, ensuring a memorable and premium level of service. That can make all the difference in the trajectory of your practice.

It's well known that most people do not go back to their real estate agent three, four, or five years later — even if they were fully satisfied. The reason why is painfully simple: They forget your name. Even if you have delivered stellar customer care from end to end, you are still fighting this basic fact of nature.

The right technology helps you build relationships that are truly unforgettable.

Stay in Touch and Connect with the Best Real Estate Technology

For a modern agent or broker, the cornerstone of staying in touch is having a Customer Relationship Management app for real estate. A CRM helps you — and your customers — by keeping all the data you need centralized in one place. That makes it easy to identify opportunities and follow up effectively.

With your real estate CRM, you'll not only save time — you'll ensure higher quality and more relevant connections. Technology doesn't replace the human element but instead supports you in deepening key relationships in less time per day. That keeps you focused, doing more of what really matters most.

Let's consider some of the ways you can build client relationships with the right technology:

  • Enjoy AI-Driven Lead Follow Up
    If you want the best real estate CRM out there, be sure to look for an AI-driven machine learning application. With AI, your CRM is constantly learning. It can connect the dots between millions of different data points and find patterns that are invisible to humans, cueing you to follow up at the perfect times.

  • Better Understand Client Needs
    The better you understand your clients, the easier it is to position yourself as a trusted advisor who is there for the long haul. Your CRM can capture interactions with your website, email, and social media that help you know what information clients are looking for (before they even ask you for it!).

  • Keep Clients Confident and in the Know
    Your CRM is your all-in-one "center of excellence" that ties together all of your other communications. In today's market, buyers and sellers alike want ongoing updates to be sure they're trending in the right direction. Your CRM helps you stay in touch across email, social media, text messages, and much more.

  • Adapt Your Communication Strategy to Customer Preferences
    In the old days, picking up the phone was the default way to follow up. These days, you have options — and there's a clear generational divide. Millennials and Gen Z may prefer for you to text them, while some older clients prefer the phone. With a CRM, you will always be able to tailor your approach.

  • See What's Working (and What's Not Working)
    Sound digital marketing is the key to lasting relationships, especially among clients you might not see again for 3-4 years. The bird's-eye view provided by your CRM allows you to understand what content resonates with clients, so you can do more of what they like – without crunching raw data yourself.

  • Accelerate Common Digital Marketing Tasks
    Your CRM is the bridge between day-to-day customer interactions and digital lead generation. You will be talking to people online more often than in person, so it helps to be able to set up email campaigns, social media posts, and all the rest in just a few clicks.

  • Keep Your Information Timely and Relevant
    If you're using an all-in-one real estate solution like DeltaNET®6, you'll have the opportunity to tap into a wide range of other tools. Market Watch Reports produce a branded, accurate overview of the local area in seconds. Seller Reports are great for keeping your sellers confident and engaged.

  • Be Even More Responsive
    When you are fielding that all-important first inquiry from a prospective customer, minutes can make the difference in how you're perceived. Since your CRM can unify all of your digital properties, you can set alerts that will let you know as soon as someone new makes contact.

When it comes to full lifecycle support of your customers — the kind of care and attention that creates a life-long business relationship — the best digital technology is indispensable. Contact us to find out more or get started with marketing automation for real estate.

January
25

As a real estate agent, you are a local expert. People trust your knowledge about the market and its ins and outs. They rely on your advice not only to buy a home but to identify the best neighborhoods, the top school districts and employers, and how everything will interact to shape their new lifestyle.

There's one problem: They may still have trouble telling you apart from your peers!

Real estate is a highly competitive industry. Many of your colleagues and competitors are true self-starters, focused on continuously improving and making an impact. There may be many agents in an area who can offer a terrific experience to your potential customers.

So, you need to focus your marketing around differentiation.

Your marketing communicates who you are and what you do for others. Differentiation refers to all of the skills, personal traits, and other characteristics that set you apart. Define exactly what you bring to the table, and it'll be easier to highlight all the ways in which you are different.

You can also use your knowledge, skills, and tools in ways that differentiate you. Whenever you pick up a new piece of technology or learn something new about real estate, always think about the many ways you can use it to add value. The more creative you are, the better it will function as a differentiator.

Teams and agents alike need to differentiate — but it is much easier than it might look:

  • Define Your Niche and Showcase It In All of Your Marketing Collateral
    Early in their career, many real estate agents feel they need to be ready to work with just about anyone. After the first year, however, it's crucial to define your niche. Your niche describes who your ideal client is, what you do for them, and how your way of doing it is special. Yes, it can mean turning some business away — but your message will resonate deeply with your ideal clients, more than making up for it.

  • Introduce Customer Relationship Management (CRM) into Your Workflow
    No matter who your ideal customer is, that person expects speed and responsiveness. A CRM suite is an effective way to deliver it. Your CRM gives you complete visibility into contacts, leads, and customers. It keeps track of transactions and relationships for you. An AI-driven real estate all-in-one solution like DeltaNET®6 learns as you use it and can prompt you to follow up at the best times to inspire a favorable response.

  • Get Comfortable with Online Video Content
    Most of your future customers will first learn about you online, not from a face-to-face meeting. Video content is exceptionally helpful in building a human connection. As "the next best thing to being there," video fosters trust and helps people feel like they know you even before you've met. Use your video to introduce yourself and your team. It can also enliven virtual showings, neighborhood tours, and more.

  • Publish Helpful, Informative Content Focused on Your Customers' Needs
    Once you embrace your niche, you usually end up with very strong insights into who your customers are and what challenges they're facing. Respond to their burning questions with a blog on your real estate website, and you'll give them a preview of the value you can offer. Publishing useful content helps you appear in more searches relevant to your business at the moment people are looking for you.

  • Build Community Online...
    Several different social media platforms are especially fitting for real estate. LinkedIn is ideal if you are in the luxury real estate space. Instagram, on the other hand, is practically tailor-made for your most beautiful real estate photography. Posting is only the beginning — be sure you are building relationships by responding directly to comments and checking out the content of people who interact with you.

  • ...And Offline
    Embrace your role as a local tour guide who knows a little bit of everything. Keep your finger on the community's pulse by attending charity events, networking, and more. Always check out new restaurants and other amenities. This gives you more knowledge of what makes your local area special. Not only will you have a ready answer when customers ask you questions, but you'll also have more to share online.

  • Give Yourself Plenty of Time for Learning
    There's always something new to learn in real estate. Even the most successful agents don't "know it all." At the beginning of each year, set out a plan for the new certifications, skills, and technology tools you plan to learn. Then, invest in your success by making sure you have time set out on your schedule to actually do it. The more you know, the better your performance, and that's the best differentiator.

Contact us to learn more about using real estate technology to stand out.

January
20

No matter whether you're a solo real estate agent or work as part of a 100-person brokerage, you're sure to see new challenges in the coming year. The housing market is evolving fast. Buyers and sellers alike will be affected, and they'll count on you for the expertise to reach their goals.

Technology will be the key to adapting, growing, and flourishing in 2022.

Some agents worry new digital tools are diverting attention from the relationships at the heart of the industry. But good technology doesn't replace relationships; it deepens them by empowering you to communicate clearly and consistently with more people.

Real Estate Technology Is a Strategic Multiplier for Your Business

From the very beginning, the purpose of technology was to reduce human labor. Look at all the "simple machines" that the ancients came up with and this one factor ties them all together. The same is true of the best real estate technology available today, despite how sophisticated it is by comparison.

Equipped with the right technology, one person can do the job of many. A small team can stand toe to toe with one several times its size. In the past, it was not unusual for most of the benefits of technology to go to the largest organizations with the most resources — thankfully, that is no longer the case.

Even solo real estate agents working without a support network can now make an impact on their local market faster than ever. Growing, mid-sized firms should look to technology before raising headcount.

It's that powerful.

Where bigger brokerages leverage their strong brand awareness to increase market share, smaller ones need to differentiate on performance. Whatever special skills and unique talents you bring to the table, technology helps surface them and bring them to your ideal customers faster than you could before.

Let's look at some of the different ways that plays out in practice:

  • Technology Lets You Double Down on What You Do Best
    Brand values like empathy, availability, and even more concrete concepts like "customer experience" are not always simple to deliver in a concrete way. The right technology helps simplify and improve processes, identify the most important outcomes, and measure performance as your work evolves.

  • Technology Helps You Adapt to Changing Workplace Needs
    Real estate agents are notoriously known as "road warriors." With convenient, cloud-based technology, you can access all your relevant tools and data from anywhere in the world. That matters when you're in a long distance commute to get to a showing — or you need to work remote when the office is closed.

  • Technology Grants Unparalleled Visibility into Key Relationships
    It was not that long ago when real estate agents needed to dedicate hours each month simply to figure out when to follow up with leads and where customers stood in their transactions. A real estate CRM centralizes the data and uses artificial intelligence to cue you at the best times to follow up.

  • Marketing Automation Cuts Down Overhead
    Marketing automation streamlines the time-intensive processes behind developing and promoting your listings, events, and brand. That can save thousands of hours in a year while keeping you consistently in contact with leads and clients. Social media marketing alone may be cut from hours a week to minutes.

  • Market Intelligence Keeps You and Your Clients in the Know
    As an expert in your local area, clients trust your guidance about the top neighborhoods, properties, and even amenities. Technology tools like Market Watch Report capture relevant data in seconds and prepare it in the form of a branded report. Seller Reports are also available and just as insightful.

  • Technology Builds Brand Equity Through Effective, Enduring Resources
    Your email marketing list is one of your most valuable brand assets. It keeps you in touch with leads over the weeks and months before they start their transaction. Customized content can be sent out instantly to leads, current customers, and past customers based on the topics they are interested in.

  • Technology Boosts ROI When Money Is on the Line
    Online advertising can get eyes on your listings immediately. That can raise the sale price when a home is in demand — and rescue one that's floundering on the MLS. But it's not without risk. A tool such as Ad Wizard lets you develop and monitor ads fast and even helps you learn from your past performance.

Today's technology can't do it all for you, but it ensures you maximize your time spent on what really matters most — your customers, your strategy, and the value-added activities that move you toward your goals. You can get it all in a single high-performance AI-driven center of excellence for real estate.

Contact us to discover real estate technology that helps you get more done in less time at any size.

January
18

How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.

But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.

Email Marketing and Lead Nurturing

Email marketing is one the most important places where automation can increase your productivity. Creating and sending email marketing manually takes so much time, and there are so many tools available to automate the process while still sending effective, appealing email marketing materials.

  • AI-Driven Email Marketing
    More and more, automation in real estate marketing is being driven by artificial intelligence. Take advantage of artificial intelligence with AI-driven email newsletters that are packed with the information that your audience wants to see. In addition to keeping your clients engaged with the real estate market, AI-driven newsletters are great for nurturing your leads over time.

  • Auto-Generated Reports for Buyers and Sellers
    For many clients, buying or selling a home is a process that involves finding and processing as much real estate information as possible. Make both your and their lives easier by automatically sending them reports with the information that they want to see. With My HomeFinder, Market Watch, and Seller Reports, you can easily send key information to every part of your audience.

  • Smart Drip Email Campaigns
    Some leads are ready to convert right now, but others will take some time and engagement before being ready to commit. Smart email drip campaigns make it easy to automatically stay in touch with clients and prospects while ensuring that they receive the right information at the right time.

  • Send Bulk Email Blasts with Easy to Use Templates
    Need to send an email that doesn't quite fit with the automated tools that we mentioned to a group of people? You can still save time by using pre-built templates and bulk email blasting to reach them quickly.

Lead Segmentation and Tracking

Pursuing dead-end leads is a serious drain on any real estate agent's time, but segmenting leads takes time as well — at least, segmenting leads takes time when you do it yourself. Your real estate CRM should provide automated tools for segmenting leads, so that you know which leads are hot, which ones are cold, and where your leads are in the purchasing/sales process.

In addition to lead segmentation, you should be able to rely on your CRM for tracking lead activity with IDX search tracking, as well as tracking saved properties, property searches, and views. All of this information can save you time and allow you to focus on leads that are ready to convert.

Content Creation for Your Blog and Marketing Materials

At the end of a long day of serving your clients and pursuing new leads, how often do you feel like sitting down to write a blog post for your real estate website? Save time by integrating custom content creation for your real estate blog by professional content creators and taking advantage of automated tools for creating marketing materials. Keep your website stocked with content, your clients/prospects informed, and free up more time for productivity.

Quickly and Easily Promote New Listings

When you have a hot new listing, speed matters. You want to get the word out quickly on multiple channels, reach a wide audience, and start generating interest in the property. Take advantage of automation by automatically creating flyers for your new listings, and automatically promoting new listings to your social media pages. Once the word is out, you can easily let clients tour homes from anywhere with tools like virtual open houses and showings.

Are You Using Real Estate Technology to Become More Productive and Make Life Easier?

If you want to make your life easier and enhance productivity, then you need access to a seamless, high-performance real estate technology platform. In addition to tools for automating tasks, your real estate CRM should also include an extensive suite of tools for making so many other tasks easier to accomplish. Does your real estate CRM provide everything you need to thrive? DeltaNET®6 includes all of the automation features mentioned in this article and so many more tools that can boost your productivity as a real estate agent.

January
11

Let's face it — not everyone loves marketing!

If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again.

Luckily, you can achieve more by doing less.

The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different.

If you are marketing where your ideal customers are found, they don't need to see you fifteen times. On the contrary, they may reach out the first time they hear about you — assuming they're interested in getting into the market.

No matter how great your marketing is, you can't get someone to buy or sell a home unless they are committed. So, there's no need to plaster your name all over town. Instead, zoom in on the most targeted and effective approaches for you.

Streamlining is the path to a real return on investment — and that's what marketing is all about.

Here's how to make it happen:

  • Start by Understanding Your Ideal Customer
    Which customers do you most enjoy working with? Who energizes you... and helps you move toward your business goals? All marketing materials are written for someone, so be sure you pinpoint precisely who you want to appeal to. What are their biggest problems? Why are you the perfect fit to help them?

  • Make Open Houses a Cornerstone of Marketing
    Open houses have been through a lot in the COVID years, but they remain one of the most powerful ways to connect with qualified buyers quickly. To extend your reach and improve safety all around, a tool like Properties in Motion helps you use video storytelling for your virtual open houses.

  • Host a Free Housewarming Party
    If old-fashioned business networking makes your skin crawl, tune into this idea: A housewarming party for your newly closed homeowners. This will not only ensure they remember your name for years to come — it also gives you the opportunity to meet and greet with their friends and family who may become clients.

  • Take the Busy Work Out of Digital Marketing
    The vast majority of your future customers will find you online, so digital marketing is an indispensable part of your mix. Help your digital marketing strategy bear fruit with less time wasted by using social media automation to send event-based updates to your followers ... just click and "done."

  • Make It Easier to Monitor Your Relationships
    It can be tough to figure out everyone you know — contacts, leads, and current customers – and what they're all doing at a given moment. A dedicated real estate CRM can use artificial intelligence and machine learning to maintain total visibility and follow up at just the right moment.

  • Understand Your Priorities for Each Day
    Not everyone flourishes when they try to plan their day down to the minute. Still, you can get most of the benefits of scheduling by defining your priorities for the next day every evening. Once you know what is most important, always try to put it first. Focused blocks of uninterrupted work make it easier.

  • Keep Track of Your Marketing Results
    Free data analytics tools such as Google Analytics can clarify which digital platforms are yielding results — including your social media, real estate website, and content you've published on other forums. This data further empowers your CRM so you spend less time on what's not working for you.

  • Build Extra Time into Your Schedule
    Real estate has a reputation for top producers working day and night. Now, however, we know this is a recipe for burnout. "Work-life balance" is the new watchword. That means leaving time in your schedule for when things, including marketing events, run long – and giving yourself plenty of time to rest, too.

  • Follow Up with Satisfied Customers
    Even when they have a satisfying experience, most people don't end up returning to the same real estate agent in the future. The bottom line? They simply forget. Stay in touch with your satisfied customers and ask for referral business — it's the fastest and least expensive customer acquisition.

  • Have a Single, Overarching Goal for Each Quarter
    In the world of marketing, a month often isn't enough to know whether a tactic is working. You need a few months of data to compare outcomes over time. With this in mind, define a core marketing goal for each quarter, then break it down into weekly action steps and monthly check-ins.

Contact us today to discover easier, more effective marketing through automation.

January
6

How do you measure success? Every successful real estate firm prioritizes slightly different metrics, which means that there's no one right answer to that question. But with the ability to track so many metrics and key performance indicators (KPIs), it's easy to feel a little overwhelmed by all of the data at your fingertips. The important thing to remember is that metrics are more than just numbers. Tracking results, from lead generation to closings, is one of the most reliable ways to help your team grow and unlock higher levels of performance from your sales associates.

Prospecting and Lead Generation Metrics

Analyzing results and projecting future performance starts with understanding what your sales associates are doing to generate leads. Statistically, luck tends to even out over time, which is one reason why volume is a key factor in many prospecting and lead generation metrics.

  • Leads Generated
    We'll get into some of the more granular details shortly, but if you want a quick, overall look at what your sales associates are doing to generate new business, then leads generated is the perfect place to start. The simple fact is that sales associates who generate more leads also tend to close more deals. Volume is important, and leads generated is a catch-all metric to track the work your team is doing to bring in new clients.

  • Calls/Contacts Made
    How efficiently and effectively is your team working to generate leads? The number of contacts made online and good, old-fashioned phone calls that a sales associate makes naturally play a big role in the number of leads that they generate. While raw outreach numbers don't tell the whole story, they provide a solid picture of the effort being made.

  • Database Size
    Ideally, the number of leads, clients, and contacts in a sales associate's database should show stable growth over time. A bigger database means more opportunities, and creating more opportunities leads to more closed deals. If a sales associate is making a large number of calls/contacts but the number of clients in their database isn't growing accordingly, they may need to adjust their tactics for converting leads.

  • Appointments Generated
    Generating appointments is a critical step in turning leads into clients, and sales associates who post a high number of appointments generated are giving themselves more chances at success. Like database size, the appointments generated metric provides a window into how well a sales associate is managing leads.

  • Appointments to Listings/Appointments to Buyer Representation Agreements
    We group these two metrics together because they're two sides of the same coin. Appointments to listings is a KPI for sales associates who cater to sellers, while appointments to buyer representation agreements tell the same story for sales associates who work primarily with buyers. These metrics tell you how well your team is doing at turning leads into clients.

Measuring Results and Client Satisfaction

Of course, results matter too! Keeping track of how many leads are converted, how many deals are closed, and how happy clients are with the service they receive can provide important insights into the performance of your team.

  • Average Sales Price
    How does the average sales price of homes listed by your sales associates compare with the overall average sales price in your markets? If the average sales price for your sales associates consistently beats market averages, then your team is likely doing a good job of marketing, promoting, and showing homes.

  • Showings Per Sale
    Are your sales associates using showings as a key tool for finding buyers? While marketing and pricing also play a role in showings per sale, a sales associate who posts weak showings per sale numbers may benefit from some extra training to help with performance during showings.

  • Listings Closed
    How many listings are your sales associates closing? While this is a fairly basic metric, it's also one of the important numbers for measuring the success of your team and individual sales associates.

  • Client Feedback Score
    Are your clients satisfied with the service they received? A high client feedback score often means more referrals, which can be a goldmine for sales associates. Of course, the client feedback score is also an important reflection of how clients view and trust your real estate brand.

Improve Tracking and Success with the Right Real Estate Tech

Is your real estate CRM providing you with all of the data that you need to help your team thrive? With DeltaNET®6 you get more than just a comprehensive suite of tools for lead generation, marketing, and relationship management. You also get more ways to track performance, discover which tactics work best for your team, and analyze results. If you want your team to learn, grow their confidence, and thrive, then it's critical to provide them with the right tools for the job.

December
21

It was only a few decades ago when many experts believed that, due to the rapidly accelerating pace of productivity, technology would render the five-day workweek obsolete in a few generations. There were several visions of how it might happen, including a three-hour, four-day week.

Amazingly, while productivity has continued to rise, most people are working even longer hours. What's more, wages have stagnated in relation to productivity, meaning that earners in many industries are going home with less. Luckily, real estate pros are positioned to reverse both these trends.

Unlike so many others, the nature of your business means you really can have it all:

  • Vastly accelerated daily productivity by using technology the right way
  • Business results that mean your income actually track with productivity

Where workers once relied on muscle, your stock in trade is concentration — and even that can be stretched to the limit. Good technology investment is something that allows you to do more in less time while focusing more of your attention on things that matter to you.

All machines have one major purpose: To save labor. That hasn't changed at all even though we're now using artificial intelligence and machine learning instead of windmills that grind flour. And by unlocking the labor-saving power of modern technology, you can achieve more in a day than some do in a week.

Let's look at some of the best technologies for a smooth, seamless increase in productivity:

  • Customer Relationship Management for Real Estate
    Most real estate agents spend the majority of their time building or evaluating their relationships. It can be both difficult and time-consuming to know where all your prospects, leads, and customers stand in their individual journeys. A real estate CRM like DeltaNET®6 gives you complete visibility into all of your contacts. It also uses artificial intelligence to cue you on the best times and ways to follow up.

  • Centralized Online Showing Management
    While many buyers and sellers are enthusiastic about virtual tours, face-to-face showings are still called for in many markets. A property showing management platform can make all the difference in convenience, flexibility, and accuracy. Combining end-to-end visibility with a self-service element that gives buyers a measure of control means you can leave much of the logistical work to them.

  • Social Media Automation
    Some people seem to be born with the "social media gene," while others — even some of the most outgoing and gregarious real estate experts — don't seem to get it. Wherever you fall on the scale, social media automation can help you capture more business value while spending less time scrolling your feed. Event-driven updates on your listings can be sent to your followers instantly.

  • Simplified Virtual Tour Setup for All Your Listings
    Virtual tours are beloved by just about everyone. Sellers no longer need to invite huge crowds into their homes, and buyers can extend their search radius while minimizing their travel hours. Tours can increase the time buyers spend on listings by 20% or more. However, it can be tough to set up a polished, professional virtual tour. Properties in Motion makes it easy to maximize the impact of every listing.

  • Email Marketing to Build Your Business
    Your email subscriber list is one of the most powerful assets your business has. It gives you the ability to highlight and publicize your most valuable listings to your most enthusiastic audience. But, to get there, you need to be building that list. Automated email marketing is the key to ensuring that every message you send is packed with relevant, valuable content that deepens the relationship.

  • Manage and Optimize Paid Advertising in Minutes
    Whether you're looking at pay-per-click advertising on Google or paid advertising on Facebook and Instagram, it's essential to be conscientious. Carefully maintained ads can accelerate your transactions, but all the pieces must be in place. Delta Media Group tools such as Ad Wizard make it easy to monitor your ads, ensure results, and fine-tune any that underperform.

The secrets of productivity are no mystery. Contact us at Delta Media Group to get inside information on how our suite of reliable, AI-driven tools can help you achieve more in less time in the coming year.

December
16

Are you ready to make 2022 your best year yet? Then now is the perfect time to give your lead generation a boost, whether that means innovating with the integration of the latest ideas or doubling down by enhancing the tactics that are already working for you. There are more opportunities than ever for generating leads, boosting the visibility of your real estate brand, and connecting with prospects online. Here are seven tips for enhancing your lead generation in 2022 and taking your business to new heights.

Enhance Your Lead Generation in 2022

  • Advertise in All the Right Places Online
    With most forms of online marketing, there's no guarantee of instant success. The payoff is worth it, but it may take time to see results. But what about when you want to generate more leads right now? Paid advertising on search engines and social media is very effective for reaching specific, targeted demographics with your real estate marketing message. With paid advertising, you choose who you want to reach and where you want to reach them.

  • Refresh Your Social Media Schedule
    Finding success with social media marketing requires a plan, and your schedule is one of the most important factors in effective planning. Creating a schedule for what you will do on social media each day, how you will do it, and how it all fits together makes it so much easier to use your social time more efficiently. And don't stop at scheduling. Social media is constantly evolving, so catching up on the latest trends is a must for maximizing the lead generation potential of your social presence.

  • Become the Next Real Estate Video Star
    One way to give your social media and overall online presence a boost in 2022? Try your hand at video content! Long gone are the days when you needed to buy a bunch of expensive equipment to get started with video content. With your smartphone, a few affordable peripheral tools, and some creativity, you can take advantage of the most popular form of online content. Adding a face, voice, and personality to your marketing is such an effective way to enhance your lead generation online.

  • Leverage Local SEO to Help Prospects Find You
    Local SEO is a powerful tool for generating high-quality leads, standing out from the competition in your market, and making it easy for prospects to find your real estate website. Creating informative content with targeted keywords, optimizing your website for SEO, and optimizing your Google My Business page are all great ways to give your local SEO a boost.

  • Harness the Power of Social Proof
    Your current, happy clients can be one of your greatest assets for generating leads by providing social proof about how you helped them with their real estate needs. If your real estate website doesn't integrate reviews and testimonials from current clients in a seamless way, now is the time to change that. Feature the best testimonials on your homepage, create a page where you can share even more testimonials, and make it easy for everyone to see how highly rated you are on major review platforms. And don't forget to share them on your social pages, too!

  • Position Yourself as a Neighborhood Expert
    If you want people to fall in love with your listings, start by helping them fall in love with the communities where those homes are located. Every agent should be an expert on the markets where they do business, and every prospect is searching for more information on the places where they're shopping for homes. Your real estate blog and social media pages are great places to post the content that you create about your neighborhoods. You can also create neighborhood-specific landing pages, where people can easily find a collection of key information in one location.

  • Make the Most of Your Real Estate CRM Platform
    Are you taking advantage of all the lead generation tools your real estate CRM offers? Just as importantly, does your real estate CRM offer everything you need to thrive? There are so many ways that a great CRM can make your life easier, from keeping track of all the key information on leads to automated, AI-driven marketing tools that help you convert those leads. The right CRM can unlock so many lead generation opportunities for you in 2022.

With so many different ways to generate leads, one of the big things to remember is how important it is to diversify your lead generation strategy. The start of the new year is the perfect time to experiment with new lead generation options and optimize all of your dependable, existing tactics for generating leads. The work that you do now will pay off all year long with more and better leads.

December
2

Your sphere of influence should be one of your greatest assets for generating leads as a real estate agent, but only if you make the effort to maintain and utilize it. Thanks to online marketing and social media, your sphere of influence can now expand much further than it would have in the past. That's in addition to your more traditional sphere of influence, which of course includes friends, family, and everyone that you connect with in your community. By utilizing your sphere of influence and taking advantage of the tools available to make your life easier, you can generate a steady, sustainable supply of fresh, highly qualified leads as a real estate agent.

How to Define Your Sphere of Influence

Your sphere of influence starts with the people you know best but should also expand far beyond that group. Think about all of the people who you interact within your community: small business owners, community organizations, volunteer groups, sports leagues, places of worship, service providers, former colleagues, other parents from your children's school, and any other group that you connect with on a regular basis.

Now, add in your online sphere of influence, which reaches beyond the communities where you work and live. There are people you connect with through your social media, real estate website, the content that you create, and the leads generated by your online marketing. When you add it all up, your sphere of influence likely extends much further than you'd guess at first glance.

Consistency Counts with Your Sphere of Influence

It's a mistake to think of your sphere of influence as a "set it and forget it" source of leads. Instead, think of it as something that you consistently have to maintain and nurture in order to generate the best results. The more effort that you put into building and maintaining relationships with the people in your sphere, the more business you can expect to generate. That means reaching out at the right times, being a trusted source of advice, connecting on a personal level, and being as consistent as possible with maintaining relationships.

Use Your Real Estate CRM to Segment Leads and Plan Your Outreach

Utilizing your sphere of influence is much easier when you have the right tools for the job, and your real estate CRM is at the top of that list. Use your CRM to organize your contacts, keep track of vital information about each connection, segment your leads, and ensure that you're reaching out to the right people at the right time. Take advantage of tools like drip email campaigns and AI-driven newsletters to stay in touch while lightening your workload, thanks to automation.

Stay Active and Engaged on Social Media

Naturally, your social media presence is one of your best tools for growing and nurturing your sphere of influence online. Social media marketing can help you build new connections, and engaging with your social connections is key to generating leads from your sphere of influence. When you share content, get involved with the conversation that it generates. Join social media groups where you can share your real estate expertise, and build connections with your community. Be mindful of how you interact with people, show genuine interest in their needs, answer questions, and be helpful.

Use Real Estate Content to Share Your Expertise

Your real estate content is a great way to grow your sphere of influence, provide valuable advice, demonstrate your expertise, build trust, and help convert leads that come from your sphere of influence. Whether you create real estate blog posts, video content, or a mix of both, make sure that you're sharing your content where your sphere of influence can see it.

Showcase Your Social Proof

Even people you already know may need a little extra push to trust you with their real estate needs, and integration of social proof is the perfect way to provide it. Make sure that you're asking clients for online reviews and testimonials after they've used your real estate services. Showcase those testimonials on your real estate website and your social media pages.

Do Some Good, Old Fashioned Networking in Your Community

Near the beginning, we mentioned some of the many groups within your local community that may be part of your sphere of influence. Getting out and networking in person is a dependable way to maintain your connection with those groups while bringing new people into your sphere of influence.

Your Sphere of Influence Is Always a Work in Progress

If there's one thing to remember, it's that utilizing your sphere of influence is a constant process. Investing consistent effort and utilizing the right tools to make your life easier will allow you to maximize the lead generation potential of your sphere of influence.

November
15

Brokerages currently face a real estate paradox: 90% of sellers and buyers say they would use their agent again, yet only about one in five home buyers and one in three sellers actually used the same agent a second time.

It's not because these "orphaned" clients are moving out of the market. On the contrary, Pew Research found that most Americans (57%) have never lived outside their home state, and more than one in three (37%) have never lived outside their hometown.

The fact is that when most people move, they don't move very far. So why aren't they using their original agent? And for those moving to another state, why aren't they getting a referral from their agent?

The most likely cause of lost repeat business is also the most avoidable: Agents are not staying in touch with their past clients.

To some extent, this is understandable. When you're a busy agent, it feels nearly impossible to find the time to fit in the tasks that will build new business when working a pipeline of active buyers and sellers. Closing transactions puts income in your bank account today. Reaching out to prospects does not.

However, over time, unless agents stay top-of-mind, clients will no longer feel connected to the original agent who helped them buy or sell a home. This makes clients open to another agent's direct solicitation of their business.

Automatically Staying Top-of-Mind

Today, agents no longer need to struggle to stay connected to past clients. When brokerages use DeltaNET® 6, agents benefit from a Customer Relationship Management (CRM) platform fully integrated with easy-to-use automated marketing programs.

Agents can select from an array of Delta-provided email and text drip campaigns that help them consistently stay in front of their sphere of clients, prospects, business acquaintances, family, and friends. 

Delta's "My Customer for Life" newsletters are designed to keep agents connected with their client list so that when they are ready to buy or sell, they reach out to the agent they've worked with in the past. Other Delta Media Group® marketing tools, such as Social Connector, Market Watch Reports, HomeFinder Reports, and Seller Reports, also help keep agents top-of-mind.

Using Delta's automated listing videos is another way to streamline your marketing tasks to have more time to reach out to your sphere.

Staying in touch is crucial. According to the latest National Association of REALTORS® research, a stunning 77% of recent sellers contacted only one agent before finding the agent they eventually worked with to sell their home. And the percentage of buyers who interviewed only one agent during their home search? An astounding 73%.

But all client outreach starts with an up-to-date CRM.

CRM: Now More Important Than Ever

The most valuable and cost-effective source of new business for a real estate agent comes from their sphere. A study by Buffini & Company showed that 82% of all real estate transactions come from repeat and referral business.

The study also found that for one in four agents, half of their business comes from repeat clients. One in five agents gets more than half their business from past client referrals. So why do agents pay $200 or more for an online lead when there is a goldmine in their own database?

Real estate is and always will be a relationship-driven business. The critical tech tool that manages agent relationships is a CRM.

A CRM's value cannot be overstated. Many top-producing agents find that nine out of every 10 referrals come from their sphere of influence, including past clients, friends, and family. Moreover, agents who earn $100,000 or more in gross commission income are more than twice as likely to use a CRM than agents who earn less, according to the National Association of REALTORS®.

Agents potentially will be spending hundreds, if not thousands of dollars a month on advertising and promotion to reach new prospects — but their most significant source of future business is the people they already know.

A Brokerage Provided CRM

Brokerages provide more technology than ever to their agents, yet almost every tech tool — from CRM software to transaction management programs — feels and looks the same, regardless of the brokerage.

Many brokerages struggle to showcase their character and individuality through their tech offerings, so when it comes to recruiting and retention, nothing really stands out. Non-franchise brokerages, meanwhile, are usually independently minded. They want to provide tech tools that differentiate them from their competitors while also helping their agents grow their business. Unfortunately, what's often missing from that approach are the tech tools that can set the brokerages apart.

All that changes with a CRM solution from Delta Media Group. Delta is offering an industry first: CRMs that can be customized for every brokerage. The color, style, look, and feel of the Delta-provided CRM makes it your own. It also draws in agents who are able to see a customized product that is unlike anything else in real estate. With tech that's one-of-a-kind, agents will be inspired to do one-of-a-kind work as well.

Automation = Adoption

Real estate brokerages know that the best CRM is one that an agent will use. Yet, adoption remains the single most challenging barrier towards universal CRM usage.

To accomplish universal CRM usage among their agents, brokerages need their CRM to do a lot more than it does now. That's why Delta is integrating the newest technology into our easy-to-use platform, providing one-stop-shop tech that offers everything from automation and artificial intelligence to machine learning.

Automation is what will drive universal adoption. Take out any unnecessary steps, free up agent schedules, and suddenly, it's easier than ever for those same agents to accomplish everything on their to-do list. And as intelligent marketing tools are integrated with the DeltaNET CRM, the benefits for agent adoption will be universally compelling.

There are two keys for a brokerage CRM to be successful. First, every custom CRM that Delta Media Group creates for a brokerage must be easy to use. Second, the CRM also must reflect the independent brand of the brokerage.

Delta-provided CRMs are at the core of every agent marketing activity. Future innovations will make them even more robust. And when an independent brokerage uses a customized CRM, it helps that brokerage differentiate its brands.

Delta is building even more innovative marketing tools that will be fully integrated into every CRM we provide. These new tools will drive more social media connections and deliver more highly targeted direct marketing, email, and text campaigns that offer the right message to the right audience at the right time.

Everything will connect to one's CRM, and once independent brokerages can provide a unique CRM from their competition, we will move closer to universal CRM use.

November
11

Real estate technology is constantly evolving, with valuable new tools that can help agents better serve clients and run your business more efficiently behind the scenes. The most successful modern agents take advantage of the latest tools to make their lives easier, boost their business, and provide the best possible service for clients. So if you want modern agents, you need to have modern tools. Here are some key tools that you can use to help your agents modernize their habits and reach their full potential.

What Does It Mean to Be a Modern Agent?

If we have learned anything from the last couple of years, it's that being a modern agent means being prepared to adapt. Adapting to changes in technology, changes in how real estate business is transacted, changes in client habits, and changes in the wider world that impact the real estate industry. Embracing technology is the best way to adapt to all of those changes with confidence and stay up to date in the ever-evolving nature of the industry.

Changes in demographics, like the current trend of tech-savvy Millenials and Gen Z clients entering the real estate market for the first time, further stress the need to take advantage of the latest real estate technology. Modern agents are ready to serve clients in the ways that best fit their needs, and that means using real estate technology to make life easier for everyone involved.

Start with the Right Real Estate CRM

If you want to provide your agents with the best tools for the job, the right real estate CRM is the perfect place to start. Modern agents need access to reliable, accurate client data, marketing tools to generate new leads, and virtual tools that make it easier to conduct business in our modern world. DeltaNET®6 provides all of the tools that your agents need to serve their clients in one convenient package.

With DeltaNET®6, agents can easily manage relationships and generate new business. Take advantage of integrated email marketing, AI-driven newsletters, automated lead segmentation, and smart drip email campaigns to cultivate leads. Use SMS text messaging to stay in touch while making the most of virtual open houses and showings to accommodate modern clients. Track IDX search activity, integrate IDX listings, and track property searches to see what leads are searching for online.

And those are just some of the features that your agents will love when they dig into all that DeltaNET®6 has to offer.

Tap Into Your Artistic Side with Creative Studio

Modern agents wear many hats, which often means tapping into their creative side with things like listing brochures, flyers, email templates, and social media posts. Creative Studio makes it easy for agents to get creative, with accessible, easy-to-use graphic design tools that can give all of your marketing materials a professional shine. Easily design your own layouts, or use pre-designed templates to speed up the process while still getting great results.

Creative Studio also works well with DeltaNET®6, allowing you to quickly upload photos and listings directly from your CRM for a seamless design process. You can even store online versions of the materials that you create, have them sent to a print shop, and have the results delivered directly to your door.

Quickly Provide Accurate Valuations with Our AVM Report Platform

Business is booming in the real estate world, which is good news for real estate professionals but also presents some unique challenges. One of the biggest challenges that comes from a highly active real estate market is that there are major inventory shortages in many markets. Providing accurate valuations is always important, but especially so when inventory is so low compared to demand.

Our AVM Report Platform makes it quick and easy for agents to find the accurate valuation information they need, when they need it. They can easily catch up on the latest market conditions, quickly find the data that they need within the platform, and provide accurate estimates for clients from up to five independent sources. The reports that clients receive include multiple calls-to-action to generate conversions while providing them with the accurate, market-specific data that they value. It's all driven by AI, which helps the process automatically improve over time as it receives more data.

Help Your Agents Modernize Their Practices by Providing the Best Real Estate Technology

The bottom line: If your agents don't have the best tools for the job, now is the time to upgrade your real estate technology. The investment that you make in technology more than pays off with more efficient, modern agents and satisfied clients. From online marketing to relationship management and AVM, our team can provide your team with the tools that they need to thrive in the modern real estate industry. Contact us today to get started.

November
2

Real estate has come a long way in a very short time.

Looking back on the history of our industry, it's easy to get distracted by the profound changes of the last few years. With the start of the pandemic, agents and brokers at all levels needed to completely rethink their business to keep themselves and their clients safe.

Even though the public health situation is beginning to change, real estate thought leaders still focus lots of attention on the new best practices revealed by this situation. While that is important, it's crucial not to miss the forest for the trees. In truth, real estate has been in a period of flux for over a decade.

Even though those changes have unfolded gradually, they are all driven by the same thing:

Changing customer preferences.

Zoom out from the pandemic and take a look at the longer trends, many of which were accelerated in 2020. Gone are the days when new buyers would look for real estate agents in the phone book or drive around the neighborhood to spot any "For Sale" signs in front yards.

In-person outreach is still effective and it isn't going away, but the great majority of future customers will find you online. Most new home searches start online. The younger a customer is, the more likely they are to have a "digital-first" mindset — but elders are getting involved in growing numbers.

This gives agencies and brokerages unprecedented power to attract the right leads to their door.

Today's Real Estate Experts Need to Look Toward Data-Driven "Scientific Marketing"

Scientific marketing describes an approach to marketing in which data is used to create hypotheses, test assumptions, and make continuous improvements so you can allocate your budget toward the initiatives that make the greatest impact on your bottom line.

All businesses that operate online face some of the same challenges. Data provides the answer to both today's issues and tomorrow's. For example, there's no point in posting on Twitter if all of your leads come from LinkedIn. By comparing ROI across channels, you can optimize your investments.

But where, precisely, does the data come from? And what's the ultimate goal?

In real estate, most of the data you collect and apply to your business helps you with lead generation. Your digital assets have the power to attract the right leads to you 24 hours a day, seven days a week. Your website is at the center of that effort. Every visitor to your site offers you a trove of data.

Your analytics suite is the software that helps you transform that data into actionable insights.

What Is Analytics Software and How Does It Work?

In modern real estate, analytics takes place on two levels:

  • An analytics suite runs on your website, so you understand how people are using it
  • Your CRM uses AI-driven analytics to help you qualify and follow up with your leads

These two systems often work together. For example, the analytics suite on your website can keep track of the exact blog articles someone has read. Your CRM then compares these activities to the behavior of leads who converted into customers in the past.

When a strong match is found, an AI-driven CRM can let you know — helping you follow up at the right time and in the right ways. With a clear understanding of a lead's individual interests, you have the opportunity to craft truly personalized correspondence and start a meaningful conversation.

Machine learning and artificial intelligence empower today's analytics software to make connections that would be invisible to even the best-trained human analyst. A centralized, "all in one" CRM may have the capability to evaluate not just thousands, but millions of data points in search of a pattern.

The practical benefits are twofold:

  • You are more likely to connect with people who are ready to convert and close an agreement
  • You can save hours every week you would otherwise spend keeping track of leads and clients

Step Into the CRM Age: Better Performance with Less Manual Labor

Another critical benefit to artificial intelligence is the sharp reduction in manual data entry.

Not only does this mean less time spent typing in names, dates, and figures, but it will also narrow the scope of human error. That's vital when you're working with email marketing, online advertising, or any other scalable system where you might be in contact with dozens, hundreds, or thousands of people.

There's no need to take an artisanal approach to everything you do: Data makes life easier and doesn't call on you to sacrifice quality. DeltaNET®6 is today's state-of-the-art solution that not only collects data but highlights the lessons buried within, so your business can act right away.

Contact us to learn more.

September
21

Data is a big topic — not only in real estate but in every industry where digital technology offers insights.

Data can seem esoteric and opaque to gregarious, relationship-focused real estate professionals. But you don't have to be a data scientist to make sense of it all. Instead, you need the right tools to connect those figures with your business outcomes.

Data is crucial in real estate because, as in other selling professions, it provides an objective source of truth to fact-check expectations against results. When challenges arise, it's no longer necessary to fill in the blanks with "hunches" or "gut feelings."

Instead, you can know precisely where your limited time, energy, and budget are best spent.

That means you can continuously, consistently improve.

No single piece of data is a North Star. You'll need data from a variety of sources. Synthesizing them, you can create a total picture of your business. That leaves you with less ambiguity to navigate and a much shorter path to actionable plans.

Let's see how it all comes together.

The Biggest Types of Data You'll Use in Real Estate

It wasn't long ago when real estate agents had access to very little data. They would meet people, follow up, and track the outcomes of their conversations. Between encounters, however, the lead's mind was unknowable. Even if it seemed like leads were moving forward, it wasn't necessarily the case.

Then, as today, it could take weeks or months for a lead to dive into the market. There were few high-touch, low-effort ways of staying connected until that happened. Phone calls and in-person meetings were the norms. By comparison, today's leads provide an enormous amount of data.

That's just one area where data has clarified the picture. Let's zoom in on the crucial types of data that shape the real estate world:

  • Lead & Customer Data
    Every time a lead visits your website, reads an email, or looks at your listings, you learn more. You often get this information directly from a Customer Relationship Management suite which, in concert with your website or other digital properties, helps you track some key questions: How leads find you, what they do on your site or social media, and when and how you should follow up to build the relationship.

  • Property & Listing Data
    Modern MLS interfaces are tuned into data as well, giving you a deeper and more granular view of what appeals to buyers. Individual websites use this data to communicate with visitors about which listings are popular and highlight the ones that offer video, virtual walk-throughs, and other features. At the same time, they provide you a tantalizing glimpse into the thought processes behind buyer decisions.

  • Analytics Data
    No matter what software collects your data, there is a second level to be aware of: Analytics. Analytics is a broad term for a platform that converts raw data into insights. For example, to get the most data from your website, you need an analytics solution running in the background. This helps you recognize which venues are sending the most traffic to your website and what content most appeals to your audience.

Three Steps to Leverage Your Data for Greater Success

Ask data scientists and they'll tell you data is always increasing in two ways:

  • Velocity: Data is being generated and communicated faster
  • Volume: More data is being generated from more sources

As time goes on, these effects increase and compound one another. Luckily, you don't have to worry about vast oceans of data. With sound processes, you'll stay laser-focused on finding and using the data most relevant to your prospects, leads, and customers. That, in turn, propels your business forward.

  • Understand Where You Need Data From
    Start by identifying your sources of data. Every time you post a listing, you want to be sure you know what data is collected, which metrics matter, and how to access that information. Make the connection in your mind between the different data sources at your disposal and the lead or customer's journey.

  • Pull It All Together into a Singular View
    DeltaNET 6 is the all-in-one real estate solution designed to pull disparate data together into a centralized view. With its built-in lead tracking and marketing functionality, it helps you see how each contact responds to your online marketing initiatives. With precision data, a timely and personalized follow-up becomes easy.

  • Take Time to Implement Lessons Learned
    With data, you'll know more about your contacts than ever. Some data has obvious uses: Understanding exactly what someone's looking for in a home, for example. Other examples take creativity but are just as valuable in brand-building: Knowing what blog topics hit the spot with readers and publishing more.

Delta Media Group helps you achieve repeatable, reliable marketing and growth through data. Contact us to find out more today.

September
14

In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.

Factors are converging to make technology more prevalent:

  • Shifting Buyer and Seller Preferences
    Even as the pandemic begins to recede, many of the changes it brought are poised to be permanent. This is especially true of virtual tours, video marketing, and virtual open houses. All saw high adoption in the early months of the pandemic — they have since grown into "must-have" capabilities.

  • Unclear Future for the Real Estate Market
    Record low interest rates brought millions of buyers into the real estate market during the pandemic. Gen Z was prominent, showing a focus on a home as an investment vehicle reminiscent of the Baby Boomer generation.
    Now, the market shows signs of overheating as properties that would scarcely get a second look in 2020 spark bidding wars and sell "as-is." Combined with an uncertain timeline for the end of the pandemic, real estate pros are continuing to leverage technology to navigate change and deliver value.

  • Bigger Players and More "Disruption"
    Major players have grown more active in a bid to "Amazon-ize" real estate through self-service apps or business models that emphasize an automated, "done for you" approach. While none of these have gained significant market share so far, they are a persistent source of worry.

As a whole, these three factors have created two big pressures on agencies and brokerages:

  • Real estate teams are using technology in new, ever-expanding ways on a daily basis
  • At the same time, they wonder if that technology will eventually upend their industry

These concerns are understandable — especially in the era of rapid change and deep uncertainty we find ourselves in today. In the long run, however, real estate experts have much to gain and nothing to lose from embracing technology. While it can increase productivity, it can never replace the human touch.

Technology Facilitates What Real Estate Agents Do Best

The human factor has always been critical in real estate — and it always will be.

Whether you use an overflowing filing cabinet or a modern Customer Relationship Management suite for real estate, your goal is the same: Find good leads, reach out at the right times, and create a human connection. Relationships are built on trust, and that's what real estate success requires.

So, what's the real difference between the sleek CRM and the filing cabinet?

There are many, but they come down to three basics:

  • Technology Helps You Do More in Less Time
    In general, small teams and solo operators are feeling the most pressure from the way technology is changing the face of real estate – but they also have the most to gain. By automating routine tasks and delivering visibility into leads' behavior, the right technology cuts out hours of work every single week. That creates opportunities to spend more time in the social situations where you excel.

  • Technology Combines Scalability with Consistency
    You know you can make a good impression when you talk to one lead — but what happens when you need to address ten, a hundred, or a thousand? Technology makes it possible to speak to each one of your leads in a relevant, targeted, yet personal way. This is especially noticeable in email marketing drip campaigns, which can help you foster relationships for months until a lead is ready to move forward.

  • Technology Expands Your Capabilities
    There are certain things you just can't do without the right technology in place — and some of them can make the difference between "good" customer care and a memorable, branded experience. Virtual tours and virtual open houses are just two examples. A few years ago, you would need to spend weeks learning software or hire an outside expert for what you can now do in minutes with DeltaNET 6.

  • Technology Makes You More Relevant
    Done right, technology doesn't have to be an intrusion — for you or your customers. Consider how text message marketing is giving real estate agents a fresh way to communicate with humanity and heart that's welcomed by an increasing number of people, especially Millennials and Gen Z. That's far better than sticking with a familiar approach, like cold calls, that most customers already consider a nuisance.

Use the Right Technology to Bring Stability to Your Business

Let's be real: We are all a bit exhausted of the pace of change since 2020. But rather than "disrupting" everything, the right technology anchors your business, so you have repeatable and reliable processes. That shortens the time it takes to build the practice you've always wanted. Contact us to learn more.

September
1

Lead management is crucial to moving your real estate business forward.

Every lead has their own story. Some are motivated to jump in and get involved with the market right away. Some want to "wait and see." But the vast majority are somewhere in between. It may take weeks or months for them to get started. Proper lead management ensures two things:

  • You get to keep track of them no matter how their thinking evolves or how long it takes
  • You can play an active role in helping to educate and motivate them so they take action

With a modern lead management strategy, no time is lost and continuing communication is seamless.

Customer Relationship Management for Real Estate Is Crucial to Staying Ahead of Your Leads

Customer Relationship Management refers to a software suite designed to provide complete visibility into leads and their activities. While CRM is common across many industries, especially in sales, only one CRM suite was built from the ground up with input from real estate pros across the United States: DeltaNET 6.

Following up is the name of the game in real estate. It wasn't that long ago when you had to plan out all of your outreach manually and hope your timing was right — not too much and not too little. These days, your CRM can keep track of lead behaviors and connect the dots so you know precisely when to follow up.

As a DeltaNET 6 user, you'll enjoy a number of other great features:

  • Email Marketing Drip Campaigns for Real Estate
    Email marketing is a critical element of lead nurturing. It allows you to make sure you are in contact over the long journey from lead to client. With "My Customer for Life" email newsletters, you can build deeper lead relationships with helpful, informative content. Using detailed "open" and "read" data for each subscriber, you can quickly hone in on precisely the kind of information that resonates with each lead.

  • Hands-Free, Event-Driven Social Media Marketing
    Social media is a potent lead engine in its own right, but it can also be used to cultivate relationships long-term. It's common for would-be buyers who are on the fence to follow local real estate agents for some time before they act. Facebook Connector and LinkedIn Connector can give you the power to keep your social media feed flowing with instant, event-driven updates. That keeps eyes on your listings and your brand.

  • Text Messaging for Agents and Brokerages
    Many people see text messaging as more convenient and more intimate than email. That's especially true of Millennials and Gen Z, who will often avoid a drawn-out phone call in favor of a quick message. With our real estate text messaging platform, you can harness this popular technology for your lead development. You can boost your email drip campaigns with text or even schedule text blasts for groups of subscribers.

How to Organize Your Lead Management More Effectively

Lead generation and lead management go hand in hand. Providing excellent experiences that introduce leads to your brand will put them on a trajectory to work with you. This means publishing the right digital resources and making sure your offline efforts, such as in-person networking, benefit appropriately from them.

Here are some ways to do it:

  • Know Which Channels Are Sending You Leads
    Your listings are a major source of leads, but only one of many. Your website, social media, and events such as open houses also contribute to the mix. Keep an eye on your data so you understand which channels are doing the most. That will help you focus your efforts where they have the greatest impact.

  • Make Sure You Have Clean, High-Quality Data
    As leads trickle into your system, take some time every week to take a look at them. Sometimes, people will sign up with fake emails, phone numbers, and more so they can get access to information. You can remove these contacts and update those whose details have changed over time.

  • Use Lead Activity to Guide Your Content Marketing
    Content marketing enables you to strengthen your lead relationships by providing helpful, informative blogging, videos, and more. The better aligned your content is with your leads' interests, the more effective it will be. By checking your analytics data, you'll see which website pages and social updates got the most attention.

  • Segment Your Leads to Enhance Your Results
    Almost all of your leads will end up on your email list at one point — that's one of the big conversion actions that defines a lead. To ensure everyone gets relevant, useful content, divvy them into highly targeted segments: That includes warm leads, cold leads, and past customers at the very least.

Contact us to find out more about real estate lead management.

August
18

Deal flow is the rate at which business proposals and pitches are received.

Investors, including investors in commercial real estate, use this as a general barometer of whether business is good or bad. The same term is also used, alongside lead generation, among real estate professionals focused on residential property. More referrals lead to better deal flow overall.

Leveraging marketing automation technology is a key step in accelerating real estate deal flow. Although there are many tools that can help, the cornerstone of any strategy is CRM. CRM, short for Customer Relationship Management, enhances visibility across your customer ecosystem.

A powerful all-in-one solution like DeltaNET™ 6 is no longer "nice to have"; it is an absolute must-have.

A CRM serves your needs in three powerful ways:

  • It provides complete visibility into where your leads and current customers stand in their transactions
  • It enables you to nurture your leads consistently using personalized email marketing and other tools
  • It strengthens your ability to follow up with leads and past customers to get more deals and referrals

Not long ago, only a fraction of real estate agents used CRM. Now, the tottering old "technology stacks" of yore, built of a dozen apps that don't work together, are giving way to centralized solutions. By using CRM effectively, you benefit yourself and your clients.

When it comes to deal flow acceleration, a single technique can bring your business to the next level.

CRM-Based Audience Segmentation Improves Deal Flow Through Targeted, Personalized Messaging

Your email marketing list is one of your most valuable business assets.

That's because your list is packed with people who have a definite, pre-existing relationship with you and are amenable to hearing what you have to say. You have the power to significantly influence subscribers, making customer conversions more likely at times when they benefit you most.

You can also use the same resources to stay connected with past customers and acquire referrals.

But what's the best way to differentiate your messages so they remain relevant and welcome?

Audience segmentation means refining your email list by placing subscribers into sub-lists, called segments, that match up with your relationship and their interests. Using segmentation, you can make sure subscribers get only the most targeted and relevant information. That makes it more likely they'll take action.

5 Ways to Boost Your Monthly Deal Flow Using Audience Segmentation

There are many situations where segmentation creates better experiences for your contacts. Your CRM can turn your single list into a seamless collection of highly focused sub-lists in a matter of just minutes. That means you will get better ROI from your email drip campaigns and can expect a fuller schedule overall.

Let's look at some audience segments that can bolster your business:

  • Past Customers
    Audience segmentation is particularly important when current customers close their deals and become past customers. They will no longer need content on negotiating a buy or finding financing, for example. You can keep the conversation flowing with these subscribers by sending them information on homeownership, DIY repair, decorating, and more. The more you know about their interests, the better.

  • Cold Leads
    When leads have gone cold, it is a wise idea to activate a special sub-list for them. Use email in conjunction with text message marketing to re-ignite the conversation. If you can verify that someone is still looking for a home, then they return to your current leads list. Your cold leads list can leverage urgency and limited-time offers to spur action. If a lead remains cold for months, however, it is polite to pause messages and circle back later.

  • "Love List"
    Your "Love List" consists of your customers who have demonstrated they were not just satisfied with your work, but thrilled. For example, they might have given you 5-star reviews on multiple platforms without you even raising the subject. They deserve a special list category because you will want to pepper your messaging with personalized check-ins. It is okay to ask your Love List for referrals several times a year!

  • Open House Attendees
    Open house registrants who actually show up are clearly on their way to a purchase — the question is when they'll find the right home for them. Follow up with attendees you don't hear from right away, using a text, call, email, or even a social media message to see what they thought of the property.

  • Open House No-Shows
    Open house no-shows can stay on a list segment, ensuring they get future invitations to local events. But you should also touch base to see if you can find out what happened. Did other commitments come up, or was the house a dud? If you've done a virtual tour, be sure to send the link.

Contact us at Delta Media Group to unlock the power of marketing automation.

July
1

Millennials are still the largest, most active generation of homebuyers, but they are no longer the youngest. That distinction goes to Gen Z buyers, who are entering the real estate market for the first time and will represent a rapidly growing generation of buyers in the coming years. They count on real estate agents to help guide them through their first home purchase, which is why it's so important to learn what makes these young buyers tick.

The Newest Generation of Homebuyers

According to the latest data from the National Association of REALTORS®, Gen Z makes up about two percent of homebuyers in 2021 — but don't let that small number fool you. A few years ago, millennials were a small fraction of the market, and now they're the largest group of buyers. While they're adept at conducting general real estate research online, more than 90 percent of young buyers and sellers rely on their agent to guide them through the complicated process of purchasing their first home.

Gen Z homebuyers are very comfortable using tools like virtual tours and virtual open houses to research homes. Many of them have entered the market for the first time during the COVID-19 pandemic, so they've had no choice but to rely even more than usual on virtual tools. This generation of homebuyers is typically very active on social media and uses a wide variety of technological tools to stay in touch. They value home locations that provide a short commute to work, neighborhoods with plenty to do, and homes that they can grow into long-term.

From their agent, they want consistent communication, integrity, expert guidance, honesty, and attentive help with all of the details of closing the deal. With inventory low in many markets, they also count on their agent for help identifying homes that match their needs in their target neighborhoods. They value the experience that agents can provide during negotiations, especially in markets where most homes for sale generate multiple offers. So they're looking for many of the same things as buyers from other generations, but with the added needs that come with being a first-time homebuyer in an unprecedented time for real estate.

How DeltaNET™6 Can Help You Connect with Young Homebuyers

As the number of Gen Z homebuyers continues to rise, it's crucial to have the expertise to guide them through the process of purchasing their first home, along with the right tools to both earn their business and provide them with the best service possible. That's where DeltaNET™6 shines as a real estate all-in-one solution that helps you provide young homebuyers with everything they need to succeed.

  • Easily Keep Track of Client Needs and Data
    As first-time homebuyers, your Gen Z clients will have different needs than those of more experienced buyers. At its core, your real estate CRM should be the perfect place to keep track of client needs, store key data, and have everything that you need available when you need it.

  • Simplify the Home Search with Virtual Open Houses and Showings
    Gen Z buyers have become accustomed to using virtual tours, open houses, and showings to learn more about homes during the last year-plus. Even if they eventually visit their top-choice homes in person, virtual tools make it easier to narrow their list of options. So it's important to have a CRM that makes it easy to integrate high-quality open houses and showings.

  • Custom Content and Market Watch Reports Keep Buyers Informed
    Position yourself as the local real estate expert with custom content that showcases your markets, keeps Gen Z homebuyers up to date on the latest trends, and helps them stay informed. Quality content builds trust, is great for SEO, and helps you connect with the many buyers who rely upon online research to learn about real estate.

  • Build an Online Presence That Attracts Gen Z Homebuyers
    A reliable website that offers a seamless experience on all devices is crucial to connecting with all buyers and sellers, including Gen Z. Choose from dozens of mobile responsive themes and completely customizable website designs that showcase the best of your business. Integrate the features that buyers want most, connect your website with your social media presence, and make it easy for homebuyers to search through all of your listings with custom filters.

While Gen Z homebuyers have their own unique preferences and processes, they are ultimately looking for many of the same things from a home — and a real estate agent — as the generations of young buyers that came before them. With the right tools, the right approach, and a deep understanding of the latest trends in the communities where you do business, you can become a go-to resource for Gen Z homebuyers in your market.

May
19

We talk about CRM's every single day in our business. The importance of using one, how to clean up contacts, the benefit of email marketing strategies. Having automations empowering your business with tools like our Social Media Connector for automated posts running to Facebook, LinkedIn, and Twitter can make your entire business life easier. What I wanted to share today is how to actually utilize that type of software in ways that will deliver even more tangible results.

One of my largest responsibilities at Delta Media Group® is conducting enterprise-level outbound sales prospecting to find partners to utilize our software. Many people don't know this, but I personally use the DeltaNETTM 6 CRM software in my business every single day, and I'm not a real estate agent. Taking the time to truly USE our product in ways that many of our clients would has been enlightening for me, as I have now discovered real-world applications on how any sales associate could use our platform to find new business opportunities. At the end of the day, real estate agents who make a career out of helping people complete the biggest transaction of their lives are ultimately still salespeople.

Before you can accurately use any CRM, you need to have data in it first. Ironically, I believe this is typically the biggest hurdle that you have to clear to use any CRM. So many real estate agents I've trained and worked with have lists and lists of data. Still, it's nearly unusable to them because of how outdated the information is or the sheer amount of duplicate contacts in their database. Bad data leads to a bad experience for everyone. When you start using any CRM, you need to decide how you would like to load contacts into the platform — uploading those contacts one by one or by uploading the database files and cleaning them up manually.

One of the most useful tools I've found which helped me get started using our CRM platform was DeltaNET's "Merge Contacts" and "Clean Up Customers" tools. It allowed me to have duplicate contacts in my database import quickly flagged, so I could decide which contacts I wanted to keep in the system and which contacts I needed to delete and start fresh with. Any CRM that has tools to help you get your database clean is going to be a necessity to accurately use it for outbound prospecting efforts.

We also have an incredible feature at Delta Media Group that helps make this process even easier for real estate agents. It's a dynamic AI-driven Newsletter tool called "My Customer For Life." This tool takes all the hassle out of an agent needing to manually segment and clean out their list of contacts by tracking the interests of the customers that are receiving an agent's automated newsletter. Here's an example of how it works.

Let's say that I'm a contact that exists inside the database of my agent Charles Copeland. Charles has his automated newsletter set up to run to ALL of his contacts on a bi-weekly basis. So the first time I receive the newsletter from Charles, it contains three articles of content. One buyer article, one seller article, and one home improvement article. If I'm someone curious about selling my home, I might click on that seller article. DeltaNET tracks that click. So two weeks later, when I get Charles' following newsletter, it will now show me two seller articles, along with the other categories of content. Suppose I click on a seller article two newsletters in a row. In that case, the DeltaNET now as- signs me a label of "potential seller," and the newsletters coming from Charles will predominately contain seller content as that is the type of content I was engaging with.

On the agent end of this experience, I have newsletters with great content running every two weeks. It helps segment and build my customer groups (like buyers, sellers, current homeowners) without ever lifting a finger. We're giving the clients content they care about and helping sort and filter ALL of an agent's contacts using this great tool. One last thought to share on My Customer For Life — the agent never needs to worry about adding new content to their newsletter, either. Our marketing team at Delta adds 12 fresh newsletter articles every month to the platform. To date, we have over 650 articles inside of our platform, and that number will only continue to grow!

So now we've got some contacts in our CRM. This is when you can start to get more tactical with your marketing and prospecting strategies. Any CRM worth using will have an "email blast" or "bulk email" feature that allows you to send bursts of emails to hundreds, or thousands, of customers at once.

Let me share an example of how I use this kind of tool in the DeltaNET, and how I've seen real estate agents directly use the same tactic to generate interest in finding new listing opportunities.

In my personal DeltaNET 6 CRM, I've imported thousands of real estate professionals' contacts that I have curated and built over the last six years. These contacts are sorted into groups like "Independent brokerage owners" or "Current Delta Media Group Clients." Something I do in my sales strategies is craft an email that can run to all of my prospects each month. It might be an email talking about a new promotion we're running, or a new product launch, or even the latest REMT magazine issue. I build a great-looking email and schedule it to run on a specific date and time (I've found Tuesday mornings have the best open and click-thru rate for me). I run an email blast to over 4,000 contacts on Tuesday morning, and then I wait.

Wednesday morning rolls around, and I can now go back into the DeltaNET and look at a history of all of the email blasts I've run through the system. If you open up the history of an email you previously sent, you're greeted by a prompt showing you the total number of emails sent, how many were opened, and how many were clicked on. Personally, I then take all of the customers who clicked on one of my emails and put them into a new group that I'll use for dedicated prospecting over the next week. I've essentially used an email blast to find out who is paying attention to my emails and who was interested enough to click on one. For anyone who clicked through my email...they're now on my cold call list!

Finally, let's connect the dots on how to use this in a real estate setting. Let's say you're looking for a way to pick up new listings. You can send an email blast to all of your active clients with information that might give you a clue if they're interested in listing their home anytime soon. Perhaps plug in something related to historically low mortgage rates. Or new communities that are being built/developed in markets you service. Once you have a solid topic, send that email blast to all of your clients and come back the next day to get a list of clients who opened or clicked on your email. It's building you a list of warm prospects that you can follow up with because you know they saw or interacted with your content!

If you'd like to find more great tips on using CRM tools in your business, please like us on Facebook and YouTube, where we regularly share these types of stories and strategies!

February
11

It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.

It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:

  • Are the people I gave business cards to any closer to buying or selling a home?
  • Are my open house attendees really serious about making a purchase soon?
  • Is my advertising (on radio, TV, and local print media) having a real impact?

In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.

One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps

If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.

Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.

DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:

  • It acts as a "single source of truth" on the origin and status of all your customers and leads.
  • It synchs with Google, Office 365, and more, ensuring accuracy and cutting down data entry.
  • It lets you view, edit, and interact with contacts seamlessly across your inbox and calendar.

With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.

Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms

The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.

Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.

Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:

  • It allows you to provide helpful, informative content that previews the value you have to offer.
  • It keeps you "top of mind" and allows readers to become familiar with your distinctive brand.
  • It expands the reach of your other digital marketing and accelerates the time to achieve ROI.

You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.

DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.

You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.

February
4

In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out. 

Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.

What can real estate agents do to prepare?

You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.

Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.

By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.

Interested in Zillow-proofing your business? 

Click on the following link to download the handout referenced in the webinar: http://dmgre.us/cdf/muy22nh.

November
25

Protect from Zillow

Marketing for real estate agents is about to become more challenging.

Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.

Zillow's next move will be more disruptive: It's hiring real estate agents.

Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.

Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.

Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.

What should real estate agents do to prepare?

Technology and Automation Are Essential to Successful Marketing for Real Estate Agents

A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.

The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.

Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.

A CRM is Step One for World-Class Client Care in a Competitive Environment

Without Customer Relationship Management software, your clients are invisible.

A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.

If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.

Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.

Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success

Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:

  1. Actively Request Referrals … from Everyone
    Referrals aren't just for clients. Friends, family members, and others you spend time with should hear about what you have to offer … again and again. You never know when someone in your circle may be able to send one of their contacts your way.
  2. Showcase Testimonials and Success Stories
    A modern real estate website really shines when it includes social proof that shows other customers "just like them" love your work. Request a quote as soon as you can after closing day and share it on social media. If you're handy with video, a recorded testimonial is even more powerful.
  3. Network Within Your Community
    Your local expertise is the stock-in-trade nobody else can duplicate. Many of your clients will be from right within your neighborhood, so make yourself known at chamber of commerce events, real estate meetups, and networking groups. You can even extend that online to LinkedIn and Facebook.
  4. Master the Art of Follow-Up
    A CRM equips you to promote listings and connect with others on social media, email, and more. Get used to following up diligently with undecided prospects, including everyone who attends your open houses. It may take 6-8 contacts for someone to make a decision, so don't give up.

As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.

Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.

To learn more, contact Delta Media Group today.

November
6

Real estate technology to stay connected with clients
Staying connected with clients is one of the most important jobs for any real estate professional. The circumstances of 2020 have shined a light on the vast amount of real estate tech available to help you stay connected with your clients and leads. 

Use our guide to the real estate tech your business needs in today's business world.

Click Here to Read More...

October
23

Real Estate Automation
As a real estate professional, would you rather spend all day sending emails or selling houses? As the leader in your real estate firm, do you want your sales staff to focus on restocking your pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the nuts-and-bolts, time-consuming tasks crucial to lead management and conversion. Here's how real estate automation makes your life easier.

Click Here to Read More...

August
31

"The best CRM is the one an agent will use."

Marilyn Wilson (Co-Founder/Executive Vice President, RETechnology), Michael Minard (CEO/Owner, Delta Media Group), and Franklin Stoffer (Sales Manager, Delta Media Group) chatted during a recent RETechnology webinar to highlight Delta Media Group's new offering designed especially for single agents, teams, and small brokerages.

Watch the Webinar
We're sharing the webinar, so real estate professionals see why DeltaNET 6 and it's built-in CRM is the best solution for their real estate businesses. 

Michael Minard, CEO/Owner of Delta Media Group, commented about Delta's announcement, "The best CRM is the one an agent will use." 

Click Here to Read More...

August
31

Real Estate Technology a Game-Changer
Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.

Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.

Click Here to Read More...

August
24

DeltaNET 6 Email Drip Campaigns
When it comes to real estate, success is all about relationships.

The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?

Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.

Click Here to Read More...

July
31

No Setup Fees or Contracts!

Agent Trial Offer

DeltaNET 6 is Delta Media Group's all-in-one solution packed full with the best real estate tools. It's the smart choice for everyone from new, single agents, teams, and small brokerages. This offer is your opportunity to see what the real estate industry has been talking about.

Get a backstage pass to lead-generating tools and technology like social advertising tools, hundreds of customizable print flyer designs, email marketing campaigns, blogging, testimonials, and automated Facebook posting. You might become the real estate pro buyers and sellers ask for by name.

Didn't we mention something about a free website? That's right.  Get started with DeltaNET 6 today, and you'll receive a free customizable website with more than a dozen different mobile responsive designs to help bring your brand to life.

Whether you start with just the basics or add a few more features to make the paperwork-pushing portion of your job easier, each package begins with:

  • Emails Blasts
  • Email Action Plans
  • Custom Domain
  • Custom Pages
  • Market Landing Pages
  • Testimonial System
  • Blogging
  • Lead Capture Forms
  • Seller Reports
  • Out-of-the-Box Action Plans
  • Mobile App (PWA)
  • Contact Import
  • Market Watch Reports
  • Pipeline Manager & Custom Dashboards
  • Lead Management Tools
  • AdWizard PPC System
  • Your Listings
  • Custom List & Contact Management
June
29

What is Reputation Management and Why Does It Matter?

Reputation Management for Real Estate Professionals

Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.

Reputation management has evolved in recent years thanks to digital tools, but the basics remain the same. The feedback that you collect from clients can be a powerful marketing tool, but it's what you do with that feedback that ultimately determines how useful it is for your business. With the popularity of online review sites, the power of social media, and the reach of your real estate website, you have extensive options for managing your reputation online. But it's hard to get feedback if you don't ask for it, and it's harder to connect new prospects with that feedback if you're not sharing it in the right places.

Click Here to Read More...

June
3

In this episode of Tech Tuesday, Harley Wolfarth demonstrates how to import your existing customer database into the DeltaNET® CRM.

Click Here to Read More...

June
1

Delta Media Group's patent-pending Quick Actions™ is revolutionizing real estate CRMs. The most advanced all-in-one platform in real estate.

Click Here to Read More...

May
4

DeltaNET 6 Makes Running Your Business Easier

DeltaNET 6 - An Easier Way to Run Your Real Estate Business

There are an awful lot of smart, savvy real estate agents out there losing sleep over the mountain of paperwork waiting for them in the morning.

I have a secret to tell you--busyness is not necessarily best for your business.

There's an easier way to run your real estate business. It's DeltaNET 6.


Check How Delta Media Group Is Different

Forget about hunting through spreadsheets for client info or digging through your inbox for that one last closing detail you can't seem to remember. 

DeltaNET 6 is customizable, looks good, and is super-easy to use. We've organized it in a way that makes sense, and you can complete action items with a couple of clicks.

Quick DeltaNet 6 Walkthrough

When you're on-the-go, you can access DeltaNET 6 with your smartphone, making it simple to run your business from anywhere at any time.

Talk to clients 24/7 using emails, text messages, or phone calls. 

Keep an eye on their online activity and be ready to reach out when the timing is right.

Your clients are calling. Are you ready to answer?

We've got more to tell you about DeltaNET 6. Give us a call.

April
20

Real Estate Lead GenerationWorking from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

Click Here to Read More...

March
23

Time Management Secrets for Real Estate Agents
How often do you find yourself wishing there were just a few more hours in the day? It's a common refrain for anyone who works in real estate because there's always something more to do to grow your brand, generate new leads, and keep in touch with existing clients. Fortunately, with the right tools, the right mindset, and time management secrets, you can use your time more efficiently without ever compromising on the quality of your work.

Click Here to Read More...

March
18

Help Each Other Outsmart Coronavirus


How We Can Help Each Other

Until the last several weeks, most of us knew nothing about the coronavirus (COVID-19), its symptoms, its spread across the United States and other countries, or what we can do to combat it.

All that changed since COVID-19 turned the world on its head. Schools, local businesses, sports, and entire industries are on hold. Phrases like social distancing, self-quarantine, and flattening the curve are a part of our daily vocabularies as concerns about social responsibility become mainstream.

Click Here to Read More...

March
2

Real Estate Technology Automation

Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.

A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.

What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.

CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.

Let's look at some of the ways sales associates are using CRM for lead generation.

Click Here to Read More...

February
24

Convert Open House Visitors into Clients
An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

  1. Do Plenty of Advertising
    Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

    Click Here to Read More...

February
17

Real Estate Marketing That Gets Results
Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

Different Real Estate Website

  • Develop a User-Friendly Website That Fits Every Screen
    Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.

    Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.


    A-I email

    Click Here to Read More...

February
3

Provide Customer Service
What creates a memorable real estate customer experience?

Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:

  • Being responsive to questions and concerns, starting with the initial contact
  • Understanding client needs at different stages in the process and taking action
  • Blazing a clear path through lots of information and making the decision easier

Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.

It enables excellence with work-life balance.

Let's look at nine ways the best firms are redefining real estate customer experience:

Real estate custom websites

  1. Launch a Custom Website That Makes Life Easier for Leads
    Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.

    Click Here to Read More...

December
30

REAL ESTATE CRM

Real estate software has not always been the most impressive around. In fact, surveys continue to show that most sales associates use their own blend of off-the-shelf technology solutions.

We all know the usual suspects like Excel, Gmail, and Slack. Some are great productivity tools and others are simply familiar, but none have features especially for real estate.

The problem: Sales associates are dealing with a more complex competitive landscape. Many are promoting listings, managing their marketing, and nurturing 10-20 leads at once.

For a clear roadmap of the most productive ways to focus their limited time, more sales associates and real estate firms are implementing Customer Relationship Management software.

Click Here to Read More...

December
23

Automated Email Marketing
Email marketing is one of the most effective tools for building lead relationships.

In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.

The question is:  "Where's that button?"

Click Here to Read More...

September
11

Open House Connector Tips
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon.

Some of them might even be ready to do so in the next few weeks, ideal for your seller.

Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.

The role of digital technology in building and advertising your home listings has not changed the importance of the open house. You can use digital marketing to amplify your efforts and get even more people to visit. However, you must be ready to make the most of the event.

Let's review some of the best ways to ensure you ace your next open house:

Click Here to Read More...

September
4

Managing Customer Relationships
A real estate agent's lead pipeline is different from those in virtually any other industry.

When it comes to nurturing leads and guiding them through the process, real estate clients are less like consumers – who compare a few options and then buy – and more like businesses.

What does that mean? Well:

  • Unlike most consumers, real estate clients can take a year or more to make a decision.
  • They have multiple points of comparison (agents, properties) and lots of information.
  • Their decision-making process is very nonlinear, and it can start, stop, and start again.

For all these reasons and more, real estate customers are not always the easiest to keep track of. The main advantage a real estate agent has is his or her ability to build a personal relationship.

When you have a strong, ongoing relationship with a prospective buyer or seller, that person is much more likely to ultimately come to you when it's time to move the transaction forward.

You brought your relationship-building skills to the table when you joined the industry, of course. But without a method of tracking each customer and where they stand in the process, it becomes very difficult to follow up with relevant information at precisely the right time.

Click Here to Read More...

July
16

Real Estate Pipeline Management

Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. 

It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.

The goal of a pipeline is to move prospects through each stage of the sales process, from marketing to closing, while keeping your pipeline stocked with new opportunities.

We've put together six tips to manage your real estate pipeline and help grow your business. 

  1. Use the Right Tools for Pipeline Management
    Managing your real estate pipeline with spreadsheets, email, and notes is a challenging task. When you have to spend so much time managing your pipeline manually, you're losing time you could dedicate to closing deals. Manual pipeline management also makes it easier for tasks to slip through the cracks, resulting in lost business.

    Pipeline Manager Delta Media Group

    Delta Media Group's Pipeline Manager is a robust, back-end CRM system built with all the rights tools to prioritize your day's activities quickly. Since the Pipeline Manager gives you the power to automate your office tasks, you have more time in the day to do what you do best - close more deals.  Agents have the ability to track, manage, and engage with contacts from their smartphone with Pipeline Manager. 

    Click Here to Read More...

June
24

Real Estate Agent Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.

  1. Customers Rely on Websites to Find Homes, Agents, and Real Estate Businesses
    Real estate customers from Boomers to Gen Z rely on websites and online search to connect with businesses, scout listings, and find agents. So while a website is essential for connecting with younger customers, it's just as important for customers from nearly every other demographic! Real estate customers want easy, reliable access to the information they need, and your real estate website is the best place to provide it.

Delta Media Group Theme Websites

DIFFERENTIATE YOURSELF FROM THE COMPETITION

Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.

 

 

 

  1. Build Your Brand and Set Yourself Apart 
    Why be just a face in the crowd? Your website is the chance to set yourself apart with unique, attractive design, branding, and features. It's a place to differentiate your business from the competition. Speak directly to the target demographics that matter most to your business, provide valuable information, and build trust with quality website content.
  2. Appeal to the Next Generation of Buyers and Sellers
    The youngest generations of homebuyers are also quickly becoming the largest, with Millennials leading the way and Gen Z soon to be entering the real estate market in force. If you want to reach this young demographic of customers, then you need a website.

DeltaNet CRM System

DELTANET CRM SYSTEM

Our CRM system is built specifically for real estate professionals to manage your contacts more effectively, close more deals and provide better service. 

 

 

  1. Connect with Customers and Build a Community
    Your website is a great place to connect your social media with the rest of your online presence. You can post automatically to Facebook from your website, get involved with the conversation that your content generates, and build a community for people interested in real estate. Our DeltaNet CRM makes it easy to stay on top of your customer relationships, lead nurturing, and so much more.
  2. Build SEO and Create Community by Blogging
    An active blog is a central feature of successful real estate websites because it allows you to share knowledge, establish trust, build SEO, and use hyperlocal content to highlight the communities where you sell homes. Your blog is a resource for customers and a great place to start conversations that carry over to social media. Whether you're building a blog on your own or working with our team to create original blog posts for you, our DeltaNet platform's Content Management System (CMS) works easily when you're entering content and looks great to clients when they're reading your blog.
  3. A Central Hub for Online Marketing
    There are so many tools in online marketing, and most of them lead back to your real estate website. At Delta Media Group, we provide the marketing tools you need to attract customers, the attractive, accessible website you need to keep their attention when they arrive, and the CRM you need to manage relationships.
  4. Make It Easy for Customers to Search Listings and More
    Even if you strip away all of the other benefits, IDX listing search alone is more than enough reason to have a real estate website. Customers want to search listings easily, so search capability generates traffic while also making it easier for all of those eyes to see what you have to offer. All of our themes feature IDX listing integration, so you can connect customers with the homes they want to see.
  5. Education and Helpful Resources
    As a real estate agent, you have extensive knowledge of both the real estate industry and your local communities. Your website allows you to share that knowledge in a way that helps customers and establishes credibility. Educational resources are easy to create and provide long-lasting value to your audience.
  6. A Constant Source of Leads and Visibility
    Your website is always waiting, ready for every customer no matter their schedule. When you combine your website with effective digital marketing, it provides a constant source of real estate leads and visibility for your brand.

Delta Media Group Websites

DELTA MEDIA GROUP PUTS YOU IN CHARGE OF YOUR ONLINE PRESENCE

Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.

 



  1. Take Charge of Your Online Presence
    Your digital presence is one of the most important assets of your real estate brand, and a website allows you to control your presence. Delta Media Group offers website and marketing packages for real estate businesses with 50 agents and under, which give you the same tools and resources as some of the world's biggest brokerages. You choose the package – including website design, marketing, and software – that fits your business and customize your options to suit your size.

There are so many great reasons to have a real estate website for your business and provide all that the modern real estate client requires when shopping for a home. Contact us to learn more about our real estate website design, and all of the marketing tools we use to help grow your business.

Discover the Delta Difference

June
17

Digital Marketing Tools and Tips

In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.

Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.

Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:

Delta Customizable Websites

    1. Customizable Websites
      If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs. Brokerage & Team Packages by Delta Media Group handle all design the details for you.


      Delta Media Group Pipeline Manager
    2. CRM System
      CRM stands for "Customer Relationship Management," and it should be part of your business technology platform allowing you to manage your relationships and communications with clients and prospective clients.  With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business.  Delta Media Group's Pipeline Manager is built to help you TRACK, MANAGE and ENGAGE with your contacts right from your smartphone.


      Delta Ecards and Flyers

      Click Here to Read More...

June
10

Open House Connector to Convert Leads to Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.

Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.

Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.

Everyone has their own open house style, but some fundamentals are indispensable:

  1. Greet People at the Door
    A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them.
  2. Position as an Area Expert
    Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation.
  3. Ask Some Qualifying Questions
    As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.

    Click Here to Read More...

July
10

Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents.

When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away.

Email marketing helps to keep that from happening.

Email marketing allows you to foster trust and rapport with your future clients. You can use your subscription-only email list to provide people with targeted content about real estate topics and trends.

As the weeks and months roll by, this strengthens your brand as a recognized expert. That means you're top of mind and the first person they are likely to reach out to when they decide to move.

Consider the benefits:

  1. Your Future Clients "Sell Themselves" on You
    No matter who you are and where you practice, odds are good there are dozens or even hundreds of other real estate agents in your area. Just think of the confusion this can cause first-time buyers and sellers looking for help. With an email newsletter, you can communicate with clients in an informative yet conversational way. They'll come to understand your skills and expertise.

    Click Here to Read More...

April
17

Collect and Convert More Leads with Open House Connector™

Collect and Convert More Leads

Delta Media Group is proud to announce the launch of our latest new release to the DeltaNet™ platform: Open House Connector™.

Open House Connector™ is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system.

Click Here to Read More...

March
26

The Delta Media Group just started rolling out an absolutely amazing Artificial Intelligence (A.I.) email platform that's so much more!

Let me explain...

18 months ago we had a crazy idea for a new system. After a few months of programming and coordination between the operations team, design team, and digital marketing team at Delta a new A.I. platform was born. Today we are announcing the new platform, called My Customer For Life, to all customers!

Click Here to Read More...

January
15

Google Sync

Maintaining customer lists is not easy to do. Especially across systems and devices.

This is exactly why we are releasing Google Contact Sync today. With Google Contact Sync your customer database within the DeltaNet is automatically synchronized bi-directionaly with Google.

Click Here to Read More...

September
8

Delta Media Group releases new features for the DeltaNet5 platform on a regular basis.  We undertake all types of projects ranging from our clients' special requests to emerging trends in real estate technology.  If you have any suggestions, questions or need assistance, contact our Tech Support Team.

  • Mass Delete Customers

    For Agents: Customers > Customer Center > Cleanup Customers

    Mass Delete Customers

    This new feature gives real estate agents the ability to clean up/delete customers from lists from their agent accounts without removing them from company/broker lists.  The ability to use this feature will be dependent upon company lead settings.

  • Click Here to Read More...

April
19

Delta Media Group recently joined Zillow® Tech Connect with the goal of enhancing our clients' direct integration process with Zillow.

Michael Minard, President and CEO of Delta Media Group said, "Delta Media Group is thrilled to partner with Zillow® Tech Connect to offer a greater level of service for our clients." 

"The lifeblood of our clients' businesses is lead generation.  They depend upon us to create engaging, public-facing websites for home buyers and sellers as well as provide a CRM system to manage leads.  Although Delta Media Group has long provided our brokers and sales associates with the ability to integrate with Zillow, by joining Zillow® Tech Connect, we are taking additional steps to ensure continued efficiency, productivity and success for them," said Minard.

For more information about the services Delta Media Group provides to our clients, contact support@deltagroup.com.

 

 

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